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Apple Retail tells employees something big is on the way

post #1 of 113
Thread Starter 
Apple is drumming up excitement amongst its retail employees, hinting this week that something revolutionary will soon be introduced within its international chain of brick-and-mortar shops.

The news was shared with employees via an internal news bulletin, according to people familiar with the matter. However, details were scarce outside of text that teased the unknown product or service would be innovative enough to make a 'big' impact.

According to those same people, the internal article text was supplemented by a collection of video clips that featured Apple Retail employees reciting phrases such as "It's coming!," and "It's going to be big!"

Certain retail staffers who have access to the Apple's Retail News Network and associated iPhone application (depicted below) are sometimes privy to advanced warning on upcoming changes to the way the company operates its retail segment. In most cases, those changes are specific to the retail experience rather than a new consumer product Apple plans to introduce.



Gary Allen, who has spent over a decade tracking the ins and outs of Apple's retail business through his ifoAppleStore blog, is amongst the most knowledgable 'outsiders' who follow the company. Allen notes the new is most likely tied to a "retail only" matter that will further enable employees to enhance the shopping experience of customers that grace the company's stores.

Allen also referenced an "on-going push for mobile retailing" that's currently underway at Apple. Last week, AppleInsider reported on a patent application that laid out the company's aspirations to further revolutionize the segment. The 83-page document covered the use of mobile kiosks, near-field communications (NFC), and a simple barcode scanning in conjunction with an iPhone App titled "Products +" to help customers obtain benefits associated with products or services they own. Â*Â*

For example, the technology could allow customers to register a product it with its manufacturer, check warranty information, obtain serial numbers and specifications, download user manuals, search for recommended peripherals, view setup videos, be apprised of potential product recalls, and access "a troubleshooting information wizard".

The Products + app would also be capable of storing and managing such information for all the products and services that a customer owns, while also allowing them to access other benefits such as digital content and product discounts.

Outside of Apple retail stores, the technology could combine to provide users with nutritional information on the meal they ordered at a restaurant, a way to purchase music playing in their environment, view extensive tutorials on products available at retail stores, or view trailers for DVDs available on shelves -- all via wireless NFC and barcode scanning.
post #2 of 113
Is it bigger than a breadbox?
post #3 of 113
Quote:
Originally Posted by WPLJ42 View Post

Is it bigger than a breadbox?

LOL!

Don't think that question was ever asked on AI before!

.
"Swift generally gets you to the right way much quicker."
-auxio-
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"Swift generally gets you to the right way much quicker."
-auxio-
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post #4 of 113
International customers are waiting for the iPhone 4. Should be the next couple of weeks.
post #5 of 113
I doubt it. Apple rarely launch "big" things back to back like this.

probably just international iPhone 4.
post #6 of 113
For those with heavier computing needs. After all they said it would be big.
post #7 of 113
I want a umbrella like they gave at the shanghai store while it was raining.
post #8 of 113
Replacement iPhone 4s with fully functional antenna?
post #9 of 113
Quote:
Originally Posted by Dick Applebaum View Post

LOL!

Don't think that question was ever asked on AI before!

.

Sad to date myself but, that was a line of inquiry used by Steve Allen on the 50's/60's show "What's My Line".
post #10 of 113
Quote:
Originally Posted by WPLJ42 View Post

Is it bigger than a breadbox?

Now, that's funny! You put a smile on my face today...

I hope they finally gave us a Power Mac with ordinary Core i7 and non ECC memory, for us power users at home that want more than an iMac. Well, I can dream, can't I?
post #11 of 113
Something to divert Apple employees' attention from all the recent negative press?
post #12 of 113
i have no idea WHAT this could be or even if it is related, but apple UK retail are holding an event at my partners place of work in central London next week, it could be related to the new Covent Garden store that's about to open around the corner though... but seems like a coincidence now that i read this article...
post #13 of 113
'Nuff said.
post #14 of 113
Free MobileMe?
Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
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Better than my Bose, better than my Skullcandy's, listening to Mozart through my LeBron James limited edition PowerBeats by Dre is almost as good as my Sennheisers.
Reply
post #15 of 113
How about a clip on antenna band, bumper, but, antenna???? Stainless??? No Signal loss??? New Proximity sensors????
post #16 of 113
Quote:
Originally Posted by donlphi View Post

