Originally Posted by rain
I disagree completely.
iMovie is too weak to do anything meaningful and Final Cut Express scares the crap out of people.
If Apple can design an easy to use GUI that doesn't require days of tutorials to figure out, I think they will have a winner.
I've tried to get several people on to FCE and their experience usually lasts 5 seconds - they find it too daunting.
Look at the excellent GUI for the iWork apps... once you learn one, you pretty much know how to use them all. If Apple can achieve the same workflow with video and music editing... It's a big boost to their ecosystem - resulting in more sales.
iMovie has been extremely disappointing. On one hand, they gave it the engine under the hood it always needed (a good thing), but removed the simple and intuitive interface and replaced it with a quasi-timeline type of thing in iMovie 08. iMovie 09 fixed a few things, but the interface is still a disaster. Sure, it's okay for a 2 minute Youtube video, but not for something like a wedding.
FCE is priced well, but I've never been a fan of the dumbed down Pro product offering. A middle tier product needs an easier interface. It needs to include themes, etc. I'm hoping this new effort will be about building a quality Prosumer product.
At the same time, they had better not dumb down FCP. There are many pro users that depend on the power and flexibility of this product. Apple needs to continue to be a player in this market, even if this isn't where the money is. I'd like to see them drop the price further and put Avid out of business.