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1) special tagging of the store shelves and demo stations, i.e. the products the Apple Store has for sale with NFC/RFID tags and short (3-digit) "Apple Store Product Numbers"
2) a free AppleStore.app for iPads, iPhones, iPod Touchs that allows the user to quickly shop using the 3-digit product codes (or product descriptions).
3) The AppleStore.app would include information for all the products sold at all Apple Stores and would be supplemented in the store (over WiFi) with other products unique to that particular Apple Store
4) NFC/RFID announced as "already included" in the iPhone 4.
So, a customer with an Apple Mobile device walks around the store, selecting items to buy by:
-- selectings the product from a scrollable list (drill-down);
-- searching (drill-down)
-- entering a 3-digit "Apple Store Product Numbers"
-- bumping his NFC/RFID device with the NFC/RFID tag on the display product.
A customer could pre-fill his order in the AppleStore.app with intended purchases before leaving home, then update, as necessary when in the store. It is most important to support "specials" and "impulse buying".
When ready to checkout, the customer hits a "Checkout" button and his order is WiFid to the back room, where it is picked and brought to him on the floor, where normal checkout takes place
For those customers who do not, yet, own an Apple Mobile Device-- there will be iPad kiosks throughout the store to provide a similar, stationary experience,
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Oh... Apple will announce that concept is being tested in several high-visibility retail chains...
BTW, this [broad] concept is not new-- it was pioneered in the 1950's by Simpson's of Canada (where the pickers in the back room wore roller-skates)
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"So at the end of the presentation, Steve came up to me and said: Is the iPhone worth criticizing? And I said: Make the screen five inches by eight inches, and you’ll rule the world."
– Alan Kay –
"So at the end of the presentation, Steve came up to me and said: Is the iPhone worth criticizing? And I said: Make the screen five inches by eight inches, and you’ll rule the world."
– Alan Kay –