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Hulu subscription plan for Apple iPad to arrive later than expected

post #1 of 57
Thread Starter 
Originally rumored to launch as soon as next week, Hulu's planned $10-a-month subscription service for advance content and access via an iPad application remains in the works.

In April, The Los Angeles Times reported that Hulu's new service, dubbed Hulu Plus, would arrive as soon as May 24. But on Tuesday, Peter Kafka of MediaMemo cited people familiar with the online streaming service who said there is "no way" Hulu Plus will become available next week.

The company plans to charge a monthly subscription for access to Hulu on the iPad through a forthcoming application to be released on the App Store. Hulu executives were initially hopeful that they could release an application -- and corresponding subscription plan -- potentially alongside the debut of the iPad.

But Kafka said Tuesday that it's likely the service remains in negotiations with content holders. He did say, however, that he believes the main partners -- including Fox, ABC and NBC -- have agreed to the basics of the subscription plan, including a $10-per-month fee for access to "a deeper catalog of broadcast shows plus access to the services like Apple's iPad."

"And even if Hulu and all of its partners are seeing eye-to-eye -- not a given -- getting the rights from various programming partners to sell their shows could be a slog," Kafka wrote.

But people pushing Hulu's subscription plan behind the scenes did reportedly say that the new service will be "revolutionary."

One feature that the new Hulu won't support: HTML5. Last week, the company revealed on its official blog that it doesn't see HTML5 in its immediate future. The current player on the website is built on Adobe Flash, which is used to stream video, secure content, and handle reporting for advertisers, among many other tasks.

Hulu's iPad application is expected to be similar to the existing ABC and Netflix streaming players available for download on the App Store. The popular ABC application shows programs like "Lost" and "Desperate Housewives" for free, with ad support. And that free product has apparently caused concern for Hulu and its subscription plans.

Reports have suggested that Hulu will incentivize its subscription plan by offering streaming to Apple's iPad, as well as by including a "window" where content is available to subscribers before it can be seen for free by the general public. It is said that Hulu's business partners have pressured the service into subscription plans to "train" viewers that they should pay for online access to content.
post #2 of 57
The only way I'm going to pay for content is if it's ad free. You want to put ads in your content? Then you'd better get your money from the advertisers.
post #3 of 57
We've been saying this forever, no surprise...
post #4 of 57
$10 a month for Hulu??? Never gonna sell. I understand you should pay for content, but that is a lot. $2.99 a month is fair.
post #5 of 57
What is it with the content providers? They are either at one extreme (free) or at the other ($). Micropayments are still not on the radar: market to the elite eat with the masses, market to the masses and eat with the elite.

I'm not going to pretend to know what they should price hulu at, but $10/month, or 1/6th of a cable package, is redonkulous.


Quote:
Originally Posted by msb0014 View Post

$10 a month for Hulu??? Never gonna sell. I understand you should pay for content, but that is a lot. $2.99 a month is fair.
post #6 of 57
Oh well, thats dollars lost for Hulu during the iPad hype, and no loss for iPad owners whatsoever.

Next.
post #7 of 57
"Hulu's business partners have pressured the service into subscription plans to "train" viewers that they should pay for online access to content."

Do i look like some damm dog to you? Go train the providers that they make enough off the advertising without sticking the average Joe with their damm subscription fees.

Hulu+iPad+subcription fee= a NO DEAL
post #8 of 57
Quote:
Originally Posted by gt1948 View Post

"Hulu's business partners have pressured the service into subscription plans to "train" viewers that they should pay for online access to content."

Do i look like some damm dog to you? Go train the providers that they make enough off the advertising without sticking the average Joe with their damm subscription fees.

Hulu+iPad+subcription fee= a NO DEAL

I will "Train" providers that I do not pay for something like this online as I already have a DTV subscription. Good luck with you left for dead app!
post #9 of 57
Hulu sucks.
post #10 of 57
Quote:
Originally Posted by SpotOn View Post

Hulu sucks.

I would pay the $10 if they actually had any content anymore.
post #11 of 57
ISTM that the iPad is quickly becoming a platform where formerly free content now costs money.
post #12 of 57
Uh, oh. They used the word revolution. (awaits angry, profane email string from gizmodo about the exclusion of wanking material from Hulu and their insistence on using a proprietary closed system for their technology)
post #13 of 57
Quote:
One feature that the new Hulu won't support: HTML5. Last week, the company revealed on its official blog that it doesn't see HTML5 in its immediate future. The current player on the website is built on Adobe Flash, which is used to stream video, secure content, and handle reporting for advertisers, among many other tasks.

Am I missing something here? I thought Flash won't play in any iPhone OS device?

CGC
post #14 of 57
Why is Hulu@$10 bad but Netflix@$17 okay?

*IF* it's ad free I'd be willing take another look at hulu, even if it is $10/month.
post #15 of 57
Quote:
Originally Posted by OnePotato View Post

The only way I'm going to pay for content is if it's ad free. You want to put ads in your content? Then you'd better get your money from the advertisers.

