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Apple removes 'Get a Mac' ads from site, finalizing end of campaign

post #1 of 158
Thread Starter 
Apple has ended its long-running and highly successful "Get a Mac" ad campaign, and this week the company finally pulled the series of commercials from its website.

Actor Justin Long first revealed in April that the ads, which began with his trademark "Hello, I'm a Mac" tagline, were finished. Long's "Mac" character was the straight man in the routine, flanked by comedian John Hodgman's portrayal of the bumbling "PC" character.

"It was so much fun to go do that job, because there's not a lot to it for me," Long told The Onion's A.V. Club last month. "A lot of it is just keeping myself entertained between takes, and there's no one I'd rather do it with than John (Hodgman)."

On Friday, MacRumors first discovered that Apple had removed the "Get a Mac" commercials from its website. The last three ads were released in October 2009 to counteract Microsoft's release of Windows 7.

Apple replaced the ads with a new campaign, with the theme "Why you'll love a Mac," featured at apple.com/why-mac/. The site touts buying a Mac as making the "ultimate upgrade."

The successful "Get a Mac" campaign, which began with six commercials in May 2006, portrayed Windows PCs as machines that are prone to issues that frustrate consumers, and lack the simplicity and ease of use of the Mac. Many of the commercials attacked Windows for being susceptible to viruses and system crashes.

The commercials proved to be extremely successful, and aired during a period of tremendous growth for the Mac platform. Last year, Adweek named the "Get a Mac" campaign the best ad campaign of the decade.

Last year, Microsoft stepped up its own advertising campaign and made an effort to reclaim the "I'm a PC" tagline from Apple. Television spots for Windows 7 have featured customers taking credit for the improvements in the new operating system, with the slogan "I'm a PC, and Windows 7 was my idea."
post #2 of 158
I enjoyed this campaign. Apple got good mileage out of it.

Farewell Justin and John...
post #3 of 158
I don't see the need to take the ads down... disk space is cheap.
post #4 of 158
It was these ads that made me consider getting an Apple computer. I had no friends with Apple computers or even any type of computer eight years ago. My first computer was a Gateway because they had a store I could go to and learn about computers. It ran Windows XP. It was fine until the hard drive got full and then the modem died. It was all downhill after that. Eventually it started driving me crazy.

It was the ads explaining how Apple computers were easy to use that got me to start researching them on the web. I regularly went back to the Apple site to watch the latest ads because they were so funny. Once I had experience with Windows I really understood the jokes better.

I took the plunge and ordered my first Apple computer. I really found my Mac Book to be nearly trouble free in the software department. The top case on the Mac Book has failed and I'm very disappointed in that from a one and a half year old product that was almost always used with a remote keyboard and mouse, thus the keyboard and trackpad had no real wear.

If Apple continues to make Macs then they should continue to make these ads. They're too funny and informative to discontinue.
post #5 of 158
Those were the best Ads I have ever seen, I actually looked forward to the new ones to be released
post #6 of 158
Funny how they end a little after Windows 7 is released. I guess they had nothing negative to really complain about since it's a solid OS and isn't crushed in reviews like Vista was. I know I'll get flack for that last comment, but who cares. I recommend it to anyone who doesn't want a Mac.
post #7 of 158
Quote:
Originally Posted by ghostface147 View Post

Funny how they end a little after Windows 7 is released. I guess they had nothing negative to really complain about since it's a solid OS and isn't crushed in reviews like Vista was. I know I'll get flack for that last comment, but who cares. I recommend it to anyone who doesn't want a Mac.

Yes. Windows 7 released on October 22, 2009 and Apple ads removed on May 21, 2010.

That is not even seven months later. The causality is clear.
post #8 of 158
Quote:
Originally Posted by ghostface147 View Post

Funny how they end a little after Windows 7 is released. I guess they had nothing negative to really complain about since it's a solid OS and isn't crushed in reviews like Vista was. I know I'll get flack for that last comment, but who cares. I recommend it to anyone who doesn't want a Mac.

