So, Mac software development will now occur in Microsofts core software development department, not out in the wood shed with the software engineers that make Microsoft system software for automobiles.
Thats the way it should have been decades ago.
Microsoft does not manufacture or sell PCs.
Microsoft is a software company. That means they make and sell software for personal computers.
The Mac is a personal computer.
Microsoft makes operating system software and application software.
Other than personal animosity, there was no reason for Microsoft not to make and sell software for the Mac, a personal computer.
It was good that they made and sold their flagship software suite for the Mac, Microsoft Office, but the Mac version was always deliberately underpowered and under-featured. It had a degree of cross-compatibility with the PC version for Windows, but far from seamless compatibility.
The loooooooooongtime policy of Microsoft of not providing Exchange server support in Microsoft Office Mac was a naked effort to prevent Mac personal computers from encroaching upon the big business territory Microsoft wanted to monopolize.
It is justifiable if Microsoft did not make a certain PC software product for the Mac due to the Macs installed base -- that would be an unbiased business and marketing decision.
But other decisions were made to create Microsoft Mac software that was inferior to its PC counterpart, Im guessing, so if making a rational business decision, buyers would buy PCs and run the superior Microsoft PC versions of said software because of their superiority in power, features and productivity.
When you watch a Microsoft TV ad, youre often left scratching your head asking, Does Microsoft make PCs?
Their ads with the line, Im a PC seem like they should be coming from HP or Dell, not software maker Microsoft.
For the emotional and temperamental Steve Ballmer to make the decision to move Mac software development from a separate Business Unit in the back yard into Microsofts core software department is significant in that Steve Ballmer must have had to overcome his personal animosities and anti-Apple, anti-Mac biases and make a rational, unemotional business decision to stop the hemorrhaging at Microsoft.
Hopefully, now Microsoft will act as a software company: a company that develops and sells software for computing devices that run software. Thats how they should have viewed themselves all along, not as some blur between a PC manufacturer and an operating system maker, doing PC makers marketing jobs for them for free.
Ballmer must have had to calm himself down and tamp down his emotions, but it appears Microsoft recognizes (rationally, not emotionally) that theyd better start selling software for Macs, mobile devices, tablets and any other computing devices that run software, or else sit and watch their revenues and profits plummet before their eyes (and The Street's eyes).
In survival mode, I think Ballmer overpowers his antipathies and emotionally-rooted biases and makes rational, logical, unbiased business decisions.
This is one of those rare times, Im surmising.
Microsoft should make Mac Office with feature parity with Office for PCs. In a mixed Mac and PC environment, workers should be able to work on the same document (or presentation or spreadsheet) on a Mac or a PC and send the same file back and forth between computers as different people collaborate on the same document -- irrespective of which machine theyre using. Seamlessly.
Autodesk should do the same with AutoCAD for Mac.
Microsoft should develop and market apps for iPhone OS and maybe even Blackberry and Android! If they want to increase revenues and profits.
But making Office and IE8 for Linux might REALLY harm Windows market share, so I doubt that will happen.
Microsoft Office is available on only two computing platforms: PC and Mac. And which two personal computing platforms can you really say are successful? It's no mere coincidence.
Thats the critical importance of Microsoft Office. Its the sine qua non
of a computing platform and largely the reason Linux has not taken over like everyone was predicting five years ago or so. MS Office confers legitimacy.