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Verizon mocks Apple's iPhone 4 antenna issue with full-page NYT ad

post #1 of 152
Thread Starter 
To promote the forthcoming launch of the Droid X handset, Verizon this week took out a full-page ad in The New York Times in which it mocked widely reported reception issues with the iPhone 4.

As first noted by Macworld, the ad touts a number of features found with the Droid X, including an 8 megapixel camera with dual-LED flash, 3G Mobile HotSpot for sharing Internet connectivity with up to five Wi-Fi devices, and an HDMI output. The advertisement also makes note of reception with the device.

"Most importantly, it comes with a double antenna design," the advertisement reads. "The kind that allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls. You have a voice. And you deserve to be heard."

Of course, the advertisement is referring to recent widespread reports that the iPhone 4 can lose signal when held in the left hand. Users can cause their handset to experience a reduction in reception when using their palm to cover a seam that separates the device's two perimeter radio antennas.

Apple said last week that the software in the iPhone 4 calculates bars of signal strength incorrectly, and the problem will be addressed in the coming weeks through a free update. As for the hardware, the company has said that all handsets experience some signal loss when held in the hand.

Verizon had to correct a previous advertisement that incorrectly claimed the Droid X sports a 720p high definition screen. The actual resolution of the Droid X is 854 by 480 pixels, which is the same resolution as the original Motorola Droid released last November. For comparison, Apple's newly released iPhone 4 has a 960-by-640 pixel resolution display.



The attack on Apple is similar taken to the approach with the original Droid. Last year's ad campaign also directly targeted Apple, lampooning its commercial style with the tagline "iDon't." The TV spot, which teased the then-impending launch of the Droid, attacked the iPhone's lack of a physical keyboard, inability to multitask with third-party applications, and absence of a camera flash. The latter two issues were addressed with this year's iOS 4 software update.
post #2 of 152
Evidence that they will NOT, in fact, be getting the iPhone any time soon.
post #3 of 152
That's a good way to gain Steve Jobs interest to hasten a Verizon iPhone.

CGC
post #4 of 152
Quote:
Originally Posted by GreenG4 View Post

Evidence that they will NOT, in fact, be getting the iPhone any time soon.


Not that I care one way or the other but with huge companies, they all accept the fact that business is just business. For example Apple constantly mocked Windows in their ads but actively courted Microsoft for MS Office for Mac as well as licensed Exchange server syncing. It is just advertising, nobody really cares.

Life is too short to drink bad coffee.

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post #5 of 152
Verizon is probably not getting an iPhone this year...
post #6 of 152
Old news...
post #7 of 152
There are a lot of pissed ip4 users who might be influenced by an ad like that. I can't believe how some people still defend Apple through all of this though honestly.
post #8 of 152
Quote:
Originally Posted by AppleInsider View Post


"Most importantly, it comes with a double antenna design," the advertisement reads. "The kind that allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls. You have a voice. And you deserve to be heard."

hehe... that made me chuckle.

The iPhone 4 is selling like crazy. Verizon wants to slow the momentum - good luck!
post #9 of 152
Jerks.

One thought he was invincible... the other thought he could fly.

They were both wrong.

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One thought he was invincible... the other thought he could fly.

They were both wrong.

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post #10 of 152
Quote:
Originally Posted by Postulant View Post

hehe... that made me chuckle.

The iPhone 4 is selling like crazy. Verizon wants to slow the momentum - good luck!

of course they want to, but it is pretty funny how they advertise that their dual antenna phone won't suffer from the same issues, especially when Apple said ALL phones suffer from it.

What is worse? The fact that Apple tried to sell us that bs, or that they said this could be fixed with software and bars have been reported wrong since day 1(and they knew)?
post #11 of 152
Quote:
Originally Posted by chronster View Post

of course they want to, but it is pretty funny how they advertise that their dual antenna phone won't suffer from the same issues, especially when Apple said ALL phones suffer from it.

What is worse? The fact that Apple tried to sell us that bs, or that they said this could be fixed with software and bars have been reported wrong since day 1(and they knew)?

It's no lie that all phones suffer from some degree of attenuation - obviously, some more so than others. My iPhone 4 works awesome. So, naturally I'm not buying the poor hardware design babble. I don't know what they sold you, but I bought a new iphone that works beautifully.
post #12 of 152
No iPhone for Verizon...
post #13 of 152
Quote:
Originally Posted by mstone View Post

Not that I care one way or the other but with huge companies, they all accept the fact that business is just business. For example Apple constantly mocked Windows in their ads but actively courted Microsoft for MS Office for Mac as well as licensed Exchange server syncing. It is just advertising, nobody really cares.

I would disagree in this case. If they were getting the iPhone any time soon, they would not be disparaging it now. That would be bad business.
post #14 of 152
Quote:
Originally Posted by chronster View Post

There are a lot of pissed ip4 users who might be influenced by an ad like that. I can't believe how some people still defend Apple through all of this though honestly.

