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Google compares Apple to 'Big Brother' from iconic 1984 ad

post #1 of 431
Thread Starter 
More than 25 years after Apple compared IBM to a totalitarian state in an iconic TV advertisement, Google at this week's I/O conference attempted to suggest Apple is now playing the role of Big Brother with the iPhone.

Vic Gundotra, vice president of engineering for Google, made the comments during his presentation demonstrating "Froyo," the latest update to the company's Google mobile operating system. He suggested that Google's entrance into the mobile phone market was a move meant to directly oppose the likes of Apple and its tightly controlled iPhone platform.

"If Google did not act, we faced a Draconian future where one man, one company, one device, one carrier would be our only choice," Gundotra said. "That's a future we don't want."

Gundotra was paraphrasing Andy Rubin, CEO of Android Inc. before it was purchased by Google, and current vice president of engineering at the search giant. Gundotra's story earned applause from the crowd as a black-and-white image reading "Not the Future We Want" and "1984" was displayed, clearly referencing Apple without specifically naming the iPhone maker.

"If you believe in openness, if you believe in choice, if you believe in innovation from everyone, then welcome to Android," Gundotra said.



The introduction of the Macintosh was declared with the Ridley Scott-directed "1984" advertisement, which aired during the third quarter of Super Bowl XVII on Jan. 22, 1984. The 60-second TV spot was made for a budget of $900,000 and is considered to be a masterpiece in advertising.



Thursday's comments from Gundotra and Google were just another example of the fallout between it and Apple, as the two companies continue to enter and compete in the same markets. This week, Google announced its entrance into the set-top-box arena, where Apple has been present for years with the Apple TV. Google TV aims to integrate both Web browsing and cable TV into one device running its Android operating system, and will arrive this fall.

Last summer, as both companies continued to enter the same markets, Google CEO Eric Schmidt resigned from the Apple Board of Directors. The removal of Schmidt was seen as necessary as Google and Apple now compete in numerous markets in the technology sector: Google's Android mobile operating system competes with Apple's iPhone; both companies recently made large mobile advertising acquisitions; Google's forthcoming Chrome OS will see the company enter the traditional PC space; and the Chrome browser competes with Apple's Safari.



In March The New York Times reported that Steve Jobs feels Google betrayed Apple by partnering with hardware manufacturers to make cell phones that resemble the iPhone. Jobs also allegedly let his feelings be known to employees at a company meeting in January.

"We did not enter the search business. They entered the phone business," Jobs reportedly said. "Make no mistake, Google wants to kill the iPhone. We won't let them."

Despite the companies differences and the growing rivalry, Jobs was spotted having coffee in public with Schmidt back in March. The two were seen having a chat at a cafe in Palo Alto, Calif.
post #2 of 431
Any bets on total comments? I'll go with 420

First post! Woo hoo!!
post #3 of 431
pot kettle etc.

(honest, we collected that data from open wifi networks completely by accident)
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post #4 of 431
Google said those things with a straight face? The captains of privacy-violators, the sultans of data-collection, the admirals of advertisements. Pshaw.
post #5 of 431
Work with Apple. Learn what is going on and why. Take it back and duplicate it.

Apple was not very smart here. Google had no where else to go in their minds. Who selects the Board of Directories anyway? And of what use are patients?
rfrmac
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rfrmac
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post #6 of 431
Google just bought SimplifyMedia

"Buy 'em out, boys" (Simpsons Reference)
post #7 of 431
Wasn't Apple betrayed before?

Best line of the article:
"If you believe in openness, if you believe in choice, if you believe in innovation from everyone, then welcome to Android"
post #8 of 431
I'm finding their search engine starting to become pretty useless at this point...I just skip to page 4 anymore to get through all the paid search results.
post #9 of 431
"If Google did not act, we faced a Draconian future where some other man, some other company, some other device, some other carrier would be our only choice," Gundotra said. "Google only.... that's a future we want."
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post #10 of 431
Apple is indeed the Big Brother of this generation. I have no problems saying that.

