Originally Posted by Cory Bauer
People will be hard pressed to spend even $100 on a device whose main function is a storefront for renting and buying content.
Agreed. And much of the early-adopter crowd already have Blu-ray with access to movies and TV shows through over-the-internet services like Netflix and Amazon VOD. Apple knows this too, so I'm hoping an Apple TV relaunch means Apple will have the content deals worked out to provide a TV subscription package.
I would dump Comcast in a heartbeat for a $50-$75/month plan that looks something like this:
1. network and cable shows in HD with new episodes available the same night (or even the day after) they air with a liberal enough viewing window to catch up all episodes during a current season;
2. free access to a decent amount of previous seasons of TV shows (since I know the networks are never going to go for an everything-available-all-the-time approach);
3. streaming news, sports and special-event programming (even if you have to pay a little extra for say, MSNBC or Fox News); and
4. PPV movies priced competitively with Comcast and the various Blu-ray streaming services.
5. availability to stream or sync the same content to iTunes, iPhone, and iPad.
Apple will really have to zero in on No. 3 to turn Apple TV into a Comcast killer. I don't think a content subscription would gain much traction unless it allowed people to evaluate it against their cable or satellite service.
I would not pay more than $10 a month for a content package that does not include live MNSBC, CNBC, college football, and events like the Academy Awards, but I would pay $50-$75 a month for a content package that includes all of that because I would be dropping my cable service.