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Verizon advertising partner rumored to be working on iPhone campaign

post #1 of 93
Thread Starter 
Rumors of a Verizon iPhone arriving this summer continue to surface, with CrunchGear claiming Landor Associates, which handles Verizon's branding, is working an advertising campaign regarding Apple's next-generation handset.

Author John Biggs simply cited a "tipster" in Tuesday's report, which said that Landor Associates are "hard at work" in preparation for the fourth-generation iPhone. The report said Brad Scott, senior director with Landor, is believed to be in charge of the team.

"Because Landor focuses a bit more on branding -- they, for example, created the dual-B logo for Blackberry -- don't expect TBWA, Apple's current iPhone agency, to get pushed out when it comes to TV advertisements," the report said.

Biggs went on to say that the rumor "very nearly confirms" a Verizon iPhone "at the end of the summer."

The rumor comes just a day after Engadget confirmed that AT&T and Apple originally agreed to a five-year exclusive deal for the iPhone, which would have extended through 2012. However, contracts can be amended, canceled or breached over time due to a variety of factors. Some believe that AT&T's contract for the iPhone was modified after it agreed to $30-per-month unlimited data plans for Apple's 3G iPad.

Last year, talk of a Verizon iPhone picked up when various reports alleged that Apple's deal with AT&T expires this summer. However, the Verizon-related rumors quickly cooled earlier this year, when Apple executives defended AT&T, and partnered with the wireless carrier once again for the iPad.

But the rumors picked up once again in late March, when The Wall Street Journal reported that Apple is working on two new iPhones, including a CDMA-compatible model that could run on the Verizon network. The report alleged that the CDMA iPhones will not go into mass production until September, and when the hardware would go on sale was "unclear."

Apple is expected to introduce the new fourth-generation iPhone at the Worldwide Developers Conference in San Francisco, to be held June 7 through June 11 at San Francisco's Moscone West. In years past, Apple has used the stage at WWDC to introduce its annual iPhone upgrade.
post #2 of 93
Here we go again!
post #3 of 93
Quote:
Originally Posted by Damn_Its_Hot View Post

Here we go again!

Who knows, maybe there really will be a Verizon iPhone this summer/fall. I'll be glad to see the iPhone on multiple networks finally.
post #4 of 93
I truly believe that people who have a vested ($) interest in Verizon (read employees and shareholders) are the ones who keep creating and spreading these rumors. Their goal is simple: delay the exodus of more and more customers to AT&T until Verizon gets the iPhone in 2012 (or when their LTE has a big enough footprint in 2013-2014). Apple will never create a CDMA iPhone....CDMA is slow, has no future......which is why Verizon will be forced to support parallel networks for many years to come. At least with T-Mobile and AT&T, LTE is an 'upgrade' to the current network.

Don't get me wrong, I like competition. However, Verizon can not compete: High termination fees ($350), no concurrent voice/data, slow speeds (CDMA).
post #5 of 93
Verizon wishes they were getting an iphone this summer, but think about it really....would Apple waste it's time and money developing an iphone to run on a network that is out dated. Also, would they develope an iphone to run on a network that the carrier is switching away from? NOOOOOO!!!! I agree, i believe it's the poor share holders spreading these rumors, it's all they have. Also why would Apple give it's Ipad data over to AT&T? No it's not a mercy call, but proof that if Verizon was truely getting an iphone, the Ipad wouldn't be tied to the partner Apple just left, think about it. Plus didn't we all read the article that stated that in 2007 Apple and AT&T have an exclusive till 2012, so with that news, it just all seems to be nothing more than just verizon's wishful thinking at this point. Going forward, if i was Verizon, when some new technology comes out and they are approached with it, i'd just give in and give them what they wanted, i mean after all, wouldn't want another botched iphone miss....sorry, but can you guys hear me now?
post #6 of 93
Quote:
Originally Posted by noexpectations View Post

Don't get me wrong, I like competition. However, Verizon can not compete: High termination fees ($350), no concurrent voice/data, slow speeds (CDMA).

Don't forget Verizon demands crippled versions of cell phones from manufacturers.

I once sat down with a friend to pick a Verizon phone that would be best for sync'ing with his Mac.

