Originally Posted by mercury99
I don't thing Apple would immediately stop developing for Window. This would be gradual 5-7 year process, allowing creative windows users to migrate to Mac. Even after that Apple may continue selling non-pro versions of these soft.
A basic math discounting a revenue from selling Windows product is too primitive.
Think how much these worth:
- Revenue from migrated Whidows users who now would have to buy hardware in addition to software.
- Control over certain technologies and patents ownership.
- Creative computing market dominance.
- Independence from software vendors
- Diversification of hardware business with high margin software business
There seems to be some "thrill" over the idea of Apple buying Adobe. Despite writers denying it, it's more of a " Take THAT Adobe, you traitor!" kind of an attitude, rather than a good business sense for it. The reasons presented are simply wrong in their assumptions, or just plain flaky.
There are assumptions about migration that aren't all that well understood. Adobe makes products that other companies make in a number of areas. Why the assumption that those customers would migrate to Apple, rather than to other software while keeping their PCs? It's a bad assumption. CS5 is only a part of Adobe's portfolio. It's not as though Quark doesn't still have the majority of publishing content makers, because it does. This could drive more into their camp, damaging CS5 sales considerably.
Apple doesn't need to own PDF, and would likely not want the headache of keeping the millions of users updated, and upgraded. They couldn't want to get into the arguments about PDF security either.
Apple is trying to depreciate Flash, why would they want to own it?
It would also take years to integrate the two companies, with many, if not most of the top people at Adobe leaving over that time. This is consistently ignored in the arguments, but is one reason why most big mergers work out poorly. The companies cultures will be too different. We look at Apple's purchase of PA almost two years ago as something great, but shortly afterwards, the top people, the very people that posters here were so excited about Apple getting, left. That would happen here as well.