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Nokia hopes to take on Apple in the US with new Yahoo partnership

post #1 of 61
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In hopes of increasing its smartphone presence in the U.S., Nokia on Monday announced a new "strategic alliance" with Yahoo, with the search company powering e-mail and instant messaging services for the Ovi platform.

The two companies said they will "leverage each others' strengths in e-mail, instant messaging and maps and navigation services." The deal will make Nokia the exclusive global provider of Yahoo maps and navigations services, while Yahoo will become the exclusive provider for Mail and Chat services in Nokia's Ovi platform.

"Delivering great user experiences -- both online and on your mobile -- is what this alliance is all about," Nokia CEO Olli-Pekka Kallasvuo said. "We're enabling millions of Yahoo customers in key markets including North America to discover the unique capabilities that Ovi Maps brings."

At an accompanying press conference Monday, Kallasvuo admitted that Nokia has failed to make a splash in the U.S. smartphone market. This as Nokia remains the dominant force in the global market, carrying the lion's share of smartphone sales, as well as all cell phones.

"We are an unusual global company in the sense that we are clearly a global leader in our industry, and yet we do not lead in the U.S.," Kallasvuo said.

Nokia, a Finnish handset maker, has felt threatened by Apple as the iPhone has seen tremendous year-over-year growth, as Nokia, while still dominant, has lost some footing. One recent study found the iPhone to be the third-largest smartphone platform in the world, with its 15.4 percent behind only Research in Motion (19.4 percent) and Nokia's Symbian (44.3 percent).

Yahoo CEO Carol Bartz and Nokia CEO Olli-Pekka Kallasvuo announce their companies' new partnership.

The two companies are engaged in a number of lawsuits related to patents. The first shot in the legal battle was fired by Nokia last October, when it accused Apple's iPhone of violating patents related to GSM and wireless LAN technology.

Under the terms of the new Nokia-Yahoo deal, select co-branded service offerings will become available in the second half of 2010, with global availability expected in 2011.

"What a combination," Yahoo CEO Carol Bartz said. "We're excited to expand the reach of our best-in-class Mail and Messenger services, bringing personalized experiences to more people across the mobile web, particularly in emerging markets where we are seeding the next generation of Yahoo users."

Nokia's partnership with Yahoo comes as Apple's relationship with Google -- which is the default search provider and powers the Maps and YouTube applications on the iPhone, iPod touch and iPad -- has soured. In the growing rivalry between the two industry giants, Google last week compared Apple to "Big Brother" from the company's iconic 1984 ad. The company also announced Google TV, a new Android-powered platform that aims to take on the Apple TV in the set top box market.

As tension has grown between Google and Apple, one rumor from earlier this year suggested Apple could partner with Microsoft to make Bing the default search provider for the iPhone OS. Currently, the only options available to users are Google and Yahoo.

In addition to search, Yahoo and Apple also have a partnership for software on the iPhone, as the No. 2 search company provides data for the native Stocks and Weather applications found on the iPhone. Apple CEO Steve Jobs even gave a surprise motivational speech to employees of Yahoo in 2007.
post #2 of 61
Wow... How exciting!
post #3 of 61
Quote:
Originally Posted by Postulant View Post

Wow... How exciting!

Yeah, not likely to generate much consumer excitement for either company.
post #4 of 61
Wow.. This will solve all of Nokia problems
post #5 of 61
No worries, it's all about the hardware stupid.
post #6 of 61
I guess I'll be ditching my Iphone now for a Nokia. [i'm being heavily sarcastic BTW].
Good for them tho, dying together is much better than dying alone.
post #7 of 61
Quote:
Originally Posted by lxg View Post

I guess I'll be ditching my Iphone now for a Nokia. [i'm being heavily sarcastic BTW].
Good for them tho, dying together is much better than dying alone.

I wanted to say something else, but that captured my sentiments PERFECTLY.
post #8 of 61
Quote:
Originally Posted by AppleInsider View Post

"What a combination," Yahoo CEO Carol Bartz said. "We're excited to expand the reach of our best-in-class Mail and Messenger services, bringing personalized experiences to more people across the mobile web, particularly in emerging markets where we are seeding the next generation of Yahoo users."

And after we seed them, we are going to cultivate them, harvest them, and sell them at the market.
post #9 of 61
Go fly kite, Nokia!
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post #10 of 61
Quote:
Originally Posted by AppleInsider View Post




"We are an unusual global company in the sense that we are clearly a global leader in our industry, and yet we do not lead in the U.S.," Kallasvuo said.