Quote:
Originally Posted by Wil Maneker View Post

Why is Hulu@$10 bad but Netflix@$17 okay?

*IF* it's ad free I'd be willing take another look at hulu, even if it is $10/month.

You do not buy print newspapers, magazines, and other mass media then? Nor subscribe to cable? Nor go to any sports venue? I am sure I missed a lot of other things, that you cannot buy because they have ads, and yet you pay an additional fee to access.

CGC
post #16 of 57
Quote:
Originally Posted by OnePotato View Post

The only way I'm going to pay for content is if it's ad free. You want to put ads in your content? Then you'd better get your money from the advertisers.

Agreed, I recently turned in my Cable Box...paying $50+/mo AND having to watch incessant, mindless commercials? Ahhhhhhh.

The only thing I miss is Formula One racing.
post #17 of 57
Quote:
Originally Posted by cgc0202 View Post

Am I missing something here? I thought Flash won't play in any iPhone OS device?

CGC

It won't. That's why they are making an app.
post #18 of 57
Quote:
Originally Posted by cherrypop View Post

.... is redonkulous.

Never heard that before....hilarious!
post #19 of 57
An EyeTV DVR and AirVideo for iPad will pretty much do the same thing as Hulu.
post #20 of 57
I don't care what content is on Hulu...I won't pay ANYTHING for it...I already pay enough for crap TV. The only way this subscription model would ever work is if it was a complete replacement for cable somehow.
post #21 of 57
You can watch all the Hulu you want on the new improved MacBook. The only reason this is even an issue is because the revolutionary magical iPad cannot visit websites with Flash.

I do think it's a bit low of Hulu to use the iPad's Flash shortfall as an excuse bang everyone $10 bucks a month.
post #22 of 57
Who-lu?
post #23 of 57
The TV/movie guys think they're so smart for playing tough with Apple. They think they're avoiding the "mistake" of the music industry. In reality, they're just repeating the same mistake. The longer they wait to do a deal that isn't a total rip-off for consumers, the more consumers learn how to get video onto their devices without paying anything at all. The choice here isn't between paid and nothing -- the choice right now is between paid+annoying and free+annoying. The winning solution is paid+convenient. That will trump free+annoying for most people who can afford the $$ (and who cares about the people who can't?).
post #24 of 57
Quote:
Originally Posted by Wil Maneker View Post

Why is Hulu@$10 bad but Netflix@$17 okay?

*IF* it's ad free I'd be willing take another look at hulu, even if it is $10/month.

What are you talking about? You get unlimited streaming from Netflix with their $9 plan. We have Netflix and are pondering canceling our cable service and just using Hulu and torrents for our television watching. If Hulu was able to convince a few sources we watch that currently don't have their full shows available online (Food Network is a good example), we might be willing to pay a monthly sub. $9 for Netflix and $10 for Hulu is still far less than we pay for cable.
post #25 of 57
Hulu + Toast = Free Content on iPad
A.k.a. AppleHead on other forums.
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post #26 of 57
There was a time when FM radio was the new kid on the block, and what made it different was, no commercials! There was a time when UHF (all the channels above 13) was different from VHF (channels 2 through 13) because it had no commercials. There was a time when you bought and paid for cable TV to get commercial free content. There was a time when Public Television was different from commercial television because it was paid for by subscribers and had no commercials. The first dose of heroin is often free.
A.k.a. AppleHead on other forums.
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post #27 of 57
How exactly is it revolutionary to sell to one person what you are giving away to another?
post #28 of 57
Quote:
Originally Posted by PatsFan83 View Post

It won't. That's why they are making an app.

According to their comment, an HTML5 Hulu is not in the cards anytime in the near future.

CGC
post #29 of 57
Quote:
Originally Posted by SSquirrel View Post

What are you talking about? You get unlimited streaming from Netflix with their $9 plan. We have Netflix and are pondering canceling our cable service and just using Hulu and torrents for our television watching. If Hulu was able to convince a few sources we watch that currently don't have their full shows available online (Food Network is a good example), we might be willing to pay a monthly sub. $9 for Netflix and $10 for Hulu is still far less than we pay for cable.

Pretty much. Over the past 3 days I've watched all of 2 hours of cable and the rest has been Netflix streaming, Hulu, or videos from torrents. Netflix is worth every penny I pay to them but I'm not too sure about Hulu. Their selection is piss poor and the few shows they do have that I give a damn about I can find on the internet. Time Warner's days are numbered.
post #30 of 57
Quote:
Originally Posted by Clayton Bigsby View Post

Time Warner's days are numbered.

What does T-W have to do with it? Hulu is a JV of NBC, Fox, and ABC.
post #31 of 57
It's great that content owners just get it.
post #32 of 57
If you own an iphone or iPod Touch or an iPad, Can't you just transfer your movie files to these devices?
If so, have people gotten too lazy to download these shows and transfer them?
I already pay more than $100 amonth for DirectTV. I would feel like a moron if I had to pay again to watch stuff on these gizmos when I could watch them on my bigscreen.
post #33 of 57
Quote:
Originally Posted by anantksundaram View Post

What does T-W have to do with it? Hulu is a JV of NBC, Fox, and ABC.