Replacement iPhone 4s with fully functional antenna?

you beat me to it - except I was going to say - iPhone 5 now with working antenna
post #17 of 113
1/ New iPod Touch ?
2/ New iPod nano ?
3/ New touchpad for desktop computers ?
4/ New MacBook Air with touch screen ?
5/ Mac OS XI "HellCat" with touch screen support and iOS interface ?
6/ iTunes for free for iPhone 4 new owners ?
7/ Apple TV ???
8/ iPhone 5 with new antenna design ? (more likely for Q1 2011...)

9/ I forgot: MAC OS X for PC!!!
post #18 of 113
...This discomforts everything, again.

Introducing, iHugs. Every time an iFan purchases something worth more than $19.95 from an Apple Store, a store employee of the customers gender choice gives them a full on 3 minute wrap around body warming iHug, with optional iCuddle available for an extra 99cents.

Don't you just iLove it?
post #19 of 113
Remember: Apple asked the FCC to delay the release of some of the iPhone 4's features to the public by 45 days. Maybe iPhone 4's hardware contains an NFC transceiver for e-wallet purchases? And Apple needed a little more time to test it.

AppleInsider story about the 45 day embargo:
http://www.appleinsider.com/articles...der_wraps.html

Patently Apple story on e-Wallet and NFC purchasing:
http://www.patentlyapple.com/patentl...surprises.html

Patently Apple says that we won't see any kind of NFC purchases through iPhone until 2011, but who knows?

Sent from my iPhone Simulator

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Sent from my iPhone Simulator

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post #20 of 113
Surely it's simply the White iPhone.
post #21 of 113
This article starts off in a state of high excitement about something revolutionary on the way then trails off into some guff about a barcode scanner that tells you the nutritional value of the meal you've just eaten. WTF? Did I really just read this or was it just a dream?
post #22 of 113
"something revolutionary will soon be introduced "

Hardware? Software? Service?
post #23 of 113
This is an easy one..

"It's coming!," --- Verizon Wireless
"It's going to be big!" - Again, Verizon Wireless aka BIG Red.
post #24 of 113
...as debate the latest iGossip, Planet X further encroaches on the inner regions of the solar system.
post #25 of 113
All the employees will be trained on how to activate an iphone with a different carrier???

Launch of a new app iDate for employees to date each other??? LOL

I'm hoping for iPhone with T-Mobile.
post #26 of 113
Quote:
Originally Posted by stillman View Post

This article starts off in a state of high excitement about something revolutionary on the way then trails off into some guff about a barcode scanner that tells you the nutritional value of the meal you've just eaten. WTF? Did I really just read this or was it just a dream?

This could imply Apple in the retail chain of any kind of products. Could be a big deal!
post #27 of 113
Quote:
Originally Posted by Chilli View Post

1/ New iPod Touch ?
2/ New iPod nano ?
3/ New touchpad for desktop computers ?
4/ New MacBook Air with touch screen ?
5/ Mac OS XI "HellCat" with touch screen support and iOS interface ?
6/ iTunes for free for iPhone 4 new owners ?
7/ Apple TV ???
8/ iPhone 5 with new antenna design ? (more likely for Q1 2011...)

9/ I forgot: MAC OS X for PC!!!

New iPod touch? Yes - just like every year. In September like every year.

New iPod nano? Same deal. Wait until September.

New touchpad for desktop computers? I sure hope so. Time to bring full multi-touch to the desktop.

New MacBook Air with touch screen? No. Apple will never ship a touchscreen device with a physical keyboard.

Mac OS XI "HellCat"? Not until next year. At the earliest.

iTunes for free? It's already free. Do you mean MobileMe for free? That's possible.