I haven't tried the Windows 7 OS yet. Since Apple uses the same suppliers and hardware as other manufacturers for the internal parts it really comes down to software quality. I didn't love the Apple Mac Book hardware. I loved the Leopard OS because it was so functional without too many bugs.

My next computer purchase will be an iPad and my next desktop will be home made running Linux. Now that Linux is easier to use I'll go with that. Maybe one day when the frustration of using Windows has worn off I'll try another Microsoft product (maybe).
post #9 of 158
I wish they'd done one last ad to say goodbye to those great characters. I always thought it should end with the PC (John Hodgman) saying, "I'm a Mac"...

Justin Long: "No, you're a PC."
Hodgman: "No, I'm a Mac. I switched. Now I just need to get the nerve up to tell my parents."

and so on...
post #10 of 158
Quote:
Originally Posted by ghostface147 View Post

Funny how they end a little after Windows 7 is released. I guess they had nothing negative to really complain about since it's a solid OS and isn't crushed in reviews like Vista was. I know I'll get flack for that last comment, but who cares. I recommend it to anyone who doesn't want a Mac.

Personally, I think the focus at Apple has turned towards Google, similar to Sauron's eye. Apple believes they have proved themselves in the computer market and has enough momentum to focus on the iProducts this year. Google is much more hostile and active in the current budding markets and Apple has shifted their focus to meet that threat accordingly. Microsoft doesn't have much new to interest Apple except perhaps Natal, which doesn't really affect any of Apple's current markets. Apple is always very focused, and I think this is just a sort of calm before the inevitable storm of product introductions (not that we didn't just get through a veritable storm of them).
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post #11 of 158
Quote:
Originally Posted by radiospace View Post

I wish they'd done one last ad to say goodbye to those great characters. I always thought it should end with the PC (John Hodgman) saying, "I'm a Mac"...

Justin Long: "No, you're a PC."
Hodgman: "No, I'm a Mac. I switched. Now I just need to get the nerve up to tell my parents."

GIGO. The truth in all of life.
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post #12 of 158
Quote:
Originally Posted by radiospace View Post

I wish they'd done one last ad to say goodbye to those great characters. I always thought it should end with the PC (John Hodgman) saying, "I'm a Mac"...

Justin Long: "No, you're a PC."
Hodgman: "No, I'm a Mac. I switched. Now I just need to get the nerve up to tell my parents."

and so on...

beautiful
post #13 of 158
Apple products are the quality leaders in their segments. Quality costs money. Apple's "i" products have often been compared to BMW in the auto market. The auto market is rife with wannabe high end cars, and they sell very well--"almost" as good as a BMW, but half the price. Some people who buy them even mod them out to get even closer to the car they wish they had.

This in itself is not a bad thing, hell, I drive a Honda. What irks me is when these drivers try to say their knock-off is actually better than the real thing. Or they post on car blogs about how they "used to have one of those crap BMWs, but traded it in for a Kia that they find is so much better."

Time to call out Android for being a low-balling poseur. I am sure Chiat Day can come up with some pretty ripe slogans that make potential buyers of these wannabe iPhones think twice. "For another $20 bucks your mom coulda got you a real iPhone." And many other angles on this.
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post #14 of 158
You watch.

The removal of this highly successful Mac TV ad campaign is step one in Steve Jobs' efforts to kill the personal computer.

The "Campaign of the Decade" was also called by a Madison Avenue publication a "cultural phenomenon."

There was no data-oriented or logical reason to discontinue this campaign. It worked EXTREMELY WELL and had plenty of head room for more and more ads. Viewers would watch the ads to see if the ad was a new one, and they wanted to find out because they were usually both funny and compelling.

There was NO logical reason to end this highly-successful, praised and award winning TV ad campaign.

