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Apple rewards elementary school students' excitement for iPad

post #1 of 61
Thread Starter 
Thirteen fifth-grade students in Florida were given free iPads by Apple, and could appear in a forthcoming advertising campaign after they were photographed excitedly eyeing the company's new hardware.

The students at Watergrass Elementary in Wesley Chapel were photographed last month staring at Apple's new iPad. The school's instructional technology specialist sent the photos to a local Apple sales representative who sells the company's devices to educational institutions.

"My heart melted," Apple's Andrea Barr told the St. Petersburg Times. One of the pictures showed the children genuinely excited by the sight of the iPad, almost like something you'd see in an advertisement.

Now, John Couch, Apple's vice president of education, is interesting in potentially using the photos for that purpose.

Barr forwarded the photos to her bosses, who decided to reward the 13 children seen in the photos with iPads. Apple is mailing the hardware to their homes in the coming weeks. And in the near future, they could be a part of Apple's campaign to promote the device.

The children were informed this week that they will receive iPads, news that excited them and made the students the envy of their peers. The fifth graders were also given a demo of the hardware by Barr. One 10-year-old said he'll use his iPad for research and playing games.

Photo credit: Keri Wiginton, St. Petersburg Times.

Apple could potentially use the photos to help market the iPad to schools, as a potential in-class learning tool and textbook replacement. Earlier this year, before the iPad was announced, textbook publisher McGraw-Hill said it had plans to release titles for the device.

In addition, Scrollmotion is reportedly working with major textbook companies to develop digital versions of their titles to use on devices like the iPad. Potential features with the 9.7-inch touchscreen include search, video, highlightable text, lecture recording and note taking.

Apple first began marketing the iPad toward a broad audience in early March, when it aired the first television spot during the Academy Awards. That was followed by a new commercial that debuted in May, answering the question, "What is iPad?" with answers describing it as "thin" and "beautiful."
post #2 of 61
That's so cool. The iPad seems to be changing the rules everywhere you look.
post #3 of 61
Quote:
Originally Posted by AppleInsider View Post

"My heart melted," Apple's Andrea Barr told the St. Petersburg Times. One of the pictures showed the children genuinely excited by the sight of the iPad, almost like something you'd see in an advertisement.

very cool. story. but "genuine" and "advertisement" in the same sentence? blech.
post #4 of 61
And now Apple is about to be deluged with unsolicited photos. Most of it probably going straight to Jobs' mailbox.
post #5 of 61
Quote:
Originally Posted by Pooch View Post

very cool. story. but "genuine" and "advertisement" in the same sentence? blech.

Just checking, so a 'genuine' thing cannot be advertised... only a false, fake, deceptive, what .. help me here.
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post #6 of 61
in 5th grade, we just had paper books. Now, they have modern marvels to access porn, movies and games, and facebook in the classroom. progress? why would kids need it?
post #7 of 61
Quote:
Originally Posted by digitalclips View Post

Just checking, so a 'genuine' thing cannot be advertised... only a false, fake, deceptive, what .. help me here.

It is possible to mix 'genuine' and 'advertising' but a fair amount of cynicism is a natural reaction. Genuine joy, genuine pleasure, genuine love can genuinely be manipulated to pass a genuine message to sell a genuinely great product in order to honestly and fairly and genuinely make shedloads of money. By the time it has come to the moneymaking bit the meaning of aforementioned the genuine love, joy, happiness etc, has become meaningless, however.
post #8 of 61
Quote:
Originally Posted by AppleInsider View Post

..."My heart melted," Apple's Andrea Barr told the St. Petersburg Times.

Really? I wonder what would happen to her heart if she saw a picture of children their age working a 14 hour shift to assemble iPads?

-kpluck

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post #9 of 61
If I'm a kid who gets a free iPad, I could care less what the motive is. On that note, if I'm an adult who knows better and I get a free iPad, I still could care less what the motive is.
post #10 of 61
Quote:
Originally Posted by paxman View Post

It is possible to mix 'genuine' and 'advertising' but a fair amount of cynicism is a natural reaction. Genuine joy, genuine pleasure, genuine love can genuinely be manipulated to pass a genuine message to sell a genuinely great product in order to honestly and fairly and genuinely make shedloads of money. By the time it has come to the moneymaking bit the meaning of aforementioned the genuine love, joy, happiness etc, has become meaningless, however.

