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New Apple ad: 'iPad revolution has just begun' (video)

post #1 of 83
5/12/10 at 8:38pm
Thread Starter 
Apple is advertising the iPad in a new spot that breaks from previous iPod an iPhone product ads to present the new device as magical and revolutionary.

The new spot, which Apple today posted to YouTube, asks "What is iPad?"

It then portrays users interacting with the thin new tablet, noting that it is "thin, beautiful, goes anywhere, and lasts all day."

The ad ends with the line, "It's already a revolution, and it's only just begun."
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post #2 of 83
5/12/10 at 8:48pm
This reminded me of the Newton ad back in the days... I think this was a nod to it...
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post #3 of 83
5/12/10 at 8:55pm
Thank the Lord they are finally going with a new style in advertising. The old iPod/iPhone/Mac ads were tiresome.
Tory Hagen
Break the Wedge!
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Tory Hagen
Break the Wedge!
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post #4 of 83
5/12/10 at 9:06pm
Pretty impressive...especially when you consider this is a first generation iteration!

Great job Apple!
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post #5 of 83
5/12/10 at 9:08pm
Well, that's thinking different.

I believe that was Peter Coyote doing the voice over, and the focus on specs suggests they're aiming this ad at a male audience.

I'm betting we'll see more that focus on the "fun" aspect and the "social networking" aspect as well. Possibly even an older demo ad that just shows the book/magazine aspect of the iPad.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #6 of 83
5/12/10 at 9:08pm
Quote:
Originally Posted by Wurm5150 View Post

This reminded me of the Newton ad back in the days... I think this was a nod to it...

You are not the only one...

http://www.macrumors.com/2010/05/12/...at-is-ipad-ad/
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post #7 of 83
5/12/10 at 9:09pm
Quote:
Originally Posted by AppleInsider View Post

Apple is advertising the iPad in a new spot that breaks from previous iPod an iPhone product ads to present the new device as magical and revolutionary. ...

I like the way it only shows the parts of the body that you would see when you are looking down at your iPad.

It's smartly done, and will sell a lot of iPads probably but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?
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post #8 of 83
5/12/10 at 9:11pm
Quote:
Originally Posted by Prof. Peabody View Post

I like the way it only shows the parts of the body that you would see when you are looking down at your iPad.

It's smartly done, and will sell a lot of iPads probably but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?

mega-magical
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post #9 of 83
5/12/10 at 9:12pm
And I am coming along with ya. Whoa!
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post #10 of 83
5/12/10 at 9:12pm
Quote:
Originally Posted by SpamSandwich View Post

... the focus on specs suggests they're aiming this ad at a male audience...

There isn't a single mention of the "specs" in the ad.
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post #11 of 83
5/12/10 at 9:17pm
The "You already know how to use it" line will go down in advertising history as one of the most powerful pitches ever to the substantial portion of the public who consider themselves "technologically challenged."

I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

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I admit to being a Fanatical Moderate. I Disdain the Inane. Vyizderzominymororzizazizdenderizorziz?

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post #12 of 83
5/12/10 at 9:28pm
Best Apple ad in many, many years. No more "foofarah foo foo happy woo playful whimsy" stuff. It's like, "**** YOU B**CHES, YOU KNOW YOU WANT THIS. JUST ADMIT IT, SHUT UP and GET IT."
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post #13 of 83
5/12/10 at 10:01pm
Quote:
Originally Posted by Prof. Peabody View Post

There isn't a single mention of the "specs" in the ad.

Specs? In a television commercial about the most popular gadget in the world? What do you want them to mention?
\
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post #14 of 83
5/12/10 at 11:03pm
"All the worlds websites in your hands."

Is that entirely honest?
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post #15 of 83
5/12/10 at 11:05pm
Quote:
Originally Posted by Jerseymac View Post

"All the worlds websites in your hands."

Is that entirely honest?

Oh, the sites are there. You just can't do much with some of them.
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post #16 of 83
5/12/10 at 11:14pm
Quote:
Originally Posted by SpamSandwich View Post

Well, that's thinking different.

I believe that was Peter Coyote doing the voice over, and the focus on specs suggests they're aiming this ad at a male audience.

I'm betting we'll see more that focus on the "fun" aspect and the "social networking" aspect as well. Possibly even an older demo ad that just shows the book/magazine aspect of the iPad.

Right? I half-expected the "dRoId!" noise at the end.
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post #17 of 83
5/12/10 at 11:36pm
Quote:
Originally Posted by Prof. Peabody View Post

I like the way it only shows the parts of the body that you would see when you are looking down at your iPad.

It's smartly done, and will sell a lot of iPads probably but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?

Regardless of what Apple does with the iPad five years down the road, there will always be people (and you know who you are) that will whine till the end of time that they will NEVER buy an iPad unless it has <insert lame feature here>. Just the way it is.
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post #18 of 83
5/12/10 at 11:36pm
Quote:
Originally Posted by Prof. Peabody View Post

but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?