EVERY one of their phones didn't support the open standard sync'ing even when other phones made by the same manufacturer DID support the standards.
post #7 of 93
Remember kiddies, just because it's on Verizon doesn't mean it's automatically better. I'll be waiting to see if it's an improvement in my area. I don't live in SFO or NYC.
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2011 13" 2.3 MBP, 2006 15" 2.16 MBP, iPhone 4, iPod Shuffle, AEBS, AppleTV2 with XBMC.
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post #8 of 93
I've learned to always expect the unexpected where Apple is concerned. I still don't think it will ever be on Verizon's network due to the technical differences but I'd love to be proved wrong on this.

It sounds to me like a desperate attempt by Verizon to keep its current installed base. If they did not have to worry, why do the two-for-one deal with Android phones? In addition, knowing how Verizon was notorious in the past for crippling phones, they would have to suck down their ego quite a bit to let Apple call the shots on how the phone works. I believe that is the main reason why Verizon blew the chance back when the iPhone was first introduced and I'm sure Verizon's execs got serious static for it.
post #9 of 93
Quote:
Originally Posted by briandouglas View Post

...No it's not a mercy call, but proof that if Verizon was truely getting an iphone, the Ipad wouldn't be tied to the partner Apple just left, think about it...

No one ever said Apple was leaving AT&T. If they did decided to open up to Verizon (which they eventually will), they're still going to continue to have the iPhone on AT&T's network. I'll be staying with AT&T regardless as I can't stand VZW.
post #10 of 93
It's about time for a Verizon version. Too many people aren't interested in switching to AT&T, and there are enough viable Android competitors that they don't feel like they are giving up too much.

There are also enough pissed AT&T customers that can't take any more dropped calls. It is really a pain when you are on a conference call with a 17-digit pass code that you have to re-type after redialing in. Likewise a pain when you have to wait a minute or two when calling another phone to avoid being dumped into voicemail. Breaks train of thought.
post #11 of 93
Verizon! YAY!

AT&T and Apple have a contract for 5 years. Apple doesn't have to give Verizon an "iPhone".
post #12 of 93
1. No proof that the contract was amended.

2. Apple keeps all ads in house on their products. Even the iphone. No way would they let Verizon do anything like this

3. they turned down a CDMA phone for China etc. Despite that standard being well over half the market in that area

4. the talk of a dual CDMA/GSM chipset which started last summer has disappeared.

5. no claims from Foxcomn etc that they are making said CDMA phone.

6. there is no US law requiring a company to have a limit on an exclusive contract or to unlock a device at any point. nor a law requiring a company to support both tech.

yeah, we are getting a Verizon iphone this year. it's 100% a done deal.

A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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A non tech's thoughts on Apple stuff 

(She's family so I'm a little biased)

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post #13 of 93
'TIPSTER' sounds good, but nobody is willing to come up to the plate.

Hopefully we get to see a Verizon Iphone. However till there's more concrete substantiation or evidence, I'm not ready to believe it.
post #14 of 93
T-Mobile instead, please!

Just add another 3G band, Apple!
post #15 of 93
Quote:
Originally Posted by noexpectations View Post

Don't get me wrong, I like competition. However, Verizon can not compete: High termination fees ($350), no concurrent voice/data, slow speeds (CDMA).

ETF: You signed up for a contract with Verizon and that's the penalty to break it. If you're happy with the service, then this is a non-issue. It's also prorated depending on the length of time you're in the contract. That said, I also don't like how it jumped from $175...

Voice/Data: Not as much of a problem as you make it out to be. My roommate used his iPhone to call me while he was using the Navigon app to navigate in his car. It didn't make for a pleasent conversation when the woman tossed in directions every few minutes. Most times I've had to ask someone to repeat themselves... Plus for some tasks, we do have the ability to use this thing called WiFi.

Speed: Unless you're Jack Bauer and the fate of the world rests on those few precious seconds to defuse that bomb and you need the schematics from Chloe, this isn't as big of an issue as you make it out to be either. Both my roommates have iPhones and the difference in time it takes for browsing or downloading apps isn't earth-shattering.
\Apple has always had competition. It's just been in its blind spot.
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\Apple has always had competition. It's just been in its blind spot.
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post #16 of 93
I suspect Apple has some big announcements coming for the iPhone, they are threatened by Android taking more market share than they are.

