or Connect
AppleInsider › Forums › Mobile › iPad › Adobe announces magazine digital publishing platform for Apple iPad
New Posts  All Forums:Forum Nav:

Adobe announces magazine digital publishing platform for Apple iPad

post #1 of 97
Thread Starter 
Adobe on Tuesday announced its new digital viewer technology, aimed to help publishers convert their magazines to an interactive format viewable on portable devices like Apple's iPad.

The technology was first demonstrated with last week's introduction of the Wired magazine e-edition. Though the publication was originally intended to be released based on a version of Adobe's Flash, the software was completely rewritten in Objective-C for approval on Apple's App Store.

The iPad edition of Wired has found great success, with the $4.99 issue remaining at or near the top of the App Store sales charts since its debut.

"Adobe's work with Wired has resulted in a digital magazine format that creates an immersive experience, allowing a publication's unique content, look and feel and advertising to stand out in the digital realm," said David Burkett, vice president and general manager of Creative Solutions at Adobe. "We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It's safe to say that if you are already working in InDesign CS5, you'll be well on your way to producing a beautiful digital version of your publication."

Utilizing the 9.7-inch touch panel of the iPad, the e-edition of Wired offers unique features such as video, slide shows, 360-degree rotatable images and more. The digital version was designed by the magazine's print team and employs multi-touch gestures, such as zooming.

"Our partnership with Adobe allowed us to re-imagine and build a print issue into an amazing digital magazine experience on the iPad," said Thomas J. Wallace, editorial director of Conde Nast. "Wired's visionary execution of Adobe technology expands the potential of this new medium for all Conde Nast magazines. Our work with Adobe is just the beginning. We expect to use this technology to deliver more of our publications over the coming months."



Adobe has also touted the advertising possibilities with its new digital viewer technology. It noted that the first iPad edition of Wired has allowed major corporations to incorporate interactive features in their ad campaigns. Adobe said the advertisements "encourage readers to interact with each brand."

Wired and Adobe had to rebuild their application from the ground up after it was revealed that Apple would not allow the use of intermediary tools to port software from another format, such as Flash, to the iPhone OS. The move was necessitated after Apple changed the iPhone developer agreement to ban third-party tools that would allow software to be ported from other formats, like Adobe Flash, to native iPhone OS software. Apple CEO Steve Jobs said such tools would result in substandard applications on the Apple-controlled App Store.

Previously, Adobe had developed a digital publishing format dubbed AIR that was designed to be a cross-platform runtime environment that would allow content to be viewed on a number of devices, including those running the iPhone OS. AIR, or the Adobe Integrated Runtime, allowed for the development of standalone applications using Flash tools. But Apple's changes to its iPhone OS developer agreement forced Adobe to develop the alternative digital viewer technology, announced Tuesday.
post #2 of 97
Well then, that's good news!
post #3 of 97
This is the beginning, of the end, of the Flash wars.

Even Adobe can't ignore the impact the ipad, and the similar devices that will follow, will have on the way we receive information.
post #4 of 97
At 500MB, I think they have gone the wrong direction with wired. There needs to be a newspaper/magazine framework built in for the iPad, not all these silly apps. Waste of development effort, bloated offerings, and illogical from a user/interaction perspective.
post #5 of 97
So, where can I get the tools?
post #6 of 97
You get a magazine that takes a long time to download onto you iPad, you also get a magazine which looks exactly like the slab of paper you pick up at the news stand which is filled with ads from car companies and others.
post #7 of 97
Quote:
Originally Posted by NotTylerDurden View Post

This is the beginning, of the end, of the Flash wars.

Even Adobe can't ignore the impact the ipad, and the similar devices that will follow, will have on the way we receive information.

Right... But if Adobe wanted to control publishing performance on the iPad this is how they'd do it, now they're able to demonstrate how Flash tablets would better than non-Flash tablets i.e. iPad.

Thanks to heir short sighted CEO, Adobe invested huge amount of money and effort into Flash, and they're not gonna let that all go without a fight.
bb
Reply
bb
Reply
post #8 of 97
See, it can be done Adobe. Why all the silly Flash posturing and hullabaloo?
post #9 of 97
Quote:
Originally Posted by kerryb View Post

You get a magazine that takes a long time to download onto you iPad, you also get a magazine which looks exactly like the slab of paper you pick up at the news stand which is filled with ads from car companies and others.