You forgot "and revolutionary, at an unbelieveable price".
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post #19 of 83
5/12/10 at 11:38pm
Quote:
Originally Posted by sflocal View Post

Regardless of what Apple does with the iPad five years down the road, there will always be people (and you know who you are) that will whine till the end of time that they will NEVER buy an iPad unless it has <insert lame feature here>. Just the way it is.

I bought an iPad and now I have it on ebay. Wasn't that blown away.

The interface is the best part about it, but instead of saying I'll buy it when it has >insert feature here< included, I'll just say that once I get rid of it, I won't be buying another one.

I WILL, however, buy the very first MacBook Pro that comes with a touch screen and no clamshell lid...
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post #20 of 83
5/12/10 at 11:38pm
Very nice and clever ad. This ad addresses the question most people ask when they hear the word iPad "What is an iPad?. In my opinion, this is not a departure from the standard iPhone style ads (remember the first iPhone 3GS ad?). Apple will go back showing off the iPad in action using apps shortly.
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post #21 of 83
5/12/10 at 11:40pm
Quote:
Originally Posted by echosonic View Post

I bought an iPad and now I have it on ebay. Wasn't that blown away.

The interface is the best part about it, but instead of saying I'll buy it when it has >insert feature here< included, I'll just say that once I get rid of it, I won't be buying another one.

I don't think you will have problem getting rid of it. In fact you will make money selling it.

Quote:
I WILL, however, buy the very first MacBook Pro that comes with a touch screen and no clamshell lid...

You don't have to wait.
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post #22 of 83
5/12/10 at 11:51pm
Quote:
Originally Posted by Phone-UI-Guy View Post

You are not the only one...

http://www.macrumors.com/2010/05/12/...at-is-ipad-ad/

I didn't like the voice until I realized the connection to the Newton ads. I still don't like it, but at least it has a reason.
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post #23 of 83
5/13/10 at 12:18am
Peter Coyote is a good choice.
He does a lot of National Geographic TV.
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post #24 of 83
5/13/10 at 12:53am
Totally off-topic but Steam is now available for Mac.

And even better, Portal is free to download until 24th May.
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post #25 of 83
5/13/10 at 12:55am
Quote:
Originally Posted by Prof. Peabody View Post

I like the way it only shows the parts of the body that you would see when you are looking down at your iPad.

It's smartly done, and will sell a lot of iPads probably but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?

I agree that all the "magical" talk is really overkill. When SJ presented, I got the feeling he wasn't very keen to call it magical either. Sounded like it the marketing team who came up with it, and he just had to use it.

Quote:
Originally Posted by Right_said_fred View Post

mega-magical



Quote:
Originally Posted by echosonic View Post

You forgot "and revolutionary, at an unbelieveable price".

I think that part is good however, as it is true. I mean everybody was expecting something around 800-1000$. And for the revolutionary: there is absolutely nothing like it out there.
"Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. THAT'S relativity." - Albert Einstein
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"Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. THAT'S relativity." - Albert Einstein
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post #26 of 83
5/13/10 at 1:01am
Good Ad, makes me want to get one.
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post #27 of 83
5/13/10 at 1:07am
I already have one, and soon I will get MORE! I LOVE IT!!! mwa-ha-ha-ha-ha
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post #28 of 83
5/13/10 at 1:56am
Quote:
Originally Posted by echosonic View Post

I bought an iPad and now I have it on ebay. Wasn't that blown away.

The interface is the best part about it, but instead of saying I'll buy it when it has >insert feature here< included, I'll just say that once I get rid of it, I won't be buying another one.

I WILL, however, buy the very first MacBook Pro that comes with a touch screen and no clamshell lid...

You forgot to take it out of the box.
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post #29 of 83
5/13/10 at 2:01am
Quote:
Originally Posted by RichL View Post

Totally off-topic but Steam is now available for Mac.

And even better, Portal is free to download until 24th May.

YEAH finally Steam on the Mac. Can't connect on my stupid PC for months, today I download the Mac client and Boom! It works*. However, Boom! NO VALVE GAMES except Portal for now. Ah well, when Left 4 Dead 2 and Team Fortress 2 come for the Mac, aw yeah... There goes my productivity, if I had any.

For now maybe I'll check out dropping big heavy blocks on delicate little evil turrets. Muah aha ha ha haha ha ha ha ha

How fast will Source run on a 9400M? Hmm...

*Somewhere during the connection I tried using 3G tethering maybe that reset something on the Mac Steam client as I switched over to my DSL. Who knows.
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post #30 of 83
5/13/10 at 2:30am
Edit: F it Steam is not connecting again. Damn, broadband is rubbish in my country.
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post #31 of 83
5/13/10 at 2:56am
Sh*t - tried to view on iPad and got the blue flash logo of death.

Think I'll wait for an Android tablet - that way I get to see all the nice things people have designed in Flash. Ahh the full internet at last.

With Android - things don't need to be like 1984.
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post #32 of 83
5/13/10 at 2:59am
Quote:
Originally Posted by Jerseymac View Post

"All the worlds websites in your hands."

Is that entirely honest?

