Originally Posted by zorinlynx
It doesn't make sense that Apple would wait until now, when the Mac is finally starting to be a popular platform, and really growing, to kill it.
That's like raising a purebred kitten to be a show-winner, only to kill her right as she starts winning best in shows!
Macs continue to improve, become more powerful, and are now starting to get a gaming focus with Steam being ported to them. I have heard that Apple is fixing a lot of issues in its OpenGL drivers due to more games coming to the platform.
The Mac has a good future as a successful platform. Why kill it now? This is what Apple has been wanting for years and now it's finally happening.
Read a good Steve Jobs biography, and you'll discover that although he is unquestionably a genius, it doesn't follow that he always acts logically or rationally. If his resentment of the Mac is rooted in emotion, then Mac revenues and profits and numbers will mean nothing to him - he won't let it get in the way of his headstrong plan to exsanguinate the Mac over time.
And, BTW, if you think Steve Jobs is a 100% different person from his first tenure at Apple, think again. Yes, he's improved and matured A LOT. But some lingering bad personality traits remain to this day - to the detriment of Apple, its customers and shareholders.
Still today, Steve Jobs will have a certain favorite product. He showers it with all kinds of resources and even ups the morale of the product management team with perks and amenities like foosball tables, fresh fruit each morning, soda fountains, etc.
He makes the product in development his "baby" and involves himself in a way that ensures he will receive credit.
Then if the product is an embarrassing flop, he'll pivot on his heels, distance himself from it by miles and point fingers of blame at the product management team.
The G4 Cube was his "baby," and he awarded himself most of the credit in press coverage. Then when it failed, he divorced himself from any perception that he had anything to do with it.
The same exact pattern happened with the "sunflower iMac."
As hard as it is to believe, Jobs will suddenly turn on products and even hate Apple products that exist within the walls at One Infinite Loop more than products from competitors like Microsoft or Google!
He'll treat product managers for products he doesn't like with hostility. Their perks and amenities get pulled. They feel unwelcome at Apple. (Many chose to leave, the hostile environment got so bad.)
"One can often hear that the Mac was Steve Jobs' idea. This is not true. In the beginning, Jobs even tried to kill the Mac project. The real father of the Apple Macintosh is Jef Raskin."
"From Jobs' point of view the Mac was a threat for his baby 'Lisa' (pun inteded, Jobs actually named the computer model after his first daugther Lisa!). "Lisa is going to be incredibly great," Jobs said. "It will sell twelve thousand units in the first six months and fifty thousand in the first year. We're prepared to live with Lisa for the next ten years." But it didn't work out. In total only 60,000 units were sold and Lisa had a live span of only two years. Jobs was furious."
(In typical fashion, Jobs sought total credit for an Apple product until the instant it failed, and then he claimed only limited involvement and would say it was everyone else's fault.)
Instead of showing leadership and minimal humility he addressed the Lisa product management team:
"You guys really fucked up. I'm going to have to lay a lot of you off," he said to the Lisa developers at Apple."
Soon he realized that the Mac project, which he was opposing so far, could indeed become the success he had hoped Lisa would become, so he tried to take over the Mac group. The Mac was basically Jef Raskin's idea who was working with a small group on its design. Jef Raskin remembers: "[Jobs] would try to push himself into everything. No matter what you were doing, he had to have something to do with it. Nobody at Apple wanted him involved with their projects. I had started the Macintosh team and we didn't want him either. The standard way [Jobs] operated was picking your brain. He would immediately poo-poo the idea, then a week later, he'd come back and say, 'Hey, I've got a great idea!' The idea that he gave back to you was your own. We called him the Reality Distortion Field."
"The product name "Macintosh" was invented by Raskin. He intentionally misspelled the name of his favorite Apple variety, McIntosh."
Steve Jobs still doesn't base his decisions as a CFO would, an accountant would, he bases them on whatever all-encompassing world view he happens to hold at any particular time.
Of course he will see to it that as he systematically kills off Apple personal computers because they don't fit in with his latest vision for how people SHOULD work and use and interact with technology, he'll find a way to grow Apple's profits without the Mac - and if he can turn the Mac into a money-loser for Apple, all the more ammunition to discontinue it.
Don't forget: he's consolidated a LOT of power. He is Apple's Chairman, CEO and President. He isn't even willing to relinquish the control necessary to appoint a President. He can pretty much impose his will.
Just as his clear record of unexpectedly turning on a product he once loved, Steve will turn on the personal computer and plot its demise. He has a singular focus to the exclusion of all else, and right now it's on iPhone OS devices. The Mac has become an annoyance to him. And I guarantee you, when the next quarterly results comes out that show Apple sold over 3.1 million Macs and is on track to sell a total of 10 million Macs in 2010, Steve Jobs will be furious
To quote him directly one more time: "traditional PC folks feel like their world is slipping away. It is."
He's referring to his vision that the end of the personal computer era is underway, and Apple, Inc. will conduct business accordingly, and the Mac just doesn't fit in to his vision.