Make no mistake, Steve Jobs has declared the personal computer era over. It's 100% iPhone OS from now on. He resents the Mac and the PC and wishes they would "go away" -- yesterday.

But he has to answer to his management team, Board of Directors, large institutional investors, large customers, the press and The Street.

So as much as he'd like to -- today -- give the order to all Mac product management teams to cease all development of the Mac, he can't (yet).

He will accomplish it more gradually. By pulling marketing of the Mac resulting in a continuous decline in Mac sales, he can eventually go to his Board of Directors and say, "See? The Mac isn't selling." Or, "See? The Mac is now losing money for the company."

Then he'll have the ammunition to deep-six the Mac.

Jobs is too black-and-white. I love the iPod, iPhone and iPad, but see them as ADJUNCTS to my Mac Pro, whose power I depend on to make a living.

But now the Mac only serves as an annoyance to Steve Jobs. Watch as it gets the microfloppy and Adobe Flash treatment.

Mark my words. It will be killed.
post #15 of 158
"windows 7 is apple's idea..."
post #16 of 158
Quote:
Originally Posted by defenderjarvis View Post

You watch.

The removal of this highly successful Mac TV ad campaign is step one in Steve Jobs' efforts to kill the personal computer.

The "Campaign of the Decade" was also called by a Madison Avenue publication a "cultural phenomenon."

There was no data-oriented or logical reason to discontinue this campaign. It worked EXTREMELY WELL and had plenty of head room for more and more ads. Viewers would watch the ads to see if the ad was a new one, and they wanted to find out because they were usually both funny and compelling.

There was NO logical reason to end this highly-successful, praised and award winning TV ad campaign.

Make no mistake, Steve Jobs has declared the personal computer era over. It's 100% iPhone OS from now on. He resents the Mac and the PC and wishes they would "go away" -- yesterday.

But he has to answer to his management team, Board of Directors, large institutional investors, large customers, the press and The Street.

So as much as he'd like to -- today -- give the order to all Mac product management teams to cease all development of the Mac, he can't (yet).

He will accomplish it more gradually. By pulling marketing of the Mac resulting in a continuous decline in Mac sales, he can eventually go to his Board of Directors and say, "See? The Mac isn't selling." Or, "See? The Mac is now losing money for the company."

Then he'll have the ammunition to deep-six the Mac.

Jobs is too black-and-white. I love the iPod, iPhone and iPad, but see them as ADJUNCTS to my Mac Pro, whose power I depend on to make a living.

But now the Mac only serves as an annoyance to Steve Jobs. Watch as it gets the microfloppy and Adobe Flash treatment.

Mark my words. It will be killed.

I bet you're typing this on an Apple IIgs, aren't you. Some grudges never die.
post #17 of 158
The campaign was successful, but I think it makes sense to let it go before it turned stale.

Also, I'm sure Apple wants to focus their marketing effort on the iPhone and iPad for now. To a great extent, the halo effect from those two product lines (plus the iPod), combined with the retail stores, is pretty strong marketing for the Mac anyway.
post #18 of 158
Wonder what the next ad will look like

24" iMac, 2 MB Pros, iPad Version 1, 2 x (iPhone 4s), Apple TV 3, a Shuffle and a couple of iTouches somewhere in the house. Spot on wall reserved for an Apple TV of some description. Oh yeah..and...

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24" iMac, 2 MB Pros, iPad Version 1, 2 x (iPhone 4s), Apple TV 3, a Shuffle and a couple of iTouches somewhere in the house. Spot on wall reserved for an Apple TV of some description. Oh yeah..and...

Reply
post #19 of 158
Quote:
Originally Posted by Blastdoor View Post

I bet you're typing this on an Apple IIgs, aren't you. Some grudges never die.

Untrue: I typed it on a dual-chip, eight-core (total), 16 logical core 2.93GHz Mac Pro.

In my line of work as a creative pro, I will ALWAYS need the most powerful Mac model available, and if Steve deep-sixes the Mac, I will be left with no choice but to use a Windows PC (Ug!) which I've NEVER done in 22 years. (I'd rather chew glass.)