I think I follow that, since you explained it so genuinely.

So far all the Apple products I have bought have genuinely exceeded the hype in the advertising ...
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post #11 of 61
Quote:
Originally Posted by DKWalsh4 View Post

If I'm a kid who gets a free iPad, I could care less what the motive is. On that note, if I'm an adult who knows better and I get a free iPad, I still could care less what the motive is.

Maybe it's just me but I couldn't care less what the motive is if it were me but hey, you are entitled to a different opinion.
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post #12 of 61
Quote:
Originally Posted by paxman View Post

It is possible to mix 'genuine' and 'advertising' but a fair amount of cynicism is a natural reaction. Genuine joy, genuine pleasure, genuine love can genuinely be manipulated to pass a genuine message to sell a genuinely great product in order to honestly and fairly and genuinely make shedloads of money. By the time it has come to the moneymaking bit the meaning of aforementioned the genuine love, joy, happiness etc, has become meaningless, however.

Genuine joy, pleasure, etc from the sight/usage of the iPad is an emotional benefit. Advertising is about showing the benefit of the product, in this case, the iPad. We are in a market economy. You make a living by profiteering at whatever you do. It is not a sin that any company tries to make money by marketing their products or services. Disrespecting the deliverance of a genuine message and tying it to the product does not make the message meaningless.
post #13 of 61
Quote:
Originally Posted by bwik View Post

in 5th grade, we just had paper books. Now, they have modern marvels to access porn, movies and games, and facebook in the classroom. progress? why would kids need it?

Maybe they are not excited about the iPad in the photo, maybe they are excited at the porn they are looking at on the iPad. That would explain the excitement in the photo.

So all I have to do is go to an Apple Store and look overly excited at an iPad, have someone take my picture, and Apple will give me a free one because someone thought how cute it was for someone to look at an iPad with excitement? Hey Apple...I will show excitement if you give me an overpriced iPad for free.
post #14 of 61
Quote:
Originally Posted by hillstones View Post

Maybe they are not excited about the iPad in the photo, maybe they are excited at the porn they are looking at on the iPad. That would explain the excitement in the photo.

So all I have to do is go to an Apple Store and look overly excited at an iPad, have someone take my picture, and Apple will give me a free one because someone thought how cute it was for someone to look at an iPad with excitement? Hey Apple...I will show excitement if you give me an overpriced iPad for free.

It depends. Are you a cute fourth grader? You do sound like one.
post #15 of 61
Quote:
Originally Posted by IYFCalvin View Post

Genuine joy, pleasure, etc from the sight/usage of the iPad is an emotional benefit. Advertising is about showing the benefit of the product, in this case, the iPad. We are in a market economy. You make a living by profiteering at whatever you do. It is not a sin that any company tries to make money by marketing their products or services. Disrespecting the deliverance of a genuine message and tying it to the product does not make the message meaningless.

Exactly.

I mean what are we talking about here, MS uses paid actors to spoof an anti apple campaign where actors are passed off as "genuine" customers getting a good deal on laptops. Their next campaign of I am a pc, features again naturalistic acting and trying to pass of genuine pc users, everyday people seemingly amazed by MS products.

And we still get imbeciles and trolls accusing apple of using a GENUINE photo with GENUINE kids being excited over the ipad to market their products. What f. hypocrisy, you can pay actors to portray supposed genuine encounters with ms products, and you can't use genuine photographs to market your product?

Repulsive hypocrisy.
post #16 of 61
Quote:
Originally Posted by bwik View Post

in 5th grade, we just had paper books. Now, they have modern marvels to access porn, movies and games, and facebook in the classroom. progress? why would kids need it?

Because my kids don't want to ride bikes to school because their backpacks are so heavy with textbooks And I'm tired of being their chauffeur.

All your history textbooks from fifth grade are probably pretty useless at this time; find the Soviet Union on the current map.

No notations are allowed in textbooks.

My 8th grader learns algebra online with instructional videos that go along with his textbooks.

