I see all these people here bitching and complaing about the whole pay + ads idea.. and if its not for you, then its not for you... but I don't see what the big problem here is.
With the exception of a few choice shows and live events, HULU has a large amount of the stuff a lot people like/want to see. Now most (see I said, "most") people who have conventional TV services in their homes pay anywhere form 70 to 100+ dollars a month, before HBO and other premium channels. You PAY for that. AND you still have commercials... 3-5 per break, sometimes a minute long. Oh, and theres DVR (which for me when I used to have cable was an extra 8 bucks a month). Nice, except you have to deal with having a limited hard drive space so you can't hold everything you want. And most people - not us techies and appleinsider readers of course - don't know how to easily get that content from their DVR box to their phones or iPads or other portable devices. Sure you can ffwd thru ads with a DVR, but in the time you spend fast forwarding, then concentrating on not going to far and having to back up to where the commercial break ends and the show resumes, you usually spend about 30 seconds on this. Thats all the time it takes for the 1 hulu ad. no concentration or remote searching necessary.
Ok so HULU has commercials, but only 1 per break, and again usually only :30 seconds long. Barely long enough to get up and go do something during the break. They are asking 10 bucks a month for this new feature, available in High Def, anywhere you are, at any time, on your phone or iPad or iPod, with no having to measure how much of your hard drive your DVR is taking up, or having your pesky roommate/kid/significant other come through and delete your season of what you were trying to watch... just so they can record the latest episode of Burn Notice (haha, what is burn notice anyway?) PLUS you get access to more content than whats on the regular (read: free... for now) HULU.com with full season always being available and online presumably the day after they air! And people are complaining about this?
Clearly we'd all like it to be free OR no ads, but really I have never had an issue with HULUs ads and I think people are thinking a little lofty about this. This is a decent deal folks. Plug your phone or your iPad into the TV (until its released on XBOX and PS3 when we'll get some real HD from start to finish) if you want to watch it sitting... ditch that cable subscription, get or keep your Netflix account, and lets all be happy. Thats what I'm doing.