The Mac is undergoing a slow death at the hands of Steve Jobs, who loves the iPad and iPhone OS and resents the Mac. Look at his history; he'll suddenly turn on a product he once loved and treat it and its product management team like s***. This is typical behavior for the man. Read some books.

The Mac will eventually be killed. The process is already underway.
post #20 of 158
Quote:
Originally Posted by polar315 View Post

Wonder what the next ad will look like

There will be no more Mac TV ads.
post #21 of 158
[QUOTE=defenderjarvis;1636997]Untrue: I typed it on a dual-chip, eight-core (total), 16 logical core 2.93GHz Mac Pro.

In my line of work as a creative pro, I will ALWAYS need the most powerful Mac model available, and if Steve deep-sixes the Mac, I will be left with no choice but to use a Windows PC (Ug!) which I've NEVER done in 22 years. (I'd rather chew glass.)

Now you know how Amiga users, especially the ones into desktop video production, felt with Commodore went under and they had to choose between Mac OS and Windows
post #22 of 158
Quote:
Originally Posted by defenderjarvis View Post

There will be no more Mac TV ads.

Just exactly what are you smokin' dude and where do I get some? Your remarks are some of the most ridiculous I have read in years. Actually I guess the Mac was on the way out right after it was introduced by your way of thinking. It has been such a short run (26 yrs so far) and the slow death you are speaking of - do you count this in decades remaining or years?
post #23 of 158
Quote:
Originally Posted by defenderjarvis View Post

Untrue: I typed it on a dual-chip, eight-core (total), 16 logical core 2.93GHz Mac Pro.

In my line of work as a creative pro, I will ALWAYS need the most powerful Mac model available, and if Steve deep-sixes the Mac, I will be left with no choice but to use a Windows PC (Ug!) which I've NEVER done in 22 years. (I'd rather chew glass.)

The Mac is undergoing a slow death at the hands of Steve Jobs, who loves the iPad and iPhone OS and resents the Mac. Look at his history; he'll suddenly turn on a product he once loved and treat it and its product management team like s***. This is typical behavior for the man. Read some books.

The Mac will eventually be killed. The process is already underway.

I'm aware of people's perceptions of history, which is why I referenced the IIgs. Maybe that was too subtle.

If Steve wanted to kill the mac, he never would have switched to Intel processors. The PPC was a great way to kill the Mac.

The more likely story here is that Apple is segmenting the market between consumption devices and creation devices (between consumer <$1000 and pro >$1000), and the Mac is on the "pro" side of that divide. Consumer-oriented marketing looks different from pro-oriented marketing. How many mass TV campaigns do you see for AutoCad (or Final Cut Pro?)

The one thing that apple may very well kill eventually, though, is the consumer-grade sub $1,000 macs. The Mac Mini and the MacBook might eventually disappear. We might also see the iMac become increasingly pro-like.

On the other end, we might also see Apple introduce some kind of iHub or iHome or iBase -- sort of an iMac with a big hard drive and an iPhone OS, used for content and device management plus light content creation/manipulation. It could be used to sync and back-up all the more mobile iDevices you own plus act as an archive for your movies, photos, music, etc. Basically a device devoted to being iTunes (plus a little bit more).

But the Mac isn't going away. It's just not going mass market in the way that the iPad/iPhone/iPod are.
post #24 of 158
I actually like the Microsoft ads. They desperately have human beings claiming to be PCs, then they admit that Microsoft could not improve the operating system on their own. It had to be their idea. So it is "I'm a PC and Windows7 was my idea because Microsoft could not get the job done anymore."
post #25 of 158
My favorite were the Christmas ones, but the whole campaign was great... and MS, you played right into the card, "I'm a PC"
post #26 of 158
Quote:
Originally Posted by defenderjarvis View Post

You watch.
Mark my words. It will be killed.