Yes, A webpage whose entire content is a binary file which a plugin is needed to display isn't really a website is it? There's no web. The hyperlinks end on the first page.
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post #33 of 83
5/13/10 at 3:00am
Anyone know the name of the music+keyboard App that's show at around 12 seconds ?
Macs. Then: IIc. IIsi. IIfx. Color Classic. LCII. LCIII. Beige G3 266. G4 450. Now: i7 iMac. 24-inch iMac 2.8GHz. MBP 2GHz. G5 2GHz. iPad 32GB wifi
Tunes: 32GB iPhone 4G. 32GB iPhone 3GS. 32GB...
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Macs. Then: IIc. IIsi. IIfx. Color Classic. LCII. LCIII. Beige G3 266. G4 450. Now: i7 iMac. 24-inch iMac 2.8GHz. MBP 2GHz. G5 2GHz. iPad 32GB wifi
Tunes: 32GB iPhone 4G. 32GB iPhone 3GS. 32GB...
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post #34 of 83
5/13/10 at 3:01am
Quote:
Originally Posted by powderdust View Post

Sh*t - tried to view on iPad and got the blue flash logo of death.

Think I'll wait for an Android tablet - that way I get to see all the nice things people have designed in Flash. Ahh the full internet at last.

With Android - things don't need to be like 1984.



Are you a spam adbot?
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post #35 of 83
5/13/10 at 3:07am
Quote:
Originally Posted by powderdust View Post

Sh*t - tried to view on iPad and got the blue flash logo of death.

Think I'll wait for an Android tablet - that way I get to see all the nice things people have designed in Flash. Ahh the full internet at last.

With Android - things don't need to be like 1984.

I also just watched it on my ipad, in fullscreen and living colour and it was fun and a great experience. Until something is actually on the market that delivers what the ipad did, it's all unicorn dreams.
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post #36 of 83
5/13/10 at 3:12am
Quote:
Originally Posted by franktinsley View Post

You forgot to take it out of the box.

"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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post #37 of 83
5/13/10 at 3:24am
I really want to get one but can't because I'm still on a G5 with Tiger. So my first port of call will be a new Mac Pro and I'm waiting on the new ones being announced - if they ever will be announced. It's been sooo long now since it was last updated. I just hope they are on sale before the VAT increase here in the UK.

Regarding the iPad - I suspect my desire for one is stronger than the pleasure I'll get from using it. It all seems a bit too shiny and new and shouts take me now, baby! But I don't need it, just want it.

What was that Madonna song?

"Yeah, you made me feel
Shiny and new...Oooh!

Like a virgin, touched for the very first time..."

Now look at her, a frumpy old has-been obsessing about her looks until there aren't any left.
"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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"If you put your mind to it, you can accomplish anything" Robert Zemeckis/Bob Gale/Robert_E._Lee
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post #38 of 83
5/13/10 at 3:45am
The ad didnt work for me. The coarse tone of the voice over didnt mesh with the visuals. I know what they were going for but I think they missed.
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post #39 of 83
5/13/10 at 3:53am
It's funny how these n00bs who come to this site on their PC's and see the Flash content don't realise that when you view it in iPhone OS that there's a link which opens the YouTube App.

"Stupid is as stupid does"- Forest Gump

(Disclaimer I can only test this on an iPhone, iPad doesn't launch here until the 28th)

Quote:
Originally Posted by samanjj View Post

I also just watched it on my ipad, in fullscreen and living colour and it was fun and a great experience. Until something is actually on the market that delivers what the ipad did, it's all unicorn dreams.

"The cobbler's children have no shoes", is a saying that applies a lot to companies who provide products and services. -KDarling on Google Search.

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"The cobbler's children have no shoes", is a saying that applies a lot to companies who provide products and services. -KDarling on Google Search.

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post #40 of 83
5/13/10 at 4:17am
Fantastically Magical?
Amazingly Magical?
Absolutely Magical?

Sarcasm aside, I may break my own rule this time because I am really tempted to buy the first generation iPad, against my better judgement. I may wait a few months though so that they can at least deal with the more apparent technical flaws.

It's SuperMagical!

Reminds me of kids who are so full of life, sharing with you so excitedly what caught their attention at the time.

It reminds me also of a very close friend while in school, when I first arrived in the US, who was so full of adventure and mischief and spontaneity. With him, our group did things we might not do on our own. Gone to places we might have never considered. And more.

He always predicated his thoughts in superlatives. It's the best [product, time, adventure, etc.] in the world!

I was like a kid again. Knowing people like him enabled me to tolerate all the bigots and intolerant people, thereafter.

Life is beautiful.

CGC

N.B. Usually, I tend to wait for the second generation of an Apple product, knowing that the first one usually have some flaws and perhaps get some features I wished for.


Quote:
Originally Posted by Prof. Peabody View Post

I like the way it only shows the parts of the body that you would see when you are looking down at your iPad.

It's smartly done, and will sell a lot of iPads probably but I wish they'd stop with that "magical" crap. It's a totally 1.0 device and has many flaws. The "magical" version is still about five years away IMO. Where else is there to go once you've brought out superlatives like that?
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