Originally Posted by Groovetube
you are talking about apps. I wasn't talking about targeting users with apps.
I'm talking about targeting the most users with a website, or ad campaign. Apps, are but one method of delivery, albeit a good one.
Make no mistake, before my statements once again get twisted and spit back out to mean what I never said, and I'm called a liar again...
I am not suggesting apple isn;t a huge market to target. Of course they are. But to put things into perspective, they are by far not the only game in town. Though, they are currently, likely the most organized as a platform, which makes it more attractive, not based on it's numbers alone.
Let's look at this from a slightly different perspective:
Say you are contracted to develop a web site to sell buggy whips (widgets are so last year
You agree to a base price for your work and an additional percentage for each buggy whip sold through the site.
You choose Flash as the best tool for this particular job (it could be HTML5, hieroglyphics... anything).
You do a bang-up job, deliver a great site, on time, on budget... and pocket a nice little profit for your work.
You sit back and wait for your annuity (percent of each buggy whip sold through the site) to just start rolling in... Yeah, Katie bar the door!
How will customers find the site, so your "creation" can convince them they need to buy lotsa' buggy whips?
Why, they'll google it (or bing it, or yahoo it)!
That's the great thing about search engines.... they scour the web and present you with an aggregate list of references-- buggy whip sites, for our purposes.Search Engines are Aggregators!
Mas o menos!
Say your competitors have bought up all the relevant key words for all the major search engines! Your creative web site does not even appear in the first page of the Aggregator listings!
Despite yours being the "best buggy whip site" out there, 90% of the Aggregator (Search Engine) users will never find your site.
So, to help drive traffic, you buy click-thru ads on other sites.
What's the point?
Here's the point... many of the apps on the iPhone
(I cant speak for other phones) are Aggregators
... restaurants, nearby movie theaters, tickets, recipes, etc. Except these iPhone Aggregators offer additional information, description, pictures, AV, etc. as part of the Aggregation... (no Flash, though).
So you can browse, compare shop, without ever leaving the app. Once a user decides, only then (and not always) does he visit the web site. But, say, the Non-Flash content within the Aggregator App, convinces the buyer to click through to your web site. Even then, he will not be able to view your very creative and convincing presentation.
Now, here we have a 100% qualified customer-- with money to spend and a desire to buy!
But that customer cannot find your web site through the Aggregator Search Engines or Aggregator Apps on their smart phones...
Either way, you're whipped!
Steve Jobs made the point during his iAd presentation that mobile users surf the web differently than other users...
essentially saying that instead of using the browser and search engines, there're apps for that!
That is largely true for me and my family! IMO, it is one of the biggest benefits of the iPhone, iPad and similar devices: the ability to get in quickly, get it done, then get out!