I suspect we will see any of the following:


1: more carriers

2: different iPhones, like different versions of the iPod

3: better plans, even pay as you go monthly plans


Apple is going to do to the iPhone like they did to iPod knockoffs, just blow the others out of the water.

Guess this means the stock is going to rise soon.
post #17 of 93
Quote:
Originally Posted by charlituna View Post

1. No proof that the contract was amended.

2. Apple keeps all ads in house on their products. Even the iphone. No way would they let Verizon do anything like this

3. they turned down a CDMA phone for China etc. Despite that standard being well over half the market in that area

4. the talk of a dual CDMA/GSM chipset which started last summer has disappeared.

5. no claims from Foxcomn etc that they are making said CDMA phone.

6. there is no US law requiring a company to have a limit on an exclusive contract or to unlock a device at any point. nor a law requiring a company to support both tech.

yeah, we are getting a Verizon iphone this year. it's 100% a done deal.

7. No hiring surge of CDMA engineers by Apple

8. Verizon CEO Ivan Seidenberg practically begging for the iPhone a couple of months ago. Apple partners generally clam up real tight when there's a deal in the works.
post #18 of 93
Whether a Verizon iPhone comes out this year is anybody's guess, but some of the arguments against it are bunk.

1. "AT&T has an excusive agreement until 2012" Nobody knows the terms of this agreement or if its still in force. Its been reported by multiple sources that Verizon and Apple have tried to work out an agreement. Verizon's CEO recently said its up to Apple whether they wanted to make a Verizon compatible iPhone. None of this would have happened if there was a true exclusivity agreement in force. Besides, how likely is it that Steve Jobs would enter into an exclusivity agreement he couldn't get out of ?

2. " Its too much trouble to support an 'obsolete' CDMA technolgy at the same time as GSM, especially when LTE is on the way"

How is GSM a "better" technology than CDMA and how is CDMA an "old" technology but GSM isn't ? LTE will eventually replace them both. The idea that developing a CDMA cellphone isn't worth Apple's effort is nonsense. Every other manufacturer make both GSM and CDMA phones. By the time LTE gets rolled out, whatever iPhone comes out in June as well as every Droid, Blackberry and Palm/HP device will be obsolete for reasons other than protocol.

Its true that Verizon has insisted on crippled phones in the past, although that doesn't seem to be the case with the Droid.

Who knows ? A deal could be in the works only to be scuttled at the last minute because Apple and Verizon can't agree to terms. Or perhaps some idiots at Verizon really believe that Android will kill the iPhone.
post #19 of 93
Quote:
Originally Posted by briandouglas View Post

.would Apple waste it's time and money developing an iphone to run on a network that is out dated. Also, would they develope an iphone to run on a network that the carrier is switching away from?

Two big reasons:

That network has 32% of the US market.

That network is a huge seller of Android phones, which are giving the iPhone a run for its money.
post #20 of 93
Quote:
Originally Posted by OriginalMacRat View Post

Don't forget Verizon demands crippled versions of cell phones from manufacturers.

.



That is true of some Verizon phones, but certainly not all.
post #21 of 93
Quote:
Originally Posted by OriginalMacRat View Post

EVERY one of their phones didn't support the open standard sync'ing


What is open standard syncing? Does the iPhone use it?
post #22 of 93
Quote:
Originally Posted by OriginalMacRat View Post

Don't forget Verizon demands crippled versions of cell phones from manufacturers.

I once sat down with a friend to pick a Verizon phone that would be best for sync'ing with his Mac.

EVERY one of their phones didn't support the open standard sync'ing even when other phones made by the same manufacturer DID support the standards.

Interesting...do you know any dumb phone/any network that syncs contacts with Apple's address book?

Re. Thinking of getting an iPad 3G and giving up my iPhone for a 'dumb' phone because of costs!