Yes, kids will access inappropriate material that is not class related. In my day, kids would hide comic books inside their textbooks. Nothing's changed.

It takes a lot of trees and energy to create books that need to be stored when not used. My wife spent hundreds of dollars for her college texts that can't be resold at the campus bookstore because a new edition has been released.
post #17 of 61
A wonderful, if somewhat sappy, story.

But I do hope the kids don't get harassed for their iPads (or that they don't get stolen) and that they have computers at home or school with the updated iTunes software, speed, memory, etc. And I hope Apple included a case for each, since kids are not the most careful handlers of such products. Can you imagine how terrible a kid would feel if (s)he dropped it, scratched it, etc.
post #18 of 61
cool story, but I think all would have been served better if they had provided the iPads to the childrens school library instead. Why single out a few kids and give them freebies? Let all the kids enjoy them by making them available at the school.

And I don't like the use of the photos for advertising. Don't ruin a good thing.
post #19 of 61
Quote:
Originally Posted by DHKOsta View Post

That's so cool. The iPad seems to be changing the rules everywhere you look.

oh God that sounded so corny
post #20 of 61
Quote:
Originally Posted by chronster View Post

oh God that sounded so corny

Yeah that's the kind of dreck repeated ad-nauseum by some members in this forum. It's like a little mini Apple advertisment that makes you vom a little at how cheesey and uneducated it sounds. Some people succumb *so* easily to the marketting that you've got to wonder if they posses any trace of independent thought and critical thinking.
post #21 of 61
Quote:
Originally Posted by kpluck View Post

Really? I wonder what would happen to her heart if she saw a picture of children their age working a 14 hour shift to assemble iPads?

-kpluck

What evidence do you have of this? Apple isn't Nike...
post #22 of 61
Quote:
Originally Posted by bwik View Post

in 5th grade, we just had paper books. Now, they have modern marvels to access porn, movies and games, and facebook in the classroom. progress? why would kids need it?

Yup - 5th graders look at porn and watch movie in class. Their teacher probably does the same. Or maybe your imagination just went unchecked for a minute.
post #23 of 61
Quote:
Originally Posted by bwik View Post

in 5th grade, we just had paper books. Now, they have modern marvels to access porn, movies and games, and facebook in the classroom. progress? why would kids need it?

What a stupid comment! It's what you do with the tools that counts. Spot quiz: Is it guns that kill people, or is it people WITH guns?

iPads are going to be the new books, so they might as well get started now.

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post #24 of 61
This is only going to add fire to the flames of those "FREE IPAD" Facebook events going around
post #25 of 61
Quote:
Originally Posted by mrochester View Post

Yeah that's the kind of dreck repeated ad-nauseum by some members in this forum. It's like a little mini Apple advertisment that makes you vom a little at how cheesey and uneducated it sounds. Some people succumb *so* easily to the marketting that you've got to wonder if they posses any trace of independent thought and critical thinking.

Look buddy, the ipad is a novelty product, that most pundits predicted to be a marginal failure (and the rest just didn't understand its purpose, or claimed there was no purpose to it), yet it's selling like crazy, and people keep discovering different uses and potential for it everyday.

It's funny how most people who profess they are above marketing and reprimand others for taking the the apple bait, are they themselves far more misinformed. If these forums make you vomit, you might as well p. off, no reason for us cleaning up your mess now is there? "Independent thought" and "critical thinking" is defined as per agreeing to what you are saying of course. How ridiculous: that's my opinion, and any one who shares it is an independent thinker.

Some of you guys just can't stomach this can you, how apple brought on a product that is visionary, that NO ONE in the tec world was prepared to equal it or bring something with comparable functionality, and instead of it failing in an adverse financial market, it's a runaway success. Bitterness and envy ensue of course...
post #26 of 61
Apple is focusing on the future of computing, and these children are that future. Apple is smart to focus on them.

Apple is also smart to ignore the whining, pessimistic crybabies that troll these forums to spread all their fabricated FUD, fearing that their way of old and broken PC-paradigm is about to finally buckle from beneath them.

Way to go Apple. Not only is this good advertisement, it does show that you are listening to what consumers (and kids) want.