Probably not as many as you might think. Most people complaining are either just trying to stir up trouble, don't even own an iPhone 4, live in a really bad signal area and always had connection problems or, they are a VERY vocal minority. The huge majority of happy iP4 users have no need to comment so we don't hear from them at all. The media companies are always looking for a controversy to report to drive clicks to their ads. The couple people I know closely who have one are quite happy with no problems. I will be getting one once my current contract is up. I'm ok for now with my 3GS on iOS4.

Life is too short to drink bad coffee.

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post #15 of 152
Quote:
Originally Posted by chronster View Post

of course they want to, but it is pretty funny how they advertise that their dual antenna phone won't suffer from the same issues, especially when Apple said ALL phones suffer from it.

What is worse? The fact that Apple tried to sell us that bs, or that they said this could be fixed with software and bars have been reported wrong since day 1(and they knew)?

Of course side-by-side with my 3G the 4 gets BETTER actual calls - no dropping in the same place at the 3G and clearer to my ear. This is all consistent with both the Anandtech and Consumer Reports that this is all a wild goose chase. They both report that the iPhone 4 is better than its predecessors. Maybe not quite as good as the X but certainly not the problems that are being reported.

This is again another example of the bias of Internet reporting of problem where only those having problems speak out so there is no way to compare the true severity of the problem. Is this just problems with the typical 1% of and CE product (or whatever the real percentage is)? remember with over 2 MILLION sold already there will be 20,000 complainers at the 1% level which is far more than you could currently count by unique complaints. My guess is that one problem is simply the huge number of initial sales is create a lot (by number, not percentage) of purchasers with problems.
post #16 of 152
Quote:
Originally Posted by chronster View Post

of course they want to, but it is pretty funny how they advertise that their dual antenna phone won't suffer from the same issues, especially when Apple said ALL phones suffer from it.

What is worse? The fact that Apple tried to sell us that bs, or that they said this could be fixed with software and bars have been reported wrong since day 1(and they knew)?

Apple did know they were reporting bars differently, but NOT wrongly. There is no single right way that all phones display bars. Apples choice has come back to bite them, so now theyre changing the display.

But Apple NEVER claimed that this software fix will take away the problem. They acknowledge that the problem is physical. But their bar display made the problem seem bigger than it is. (It would show a drop from weak signal to none as a drop from STRONG signal to none. Like I sayback to bite them!) This fix will only reveal the weak signal you always had. And when you have a weak signal, the way you hold your phone may indeed matter. Keep that in mind if you live in a borderline area and like to hold your phone left-handed. (Luckily I fit only one of those two criteria.)

And ALL phones do face the reality that water (humans) blocks signal. Dual antennas sounds like a good idea to help minimize that. Lets see some tests before we say the Droid X is the first phone where holding it makes no difference. And before we slam Apple too hard for NOT having that first phone (when the iPhone 4 in fact gets better reception than the predecessorsee Anandtechs tests).

The X looks nice, for those who cant get good AT&T coverage and are locked out of the iPhone. But if you dont take Apple ads as fact, dont take Verizon ads that way either.
post #17 of 152
Quote:
Originally Posted by anonymouse View Post

I would disagree in this case. If they were getting the iPhone any time soon, they would not be disparaging it now. That would be bad business.

They have product to move. Ads are for right now not six months from now. Nobody will even remember this in six months.

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post #18 of 152
... so why do the mocking in the smaller print? At the end of the paragraph? At the bottom? And not even as the last sentence? Why not lead with the mocking in the big headline?

1. Verizon has to sell what it has.
2. Verizon has to keep up appearances.
3. Verizon doesn't have the iPhone.
4. Verizon still wants the iPhone.
5. Verizon can't let its balls grow much larger than a shot glass.
post #19 of 152
Quote:
Originally Posted by anonymouse View Post

I would disagree in this case. If they were getting the iPhone any time soon, they would not be disparaging it now. That would be bad business.

This ad touches only indirectly on the hand-sensitivity of ALL phonesnot the iPhone by namein the small print at the bottom. Its not anything Apple (or Apple users) needs to care much about, I dont think.

The iPhone isnt the first phone to be sensitive to transmitting through water. All phones are like that, and you may be sure that if the dual-antenna design of the X helps this issue, the design was conceived long before the current iPhone 4 tempest in a teapot.

Remember the Nokia ads making fun of the iPhone, and saying you could hold your Nokia anyway you like? The manual of the very Nokia they pictured has a guide telling you not to hold the phone near the bottom! This is old news, recently gaining attention in a new form.