I guess what he meant is, nobody will pay for cable or satellite in the future.
I doubt that will happen.
post #34 of 57
Quote:
Originally Posted by cgc0202 View Post

You do not buy print newspapers, magazines, and other mass media then? Nor subscribe to cable? Nor go to any sports venue? I am sure I missed a lot of other things, that you cannot buy because they have ads, and yet yu pay and additional fee to access.

CGC

Thats a very good point.

It's unfortunate that people seem to have got into their heads that everything should be free.

That said, I'd want at least less ads (and ideally no ads) if I pay a monthly subscription.

I think eventually the goal should be to have advertisers to pay us (the users) to watch their commercials, then we pay for each individual show we watch. That way, if you don't want ads, you can pay out of your own pocket to avoid them, but if you're willing to put up with ads, you can still see the shows with the money you get from the advertisers.
post #35 of 57
Quote:
Originally Posted by cgc0202 View Post

According to their comment, an HTML5 Hulu is not in the cards anytime in the near future.

CGC

Hulu stated that html5 through a browser wasn't going to be their direction. The talk is that Hulu may write their own iphone app which will deliver their content by a non-browser based method. For example abc.com is not written with html5 to stream video to the iphone/ipad browser. abc wrote an application for the ipad to deliver their content. To my knowledge the only one of the networks that have stated they are going to rewrite their site to use html5 so the video can be viewed through a browser on the iphone/ipad is cbs.
post #36 of 57
Quote:
Originally Posted by Jerseymac View Post

I do think it's a bit low of Hulu to use the iPad's Flash shortfall as an excuse bang everyone $10 bucks a month.


It is not a shortfall. It is a feature.
post #37 of 57
Quote:
Originally Posted by SSquirrel View Post

What are you talking about? You get unlimited streaming from Netflix with their $9 plan. We have Netflix and are pondering canceling our cable service and just using Hulu and torrents for our television watching. If Hulu was able to convince a few sources we watch that currently don't have their full shows available online (Food Network is a good example), we might be willing to pay a monthly sub. $9 for Netflix and $10 for Hulu is still far less than we pay for cable.

Quote:
Originally Posted by Clayton Bigsby View Post

Pretty much. Over the past 3 days I've watched all of 2 hours of cable and the rest has been Netflix streaming, Hulu, or videos from torrents. Netflix is worth every penny I pay to them but I'm not too sure about Hulu. Their selection is piss poor and the few shows they do have that I give a damn about I can find on the internet. Time Warner's days are numbered.

Me too, I get unlimited streaming from Netflix, no commercials and unlimited DVDs (one at a time).

I don't like Hulu's latest Flash player, it has issues, the video will freeze while the audio continues to play or the video breaks up into chunks and is unwatchable. I was just trying to watch Castle and switched instead to ABC.com to see the video. No way am I playing them for anything. I have satellite, but we have no local ABC station so if we want ABC programming on the satellite we have to pay quite a bit extra for it. So I watch all of the ABC shows I like on the internet.

I have also been using the Miro player - http://www.getmiro.com/ It has links to legal torrents and other video sources and I can put urls in the sidebar so I can watch on my favorite sites.

When I get my iPad, I will be watching video, just not Hulu and I will continue to watch the free version of Hulu, I am already paying enough for entertainment via Netflix and satellite.
post #38 of 57
I've been cable-free for about a year now. Netflix DVDs and streaming for 1+ year old TV shows, plus Hulu (via Hulu Desktop app) for a selection of current ones, all through my TV connected to my MBP.

What I want, when I want.

Hulu may not have all the shows I want, but if it did I would have no life, just like when I had cable.
post #39 of 57
Quote:
Originally Posted by Stevie View Post

It is not a shortfall. It is a feature.

How is the lack of something (flash support) a feature? No, it's a shortfall. Want proof? You can't watch Hulu (amongst other things) on an iPad.
post #40 of 57
Quote:
Originally Posted by PaulMJohnson View Post

Thats a very good point.

It's unfortunate that people seem to have got into their heads that everything should be free.


Because there are so many internet sites that are free -- provided you are willing to have your privacy invaded, accept inaccurate information or downright deception, risk getting spams or get your identify stolen.

This is not to say that there are no good free sites. There are many. They just got burried sometimes in mountains of trash.

Quote:
Originally Posted by PaulMJohnson View Post

That said, I'd want at least less ads (and ideally no ads) if I pay a monthly subscription.

That was my hope with paid cable channels.

[QUOTE=PaulI think eventually the goal should be to have advertisers to pay us (the users) to watch their commercials, then we pay for each individual show we watch. That way, if you don't want ads, you can pay out of your own pocket to avoid them, but if you're willing to put up with ads, you can still see the shows with the money you get from the advertisers.[/QUOTE]

The first part where customers were paid was tried in a number of ways, e.g., giving away a free computer that you then pay by clicking so many given ads. To my knowledge the company went bankrupt.

CGC

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