Thanks
post #23 of 93
Quote:
Originally Posted by charlituna View Post

3. they turned down a CDMA phone for China etc. Despite that standard being well over half the market in that area

All good points but note that CDMA is by far the smallest of cellular technologies used in China. China Mobile (TD-SCDMA) near 550 million subs at the moment, with China Unicom (3GSM) near 150 milion subs and China Telecom (CDMA2000) near 75 million subs.
http://en.wikipedia.org/wiki/List_of...c_region#China
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post #24 of 93
Quote:
Originally Posted by 8CoreWhore View Post

Remember kiddies, just because it's on Verizon doesn't mean it's automatically better. I'll be waiting to see if it's an improvement in my area. I don't live in SFO or NYC.

You don't live in these areas which is the point. If you did you'd understand how severe the problems actually are. If AT&T is going well for you then keep using them. In NYC, you have a hard time making a phone call and the data speeds are slow because there is such a high concentration of iPhones.

Maybe it's at&t's fault or maybe the iPhone usage is killing the network. Either way, the situation is becoming unbearable and the only solution is to make it available on multiple carriers.
post #25 of 93
Quote:
Originally Posted by OriginalMacRat View Post

Don't forget Verizon demands crippled versions of cell phones from manufacturers.

This is not true for any of their Android handsets. I don't think it would be true for a VeriPhone. One of the best things the iPhone has done has rebalanced the leverage between handset makers and carriers in favor of handset makers. Verizon doesn't onerously lock up their handsets like they once did.
post #26 of 93
Quote:
Originally Posted by Isomorphic View Post

T-Mobile instead, please!

Just add another 3G band, Apple!

I wish T-Mo would buy/merge with Sprint and roll out WiMax more quickly...

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Proud AAPL stock owner.

 

GOA

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post #27 of 93
Quote:
Originally Posted by str1f3 View Post

...Maybe it's at&t's fault or maybe the iPhone usage is killing the network. Either way, the situation is becoming unbearable and the only solution is to make it available on multiple carriers.

It'll be interesting to see, when Verizon finally gets the iPhone, how their network will hold up to the sudden surge of iPhone users.
post #28 of 93
Good for Verizon. Even better for Apple......IF it's true.
post #29 of 93
Quote:
Originally Posted by Fireball1244 View Post


VeriPhone.
.
.



Did you make that up? I like it.
post #30 of 93
Quote:
Originally Posted by BUSHMAN4 View Post

'TIPSTER' sounds good, but nobody is willing to come up to the plate.

Hopefully we get to see a Verizon Iphone. However till there's more concrete substantiation or evidence, I'm not ready to believe it.

This is not a solid rumor. The most significant and reliable rumor so far is from WSJ stating that Apple was developing a CDMA phone in time for September.
post #31 of 93
If anyone can get Verizon to stop playing 'silly devils' with crippling customer's phones and high cost payment plans, it's Apple.

I hope Apple will bring an iPhone to Verizon....ATT needs the competition to bring their plans costs down. I'm paying $110/month for my iPhone 3Gs and not looking fwd to paying another $30/mo for an iPad 3G!

Plus it would be seriously interesting to see the sales grow and see how well RIM 'copes!'
post #32 of 93
Quote:
Originally Posted by Isomorphic View Post

T-Mobile instead, please!

Just add another 3G band, Apple!

This makes far more sense as Apple's next step in opening up the iPhone to other U.S. mobile operators.

My guess is that Apple has already built a number of prototype iPhones that actually function on T-Mobile USA's 3G service (AWS). It wouldn't surprise me if AWS-capable iPhone 3G, 3GS, and next-generation units have all been field-tested.

While T-Mobile has basically one-third the number of subscribers as Verizon, the engineering effort to get this done is probably nominal at this point.

Personally, I'd love to see the iPhone come to T-Mobile as I get zero bars of AT&T reception at home. I'm using a pay-as-you-go dumbphone on T-Mobile right now, but I'll step up to the iPhone if it shows up on T-Mobile.
post #33 of 93
Quote:
Originally Posted by Isomorphic View Post

T-Mobile instead, please!

Agreed. I don't get why they don't do T-Mo. Compared to rejigging for CDMA, adding T-Mo's Band IV is easy. Nokia's got quint-band in the new N8. I see no reason for Apple not to be able to do the same.
post #34 of 93
Quote:
Originally Posted by christopher126 View Post

If anyone can get Verizon to stop playing 'silly devils' with crippling customer's phones and high cost payment plans, it's Apple.

