That is not a hard projection, based on how I have been treated by them over the last 2 days. And, I work for a company with many thousands of employees. Very stupid on the part of AT&T but none of us should be surprised.
This has been my experience with pre-ordering an iPhone4:
1. I tried on 6/14/2010 to pre-order my iPhone4 through my AT&T wireless internet account. Their website was down.
2. I logged in later but was told my password was incorrect. This is a typical ploy used by AT&T when their web servers are screwed up. Instead of being honest and asking you to sign in later, they make it seem like it is your fault. They then lock you out after 3 failed login attempts so you are forced to call them on the phone. This has happened to me before and I stopped after the second attempt.

3. I tried to log in again on the internet but when I clicked on the upgrade page, my browser went into think mode for 5 minutes. I finally closed down the browser.
4. At 1 am, I logged in again to the website and go a message that my account is no longer accessable from the internet and I have to call an 800 number with a special code.
5. I called 611 this morning and got a support person who, after I had already verified my name and ss # once, refused to give me any info until I verified the same info. Finally, he told me that pre-ordering was once again available and he connected me to the 'right' department. Turns out I got a recording that all iPhone pre-orders are still suspended. Thank you Michael Duncan for lying to me.
6. Tried to get an operator this afternoon on the AT&T chat line. Identified myself but Bonnie Lewis refused to give me any kind of ID number. Did you know that there are over 4,750,000 hits for Bonnie Lewis on google? After she refused to give me her ID or any other info like her department supervisor's name, she disconnected me.
Say what you want, but this is the exact type of attitude that will put AT&T out of business. You don't think so? Heard of Wang, Ashton Tate, Lotus 123, Borland, Commodore (how I loved that Amiga) the list goes on and on of companies that don't care about customers. They might survive for a while but not forever

I am a big fan of Mr. Jobs. I don't understand how he is putting up with this. Of course, it could be that Verizon and Sprint are even worse and he knows that he is stuck between a rock and a hard place.
Unfortunately, we who pay our hard-earned money to these companies that care little about us, are the ones who end up with the shaft you-know-where.

Flame out...
Ned