Originally Posted by ivan.rnn01
It was neither WWDC, nor MacWorld, nor even Macworld. So you've failed to convince us you know Apple's history better, than I do.
Apparently, the only thing connecting you to Apple must be your favorite iPod Shuffle.
It was at one of the Invitation Only events that Apple did around the time they started backing off of MacWorld. It wasn't WWDC or MacWorld or any other annual event. It was at a music event, back in '04, I think. It was the very first item the Steve announced at the event, which I think was centered around the U2 iPod announcement.
tonton is absolutely correct, that Apple has previously released an "`unimportant' and seemingly cosmetic accessory" at a major event. It wasn't WWDC and he admitted that (nor MacWorld). Instead it was at an equally important event for Apple. Looking at their recent history, Apple invitation events are now as or more important to them for product announcements as the annual events (WWDC, MacWorld) were in the past.
Arguing that he is wrong, simply because he got the event wrong, is simply being intentionally obtuse.
The difference, is the the iPod socks were purely cosmetic and served no practical purpose. They were done tongue in cheek and sold very well, iirc. The bumper, on the other hand, serves two purposes, made necessary by design changes in the iPhone 4. Firstly, with the edges of the glass no exposed and susceptible to sudden impact damage, a case is needed to prevent shattering if it were to fall on it's edge (my 3G has fallen at least 3 times and landed on concrete in the edge). Secondly, with the antenna now on the exterior, which improves its reception, the case reduces the interference caused by holding it for normal use. The bumper completely spoils the aesthetic of the iPhone 4 design, but they felt strongly enough about its necessity, that they were willing to ignore that this time.
The fact that both of these issues are new, at least in their severity, with the iPhone 4, it isn't a surprise that Apple wanted to ensure the bumper, which addresses both of these issues, was available immediately and not have to wait for third party solutions. Since most everyone will not just want one but will need one (as suggested by Apple themselves) it is a viable solution and also a nice value add for the coffers. What I don't like, is that they didn't admit these reason for introducing the bumper themselves and that they priced it as a luxury item, when, since it is really a required accessory, they should have priced it low or included it with every iPhone 4 sold.
And yes, tonton has been around the Apple community for a long time and probably does know his Apple history better than you. He was around long before the more recent iPod/iPhone newbs converted.