He is one of the cadre of domesticated trolls that are pastured here to meet diversity requirements!
On subject, Blu-Ray is not a data format it is a content delivery format, and as such, carries higher than usual licensing fees, and other liabilities, etc. More importantly, given the rapidity of development in the storage media space, Apple was probably willing to take a pass on the optical format in lieu of a more forward-looking format yet to be publically announced and out where SJ is most comfortable with in terms of actually putting something in the case. The rest is easy - buy an external BR drive and be done with it. Yes, yes we know it isn't as fast on the connector buss either USB or Firewire, but at least you have it when you need it.
Remember the primary reason you have a new format is so the media chains can resell you content you already own, not because it is incrementally better (which it, of course, is) in terms of content delivery. Given that most movies are watched maybe a dozen times by the average consumer in the course of their media lifespan, and then end up simply taking up space either physical or digital and languishing there, this is rather silly. For example I have friends who still have laser discs and have bought multiple players in order to have replacement parts for their devices, there was a cutting edge technology that was revolutionary and well, didn't last very long. The thing BR has going for it in the consumer's perception is that it looks like a nicer DVD, with a better picture and sound which means it is enjoying better uptake than laser disc did. The question to ask would be not whether it is a better content delivery system, but whether it is a better data storage medium, and not just in terms of capacity.