Originally Posted by Tofino
i don't know... i read all your posts and i think your 'evidence' is rather thin, and in my opinion doesn't warrant the kind of all out freak-out you seem to be engaged in.
i better go looking for my tinfoil hat!
I appreciate the polite, civil reply. It's refreshing for once.
One piece of evidence has yet to present itself. Apple has killed the "Get a Mac" campaign without offering one word of comment. You'd think they would recognize the interest it would raise among customers, Apple watchers and the press.
So if in the coming days (I hope, not months) Apple says SOMETHING related to the Mac and television advertising, we'll know more.
Some of the strongest evidence is Steve Jobs' own words. He has said personal computer users feel their world is slipping away, adding, "It is." Plus, in the iPad introduction keynote, Jobs said "Apple is now the largest mobile device company in the world."
In an address to a Goldman Sachs technology conference, Apple's COO, Tim Cook said, "Apple is a mobile device company now."
In an article covering Apple's very recent (Apr. 20) quarterly earnings conference call the author wrote, "Not much was said about the Mac."
In that same conference call, an Apple exec alluded to a "Future product transition." But when, pressed, refused to elaborate. The statement doesn't seem to allude to a new Apple product, but a "transition" of some sort. I'm only human, and I can't help thinking this might mean a transition to the actual devices Apple customers will use from here on out.
In repeated conference calls, Apple execs have said over and over that sales of high-end Macs and Pro software "remain economically challenging." They did little to hide their disappointment.
The industry has pretty much divided all computers into two categories: sub-$1,000 systems and $1,000+ systems. It has been widely reported that Apple, Inc. gets 90% of the revenues of all computers in the $1,000+ range - ALL computers, Windows PCs, etc.
Is an "economically challenging high-end Mac" a $2,000 iMac?
Steve Jobs is infamous for going to extremes, for seeing things in a black and white fashion, and when he's caught up with an idea, he goes whole-hog to the exclusion of all else. It is my OPINION
that he wants people to use devices and interact with technology a certain way: HIS
way; the latest is the iPhone OS way. (And I thought Bill Gates was a dictator.)
Unfortunately, black and white extreme thinking doesn't afford room for two different types of devices and two different ways of interacting with technology. There's only room for one in a black and white thinker's mind.
So there probably is no room for the Mac in that philosophy. And it is my OPINION
, having read every Apple book ever written and every Steve Jobs biography, and having some idea as to his habits and behaviors and beliefs, that he may view the Mac as an annoyance now - a detraction from his desire for a total focus on iPhone OS mobile computing devices. He is 100% into iPhone OS devices - and 100% leaves 0 percent for the Mac. That's my OPINION
, but my educated opinion. I know a little something about Steve Jobs.
As far as my "freaking out"? I am a strict adherent to the Scientific Method. Hastily jumping to conclusions - especially with insufficient data to go on - is a clear violation of the Scientific Method. A conclusion can only be made after plentiful data or evidence is collected that is sufficient in amount and significance.
I have been taking note of some curious comments made by Apple folks for some months now. Upon hearing them, I had theories of course, but strictly avoided making definitive conclusions.
I showed restraint for a long time as any good practitioner of the Scientific Method should.
The curious, insinuating comments kept coming. I took note of them and added them to my collection of data or evidence, still restraining myself from arriving at a conclusion.
Then, without warning, Apple unceremoniously killed the "Get a Mac" TV ad campaign and made no statement.
I do not know yet if a brand new Mac television ad campaign will take its place and be all over TV. My hope is that one will.
But after months of observation, data collection, and restraint, Apple's taciturn killing of the "Get a Mac" TV ad campaign finally put me over the top.
I looked at the months of evidence, connected the dots and reached a conclusion that Apple's (or rather, Steve's) plan is to gradually phase out the Apple personal computer.
It will require that Apple finds gobs of revenue to make up for the Mac's, and it will be a somewhat protracted process, playing out over two or three years until personal computers are completely removed from Apple's product lines.
Macs may be the new Adobe Flash in Steve Jobs' mind - yesterday's technology - an era that is coming to an end.
GOD HOW I HOPE I"M WRONG!