Originally Posted by sippincider
I hate to say it, but both surveys were done on an insignificantly (and insultingly) low number of people.
Any surveyor should be able to find 153 satisfied new owners of anything. I'll check back when there's a survey of a measurable percentage of consumers and iPad owners.
As I said in my comment above:
Originally Posted by plus The consumers surveyed by ChangeWave are members of the "ChangeWave Alliance" - a pool of volunteers who are carefully chosen (by-application-only) to represent leading-edge thinking. They are NOT chosen to be statistically representative of the general market, and are not intended to be.
Your objection is predicated an an assumed survey methodology--the common statistical methodology that most
market surveys use. But this happens to NOT
be how ChangeWave works. So they weren't out looking for people to survey on this (or any) topic - they were surveying an EXISTING collection of people who they have found (empirically) to be relatively good leading indicators of what the broader (at least U.S.) market does. That is, the ChangeWave Alliance is chosen
to be opinion leaders/influencers, and not simply statistically representative of the masses.
I would again appeal to AppleInsider
(and all other commentators) to take pains to point out this methodological uniqueness
any time they cite ChangeWave's results. Many of us find them interesting, informative, and even to hold (investible) predicative power, but interpreting them definitely requires at least SOME understanding of their unique methodology.