Apple TV? Maybe, but only if and when a total ground-up hardware+software+cloud+streaming makeover is ready.

iPhone 5? No. Next summer.

Mac OS X for PC? Never. Not. Ever. Apple still makes most of their money on hardware.

Sent from my iPhone Simulator

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Sent from my iPhone Simulator

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post #28 of 113
Quote:
Originally Posted by SockRolid View Post

New iPod touch? Yes - just like every year. In September like every year.

New iPod nano? Same deal. Wait until September.

New touchpad for desktop computers? I sure hope so. Time to bring full multi-touch to the desktop.

New MacBook Air with touch screen? No. Apple will never ship a touchscreen device with a physical keyboard.

Mac OS XI "HellCat"? Not until next year. At the earliest.

iTunes for free? It's already free. Do you mean MobileMe for free? That's possible.

Apple TV? Maybe, but only if and when a total ground-up hardware+software+cloud+streaming makeover is ready.

iPhone 5? No. Next summer.

Mac OS X for PC? Never. Not. Ever. Apple still makes most of their money on hardware.

iTunes for free? It's already free. Do you mean MobileMe for free? That's possible. I mean content of iTunes for free for all new owners of iPhone 4 (or iPad, etc). This could boost sales!

iPhone 5? No. Next summer. Well, perhaps but I guess the life cycle of this product will be shorter than the 3GS.
post #29 of 113
NO NFC (Near Field Communication) AKA RFID (Radio Frequency IDentifier) for me -- AKA SPYCHIPS.

Learn all you can and JUST SAY NO TO SPYCHIPS!:
http://spychips.com
http://freedomtofascism.com
post #30 of 113
Daddy, I want a working proximity sensor!!!
post #31 of 113
Petting zoos at all retail locations and the employees just found out that they don't have to do clean up duty.
post #32 of 113
"Apple is drumming up excitement amongst its retail employees, hinting this week that something revolutionary will soon be introduced within its international chain of brick-and-mortar shops."

Ok, why within the international chain of brick-and-mortar shops?

Is it a new hardware?


Just an idea: APPLE FACETIME WALL!
post #33 of 113
FREE phone calls
via WIFI

OR

nano video face phone

4g/7g roll out
whats in a name ? 
beatles
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whats in a name ? 
beatles
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post #34 of 113
How about a place with some kind of computer where you can always go to check out, instead of chasing a blue shirt around the store. Call it a "cash register".
Can I get my icons in cornflower blue?
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Can I get my icons in cornflower blue?
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post #35 of 113
I have a friend that works in a store. He said they are going to be changing genius appointments soon. No more walks ins (in a way). Everything will be appointment only but they will ad a new feature called "Same Day" appointments.

Basically you can still sign up for genius bar appointments on the web as we do now.

Then apple will have special times throughout the day reserved for people who walk in dubbing them "Same Day" appointments. So instead of coming and being put on standby you will receive a defined time to come back.

I'm guessing this is only part of what they are planning but does show it will more than likely affect your customer experience at apple rather than an actual product.
post #36 of 113
IPod Touch 4G?
post #37 of 113
It's an antenna that doesn't ground itself when the user holds it with the left hand; fur use by Apple store employees only.
post #38 of 113
Revolutionary for their brick and mortar stores?

How about specific cashier stations so you don't have to hunt down someone when you want to buy something? I've had to put my purchase back and leave more than once because I couldn't find anyone to take my money.
post #39 of 113
Apple will become the new co-sponsor of the professional cycling team currently known as Saxo-Bank. They will co-sponsor the Riis Cycling owned team with the IT company Sungard.
post #40 of 113
Quote:
Originally Posted by Oflife View Post

...This discomforts everything, again.

Introducing, iHugs. Every time an iFan purchases something worth more than $19.95 from an Apple Store, a store employee of the customers gender choice gives them a full on 3 minute wrap around body warming iHug, with optional iCuddle available for an extra 99cents.

Don't you just iLove it?

That is awesome!

Rick
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