What you don't get are:
- Bookmarks.
- Search.
- Zoom.
- Intuitiveness. Somepages scroll vertically and some horizontally WTF!!
- Interactivity. The Mars demo is useless, it's just a movie without a visible timeline.
bb
Reply
bb
Reply
post #10 of 97
Quote:
Originally Posted by Bloodshotrollin'red View Post

See, it can be done Adobe. Why all the silly Flash posturing and hullabaloo?

Proving how 'fluidity' can be facilitated when necessary!
post #11 of 97
Excellent news. I really hope Apple will also produce the same using using the iLife / iWorks style interface.
Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
Reply
Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
Reply
post #12 of 97
Quote:
Originally Posted by bloggerblog View Post

What you don't get are:
- Intuitiveness. Somepages scroll vertically and some horizontally WTF!!

Horizontal scrolling is through the whole magazine, vertical scrolling is within articles pretty intuitive if you ask me.

The problem is you don't get a sense of where you are within the magazine.
post #13 of 97
Quote:
Originally Posted by bloggerblog View Post

What you don't get are:
- Bookmarks.
- Search.
- Zoom.
- Intuitiveness. Somepages scroll vertically and some horizontally WTF!!
- Interactivity. The Mars demo is useless, it's just a movie without a visible timeline.

Hopefully this will all follow asap. Apple already demonstrated all was possible in HTML5. Now it's a matter of creating designer friendly tools to do all this. Again I repeat I'd love to see a designer program from Apple for all this.
Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
Reply
Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
Reply
post #14 of 97
Another example of poor development tools. This quick hack by Adobe results in bloated files and poor or non existent use of interactive features.

Publishers who use these tools are at the mercy of Adobe to deliver better versions of it . . . just the kind of think Steve Jobs didn't want to happen.
post #15 of 97
Quote:
Originally Posted by bloggerblog View Post

What you don't get are:
- Bookmarks.
- Search.
- Zoom.
- Intuitiveness. Somepages scroll vertically and some horizontally WTF!!
- Interactivity. The Mars demo is useless, it's just a movie without a visible timeline.

I would say that for a first effort that it appears they did a good job. We don't know if they even consider this 1.0 quality work - I do expect that you will see more to come. I doubt they expect that they are done. Give it an issue or two and lets see what Apple has (if anything) up its sleeve in regards to a framework for this kind of thing. I think we should give them a break for now.

BTW: Although the article says it is rewritten in Objective-C I suspect that is not completely true. Objective-C is a superset of the C language and it would take only a small amount of actual Objective-C code and a lot of previously written C an C++ code to meet the requirements of the agreement. As long as they can compile it using the Xcode tools then it is cool.
post #16 of 97
Quote:
Originally Posted by bloggerblog View Post

What you don't get are:
- Bookmarks.
- Search.
- Zoom.
- Intuitiveness. Somepages scroll vertically and some horizontally WTF!!
- Interactivity. The Mars demo is useless, it's just a movie without a visible timeline.

Did you read the Editor's Note?

And the Mars demo. Just move your finger slowly across the screen and the timeline visibly presented.

As a previous publisher, the app is extremely well done and with a little more time, it will get even better. It may not be for everyone, but neither is the Bible.
post #17 of 97
Quote:
Originally Posted by tacojohn View Post

Horizontal scrolling is through the whole magazine, vertical scrolling is within articles pretty intuitive if you ask me.

The problem is you don't get a sense of where you are within the magazine.

The scroll bar at the bottom pops up when you flip horizontally, showing your relative position.

There needs to be a reset button, as when you finish your article, you are at the last(bottom) page before swiping right. If you give it to someone else to read, they have to scroll the articles to the top.
post #18 of 97
Quote:
Originally Posted by kerryb View Post

You get a magazine that takes a long time to download onto you iPad, you also get a magazine which looks exactly like the slab of paper you pick up at the news stand which is filled with ads from car companies and others.

