Adobe announces magazine digital publishing platform for Apple iPad - Page 3

I read it and after 30 years in the print/publishing/advertising/software developing, I am more than capable of understanding it.

Unfortunately, when a reviewer own web site is so bloated, clumsy, non-intuitive poor-man's slide-show tries to tell me how a mag should be produced, well I'll take another road.

I gather by your comments that your eyesight is such you probably have difficulty reading the newspaper. Perhaps the iPad is not for you, at least for reading magazines, particularly this one which you hardly ever, if ever, had. Certainly you seem to be one of the few here that has an issue with font size.

As the editor says in his NOTE,

"The arrival of the tablet represents a grand experiment in the future of media. Over the next few months, we'll integrate social media and offer a variety of versions and ways to subscribe in digital form. We'll learn through experimentation, and we will watch closely as our readers teach us how they want to use tablets.

There is no finish line. WIRED will be digital from now on, designed from the start as a compelling interactive experience. WIRED is finally, well, wired."

That's basically what is available on the web now. And nobody is reading the shit.

I would undestand alloting that much to something you would depend on everyday.




That is the whole point. If I read some massmedia strategies, they create an App, for free, then you have a mechanism to then access their site or something. Not sure exactly how it is loaded to refresh content, if you have subscription. This was how some papers got away from the desire of Apple to have sole control of the iTunes subscribers names. Not sharing the buyers of the Appls would not be to the interest of massmedia or any subscriotion business.

Even then, imaine if you subscribe to a several dozens of magazines and newspapers -- they add up, if the Apps (not the "paper") is 500MB each.

CGC

Exactly... on the web. Not sent to me.

Publishers have a tough nut to crack getting more readers.

One fundamental problem, the news services pick up most stories and reprint.

IMO, over the long run, nobody is going to 'read the shit' if its 500MEG and takes fair amount of time to download each and every one.

However, if they would email a pdf version with ads (I can ignore pdf ad's as well), with my paper subscription they might get a bit more of a following.
Why would I pay for paper subscription and then pay again for on line, thats crazy. However, an emailed pdf? Similar to... dare I say it... Googles magazine view.

I just don't buy that the 'bells and whistle's' beyond movie clips etc will gain new readers.
But, I'm a bit of a luddite.

I bought it but I won't be buying it again at these prices. It is also very careless with the space available on a mobile platform. The purchase was more a matter of curiosity and nostalgia. I remember how much I enjoyed reading that premiere issue of Wired back in the spring of 1993. It seemed only fair to give the new format an initial look. A problem is that there are many tempting apps that compete for that $5 impulse purchase. At $1 or $2 it might slip through.

crazy price for a bloated app. won't catch on unless they make it fast to download (100mb max) and reduce the number of ads - or keep the ads and make it free to download.

OK, I really don't want to get into a pissing contest, but I can't let that go unchallenged.

As someone with 54 years in the computer and technology business, I understand how technology should be used... And, I, and my industry have been able to adapt to changing times!

Your industry is dying-- I don't presume to know all the reasons why, but I suspect that a lot of it is due to clinging to moribund relics and procedures of the past. Print dabbles in the web but few companies exploit it! Why? Because they don't understand it... they only understand Print!

The sad thing is that the iPad is offering Print a new life... if it will open its eyes, embrace the technology and enhance the user experience of the non-technical consumer. Delivering "photographs" of printed magazine pages just ain't gonna' cut it... any more than their (mostly) half-assed attempts at delivering web content.

The Wired app should draw you in and take you on a pleasant journey of discovery... It just gets in the way.


That site is a typical blog with a lot of text, comments and few images. It is content-oriented, not glitz oriented. It is what it is... there's nothing wrong with that site... it does the intended job!

Just what on that site is "so bloated, clumsy, non-intuitive poor-man's slide-show ". (You echoed my criticism of the Wired app, and I stand by it!)

However, the site you criticize, is not my site, and it exhibits none of the characteristics you claim.... e,g., don't you need images for a slide-show?

Rather, I suspect that you don't like the content, author's opinion, or reader comments.

Fair enough!

But, that's another discussion-- one I suspect you should join and contribute to!



No I can read a newspaper or magazines, fine. I just don't choose to! I find most of their content uninteresting, biased, dated or all of the above.

I do read lots of books, including eBooks.



Those are admirable goals... and I support Wired and their efforts to achieve them.

I bought the Wired app, day 1 (and every other magazine, reader or comic book app I ran across).