Which means even without this little tempest, Verizon would STILL want to tout the benefits of their antenna design re holding your phone any way you like. This dual design existed before the iPhone 4 was released. By what logic would Verizon ever remove that feature from their marketing? Of course its mentioned. (And well see, in time, what the reality turns out to be. The press may ignore the hand-sensitivity of most phones, but users no longer will!)
post #20 of 152
Quote:
Originally Posted by AppleInsider View Post

To promote the forthcoming launch of the Droid X handset, Verizon this week took out a full-page ad in The New York Times in which it mocked widely reported reception issues with the iPhone 4....

This is a bit over the top isn't it?

In the first place the ad is a week old and has been covered by a few other major sites already, in the second place, it says something in tiny letters at the bottom. Hardly, "mocking" at all. Merely a mention.
post #21 of 152
Three Cheers for Big Red!

hip hip - hooray

hip hip - hooray

hip hip - hooray

Hold Apple's feet to the fire!
post #22 of 152
Just duct tape the metal bands, people. Duct tape fixes everything. Its better than aspirin for headaches. even though its kinda hard to swallow.
post #23 of 152
iEnvy much, Verizon?

This is just so lame....
post #24 of 152
Quote:
Originally Posted by DimMok View Post

Jerks.

Quote:
Originally Posted by Mike Fix View Post

No iPhone for Verizon...

It's business. Apple has done the same with PCs. Verizon may have the iPhone next year but this is how it goes. Today's enemy is tomorrow's friend.

Frankly Apple should get slammed for this. They've shown a lack of respect for it's users by saying "don't hold it that way" and saying there is no problem.

I'm a fan of Apple but there are times when any company should be held in check. This is a company and not your best friend. They're out for your money and not your heart. If the latter was the case they wouldn't have backed out of Macworld.
post #25 of 152
Quote:
Originally Posted by nagromme View Post

This ad touches only indirectly on the hand-sensitivity of ALL phones—not the iPhone by name—in the small print at the bottom. It’s not anything Apple (or Apple users) needs to care much about, I don’t think. ...

Perhaps. The dangers of reading a story about, and not the actual ad.
post #26 of 152
There is NOT going to be an iPhone on the Verizon network. I hope this settles the issue once and for all.

At this point, I would imagine that the Securities and Exchange Commission is opening an investigation into all of these "rumors" about the iPhone on Verizon. The whole mess was a stock manipulation. Bloomberg was duped. The WSJ was duped. I hope the manipulators get caught.
post #27 of 152
Be very careful whom you attack as number 1.

You just might end up stepping in number 2.
Pity the agnostic dyslectic. They spend all their time contemplating the existence of dog.
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Pity the agnostic dyslectic. They spend all their time contemplating the existence of dog.
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post #28 of 152
Yet another "Analysis", this time with an app:

http://www.tuaw.com/2010/07/06/video...ime-with-real/
post #29 of 152
Quote:
Originally Posted by mstone View Post

Not that I care one way or the other but with huge companies, they all accept the fact that business is just business. For example Apple constantly mocked Windows in their ads but actively courted Microsoft for MS Office for Mac as well as licensed Exchange server syncing. It is just advertising, nobody really cares.

I see your point, but they mocked Windows, not Office or Office for Mac. Verizon is mocking the iPhone 4 so I agree that it seems less likely they have any deals with Apple for a Verizon iPhone.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #30 of 152
Quote:
Originally Posted by AppleInsider View Post

The TV spot, [...] attacked the iPhone's lack of a physical keyboard, inability to multitask with third-party applications, and absence of a camera flash. The latter two issues were addressed with this year's iOS 4 software update.

The iOS software update adds a flash unit to my iPhone?

Cool!
post #31 of 152
Is the droid X shipping? Has it been verified that there is no reduction in signal regardless of how you hold it?
post #32 of 152
Quote:
Originally Posted by minderbinder View Post

Is the droid X shipping? Has it been verified that there is no reduction in signal regardless of how you hold it?

It has been confirmed that the Droid X can still make calls even when one finger is touching it.
Fragmentation is not just something we have to acknowledge and accept. Fragmentation is something that we deal with every day, and we must accept it as a fact of the iPhone platform experience.

Ste...
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Fragmentation is not just something we have to acknowledge and accept. Fragmentation is something that we deal with every day, and we must accept it as a fact of the iPhone platform experience.

Ste...
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post #33 of 152
Quote:
Originally Posted by mstone View Post

For example Apple constantly mocked Windows in their ads but actively courted Microsoft for MS Office for Mac as well as licensed Exchange server syncing. It is just advertising, nobody really cares.

Apple did not mock MS Office or even MS. It mocked the Windows OS. They were not courting MS to get Windows.
Verizon is mocking the very hardware/software people seem to think they are getting.
post #34 of 152
This is mostly Google's idea it seems ... the antenna issue is a non-issue.

All phones have attenuation problems and all carriers have cell tower issues and drop calls, and fluctuating signal strength due to a host of variables.