Its even worse than that! It consists of 2 images (1 portrait, 1 landscape) for each page.

Most of these pages may look good in print, but the text presentation is FUgly on the iPad and, mostly, unreadable.

It has a confusing, non-intuitive, non-standard UI for page turning and navigation.

The presenter/player ignores the capabilities of the device-- you can't zoom/pan, copy paste, bookmark, annotate...

I think that Adobe is tricking us with a Flash in Sheep's clothing!

For a complete analysis, see:

http://interfacelab.com/is-this-real...st-use-html-5/

.
"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
- Michael Lille -
Reply
"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
- Michael Lille -
Reply
post #19 of 97
Quote:
Originally Posted by tacojohn View Post

Horizontal scrolling is through the whole magazine, vertical scrolling is within articles… pretty intuitive if you ask me.

The problem is you don't get a sense of where you are within the magazine.

Press the top right corner to see the thumbnails and a down arrow tells you where you are in the magazine. Love the concept.
post #20 of 97
Quote:
Originally Posted by klasseng View Post

Another example of poor development tools. This quick hack by Adobe results in bloated files and poor or non existent use of interactive features.

Publishers who use these tools are at the mercy of Adobe to deliver better versions of it . . . just the kind of think Steve Jobs didn't want to happen.

What Steve did not want was a development tool that used some third party runtime that gave them the ability to ignore the Cocoa Touch and Cocoa frameworks that they have control over. I suspect performance and size was also a goal but the main thing was to make sure that everyone was using the frameworks so that when the OS changes the apps can magically change with it instead of ignoring new features.

This is similar to the reason that they don't want us developers using private API (i.e., non-public API's) since they can and do change and an OS release can break things. I Apple is the only one using these "private calls" then they can mitigate the damage since they control they code that uses it also.
post #21 of 97
1st let me say I am pretty happy for Adobe. Since Apple is not alone in the world, I am pretty confident most if not all companies will want to use tools that produce multi-platform mags. I still think Apple should allow optionnal flash plug-in, has a stock owner I worry about that crazy attitude by Apple that may kill the Ipad once competition gets in.

Quote:
Originally Posted by tacojohn View Post

Horizontal scrolling is through the whole magazine, vertical scrolling is within articles… pretty intuitive if you ask me.
The problem is you don't get a sense of where you are within the magazine.

imo there should be some kind of visual effect showing this particular page can scroll vertically. Like most ipad apps, interface is confusing. Also, sometimes page scrolling blocks for no apparent reasons.

The tool still need lots of work by it shows what could be done.

and about spaces used, newsflash: video and pics take spaces....
post #22 of 97
As a Fanboy I have the urge to pull an I told you so comment towards Adobe here. But in retrospect we should probably not try and go down that road.

Adobe defended their own product.. fair enough, I guess we can't fault them for that. But now they have created a comprimize that will hopefully make everyone happy, and at the same time they can still get behind flash where it's relavent... And they did all of this in an impressively short amount of time from this all blowing up in the media.

I say good job Adobe, and I'm sure SJ would say the same
post #23 of 97
There is some irony in this.

Jobs bans 3rd party tools because they cause inferior apps. So instead of a nice, compact interactive magazine viewer Adobe release a bloated piece of rushed-to-market crap ... but hey it's written in Objective-C so it's all OK!

My first question would have to be... how tightly are these magazines locked into In Design? If Adobe decide not to fix this crap iPad application to ensure the Flash experience is better than the iPad one... will the magazines be willing and able to switch away from InDesign?

My second question... how many use In Design? Will this crap start to become common place on the iPad?
post #24 of 97
Steve Jobs just emailed Adobe to say "Who's your daddy?"
post #25 of 97
Quote:
Originally Posted by tacojohn View Post

Horizontal scrolling is through the whole magazine, vertical scrolling is within articles… pretty intuitive if you ask me.

The problem is you don't get a sense of where you are within the magazine.