There will always be a Mac Pro but I think the laptops will be gone within two years. The iPad concept will expand into the new portable computer. As aps and the OS improve there will be no reason for laptops anymore.

The Mac Pro will get a large track pad that has all of the gestures and movements on it which will control the content on the screen. It will also have a separate keyboard. The mouse will be killed. Soon enough there will be good enough voice control to supplement the need to type everything.
post #27 of 158
Quote:
Originally Posted by Smallwheels View Post

There will always be a Mac Pro but I think the laptops will be gone within two years. The iPad concept will expand into the new portable computer. As aps and the OS improve there will be no reason for laptops anymore.

The Mac Pro will get a large track pad that has all of the gestures and movements on it which will control the content on the screen. It will also have a separate keyboard. The mouse will be killed. Soon enough there will be good enough voice control to supplement the need to type everything.

I think thats a few more than 2 years off, but thats just me. I don't see that being fully accomplished for atleast 3-6 years.
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post #28 of 158
Quote:
Originally Posted by Blastdoor View Post

I'm aware of people's perceptions of history, which is why I referenced the IIgs. Maybe that was too subtle.

If Steve wanted to kill the mac, he never would have switched to Intel processors. The PPC was a great way to kill the Mac.

The more likely story here is that Apple is segmenting the market between consumption devices and creation devices (between consumer <$1000 and pro >$1000), and the Mac is on the "pro" side of that divide. Consumer-oriented marketing looks different from pro-oriented marketing. How many mass TV campaigns do you see for AutoCad (or Final Cut Pro?)

The one thing that apple may very well kill eventually, though, is the consumer-grade sub $1,000 macs. The Mac Mini and the MacBook might eventually disappear. We might also see the iMac become increasingly pro-like.

On the other end, we might also see Apple introduce some kind of iHub or iHome or iBase -- sort of an iMac with a big hard drive and an iPhone OS, used for content and device management plus light content creation/manipulation. It could be used to sync and back-up all the more mobile iDevices you own plus act as an archive for your movies, photos, music, etc. Basically a device devoted to being iTunes (plus a little bit more).

But the Mac isn't going away. It's just not going mass market in the way that the iPad/iPhone/iPod are.

In conference calls, Apple representatives have made it no secret that high-end Mac models and high-priced Apple Pro apps are disappointing in their sales.

In one of these conference calls a rep called Apple's high-end (as described above) as "economically challenging" for Apple.

When the switch from PPC to Intel was made, Steve wasn't interested in killing the Mac at that time. It's since iPhone OS and the iPad that he now resents the Mac and will do everything he can to treat it with "death by a thousand cuts."

You don't see mass advertising campaigns (e.g. TV ads for a general audience) for high-end Macs or software because they appeal to a specialized (but lucrative) demographic.

But point to me one Mac Pro or Final Cut Studio or Logic Studio print ad in a specialized pro video or audio magazine. Sony is all over these.

The chances are greater that a high-end, specialized Mac like the Mac Pro will be killed vs. a low-end, broad-appeal Mac like a notebook, low-end iMac or Mac mini.

But the process had begun. The Mac is slowly having its blood drained. Steve commands you to use Apple mobile devices now. The personal computer era is over. It will now be enforced.

The Mac will get the microfloppy and Adobe Flash treatment -- you watch.
post #29 of 158
Quote:
Originally Posted by radiospace View Post

I wish they'd done one last ad to say goodbye to those great characters. I always thought it should end with the PC (John Hodgman) saying, "I'm a Mac"...

Justin Long: "No, you're a PC."
Hodgman: "No, I'm a Mac. I switched. Now I just need to get the nerve up to tell my parents."

and so on...

While that would have been a great send-off for the actors it would have been absolutely and completely wrong!

John and Justin were NOT users, they were anthropomorphic computers. They were hardware.

John can't switch because he's a machine.