I am one who appreciates beauty, respects the written word and understands technology. I bought all these apps to see how they would exploit the opportunity, maybe I would learn something, and experience the renaissance of cherished industry.

So far, I have been, mostly, disappointed.

IMO, Marvel is the best of the lot and comes closest to delivering and enhancing the user experience.

IMO, Wired is the worst of the lot... a bloated, clumsy, non-intuitive poor-man's slide-show!


I don't know if I believe that! Maybe, "WIRED will be a digital representation of Print", would be more accurate.

But, I hope so! I hope they continue to experiment! I hope they listen and learn!

However, I will not invest the time in another issue until they make some real attempt to exploit the opportunity!

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so adobe you finally come to your senses

y really need apple

and come on make something new. kill flash and work with apple to make an html publisher

get with the game not against it we apple fan boys love you too adobe


just get with it

Maybe you're in a position to influence this, but Zino Delivery Manager needs to update or stop using the CGWrap daemon. It's the only PowerPC process running on my Mac and it annoys me considerably.

They should tone down the ads first. Then they need to not make the whole thing out of large flat images. Then they need the ability to share content. Then each issue needs to be $3.99, not $4.99.

And the need to offer e yearly subscription for $19.99

The times are changing, and unless these guys are not aggressive and competitive on their pricing they'll sink into a deep dark whole. People thing the app rocks, but this is the early stages and people are easily impressed with what they won't be in 2 years time. Wired and others need to be thinking long-term with the pricing strategies here.

I gather that many haven't even bought the app.

Interesting that it has such a high Customer Rating.

Thanks, Mr.Applebaum.

I'd love to test the Wired magazine for iPad (from what I've seen I find it very interesting), but unfortunately the iPad is, still, not bavailable in many european countries. Out of luck for the time being.
So, people's input throughout the web is very precious to those of us who cannot test iPad apps for the time being.

However there are some local dealers that have already samples for people to try.
It is going to be an international success. Much curiosity is going on it's a different kind of product indeed.

I agree magazines will always be huge... just not quite that huge!

The same content could have had two layouts defined, and the app could switch between the two. That's going to save 50% of space.

The videos could actually be compressed videos instead of image sets. That's going to save a little more, and any text could have been text instead of an image of text. That's going to save more space again.

I'm going to throw a number out there and say a standard magazine should be somewhere between 100MB and 200MB.

The space isn't the biggest issue though. The problem is that the way they have done it limits the interactivity takes away from the user experience.



I actually think we need to see a paradigm shift for "eMagazines". At the moment it seems like people are trying to either fit a standard magazine into the new "eReader" format (which doesn't really work) or saying that an eMagazine should simply be like a web page (in which case... what's the point). There needs to be something new to fit into the eMagazine category.

Have you seen Alice for the iPad? I'm not saying that I think all eMagazines should look like this... but it gives you a bit of an idea of what is possible with the new format.

http://www.youtube.com/watch?v=gew68Qj5kxw

My God! That last article was one of the best (and longest) I've read! The fact that you can focus on the important details and explain them (without ever having experienced them) is truly amazing!

I find it hard to believe. Sure, I can look at the iPad intro keynote and see the possibilities... But, I need to Get the device in my hands, to touch and feel it... to interact, and watch as it gets out of the way, while anticipating my next need. You can understand that, without having experienced it!

Man, I salute and envy you!

You should get a job at Apple, or better WSJ... evangelizing the future!

We need you!


Don't be a stranger!

.

Ohhhh.... Alice! Yes! It begins interestingly and intuitively... then takes me on a journey of discovery.

Obviously, someone understands Print and technology, but most of all: the consumer.

Best I've seen!

... and the Chessy Cat... Ha!

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eh eh, appreciate the ironic tone. Had that one coming.

I understand how it looks. But maybe you misunderstood me — I have tested an iPad.

As I said before, some strictly selected local retailers have had a unit for some time and I have tested one of them. I began writting the article before I tried the iPad but only concluded it after the test with the real product and saw my initial impressions confirmed.

The Wired magazine for iPad wasn't available then and couldn't try the app.

As for being a long article — I know it is, sorry about that. I appreciate you reading it. Thanks.

Did I read that right, AIR on the iPhone?! I won't even allow AIR apps on my Mac! I am saddened to see more people starting to take advantage of AIR cause it eats my battery life! Like all these websites that run flash banner ads, you don't need flash to display simple banner animations people!

Someone stop this ridiculous Flash train! It's killing me, killing me!

K, I'm done ranting.