While it may be easy to understand once one has figured it out, perhaps even easily discoverable, I don't think "intuitive" is the correct adjective.
post #26 of 97
Quote:
Originally Posted by aaarrrgggh View Post

At 500MB, I think they have gone the wrong direction with wired. There needs to be a newspaper/magazine framework built in for the iPad, not all these silly apps. Waste of development effort, bloated offerings, and illogical from a user/interaction perspective.

I think publishers should tread carefully in drawing conclusions from the #1 Wired issue.
I bought it out of curiosity, but frankly am unlikely to buy another, at least on a regular basis.
Its very beautiful, but the advertising is overwhelming and I don't want another app for each magazine issue. I don't want a digital version of my grandparents basement (with 5000 copies of National Geographic that accumulated.)

I think there's some evolution that has to happen here.
post #27 of 97
Quote:
Originally Posted by aaarrrgggh View Post

At 500MB, I think they have gone the wrong direction with wired.

Agreed, that's too large for most folks. But how much of that is code and how much is content? How does it compare with other apps with content of similar scope?

EDIT: After reading one of the other links posted here it's clear why the app is 500MB. Way too big, much more than needed.
post #28 of 97
Why is this news? Zinio has been around for years...

https://www.zinio.com/account/download-reader-page.jsp
post #29 of 97
Quote:
Originally Posted by Dick Applebaum View Post

Its even worse than that! It consists of 2 images (1 portrait, 1 landscape) for each page.

[1] Most of these pages may look good in print, but the text presentation is FUgly on the iPad and, mostly, unreadable.

[2] It has a confusing, non-intuitive, non-standard UI for page turning and navigation.

[3] The presenter/player ignores the capabilities of the device-- you can't zoom/pan, copy paste, bookmark, annotate...

[4] I think that Adobe is tricking us with a Flash in Sheep's clothing!

For a complete analysis, see:

[5] http://interfacelab.com/is-this-real...st-use-html-5/.

[1] Totally disagree. Not any different that paper mags or books. Great use of type. They know their typography.

[2] Simply follow the road signs, e.g., the 'blue' path. Basically very article has one. Like driving down a highway, there is always part of it that is under construction.

[3] Thank god.

[4] As if they could get it past Apple. Not everyone is that stupid.

[5] Thank heavens they didn't produce WIRED. Talk about navigation.
post #30 of 97
There, Adobe, now that wasn't so bad was it. Get on board the gravy train.
post #31 of 97
Quote:
Originally Posted by gqb View Post

i think publishers should tread carefully in drawing conclusions from the #1 wired issue.
I bought it out of curiosity, but frankly am unlikely to buy another, at least on a regular basis.
Its very beautiful, but the advertising is overwhelming and i don't want another app for each magazine issue. I don't want a digital version of my grandparents basement (with 5000 copies of national geographic that accumulated.)

i think there's some evolution that has to happen here.

+++qft

.
"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
- Michael Lille -
Reply
"...The calm is on the water and part of us would linger by the shore, For ships are safe in harbor, but that's not what ships are for."
- Michael Lille -
Reply
post #32 of 97
Quote:
Originally Posted by lkrupp View Post

There, Adobe, now that wasn't so bad was it. Get on board the gravy train.

Perhaps they have been on board for quite some time. Perhaps Adobe has found a way to keep their creative development hidden from prying eyes. Even Gizmodo never trumped this.

Could it be that Adobe realized some time ago that Flash was and would be a major problem on Mac OSs? Certainly, nobody was expecting a completely new paradigm that satisfies both Apple and the publishing industry.

As for those that think that the WIRED app is bloated, perhaps it is content related. Certainly the results would suggest that the visual effects are right on. And if possible, they will get the size down.

BTW, I look at the first WIRED App more like an Issue. And for now, I will pick up an Issue every once in a while, just like I do for most of my reading materials; with exception of National Geographic which got a kick start with Cover Flow and Playboy, which I can't wait for it to hit the iPad.
post #33 of 97
Quote:
Originally Posted by kerryb View Post

You get a magazine that takes a long time to download onto you iPad, you also get a magazine which looks exactly like the slab of paper you pick up at the news stand which is filled with ads from car companies and others.

and yet, how many folks have paid for it. Which means that they might pay for other titles etc. So Adobe isn't going to let that potential money for their tool go by.