(technically it's possible to install MacOS X on many generic PC boxes, but that's the absolute last thing Apple wants the general public to know)
post #30 of 158
Quote:
Originally Posted by defenderjarvis View Post

In conference calls, Apple representatives have made it no secret that high-end Mac models and high-priced Apple Pro apps are disappointing in their sales.

In one of these conference calls a rep called Apple's high-end (as described above) as "economically challenging" for Apple.

When the switch from PPC to Intel was made, Steve wasn't interested in killing the Mac at that time. It's since iPhone OS and the iPad that he now resents the Mac and will do everything he can to treat it with "death by a thousand cuts."

You don't see mass advertising campaigns (e.g. TV ads for a general audience) for high-end Macs or software because they appeal to a specialized (but lucrative) demographic.

But point to me one Mac Pro or Final Cut Studio or Logic Studio print ad in a specialized pro video or audio magazine. Sony is all over these.

The chances are greater that a high-end, specialized Mac like the Mac Pro will be killed vs. a low-end, broad-appeal Mac like a notebook, low-end iMac or Mac mini.

But the process had begun. The Mac is slowly having its blood drained. Steve commands you to use Apple mobile devices now. The personal computer era is over. It will now be enforced.

The Mac will get the microfloppy and Adobe Flash treatment -- you watch.

Ok, so when will this happen exactly? I want to put it in my calendar so that I can plan for it. By what year can we expect there to be no mor macs?
post #31 of 158
Quote:
Originally Posted by defenderjarvis View Post

You watch.

The removal of this highly successful Mac TV ad campaign is step one in Steve Jobs' efforts to kill the personal computer.

The "Campaign of the Decade" was also called by a Madison Avenue publication a "cultural phenomenon."

There was no data-oriented or logical reason to discontinue this campaign. It worked EXTREMELY WELL and had plenty of head room for more and more ads. Viewers would watch the ads to see if the ad was a new one, and they wanted to find out because they were usually both funny and compelling.

There was NO logical reason to end this highly-successful, praised and award winning TV ad campaign.

Make no mistake, Steve Jobs has declared the personal computer era over. It's 100% iPhone OS from now on. He resents the Mac and the PC and wishes they would "go away" -- yesterday.

But he has to answer to his management team, Board of Directors, large institutional investors, large customers, the press and The Street.

So as much as he'd like to -- today -- give the order to all Mac product management teams to cease all development of the Mac, he can't (yet).

He will accomplish it more gradually. By pulling marketing of the Mac resulting in a continuous decline in Mac sales, he can eventually go to his Board of Directors and say, "See? The Mac isn't selling." Or, "See? The Mac is now losing money for the company."

Then he'll have the ammunition to deep-six the Mac.

Jobs is too black-and-white. I love the iPod, iPhone and iPad, but see them as ADJUNCTS to my Mac Pro, whose power I depend on to make a living.

But now the Mac only serves as an annoyance to Steve Jobs. Watch as it gets the microfloppy and Adobe Flash treatment.

Mark my words. It will be killed.

consider your words marked. now get a grip!
post #32 of 158
Quote:
Originally Posted by JasonQ13 View Post

I don't see the need to take the ads down... disk space is cheap.

Obviously you do not work in advertisement. Just one of the many reasons for you: copyright.
post #33 of 158
Here's the ad I always wanted to see....but I guess we'll never see it now.

Mac walks in and sees PC shining a flashlight all over the screen (your TV screen actually). As it moves across the screen, you see parts of icons appear and disappear.

Mac asks PC what he's doing, and he responds he's searching for his icons. He then offer's Mac the use of his flashlight when he's done so Mac can find his icons too.

Mac says "That's OK PC, I don't have a problem finding my icons".....or something like that!

Of course this would have been much funnier a year ago before Windows 7.
post #34 of 158
Quote:
Originally Posted by Blastdoor View Post

I'm aware of people's perceptions of history, which is why I referenced the IIgs. Maybe that was too subtle.