It makes a whole lot of sense for Nokia to step up its US efforts. This is a huge untapped market for them, with the smart/expensive phone sector growing extremely fast.
post #11 of 61
Quote:
Originally Posted by Stevie View Post

It makes a whole lot of sense for Nokia to step up its US efforts. This is a huge untapped market for them, with the smart/expensive phone sector growing extremely fast.

It's not "untapped". Nokia has simply failed in the US market.

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post #12 of 61
They won't.

(Referring to the headline 'Nokia hopes to take on Apple...'"
post #13 of 61
Yahoo hasn't done anything new or interesting in years. Any company that partners with them isn't paying attention. R.I.P., Nokia.
post #14 of 61
Typical of both Nokia and Yahoo, two dying giants. You guys may think you've reached some transcendental corporate synergy, but this isn't a case of 1+1=3, it's more like 0+0 still = 0.

Nokia still does not get software, and they still do not get services.
post #15 of 61
Just FYI, Nokia used to have successful rubber boot and car tire divisions. They divested themselves of these businesses in the 1990s to focus completely on telecommunications:

http://en.wikipedia.org/wiki/Nokian_Footwear
http://en.wikipedia.org/wiki/Nokian_Tyres

Maybe Nokia should have bought Palm. WebOS plus the Yahoo deal could have given them some presence in the US market. Instead, this Yahoo deal just smells like two losers propping each other up.

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post #16 of 61
This has win all over it.
post #17 of 61
It is awfully hard for a company to resurrect itself once it has fallen like Yahoo. Especially in the fast moving tech field.

Apple/Stevo did it, though.

I have been so 'spoiled' by Apple's computers, Software, iPods, iPhones, AppleTV, iPad...that I am very reluctant to even look at, never mind, purchase other hardware, cameras, TV's, GPS stand alone units. The last thing I want to do is have to navigate through clunky interfaces. Especially other smart phones....couldn't bare to have to use a Blackberry after using the iPhone!

Good luck yahoo and Nokia...you will sell a lot as long as it is cheap!

post #18 of 61
Quote:
Originally Posted by Postulant View Post

Wow... How exciting!

Agreed mate, I mean who is Yahoo anyhow?

Yahoo is such a 90's thing..... I mean for me anyhow the companies products have no appeal, and I can not see them fitting into my digital life.
post #19 of 61
Quote:
Originally Posted by AppleInsider View Post

The deal will make Nokia the exclusive global provider of Yahoo maps and navigations services, while Yahoo will become the exclusive provider for Mail and Chat services in Nokia's Ovi platform.

Yahoo becoming the exclusive provider of Mail and Chat on the OVI platform?

I might be reading this wrong, but it seems to imply that rival Email and IM services will not be offered on the OVI platform.

This means Nokia buyers will not get access to Gmail...
..or AIM ... or MSN or Skype..
How about Facebook Messenger?

They say Apple is trying to lock-down users. But this takes the biscuit. This takes a big truckload of biscuits.

C.
post #20 of 61
This announcement says absolutely nothing about how exactly they plan to "take on" Apple, other than taking on a single feature.
post #21 of 61
Quote:
Originally Posted by SockRolid View Post

It's not "untapped". Nokia has simply failed in the US market.

People must have very short memories seeing as Voicestream was nothing but Nokia phones before DT bought them.
post #22 of 61
Quote:
Originally Posted by AppleInsider View Post

The two companies said they will "leverage each others' strengths in e-mail, instant messaging and maps and navigation services."

Yahoo maps runs in Flash. Maybe they are going to provide maps in another format like an App unless Nokia is going to support Flash.

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post #23 of 61
I can not tell since Apple got into the music player and now mobile phone markets have we seen so many companies doing desperate things to compete.

Kind of like Western Union trying to compete when phones came available, yeah western union still exists today, but as well all know it is the favorite way for scam artist to rip people off by wiring money to people. Maybe Nokia will have a similar fate, We know Micro helps the scammer rip your personal identity, Nokia phones could probably help there too.
post #24 of 61
Nokia and umm Yeah, Who?

How is Yahoo even still in existence? Oh, Right Microsoft is keeping them floating.
post #25 of 61
Quote:
Originally Posted by Market_Player View Post

Agreed mate, I mean who is Yahoo anyhow?

Yahoo is such a 90's thing..... I mean for me anyhow the companies products have no appeal, and I can not see them fitting into my digital life.

i was still using prodigy in the 90's
post #26 of 61
First. Nokia has to convince US carriers to accept Nokia products. It was in fact losing North American marketshare.

Second.
As if Yahoo is the bastion of innovation these days, or the past decade.

Nokia would be better serve if it pays more attention to its operating system intended for the smartphone and creating the ecosystem akin to what Apple and Google have achieved with theirs.

Otherwise, Nokia has to content itself with its dominance in the "lowend" phones.