Please continue ignoring the whining trolls. Perhaps you can send all households a big padlock so the parents can keep them locked in their basements.
post #27 of 61
Quote:
Originally Posted by kpluck View Post

Really? I wonder what would happen to her heart if she saw a picture of children their age working a 14 hour shift to assemble iPads?

-kpluck

You are moron and a sycophant. You have no basis in what you are saying, just lies and provocation. Check out your gap clothes and nike shoes to see the real sweatshop manufacturers. FYI also, apple is the only manufacturer conducting research on foxconn for the suicide rate, sony, and all the other big dogs who manufacture there didn't give a damn. But low blows is the only route that's left for you guys, seeing as attacking the product on a merit basis is impossible. How utterly sad.
post #28 of 61
I suppose it could be considered unfair that just because these kids were photographed and someone sent the photo to Apple that they're getting free iPads -- the case can be made that if Apple was going to give away free iPads, they should have gone to the kids who needed them most or perhaps the kids who wrote the best essays about what they would do with the iPad or something of the sort.

Has anyone yet thought about whether these kids have computers that they can sync the iPads to? The iPads can't be used alone. (Back in the early CD-ROM days, my company would give away free CD-ROM-based database programs as door prizes at trade shows. But most of the librarians who won the prize didn't have and couldn't budget a CD-ROM drive. We would up having to give them a drive as well.)

As for all the hype, whether the excitement about the iPad is genuinely deserved or self-reinforcing hype, it doesn't really matter. I work for a software development company that serves large media clients and I have never witnessed anything like the excitement over this product. On "paper", there's no reason for the iPad to be exciting: it's primarily just a large iPod Touch. But something happened when it made the transition to the larger size with the enhanced OS functionality. It transformed into something else that is exciting. People who use it just love this thing. (And I say that as someone who does not own an iPad and has no short-term intention of purchasing one.) I think Apple found the gestalt of this product.

In fact, I think one of the big differences between Apple and the Wintel empire is that Apple's products are more than the sum of their parts and Microsoft's (and other Wintel products) are generally less than the sum of their parts.
post #29 of 61
i've been posting about the educational value of the iPad for months prior to the launch. I'm pleased to see Apple is doing something good with this device (finally) instead of just marketing it to the entertainment industry.

The only things about this that kind of chaps my butt are...

First, it's too expensive for school kids. At $500, minimum, plus the cost of school books and supplies? This should be a device for the masses. Less expensive, adaptable to any book format, etc.. Just not practical, unless...

Second, it's not a standalone device. If it were, i could totally see this as a K-12 computer replacement (that could be subsidized). Kids really don't need a computer. The iPad has all the productivity tools they need to handle school.

Third, there's no way to keep these kids on-topic in class if they have one. Perhaps they could make an "iPad-Educational Edition" so that there is some regulation to who kids use the device once in class? I don't know, just seems like it would be a distraction.

What they really need to do is make a dumb-down version for school use only, and have the schools provide them in class and are stored in class. That's just one idea, i'm sure the Apple Genius' are coming up with options for that.

Actually, what they could do is just get a Kindle. That really has everything they would need for educational purposes.
post #30 of 61
Quote:
Originally Posted by digitalclips View Post

Maybe it's just me but I couldn't care less what the motive is if it were me but hey, you are entitled to a different opinion.

I was just about to post the same thing.
Maybe he should of written it correctly but it's a mute point now.
post #31 of 61
Quote:
Originally Posted by antkm1 View Post

i've been posting about the educational value of the iPad for months prior to the launch. I'm pleased to see Apple is doing something good with this device (finally) instead of just marketing it to the entertainment industry.

The only things about this that kind of chaps my butt are...

First, it's too expensive for school kids. At $500, minimum, plus the cost of school books and supplies? This should be a device for the masses. Less expensive, adaptable to any book format, etc.. Just not practical, unless...

Second, it's not a standalone device. If it were, i could totally see this as a K-12 computer replacement (that could be subsidized). Kids really don't need a computer. The iPad has all the productivity tools they need to handle school.

Third, there's no way to keep these kids on-topic in class if they have one. Perhaps they could make an "iPad-Educational Edition" so that there is some regulation to who kids use the device once in class? I don't know, just seems like it would be a distraction.