If Steve wanted to kill the mac, he never would have switched to Intel processors. The PPC was a great way to kill the Mac.

The more likely story here is that Apple is segmenting the market between consumption devices and creation devices (between consumer <$1000 and pro >$1000), and the Mac is on the "pro" side of that divide. Consumer-oriented marketing looks different from pro-oriented marketing. How many mass TV campaigns do you see for AutoCad (or Final Cut Pro?)

The one thing that apple may very well kill eventually, though, is the consumer-grade sub $1,000 macs. The Mac Mini and the MacBook might eventually disappear. We might also see the iMac become increasingly pro-like.

On the other end, we might also see Apple introduce some kind of iHub or iHome or iBase -- sort of an iMac with a big hard drive and an iPhone OS, used for content and device management plus light content creation/manipulation. It could be used to sync and back-up all the more mobile iDevices you own plus act as an archive for your movies, photos, music, etc. Basically a device devoted to being iTunes (plus a little bit more).

But the Mac isn't going away. It's just not going mass market in the way that the iPad/iPhone/iPod are.



Agree.

I feel what SJ really after is a split in OS between consumer and developer. I bet iPhone OS will grow to run MacBook (whatever they will look like, touch screens etc.)

I don't believe Macs are going anywhere. Apple will simply stop pushing them. There is now need to advertise to developers on tv channels. They consume different type of advertising.
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post #35 of 158
Quote:
Originally Posted by defenderjarvis View Post

But the process had begun. The Mac is slowly having its blood drained. Steve commands you to use Apple mobile devices now. The personal computer era is over. It will now be enforced.

The Mac will get the microfloppy and Adobe Flash treatment -- you watch.

The Mac isn't going anywhere until after the iDevices can be set up and maintained without a computer. Even then, it would likely be a few years before Macs are removed from the market.

Personally, I think Macs will be with us for a long time. Many believe that the iPad will deliver another huge halo that translates into additional Mac sales - this is not something that Apple will leave on the table.

Companies change their ad campaigns all the time; this is no different.
post #36 of 158
Quote:
Originally Posted by radiospace View Post

I wish they'd done one last ad to say goodbye to those great characters. I always thought it should end with the PC (John Hodgman) saying, "I'm a Mac"...

Justin Long: "No, you're a PC."
Hodgman: "No, I'm a Mac. I switched. Now I just need to get the nerve up to tell my parents."

and so on...

Love it! You should do a version for YouTube, that would be a great viral sendoff. It's hard to find a sub for Hodgman though.

I think these were Apple's most successful ads. They had a great run (were even ported internationally) and it's a good time to retire them. Leave before you outwear your welcome. Still, they've entered into mass consciousness and left an indelible imprint.

I've also really liked the iPhone ads and thought the new iPad ad was brilliant.
post #37 of 158
Quote:
Originally Posted by radiospace View Post

I wish they'd done one last ad to say goodbye to those great characters. I always thought it should end with the PC (John Hodgman) saying, "I'm a Mac"...

Justin Long: "No, you're a PC."
Hodgman: "No, I'm a Mac. I switched. Now I just need to get the nerve up to tell my parents."

and so on...

Very good!
post #38 of 158
The ad campaign was getting a bit old.

The "I'm a PC" Windows 7 ads were tiresome from the beginning. I use Windows 7 and the snap-to feature is not something to boast about as they do in the commercials. The improved networking and multimedia features are though.
post #39 of 158
Less than two years ago Apple went through a HUGE overhaul in the design of the MacBook Pro's. They knew iPad was coming down the pipeline, if they were going to call Macs, they wouldn't be continuing to make them better and better (10 hour battery life on a 5lb notebook?!).
post #40 of 158
Quote:
Originally Posted by emulator View Post

Obviously you do not work in advertisement. Just one of the many reasons for you: copyright.

Doesn't apple own the copyright for the commercials? So why would that have anything to do with it?
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