I hope Apple will bring an iPhone to Verizon....ATT needs the competition to bring their plans costs down. I'm paying $110/month for my iPhone 3Gs and not looking fwd to paying another $30/mo for an iPad 3G!

Plus it would be seriously interesting to see the sales grow and see how well RIM 'copes!'

I just checked on Verizon's site last week and they charge exactly the same for their smartphone plans as AT&T does. However, you may have a point. In an effort to keep some of their disgruntled iPhone customers from jumping ship, they may have to offer them a sweet deal in the form of better rates.
post #35 of 93
Why on earth would Verizon need an ad agency to do an iPhone promo? I mean, seriously, all they need to do is put up signs that say "Verizon + iPhone." That's it. Hell, they can have kids do in crayon and construction paper and people are going to come flocking in for it. But an ad campaign? It's like marketing water to desert dwellers.
post #36 of 93
It's funny, because I keep hearing from friends "Hey, did you hear that Verizon is going to start selling the iPhone?" I get this about once a week.

I'll believe it when I hear Steve Jobs say it.

There's a lot to doubt about it ever happening. I don't see why they would've made the iPad 3G GSM only if they intended to do an iPhone deal with Verizon.

I don't see how the iPad deal with AT&T would've resulted in a change in the contract with the iPhone. I could understand if Apple said, "Here's the iPad, we'll do a 1 year exclusive or 1 year lock with you if you shorten our contract with the iPhone", but instead, it's "here's the iPad, it will be unlocked and not exclusive and there will even be a non-3G version which will go on sale first...so uhm...how about shortening our iPhone contract?"

If Apple decided to break/terminate the contract, I would imagine that would cost them $$$ and would need to be reported in the quarterly report when they knew they were intending to break/terminate it. As we know, termination fees with AT&T are a bitch

All this said...

It seems like Apple has done the math and if they aren't going to offer a Verizon iPhone, they're sacrificing market share and volume for overall net profit. That makes me nervous considering the small relative market share Apple has in the entire phone market as compared to how they're doing in the profits department.
post #37 of 93
too little too late - from both Apple & VZW. This is now "end of the summer, maybe" kind of situation. Android's the platform of the future

HTC DROID INCREDIBLE with GOOGLE
post #38 of 93
Quote:
Originally Posted by Rob55 View Post

I just checked on Verizon's site last week and they charge exactly the same for their smartphone plans as AT&T does. However, you may have a point. In an effort to keep some of their disgruntled iPhone customers from jumping ship, they may have to offer them a sweet deal in the form of better rates.

Yep, thanks. I suspected the actual 'plans' were similarly priced, which I think they are both too expensive.

I was getting more at Verizon's need to make money at every turn, ie., music downloads, games, etc.

Admittedly, this is anecdotal, in that, I'm getting it secondhand from my sister who has Verizon.

If the furor against ATT's service I've been reading and hearing about in the last few months is any indication....it sounds like a lot of people would, indeed, 'jump ship!'
post #39 of 93
Quote:
Originally Posted by mudpud View Post

too little too late - from both Apple & VZW. This is now "end of the summer, maybe" kind of situation. Android's the platform of the future

HTC DROID INCREDIBLE with GOOGLE

Good point. The success of the Droid may make Apple rethink their Verizon position. Who the hell knows!
post #40 of 93
Personally, I think this is the only reason for a Verizon phone if one happens.
Quote:
Originally Posted by Stevie View Post

... That network is a huge seller of Android phones, which are giving the iPhone a run for its money.

There is no reason from the point of view of sales, profitability or technology to do a CDMA phone, but at the same time, it would be an easy thing to do.

If Verizon had an iPhone available (especially the cool techie 4.0 version coming out), Android sales at Verizon would plummet. That's the only reason to do it. A minor investment of time and money, and the return is a torpedo directed midship, at Android.

World-wide, Apple's sales are soaring far above Android and they don't need Verizon at all so who knows, but IMO if they do it, the only reason is to destroy Android sales in the US.
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