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Flagship Apple Shanghai megastore now under red curtains

post #1 of 40
Thread Starter 
Apple's cylindrical glass tower entrance to the new underground retail megastore in Shanghai China, set to open mid July, is now decked in red curtains, signaling close proximity to launch.

The new real property is one of the two new stores opening in Shanghai this summer and counts among the 25 new Apple Stores that the company's chief operations executive Tim Cook said would open in China by the end of 2011.

The new store's design is reminiscent of Apple's iconic flagship New York City store on Fifth Avenue, which is similarly located entirely underground and features a dramatic giant glass cube entrance.

The new Shanghai store has an equally prominent location at the foot of the International Finance Center (and is part of the surrounding IFC Mall next to retail boutiques including Armani, Cartier, Chanel, Ferragamo, Gucci, Hermes, Prada, Vuitton, and Tiffany), and lies in the shadow of Shanghai's signature Oriental Pearl TV Tower landmark.

Earlier spy pictures published by MacGeneration indicated a cylindrical glass entrance for the new store wrapped in grey plastic, with a giant Apple logo suspended within the structure.





New pictures captured by reader dombi of the Hungarian-language BeszeljukMac site show the tower now decked in faux red curtains, similar to the launch of other Apple Stores. (A report by ifoAppleStore also published shots of the new store's red curtains.)



"When we walked down to stairs to the bottom of the structure," the BeszeljukMac photographer told AppleInsider, "a guy stepped in front of the camera and told us that we could not take shots of 'his work.' He said that we were not in a 'public area.' I asked him if he could tell me what was happening there, or when was it going to be unveiled, but he refused to say anything."



post #2 of 40
Wow. What a location... and what presentation. The red curtains really look stunning. Apple certainly knows how to create hype.
post #3 of 40
Cool, another reason to go visit Shanghai
post #4 of 40
Quote:
Originally Posted by 2oh1 View Post

Wow. What a location... and what presentation. The red curtains really look stunning. Apple certainly knows how to create hype.

It's not hype. It's called showmanship, presence, and CLASS.

Hey MS, might as well cash in your chips now while they're worth anything at all.

Daniel Swanson

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Daniel Swanson

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post #5 of 40
Quote:
Originally Posted by 2oh1 View Post

Wow. What a location... and what presentation. The red curtains really look stunning. Apple certainly knows how to create hype.

An underground store, although done before, still strikes me as an unusual design. I've not been in one before and would like to see what it's like. Maybe when I visit New York some time...
GIGO. The truth in all of life.
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GIGO. The truth in all of life.
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post #6 of 40
Quote:
Originally Posted by DanielSW View Post

It's not hype. It's called showmanship, presence, and CLASS.

Hey MS, might as well cash in your chips now while they're worth anything at all.

Wait--MS has worthwhile chips? When did that happen?

Seriously though, the best thing Microsoft would do right now is fire Ballmer, pick up an intense visionary who can whip things into order, quickly push out some of the basic products they've been working on, cut loose unneeded projects, focus on only the best ideas, and go underground for around two years rebuilding Windows and all of their projects, one by one. If they could strip out the fat and waste, burn the red tape, fire the incompetent managers and employees, hire good people of taste, and focus without looking back...they might again be great.

Of course, if only pigs could fly...
GIGO. The truth in all of life.
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GIGO. The truth in all of life.
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post #7 of 40
With all the Billions of Dollars streaming in every month, I think it is time for Steve Jobs to break ground in California for an Apple-themed amusement Park, or an Apple College, or something special.

What do you think?
post #8 of 40
Quote:
Originally Posted by AppleInsider View Post

"When we walked down to stairs to the bottom of the structure," the BeszeljukMac photographer told AppleInsider, "a guy stepped in front of the camera and told us that we could not take shots of 'his work.' He said that we were not in a 'public area.' I asked him if he could tell me what was happening there, or when was it going to be unveiled, but he refused to say anything."




"he refused to say anything"... a typical communist chinese...
post #9 of 40
Quote:
Originally Posted by Smiles77 View Post

An underground store, although done before, still strikes me as an unusual design. I've not been in one before and would like to see what it's like. Maybe when I visit New York some time...

As a kid I remember shops in the basements of downtown commercial buildings. Shoe shops and hobby shops.

But Apple is making "downstairs" into the new "upstairs."

Total genius design and strategy. In one respect it could be interpreted as an expression of humility. But at the same time it's an enticement to come inside and discover something very different. It's taking "Think different" to new lows! ;-)

Daniel Swanson

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Daniel Swanson

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post #10 of 40
Sick filming skills man!
--SHEFFmachine out
Da Bears!
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--SHEFFmachine out
Da Bears!
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post #11 of 40
what's up!!!!