Apple is not stupid enough to deliver a phone with a faulty antenna system ... not going to happen and there is no real proof that an iPhone 4 is any worse than any other phone given the same conditions of location, atmospheric conditions, cell tower interference and a thousand other things.

Buy a Droid if you think the iPhone is a problem.
post #35 of 152
Quote:
Originally Posted by g3pro View Post

It has been confirmed that the Droid X can still make calls even when one finger is touching it.

So are you saying the test has actually been done, or are you just being snarky? Hard to tell.

Quote:
Originally Posted by Chris_CA View Post

Apple did not mock MS Office or even MS. It mocked the Windows OS. They were not courting MS to get Windows.
Verizon is mocking the very hardware/software people seem to think they are getting.

Do people forget how much Apple mocked intel chips?
post #36 of 152
Quote:
Originally Posted by chronster View Post

There are a lot of pissed ip4 users who might be influenced by an ad like that. I can't believe how some people still defend Apple through all of this though honestly.

Agreed!
post #37 of 152
Quote:
Originally Posted by Chris_CA View Post

Apple did not mock MS Office or even MS. It mocked the Windows OS. They were not courting MS to get Windows.
Verizon is mocking the very hardware/software people seem to think they are getting.

Why would they bash Office considering it's the #1 purchased software on the Mac for the past 20 years? Apple attacked where they could. This is business; exploit your opponents' weaknesses.

BTW they have bashed Dell and others for inferior hardware. Not in ads but in other areas.
post #38 of 152
Quote:
Originally Posted by axual View Post

This is mostly Google's idea it seems ... the antenna issue is a non-issue.

All phones have attenuation problems and all carriers have cell tower issues and drop calls, and fluctuating signal strength due to a host of variables.

Apple is not stupid enough to deliver a phone with a faulty antenna system ... not going to happen and there is no real proof that an iPhone 4 is any worse than any other phone given the same conditions of location, atmospheric conditions, cell tower interference and a thousand other things.

Buy a Droid if you think the iPhone is a problem.

You can't be serious! First, Jobs said to "not hold the phone that way." Are you kidding me? I should be able to hold my phone any way I'd like...with or without a "bumper." None of my Blackberry or Android devices has EVER had an attenuation problem that Jobs claims every device has. This is complete and utter BS on Apple's part to save face. They've put out a defective product and a massive recall at this point would be disastrous. But it would be the right thing to do.
post #39 of 152
Quote:
Originally Posted by nagromme View Post

Apple did know they were reporting bars differently, but NOT wrongly. There is no single right way that all phones display bars. Apples choice has come back to bite them, so now theyre changing the display.

An interesting comparison of how the current iPhone 4 displays bars vs. how Android compares bars: http://www.macintouch.com/reviews/iphone4/#recept

Note that the formula that Apple currently uses is VERY similar to what Android uses. And yet Apple is claiming it is "totally wrong."

Quote:
Originally Posted by nagromme View Post

The iPhone isnt the first phone to be sensitive to transmitting through water. All phones are like that...

However, the iPhone is the first phone since whip antennas to allow direct contact with the antenna. And with whip antennas it was very difficult to be touching the antenna and holding the phone in any natural way. There are two effects going on. Signal blockage (the signal trying to get through flesh), aka signal attenuation, and antenna de-tuning, the interference of the tuning characteristics of the antenna through direct contact. (This is as I undertand it after reading several more technical articles on the issue).

I have no doubt that putting the antenna as far to the outside of the phone is a good thing. It gets the antenna as far as possible from all the noisy electronics and power currents of the phone's circuitry. This is why whip/extendable antennas are actually a better design (but people didn't like that design). But allowing direct contact with the antenna is a bad thing.

Do the advantages of the placement of the iPhone's antenna outweigh the distadvantage of allowing direct contact? Perhaps in most situations, but I think the jury is still out on that. But I think if Apple had put the antenna just inside of an external plastic (or some other radio-transparent material) shell, which is what their bumpers do, the reception would be even BETTER than it is. But then Apple wouldn't be able to claim the iPhone is smaller than it's predecessor...god forbide!

Personally, I don't think it was a coincidence that Apple got into the iPhone case business with their bumpers when they released the iPhone 4.
post #40 of 152
While all phones exhibit some attenuation, the iPhone 4 is the only hone on the market today with an exposed uninsulated antenna, exacerbating the problem as compared to competing phones such as the 3GS, nexus one, and the evo 4g.

While it may not completely kill your reception in all situations, the signal drop can be enough, in some instances, to make the voice or data unusable where a 3GS will still function (regardless of how it is held).

No one is arguing that signal attenuation to any degree is unique to the iPhone 4. It's the degree of signal attenuation that is unique to the iPhone 4.

iPad2 16 GB
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