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Apple to hold iPhone 4 press conference on Friday

post #1 of 231
Thread Starter 
Apple this Friday will hold a press conference on its Cupertino-based campus to discuss the iPhone 4 and, presumably, the growing array of allegations from the media over the handset's reception woes.

No further details about the event, first reported by The Wall Street Journal's All Things D blog, were made available. Apple simply notified members of the press Wednesday evening that it would hold the event this Friday, July 16, at 10 a.m. Pacific Time.

The announcement comes as a firestorm of publicity has surrounded the iPhone 4, and its propensity for some users to lose reception and sometimes drop calls when held in the lower left corner. Though coverage of the issue has persisted since the handset launched in late June, it reached a boiling point earlier this week when Consumer Reports did a 180-degree turn on its stance on the iPhone 4, and announced that it could not recommend the device to consumers because of the antenna issues.

The matter has been a popular topic in the media, tipping over into the mainstream and even becoming the subject of an entire Top 10 list from late night talk show host David Letterman this week.

Competitors have also seen the coverage as an opportunity to capitalize, with Verizon, Nokia, and Microsoft all taking shots at Apple.



Throughout the growing bad publicity, Apple, as it notoriously does, has stayed quiet. A day after the iPhone 4 launched, the company issued a statement in which it said that all mobile phones experience some reception issues when held improperly. Days later, as complaints about the physical antenna continued, the company said it would issue a software fix for a separate problem, in which the handset would incorrectly report the bars of reception currently available.

Speculation on how Apple will handle the issue has largely fallen under three schools of thought: do nothing, give away free bumper cases to shield the external antenna band from skin contact, or issue a complete product recall. Obviously the last option would be the costliest, with one analyst predicting it would cost Apple $1.5 billion.

Any delays could be costly, too. On Wednesday, another analyst posited that every week Apple does not resolve the issue and continues to sell phones with problems, it will become even more expensive, perhaps to the tune of as much as $200 million per week.
post #2 of 231
At least they're going to address it. Even Apple knows that staying quiet with an issue this big (or saying "you're holding it wrong") is a dumbass mistake.
post #3 of 231
About time they came out and said *something* about this.

I see free bumpers in the near future. Perhaps the white iPhone to offset some of the negative press to come of the event?
post #4 of 231
Maybe my new iPhone next week will come with a free bumper?
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post #5 of 231
"Ladies and gentlemen, we have solved the issue of antenna shorting with our iPhone 4... today we are announcing... iPhone 5! Now featuring NO antenna, we use the electrical properties of the users own body as the antenna!"

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #6 of 231
Quote:
Originally Posted by SpamSandwich View Post

"Ladies and gentlemen, we have solved the issue of antenna shorting with our iPhone 4... today we are announcing... iPhone 5! Now featuring NO antenna, we use the electrical properties of the users own body as the antenna!"

"I can't use my iPhone with rubber gloves."

 

Meanwhile, I need to stop my effin' divorce!


Edited by dirkph - 12/10/12 at 2:15pm
post #7 of 231
If Apple is going to give out free bumpers, I hope they give a refund to people that already bought one.
post #8 of 231
Quote:
Originally Posted by Mazda 3s View Post

At least they're going to address it. Even Apple knows that ... saying "you're holding it wrong"... is a dumbass mistake.

Well, if the world was full of intelligent reasonable people that like hearing the truth then telling people they are holding it wrong would actually be the *best* way to go, since that's essentially the only problem.

The trouble is that Steve and Co. have no idea how the average dumb-ass consumers reacts to statements like that. So, yeah. It was a bad move I guess.

This whole debacle shows off Apple's achilles heel. They make superior products because they are a superior company full of superior human beings, but as a result, they just don't get how regular folks think sometimes. Same with the Hockey puck mouse for the original iMac. To a designer, it's beauty, art, etc. but to the average computer user it was a POS that didn't fit in your hand.
post #9 of 231
Quote:
Originally Posted by Bageljoey View Post

Maybe my new iPhone next week will come with a free bumper?

that's not going to happen. It'll kill the 3rd party case makers.
post #10 of 231
Notice that they waited until after the cessation of aftermarket trading to make this announcement, to allow the pros to set themselves up for a hoped for boost in Aapl stock tomorrow, pre open. Never fails.
post #11 of 231
You think they've started building white ones yet?
post #12 of 231
Quote:
Originally Posted by ihxo View Post

that's not going to happen. It'll kill the 3rd party case makers.