"Under Red Curtains, guarded by Ninjas"? excuse me please, but Ninjas are Japanese, not Chinese, D-Bags...

I call AI out on this for the same reason why i WILL NOT see the new Karate Kid movie.
Ok, it's called Karate Kid, yet the Martial Arts he is training for is Kung Fu. Kung Fu is Chinese, Karate is typically a Japanese Martial Art.
post #12 of 40
Good LORD Apple has some hardcore real estate hook ups..
post #13 of 40
Quote:
Originally Posted by antkm1 View Post

what's up!!!!

"Under Red Curtains, guarded by Ninjas"? excuse me please, but Ninjas are Japanese, not Chinese, D-Bags...

I call AI out on this for the same reason why i WILL NOT see the new Karate Kid movie.
Ok, it's called Karate Kid, yet the Martial Arts he is training for is Kung Fu. Kung Fu is Chinese, Karate is typically a Japanese Martial Art.

Does anyone seriously care about your "splitting chop sticks" objections? I'm going to see the new one because I like the story and I like the actors. It should be fun. Whassa matter, doncha wanna have any fun?

Daniel Swanson

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Daniel Swanson

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post #14 of 40
Quote:
Originally Posted by antkm1 View Post

what's up!!!!

"Under Red Curtains, guarded by Ninjas"? excuse me please, but Ninjas are Japanese, not Chinese, D-Bags...

I call AI out on this for the same reason why i WILL NOT see the new Karate Kid movie.
Ok, it's called Karate Kid, yet the Martial Arts he is training for is Kung Fu. Kung Fu is Chinese, Karate is typically a Japanese Martial Art.

Ninjas also don't exist "D-Bag".. so its actualy not that big a deal.
post #15 of 40
Quote:
Originally Posted by antkm1 View Post

what's up!!!!

"Under Red Curtains, guarded by Ninjas"? excuse me please, but Ninjas are Japanese, not Chinese.

You are under the impression that Apple can't hire Japanese Ninjas for its American retail store? Or that Chinese can't play the role of a ninja character? No sense of humor at all? What a mean spirited angry person little you are.
post #16 of 40
Why is this thing in the middle of a civic garden like area? The photos of the curtains make it look like it's all above ground.
post #17 of 40
Quote:
Originally Posted by Smiles77 View Post

Wait--MS has worthwhile chips? When did that happen?

Seriously though, the best thing Microsoft would do right now is fire Ballmer, pick up an intense visionary who can whip things into order, quickly push out some of the basic products they've been working on, cut loose unneeded projects, focus on only the best ideas, and go underground for around two years rebuilding Windows and all of their projects, one by one. If they could strip out the fat and waste, burn the red tape, fire the incompetent managers and employees, hire good people of taste, and focus without looking back...they might again be great.

Of course, if only pigs could fly...

totally agree! i won't even put windows on my mac pro because of the hassle of just installing.
post #18 of 40
Quote:
Originally Posted by antkm1 View Post

what's up!!!!

"Under Red Curtains, guarded by Ninjas"? excuse me please, but Ninjas are Japanese, not Chinese, D-Bags...

I call AI out on this for the same reason why i WILL NOT see the new Karate Kid movie.
Ok, it's called Karate Kid, yet the Martial Arts he is training for is Kung Fu. Kung Fu is Chinese, Karate is typically a Japanese Martial Art.

i won't see the karate kid movie 'cause it's lame.
post #19 of 40
Quote:
Originally Posted by Smiles77 View Post

Wait--MS has worthwhile chips? When did that happen?

Seriously though, the best thing Microsoft would do right now is fire Ballmer, pick up an intense visionary who can whip things into order, quickly push out some of the basic products they've been working on, cut loose unneeded projects, focus on only the best ideas, and go underground for around two years rebuilding Windows and all of their projects, one by one. If they could strip out the fat and waste, burn the red tape, fire the incompetent managers and employees, hire good people of taste, and focus without looking back...they might again be great.

Of course, if only pigs could fly...

What like steve jobs? :P
post #20 of 40
Apple's first store in an authoritarian regime. Congratulations!

Perhaps they will open a flagship store in Pyongyang or Rangoon next.
post #21 of 40
Quote:
Originally Posted by antkm1 View Post

what's up!!!!

"Under Red Curtains, guarded by Ninjas"? excuse me please, but Ninjas are Japanese, not Chinese, D-Bags...