It all started with the iPod though, not as recently as the iPhone as Google is saying.

If you want to use an iPhone or iPad you NEED to use iTunes... You NEED an iTunes account. That right there is restricting. And what is Apple's reasoning behind this? "It just works better that way" is the usual response. Well I'm sure IBM thought the same way when they were considered the top dog.

But the funniest thing about this whole story is that this argument is coming from Google...

They are actually more of a threat to being the next Evil Empire. Hell they have been collecting data on people for years and when they get caught only reply with "Oops, our bad. Sorry."

What we have here is the basis of Capitalism. The reason for starting a business is to grow your business and make more money. Being the top dog SHOULD be your goal. So why is one business pointing fingers at another because they are successful??? A little bit of Marketing and a pinch of jealousy thrown in for good measure, that's why.
post #11 of 431
One key difference: people LOVE the iPhone*.

Who ever really loved IBM, even now?

(People may not love AT&T -- I surely don't -- but "them's the breaks.")

My sister, several of my friends, and over half of the people I know at work have iPhones (and now, some iPads), and ALL of these people are very happy campers.

Mind you, they haven't become mindless drones on the road to happiness, either.

Vic Gundotra & Co. seem to think they're Christian Bale in "Equilibrium" (time for your daily dose of Prozium!) or Laurence Fishburne in "The Matrix": red pill, or blue pull, Mr. Anderson?
post #12 of 431
I love how Microsoft is nowhere on the radar.
post #13 of 431
Quote:
Originally Posted by erybovic View Post

I love how Microsoft is nowhere on the radar.

I was about to mention that very same thing, all this Android talk is making windows technology all the more irrelevant. I like that
post #14 of 431
I can only hope that with Google entering the phone and tv box market will drive the iPhone and Apple TV to be better. Especially the Apple TV. Don't get me wrong, I love my Apple TV unlike most people. I use it all of the time. It could be much better though. Maybe this will light a fire under Apple's butt to do something more with it. My luck though, they will come out with something fantastic and I will have to buy another one because mine won't do it. That's how it always goes. For once, they should reward the ones that have been in there for the long haul.
post #15 of 431
Google is obviously envious and/or running scared.

"1984" is in the stale past and has nothing to do with anything. It's feeble FUD.

The fact is, Apple's current prosperity has everything to do with its mislabeled "closed" system.

"Control" is a bad word only to the poor slobs out there who've suffered from lack of good control in their lives and who are consequently irrationally rebelling against it. Apple has benefitted from good leadership under Steve Jobs and from well-defined policy, the purpose of which is not oppressive in the least, but it rather establishes a basis of agreements within an activity or company. These agreements foster efficiency and good communication, and in turn foster a certain "esprit d'corps" which is vital to a company's long term survival.

Others see what Apple has built and what it has and the success it is now enjoying, and they're understandably envious. They also don't seem to understand that "competition" really doesn't consist of "attack" or "battle" or "war". A sane response would simply be to use Apple as an example and to organize competing companies to study what Apple has done that work well and to try to improve on those things.

Daniel Swanson

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Daniel Swanson

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post #16 of 431
I wonder what it will take for Apple and Google to partner up again. I miss the mutualism; they both did better then. Now with them trying to get into each other's core business things are just messy.
post #17 of 431
Mussolini was much loved for bringing order to a nation wracked in chaos. He even made the trains run on time (sounds simple, but was actually a major undertaking). I'll take a police state over the KGB (i.e., Google) running the show.

Just kidding! But in reality, living in a digital "gated community" is great for keeping the baddies at bay.
post #18 of 431
Quote:
Originally Posted by DanielSW View Post

Google is obviously envious and/or running scared.

How could anyone say this with a straight face?

Android's marketshare is up over 800% year over year, iPhone up 112%. Extrapolate.

Android is already outselling iPhones in the US and is on pace to pass worldwide this year. Android is on a meteoric growth curve right now, growing far faster than iPhone is. And there's no reason to believe that won't continue with how many carriers, how many hardware makers they support. They're activating 100,000 Androids every day right now, and 12,000 apps were added to the Android Market in the past month alone. It's catching up very, very fast.