CGC
post #27 of 61
It just seems to me that Steve really has no peers amongst CEO's of any of the competing companies. What the hell is Yahoo going to lend Nokia to help them compete with Apple? Doesn't anyone get it? Apple has a whole ecosystem built around the iPhone which has resulted in its bottom line desirability. Do these other companies seriously expect to outdo Apple with anything not as comprehensive, much less better than what Apple has?

Sure countless mindless drones have been led down into the Windoze abyss, and perhaps someone will create a competing smartphone abyss for those same hordes to get further mired into. But on the other hand, a phone purchase is not like a computer purchase. It would seem like not nearly as many would be forced into buying a particular phone as might have been forced into buying a Windoze computer.

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post #28 of 61
Ah please! Most folks don't know how to argue this point. I may not be able to so so wither but I'll try.

Nokia isn't the goto cell phone maker anymore. Some of your were like me and drooled over them Nokia phones back in the days(Sony Ericsson ones to). But now there are new players with awesome products like the iphone. I have the 3GS and there is no phone on the market, at least for me, that can touch it.
Now, that junk with Yahoo and Nokia is only to increase the stock price. Hopefully. For their sake and move more phones.
All that rhetoric is nothing but BY THE NUMBERS LIP SERVICE.
post #29 of 61
ZZzzzz . . . .

NOW they'll revolutionize the industry.

post #30 of 61
Quote:
Originally Posted by AppleInsider View Post

In hopes of increasing its smartphone presence in the U.S., Nokia on Monday announced a new "strategic alliance" with Yahoo, with the search company powering e-mail and instant messaging services for the Ovi platform.

..sounds more like "desperate alliance" to me..

Who else Nokia should seek for help to keep afloat in the competing smartphone market?
Google? Already got Android and HTC to back it up to fight Apple..
Microsoft? Yeah right, the software giant got its own plan to dominate everyone else..

Well, at least it's a whole different ball game for Nokia when it comes to 'dumbphone'..
Nokia is still the undisputed champion in this area of market.. *sign for Nokia-fans to cheer*
post #31 of 61
Two dinosaurs getting together...
post #32 of 61
Quote:
Originally Posted by AppleInsider View Post

Apple CEO Steve Jobs even gave a surprise motivational speech to employees of Yahoo in 2007.

No good deed goes unpunished.
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post #33 of 61
This is why Nokia is not dominating in the US market. Yahoo has nice e-mail and news (stocks) properties, but other then that it is almost a non player in the smart phone market. I guess its a good fit for Nokia if they are looking for more content, but as far as technological help, there really won't be any.
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post #34 of 61
remember when yahoo had the best web portal and email service on the intertubes?

Y!eah, me neither.
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post #35 of 61
lol, this should be interesting, two companies that would not know innovation if it bit them in the rear. Should be interesting to see what these two irrelevant companies will come together and copy errr, I mean create.
post #36 of 61
Quote:
Originally Posted by iansilv View Post

They won't.

(Referring to the headline 'Nokia hopes to take on Apple...'"

They stopped being relevant in about 1998, with that little chocolate bar phone everybody had.

And now they're teamed up with the juggernaut that is Yahoo!

Can't lose.
post #37 of 61
What they really need to do is set up a single splinter team that reports directly to the two CEOs.

The splinter team does not care about business as usual, where Nokia and Yahoo came from, and they certainly don't care about hurting anyone's ego.

In summary, they pull no punches in saying what devices, units, websites and services are dead and what might work in terms of being ahead of the curve again.
post #38 of 61
Two losers forming the losers club, maybe they should ask Microsoft to join
post #39 of 61
Quote:
Originally Posted by DanielSW View Post

It just seems to me that Steve really has no peers amongst CEO's of any of the competing companies. What the hell is Yahoo going to lend Nokia to help them compete with Apple? Doesn't anyone get it? Apple has a whole ecosystem built around the iPhone which has resulted in its bottom line desirability. Do these other companies seriously expect to outdo Apple with anything not as comprehensive, much less better than what Apple has?

Sure countless mindless drones have been led down into the Windoze abyss, and perhaps someone will create a competing smartphone abyss for those same hordes to get further mired into. But on the other hand, a phone purchase is not like a computer purchase. It would seem like not nearly as many would be forced into buying a particular phone as might have been forced into buying a Windoze computer.

they might have good lawyers...nokia might keep suing apple...
post #40 of 61
Quote:
Originally Posted by Pooch View Post

remember when yahoo had the best web portal and email service on the intertubes?

Y!eah, me neither.

yahoo mail is way better than gmail, in my opinion...i'm not a yahoo mail fan or anything...
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