I call AI out on this for the same reason why i WILL NOT see the new Karate Kid movie.
Ok, it's called Karate Kid, yet the Martial Arts he is training for is Kung Fu. Kung Fu is Chinese, Karate is typically a Japanese Martial Art.

Nobody knows the nationality of apple ninjas. Or their identities.
post #22 of 40
Ha! That video is great.
Nice camera work. He should have slid-in one of those spy-mirrors-on-a-wand things or a dental mirror.
post #23 of 40
darn it, it is not the first one there... greedy capitalists as they don't care anything but money...

Quote:
Originally Posted by RealityCheck View Post

Apple's first store in an authoritarian regime. Congratulations!

Perhaps they will open a flagship store in Pyongyang or Rangoon next.
post #24 of 40
Quote:
Originally Posted by rorybalmer View Post

Ninjas also don't exist "D-Bag".. so its actualy not that big a deal.

Actually, they DID exist at one point but it is current undetermined if they still do exist. People practice the ancient art of Ninjutsu and bastardize it into a popular recreational activity. Yes, they did exist!

Quote:
Originally Posted by Glockpop View Post

You are under the impression that Apple can't hire Japanese Ninjas for its American retail store? Or that Chinese can't play the role of a ninja character? No sense of humor at all? What a mean spirited angry person little you are.

I have a sence of humor, just not for the ignorant...

Quote:
Originally Posted by Doctor David View Post

Nobody knows the nationality of apple ninjas. Or their identities.

This is my favorite responce...thank you for being civil!
post #25 of 40
Quote:
Originally Posted by RealityCheck View Post

Apple's first store in an authoritarian regime. Congratulations!

Perhaps they will open a flagship store in Pyongyang or Rangoon next.

Where have you been? Apple has two stores in Beijing already.
post #26 of 40
Quote:
Originally Posted by johnqh View Post

Where have you been? Apple has two stores in Beijing already.

There is only one in Beijing. Was there last year and except for the language, everything about the store is typical to virtually every other Apple non-flagship store.

I must say, I didn't think the location was the best. Would much prefer it on Wangfujing Street.

Planning on being in Shanghai in July. Would love to see the store before the unveiling. Lucky enough it is just across the street from my hotel.
post #27 of 40
Quote:
Originally Posted by anakin1992 View Post

"he refused to say anything"... a typical communist chinese...

And you know thathow?
post #28 of 40
Quote:
Originally Posted by anakin1992 View Post

"he refused to say anything"... a typical communist chinese...

What a bad thing to say. Is it really because the person was Communist or a Chinese that prompted the silent reaction? If there was an Apple Rep there, would (s)he have blabbed like an idiot? Steve Jobs would have been incensed by such an indiscretion.

CGC
post #29 of 40
Quote:
Originally Posted by AppleInsider View Post

New pictures captured by reader dombi of the Hungarian-language BeszeljukMac site show the tower now decked in faux red curtains, similar to the launch of other Apple Stores. (A report by ifoAppleStore also published shots of the new store's red curtains.)

"Faux red" curtains?

What? They're not really red, they just appear that way. It's a trick! "Faux red" is the new black!

And they clearly circled the wrong structure in the last photo.
post #30 of 40
Quote:
Originally Posted by antkm1 View Post

what's up!!!!

"Under Red Curtains, guarded by Ninjas"? excuse me please, but Ninjas are Japanese, not Chinese, D-Bags...

I call AI out on this for the same reason why i WILL NOT see the new Karate Kid movie.
Ok, it's called Karate Kid, yet the Martial Arts he is training for is Kung Fu. Kung Fu is Chinese, Karate is typically a Japanese Martial Art.

Ha ha ha wrong movie title for the wrong action movie!
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post #31 of 40
Quote:
Originally Posted by anakin1992 View Post

"he refused to say anything"... a typical communist chinese...

HELLOOOooo ! He has his right to keep quiet! Can't a person be quiet when asked if he/she is in any demographic? So respect that. Talking about Human Rights. Sharks!
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post #32 of 40
Just how receptive are the chinese to macs? They're so accustomed to Windows pirateware that you can buy it on a street corner. Will they acutally buy software? Or just load Windoze? I think Apple has a difficult job of selling the mac advantage to the chinese. It would require educating the customer more so than in the US.

Having been to china, I noticed some cultural behaviors dealing with customers in general. During my stay, I was witness to several displays of meltdowns and freakouts by customers dealing with store and restaurant staff. Perhaps this is a cultural norm. Perhaps I was the only one who noticed.

Imagine chinese customer: What! It doesn't run windows! Freakout!