Don't think so. "How bout a guaranteed purchase of millions Right now, by Apple. Guaranteed free press (priceless actually) for manufacturer at no loss to them, with potential increased sales. The bumper is high quality, and incorporates buttons seemlessly. Can't hurt.
post #13 of 231
Well they had to respond. Meanwhile our iPhone 4s are the best iPhones we've had. Better, faster connection. And this is the experience for most users.

I can make the signal degrade if I really try, but in everyday use, no problems. It's perfect.
post #14 of 231
Quote:
Originally Posted by ihxo View Post

that's not going to happen. It'll kill the 3rd party case makers.

Great point! Maybe $29.99 gift card toward a case of your choice on apple.com.
post #15 of 231
Quote:
Originally Posted by Prof. Peabody View Post

Well, if the world was full of intelligent reasonable people that like hearing the truth then telling people they are holding it wrong would actually be the *best* way to go, since that's essentially the only problem.

The trouble is that Steve and Co. have no idea how the average dumb-ass consumers reacts to statements like that. So, yeah. It was a bad move I guess.

This whole debacle shows off Apple's achilles heel. They make superior products because they are a superior company full of superior human beings, but as a result, they just don't get how regular folks think sometimes. Same with the Hockey puck mouse for the original iMac. To a designer, it's beauty, art, etc. but to the average computer user it was a POS that didn't fit in your hand.

I'm trying to understand your post. Are you saying this situation is the consumers' fault for not being intelligent enough?

I don't think that Apple is filled with "superior" human beings. At their profession I will agree but there are far more important things than making computers. When they make computers while ending wars and world hunger I'll call them superior.

This press conference is much needed.
post #16 of 231
I agree there are just some dumb ass people. The iPhone 4 is the best phone out there period. Yes, I own it.

Nobody is complaining that you have to point a remote control at a television and aiming it to far to the right or left lessons the chance of it working properly. Fact is some products require you to hold them a certain way.

There is a similar spot on the left hand bottom side of the Droid Aris. Nobody is complaining about that.

Fact is, most iPhone users aren't complaining about the phone at all because there is nothing wrong with it.


I for one don't think Apple should have to do anything other then what it has done. It has already said you can return the phone for a full refund. What more should it have to do?

Problem is that the press is having a field day beating up on Apple, reporting things wrong, and now APple will have to take action that it shouldn't have to do. I suspect it will reiterate that it offers a full refund for people not happy, and offer a free bumper case.

Unlike a lot of companies, Apple actually has class.


Quote:
Originally Posted by Prof. Peabody View Post

Well, if the world was full of intelligent reasonable people that like hearing the truth then telling people they are holding it wrong would actually be the *best* way to go, since that's essentially the only problem.

The trouble is that Steve and Co. have no idea how the average dumb-ass consumers reacts to statements like that. So, yeah. It was a bad move I guess.

This whole debacle shows off Apple's achilles heel. They make superior products because they are a superior company full of superior human beings, but as a result, they just don't get how regular folks think sometimes. Same with the Hockey puck mouse for the original iMac. To a designer, it's beauty, art, etc. but to the average computer user it was a POS that didn't fit in your hand.
post #17 of 231
Quote:
Originally Posted by lionelhuts View Post

If Apple is going to give out free bumpers, I hope they give a refund to people that already bought one.

I don't think they'll get a refund, but more like store credit.
post #18 of 231
Quote:
Originally Posted by Prof. Peabody View Post

Well, if the world was full of intelligent reasonable people that like hearing the truth then telling people they are holding it wrong would actually be the *best* way to go, since that's essentially the only problem.

The trouble is that Steve and Co. have no idea how the average dumb-ass consumers reacts to statements like that. So, yeah. It was a bad move I guess.


"You're holding it wrong" is a MISQUOTE.

What he said was this: "Non issue. Just avoid holding it in that way."

Which he then followed up with a longer email explaining why.

Whatever you think of the response, at least get the quote right.
post #19 of 231
Quote:
Originally Posted by Mazda 3s View Post

At least they're going to address it. Even Apple knows that staying quiet with an issue this big (or saying "you're holding it wrong") is a dumbass mistake.

No one actually said, "you're holding it wrong." So, if you're going to use those words, at least don't put them in quotes as though that specific phrase was actually used.
post #20 of 231
Quote:
Originally Posted by lionelhuts View Post

If Apple is going to give out free bumpers, I hope they give a refund to people that already bought one.

Why? The problem is solve with bumpers and you don't have a problem (because you already have a bumper).
post #21 of 231
Quote:
Originally Posted by anonymouse View Post

No one actually said, "you're holding it wrong." So, if you're going to use those words, at least don't put them in quotes as though that specific phrase was actually used.