Quote:
Originally Posted by digitalclips View Post

Excellent news. I really hope Apple will also produce the same using using the iLife / iWorks style interface.

agreed. in fact I'm rather hoping that next week we'll find out that the reason why two packages weren't updating earlier in the year was that they were waiting for the ipad for just such things. Perhaps in the pro apps they will convert DVD studio to a media studio and have the LP, Extras etc. as well.
post #34 of 97
Quote:
Originally Posted by Firefly7475 View Post

There is some irony in this.

Jobs bans 3rd party tools because they cause inferior apps. So instead of a nice, compact interactive magazine viewer Adobe release a bloated piece of rushed-to-market crap ... but hey it's written in Objective-C so it's all OK!

My first question would have to be... how tightly are these magazines locked into In Design? If Adobe decide not to fix this crap iPad application to ensure the Flash experience is better than the iPad one... will the magazines be willing and able to switch away from InDesign?

My second question... how many use In Design? Will this crap start to become common place on the iPad?

My question has always been why have a digital magazine on a portable networked device at all when you can just go to a website?

Can anyone answer that question?
post #35 of 97
I wonder what they are going to call it...hmmm?

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #36 of 97
Quote:
Originally Posted by patrickwalker View Post

My question has always been why have a digital magazine on a portable networked device at all when you can just go to a website.

Can anyone answer that question?

It can be local (though that is now possible with HTML5, too).
It offer more features, be more interactive and be more responsive.
It can better protect the owner's content.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #37 of 97
I bet Adobe used Flash to create it. Let's say they built another intermediate translation layer that decompiled the Flash binary to C++. Made a few tweaks and export to xcode. That way they don't have to reinvent the wheel with all the animation and effects and allows integration with other base code from CS5.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #38 of 97
Quote:
Originally Posted by kerryb View Post

You get a magazine that takes a long time to download onto you iPad, you also get a magazine which looks exactly like the slab of paper you pick up at the news stand which is filled with ads from car companies and others.

I wonder if some enterprising magazine will ever try selling their content by the ARTICLE rather than the whole magazine?

There is no way I'm going to pay $4.99 for this, not even to try it once, but if there was some way to access their overall content and download an article here or there that I find interesting for $0.50 or $0.75...I'd probably give it a shot. There is a clear digital equivalent with the way albums and songs are sold.

It'd also be a good way to obviate the 500MB download without sacrificing interactivity. There are probably very few people who will read the entire digital magazine cover to cover, but they're still stuck with the huge hit to their limited storage space.
post #39 of 97
Quote:
Originally Posted by Dick Applebaum View Post

For a complete analysis, see:

http://interfacelab.com/is-this-real...st-use-html-5/

.

Very good read.

Reminds me of the good old days of shockwave games.
(Spaceship Warlock anyone?)
post #40 of 97
Quote:
Originally Posted by Firefly7475 View Post

There is some irony in this.

Jobs bans 3rd party tools because they cause inferior apps. So instead of a nice, compact interactive magazine viewer Adobe release a bloated piece of rushed-to-market crap ... but hey it's written in Objective-C so it's all OK!

My first question would have to be... how tightly are these magazines locked into In Design? If Adobe decide not to fix this crap iPad application to ensure the Flash experience is better than the iPad one... will the magazines be willing and able to switch away from InDesign?

My second question... how many use In Design? Will this crap start to become common place on the iPad?

Hundreds of thousands of publishers use InDesign, and I think you are going a bit over the top with these comments.

While I think it likely (since Adobe created it), that this converter is indeed a POS, let's be realistic. Any magazine that's based on large glossy full-page spreads (and most are nowadays), and has every second page as a full page advertisement (and most do nowadays), is going to end up being a huge file simply due to all the pictures.

If each page is a 10 meg picture file and it has 30 pages, that's 300 MB right there.

Sure this is probably a crappy app, sure Apple or almost anyone could do better than the hacks at Adobe, but digital magazines are always going to be huge files.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPad
  • Adobe announces magazine digital publishing platform for Apple iPad
AppleInsider › Forums › Mobile › iPad › Adobe announces magazine digital publishing platform for Apple iPad