Selling a pc that does not run Windows is a hopeless cause in china.
post #33 of 40
Quote:
Originally Posted by Kung Fu Guy View Post

Just how receptive are the chinese to macs? They're so accustomed to Windows pirateware that you can buy it on a street corner. Will they acutally buy software? Or just load Windoze? I think Apple has a difficult job of selling the mac advantage to the chinese. It would require educating the customer more so than in the US.

Having been to china, I noticed some cultural behaviors dealing with customers in general. During my stay, I was witness to several displays of meltdowns and freakouts by customers dealing with store and restaurant staff. Perhaps this is a cultural norm. Perhaps I was the only one who noticed.

Imagine chinese customer: What! It doesn't run windows! Freakout!

Selling a pc that does not run Windows is a hopeless cause in china.


This is an upmarket locale and the target audience are those middle and above income earners with disposable cash. They are welling to spend to flirt their wealth and show their status above the rest. They may not spent a lot on originals but they are ever welling to acquire things to show they are some body. This is very much a chinese cultural thingy. The young are the affluent lot and this will open opportunity for Apple.

What you come across are probably the larger population with tight cash flow and though they will drool on iPhone/iPod/iPad they can live by using what they can get their hands on - replica (they don't like to use copy or duplicate) or Windozz be it original or not.

Remember how Japan followed by Taiwan used to be - a back yard shop making things for the world be it copy or what ever. They moved on to be first world. Now its going to be their turn.

Been there done that.
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post #34 of 40
Horrible location...But I guess it was inevitable that they'd have to put a store in pudong at some point...everyone else does.

More interested to see where the other location is opening this summer. Hopefully Nanjing Road West!!!
post #35 of 40
Quote:
Originally Posted by AppleInsider View Post

The new real property is one of the two new stores opening in Shanghai this summer and counts among the 25 new Apple Stores that the company's chief operations executive Tim Cook said would open in China by the end of 2011.

25 stores?? Wow. And not one real one in New Zealand.
*Sigh*
Off to the retailers then. I can just see a nice glass box with some Apple Goodness inside in the middle of Auckland. Or Wellington for that matter.


Quote:
Originally Posted by spiced View Post

Remember how Japan followed by Taiwan used to be - a back yard shop making things for the world be it copy or what ever. They moved on to be first world. Now its going to be their turn.

Been there done that.

The thing about Taiwan (and Taipei in particular) is that the place really has soul. My favourite Asian destination...

Save your friends from Skynet - whoops, Google.  Recommend they use StartPage for search..

...and no, I am not paid to say this..

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Save your friends from Skynet - whoops, Google.  Recommend they use StartPage for search..

...and no, I am not paid to say this..

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post #36 of 40
Quote:
Originally Posted by lostkiwi View Post

The thing about Taiwan (and Taipei in particular) is that the place really has soul. My favourite Asian destination...

I totally disagree. Coming from Hong Kong, Taipei really feels... primitive. Like it's under (grey) construction or something. Feels more like a large city in China than Hong Kong. It feels like a tall concrete building, built in the 50's. Hong Kong feels like a modern glass structure.

In fact, with its parks, the river, Chinatown, temples, I actually like Bangkok more than Taipei.
post #37 of 40
Quote:
Originally Posted by lostkiwi View Post

25 stores?? Wow. And not one real one in New Zealand.
*Sigh*
Off to the retailers then. I can just see a nice glass box with some Apple Goodness inside in the middle of Auckland. Or Wellington for that matter.

Don't worry it'll happen in NZ eventually. Apple is just going where the growth is first. Some might say China loves MS a lot, but it does have a lot of growth, the Chinese absolutely love good brands, and for a small part of the population (especially around this hub) they can afford the same things people in other modern cities can.
post #38 of 40
Quote:
Originally Posted by anakin1992 View Post

"he refused to say anything"... a typical communist chinese...

Racist/xenophobic much?
post #39 of 40
Quote:
Originally Posted by Anawrahta View Post

Horrible location...But I guess it was inevitable that they'd have to put a store in pudong at some point...everyone else does.

More interested to see where the other location is opening this summer. Hopefully Nanjing Road West!!!

Not a bad location.

It is across street from Shanda Mall, which is a high-end shopping destination (and always crowded). The target segment sounds right.

However, it is also next to Oriental Pearl, Jinmao Tower and World Finance Tower, so it will get quite some foot traffic from the tourists. That group is unlikely to have the money to spend on Macs.
post #40 of 40
Quote:
Originally Posted by AppleInsider View Post

Apple's cylindrical glass tower entrance to the new underground retail megastore in Shanghai China, set to open mid July, is now decked in red curtains, signaling close proximity to launch.

Notice they are not really curtains. Just big vinyl decals.
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