It really is Mac vs PC from the 80s all over again. That's not to say PC is better than Mac, but far more people will use PCs than Mac. Apple simply can't monopolize the entire market with their couple iPhone models.
post #19 of 431
Lol. So just Bing it.

But don't bother deleting your Google cookies, you'll be back in no time.
post #20 of 431
So I guess this is why Google is trying to get into every facet of our lives.
post #21 of 431
Google must be even more genius than we thought since they bought Android in 2005, nearly two years before anyone knew for certain Apple was developing a phone. And three years before the App Store opened. Yeah, they developed Android to fight off a competitor that didn't even exist at the time. Puh-leeze.
post #22 of 431
Quote:
Originally Posted by Asherian View Post

Apple simply can't monopolize the entire market with their couple iPhone models.

They very possibly have never even had that ambition.
post #23 of 431
I love how right after he says this, he walks past his open MacBook Pro. Also, the trains didn't run on time in Italy even under Mussolini, it was just propaganda that the fascist used to make the people think that he was making their lives better...smoke and mirrors. (Sorry, History Major)
post #24 of 431
When I play Starcraft, I play as Protoss, they're advanced technology and story line remind me most of Apple's position in the tech industry. Google is Terran and MS are the Zerg, or is it the other way around, I'm still trying to convince myself...

All three races can defeat the other and in each campaign they end up winning, so it all depends on you the player, to pick your favorite ending to the plot. That is what is all about!

ahh Happy Friday people...
post #25 of 431
Quote:
Originally Posted by zindako View Post

I was about to mention that very same thing, all this Android talk is making windows technology all the more irrelevant. I like that

Don't count them out just yet.
post #26 of 431
Quote:
Originally Posted by Doxxic View Post

They very possibly have never even had that ambition.

I believe so. Apple's not in this to be the biggest player, they're in this to make a ton of profit and make devices they like to use. They're not going anywhere, and iPhones will continue to be iPhones and loved by many, but people who think iPhones will be the dominant smartphone OS are probably delusional.

Of course, iPhone will be far, far more profitable than Android is. Depends what your intentions are. Profit vs openness.
post #27 of 431
Quote:
Originally Posted by fulldecent View Post

Lol. So just Bing it.

But don't bother deleting your Google cookies, you'll be back in no time.

Why? I stopped using Google about a year ago and am happy with Bing.

I've also tried scroogle with somewhat less success.

Quote:
Originally Posted by msantti View Post

So I guess this is why Google is trying to get into every facet of our lives.

That's the funny part. Apple sells a product system that works together. If you don't like Apple products, you don't buy them.

Google, OTOH effectively controls all your data on the Internet and all your personal information. There's absolutely no way to stay out of their sights (unless you're a hermit living in the hills of South Dakota). Who's Big Brother, again?
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #28 of 431
Like Google, I believe in choice too. And I chose an iPhone. An iPhone over Android's beta-ware.

I don't think my choice has limited my freedoms in any way. I think Google are focussing on the mechanics of ow something is delivered; not the outcomes. I've not yet found that I can't do anything on my iPhone that I want to. I don't care whether Steve Jobs has to personally sign off every app in the app store. At the end of the day, I get the apps I want.
post #29 of 431
So he wants us to choose a lying, sneaky sister?

Not me, brother.
post #30 of 431
Quote:
Originally Posted by KindredMac View Post

Apple is indeed the Big Brother of this generation. I have no problems saying that. ...

Have you even read Orwell's 1984? I would have to guess not from your comments.

If there is any company today that can be rightfully compared to Big Brother, to the surveillance society in 1984, that company is absolutely Google. You could even compare Google's apps and services to the soma of Huxley's Brave New World, pleasing, innocuous things (to many, at least) that, to take from the Wikipedia article, "[provide] an easy escape from the hassles of daily life and is employed by [Google] as a method of control through pleasure.."