What they really need to do is make a dumb-down version for school use only, and have the schools provide them in class and are stored in class. That's just one idea, i'm sure the Apple Genius' are coming up with options for that.

Actually, what they could do is just get a Kindle. That really has everything they would need for educational purposes.

Do you realize that most schools by a laptop for every child these days? At this grade level it is likely to be a Mac. If an iPad is able to replace or limit the number of Macs/PCs needed then they are saving $500 per student. For budget constrained schools out there, they may be able to actually afford something they can easily administer without dedicated IT staff once wireless application deployment arrives later this year.

It is standalone in this case. They could use one computer per classroom, but a school would use the enterprise features of the device, so it doesn't need to be associated with a computer.

I don't get your distraction argument. They could be distracted by a window. Should we remove all natural light from the classrooms? The fact that only one app can be on the screen at a time should prove to be less distracting.

There is going to be more educational software then we have seen in years with the AppStore. Apple needs to add enterprise licensing to the AppStore to make this work better in a school. Supplies will probably be too constrained for much school adoption until next year, but this makes perfect sense for many schools.

The kindle doesn't have a word processor, etc. If you have ever tried to use a Kindle as a text book, you will realize it is a bad idea. You can't flip through it quickly like a normal book. The kindle is really only good for novels.
post #32 of 61
Quote:
Originally Posted by DKWalsh4 View Post

If I'm a kid who gets a free iPad, I could care less what the motive is. On that note, if I'm an adult who knows better and I get a free iPad, I still could care less what the motive is.

Exactly!!! I have shown extreme excitement in an Apple store over the 27 iMac and have never gotten one for free! lol :-) And if they wanted to give me an iPad no matter what the motive was i would say "thank you so much!" and be very happy!!!!

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post #33 of 61
Quote:
Originally Posted by hillstones View Post

Maybe they are not excited about the iPad in the photo, maybe they are excited at the porn they are looking at on the iPad. That would explain the excitement in the photo.

You reveal too much of your own focus, here. Do not think that every child has you as their model.

CGC
post #34 of 61
Quote:
Originally Posted by bwik View Post

in 5th grade, we just had paper books. Now, they have modern marvels to access porn, movies and games, and facebook in the classroom. progress? why would kids need it?

Porn? On an iPad? I thought all porn sites delivered their content in Flash these days..
post #35 of 61
Quote:
Originally Posted by bwik View Post

in 5th grade, we just had paper books. Now, they have modern marvels to access porn, movies and games, and facebook in the classroom. progress? why would kids need it?

Wow, buzzkill much? Jesus settle down. Who says anything about porn? If they are smart enough to get it on the iPad, TRUST ME they are getting it at home too along with facebook, movies, and games. I'm sure the schools will have some sort of restrictions in place. What a dumbass
post #36 of 61
Quote:
Originally Posted by daniel84 View Post

Porn? On an iPad? I thought all porn sites delivered their content in Flash these days..

Not pictures....lol
post #37 of 61
Quote:
Originally Posted by kpluck View Post

Really? I wonder what would happen to her heart if she saw a picture of children their age working a 14 hour shift to assemble iPads?

-kpluck

Oh get the hell over it! FYI my shortsighted idiot, Apple has stepped up to investigate the problems at Foxconn and is taking action. Have any of the other companies that they manufacture stuff for done so? I doubt it. Now run along and go hug a tree or something...you bleeding hearts make me want to hurl chunks
post #38 of 61
Quote:
Originally Posted by antkm1 View Post

Perhaps they could make an "iPad-Educational Edition" so that there is some regulation to who kids use the device once in class? I don't know, just seems like it would be a distraction.

They already do. It's called an iPad with Parental Controls turned on.
post #39 of 61
I think this is great for the kids and I have said all along, the iPad is going to be a game changer whether people like it or not. Education, medical, music, we're only at the very tip of the iceberg folks. Just wait until the apps start rushing in to take advantage of this new medium. Ever notice how you don't hear all the little whiney cry babies who predicted the iPads downfall? "It's a bomb. It won't sell sh*t"....where are they now? LOSERS
post #40 of 61
So that's why it is taking my iPad three weeks to arrive!
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