I hope it is free mobileme email, at least for people who haven't renewed their subscription for whatever reason. As has already been mentioned here by a few people, many find it off putting to think that they will lose all their emails if they don't renew, so they simply hardly ever use the email service - which is a shame as I have never had a problem with that aspect of the service. The contact and cal sync on the other hand..... (!)
This doesn't make sense.
If what you are proposing is indeed true, it wouldn't be a bricks-and-mortar retail-only launch.
Bzzzt. Try again.