But there is absolutely nothing about Apple's behavior that makes them Big Brother. You can complain that Apple is overly restrictive in the App Store, that their products should be more open (although, they are at least as open as Google's products), or perhaps a number of other things, but Google is the only Big Brother in this picture.
post #31 of 431
Quote:
Originally Posted by DanielSW View Post

Google is obviously envious and/or running scared.

Scared enough that they just unveiled a whole host of well thought out, new features for Android 2.2 and previewed for 2.3 that Apple has, for whatever reason, decided against doing at the current time. And from the demos, it looks like Google's implemintations aren't half-assed at all.

I'll leave you to watch the keynote for yourself to see these features and the demos. A lot of them were so simple in implementation that I was surprised Apple hadn't done them already.

And Asherian also said it well too.
\Apple has always had competition. It's just been in its blind spot.
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\Apple has always had competition. It's just been in its blind spot.
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post #32 of 431
Quote:
Originally Posted by anonymouse View Post

their products should be more open (although, they are at least as open as Google's products).

So anyone can put OS X on their computers or sell a phone with iPhone OS?

So I can sync my iPhone trivially with other media software?
post #33 of 431
Quote:
Originally Posted by Asherian View Post

... Android is on a meteoric growth curve right now, growing far faster than iPhone is.

It's easy to be on a "meteoric growth curve" when you are growing from nothing, but, the more you grow, the more difficult it is to maintain that curve, so it's not surprising to see, and perhaps not meaningful to point this out, in relation to iPhone growth.
post #34 of 431
Quote:
Originally Posted by aduzik View Post

Google must be even more genius than we thought since they bought Android in 2005, nearly two years before anyone knew for certain Apple was developing a phone. And three years before the App Store opened. Yeah, they developed Android to fight off a competitor that didn't even exist at the time. Puh-leeze.


Apple wasn't "developing" a phone two years before 2005. LOL

it was announced and released in 2007,

meaning it was under development years prior. some reports even date back to earlier than 2005.
post #35 of 431
Quote:
Originally Posted by jabay79 View Post

I love how right after he says this, he walks past his open MacBook Pro. Also, the trains didn't run on time in Italy even under Mussolini, it was just propaganda that the fascist used to make the people think that he was making their lives better...smoke and mirrors. (Sorry, History Major)

I'm willing to wager you're 100% correct. I've noticed that every tyrannical governmental model is just a noisy propaganda-driven machine. Fortunately, they aren't self-perpetuating enough in the long-term (as China becomes more Capitalist than communist).
post #36 of 431
Quote:
Originally Posted by anonymouse View Post

It's easy to be on a "meteoric growth curve" when you are growing from nothing, but, the more you grow, the more difficult it is to maintain that curve, so it's not surprising to see, and perhaps not meaningful to point this out, in relation to iPhone growth.

Android's worldwide marketshare today is exactly what iPhone's worldwide marketshare was one year ago. And the trend has not abated, it's still growing far faster than iPhone. And it should be really easy to see why. There's tons of phones, there's tons of carriers.
post #37 of 431
Quote:
Originally Posted by Asherian View Post

Of course, iPhone will be far, far more profitable than Android is. Depends what your intentions are. Profit vs openness.

Oh, please, there's nothing open about Android or Google.
post #38 of 431
Having actually read the book myself, I find Google fits the Big Brother criteria better than Apple does.
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13" MacBook Pro 2.26GHz; iPhone 4 32GB
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post #39 of 431
Quote:
Originally Posted by anonymouse View Post

Oh, please, there's nothing open about Android or Google.

Are you serious?

Android is open source and free to license (sans Google branding). I can make a toaster oven and run Android on it fully legally.

There's nothing open about it? Really? It's even under the Apache license, not GPL -- vendors can write their own extensions to it without forcing them to open the source for that.

There's no app review process to arbitrarily reject apps either.

http://en.wikipedia.org/wiki/Open_Handset_Alliance
post #40 of 431
Quote:
Originally Posted by island hermit View Post

pot kettle etc.

(honest, we collected that data from open wifi networks completely by accident)


Second that.
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