That was the spin put on it by numerous headline writers. It was dishonest but it sure did increase clicks.
post #22 of 231
A whole event to address the iPhone reception problem. Seems fishy. Something else is up. They could simply do a press release and be done with it. They'll announce something else. This isn't a one pony show.
post #23 of 231
"Hello I'm an iPhone"
"And I'm a Droid"
"Whatcha doing there iPhone?"
(counting money into piles) "PR, PR, PR, PR, PR,fix antenna….."
"Do you really think that amount of money will fix the antenna?"
"You're right, better just put it all in PR"

Letterman's done a top 10 list on the iPhone. What's next, Justin Timberlake making a new video for Saturday Night Live, the double entendre filled "Baby, You're Holding It the Wrong Way"?

My iPhone 4 is awesome, but its tendency to drop calls is frustrating. I shouldn't have to pay $30 of my own money to buy a bumper to fix a hardware defect.
post #24 of 231
Is it a coincidence that Daniel Coward want's a recall- http://www.huffingtonpost.com/2010/0..._n_646368.html

Steve are you listening?

LOL...I don't think anyone will really go that far.
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post #25 of 231
Quote:
Originally Posted by Prof. Peabody
Well, if the world was full of intelligent reasonable people that like hearing the truth then telling people they are holding it wrong would actually be the *best* way to go, since that's essentially the only problem.

The trouble is that Steve and Co. have no idea how the average dumb-ass consumers reacts to statements like that. So, yeah. It was a bad move I guess.

This whole debacle shows off Apple's achilles heel. They make superior products because they are a superior company full of superior human beings, but as a result, they just don't get how regular folks think sometimes. Same with the Hockey puck mouse for the original iMac. To a designer, it's beauty, art, etc. but to the average computer user it was a POS that didn't fit in your hand.


While I agree that the world is full of stupid people, I have to disagree with your notion that Apple doesn't understand how they work. Apple is arguably the best in the industry in terms of their understanding of human factors and the man-machine interface. Similarly, Apple is undoubtedly the pacesetter in terms of marketing, so I think it is an uphill battle to suggest that Steve & Co. don't understand the consumer mindset.
post #26 of 231
Of course this can't be related to the iPhone 4G....there is no problem...remember? It has to be about the white iphone and it will have some kind of protective coating around the metal bands.....

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post #27 of 231
Quote:
Originally Posted by MacTel View Post

A whole event to address the iPhone reception problem. Seems fishy. Something else is up. They could simply do a press release and be done with it. They'll announce something else. This isn't a one pony show.

If they don't allow the press to ask questions, the headline the next day will be "Apple Ducks the Press, Announcement Raises New Questions". Apple might be planning to stand there and answer every question from every dumbass journalist and blogger, until the swiftboat is demolished and sinking into the mud at the bottom of the bay.
post #28 of 231
Quote:
Originally Posted by Prof. Peabody View Post

This whole debacle shows off Apple's achilles heel. They make superior products because they are a superior company full of superior human beings, but as a result, they just don't get how regular folks think sometimes. Same with the Hockey puck mouse for the original iMac. To a designer, it's beauty, art, etc. but to the average computer user it was a POS that didn't fit in your hand.

An antenna problem doesn't have anything to do with "how regular folks think."

If the antenna issue is a design flaw, it's a mechanical and not an aesthetic design flaw.
post #29 of 231
This is bad.

Very bad.

I almost bet that the answer that Apple is gonna give friday will *not* be a good answer. It won't satisfy the heat.

How do we know this? Easy. It's not Apple sauce. When Apple fucks up they are lousy in the interim until they get the full fix. That one will take time, since the problem here is the "brilliant" design that Ive produced. Oh boy oh boy....
post #30 of 231
Quote:
Originally Posted by ChristophB View Post

Great point! Maybe $29.99 gift card toward a case of your choice on apple.com.

a better fix is everyone bring in their iphone 4, and Apple will give you a free strip of scotch tape.
post #31 of 231
Look where the stock goes to now!
post #32 of 231
Announcing a Verizon Iphone! Ta dah! Lol
post #33 of 231
I hope they do something, I upgraded the beta 4.1 today and wham, not good.
4.1 did nothing to fix the problem in fact I am really sorry to say I think it made it worse on my phone. Before I had to really squeeze hard to get the results everyone else was having so i did not think it was that big of a deal, now after 4.1, I just hold it slightly and the bars drop like a rock!
post #34 of 231
Quote:
Originally Posted by erybovic View Post

Look where the stock goes to now!

It could be positive.
They could announce that they have sold 3,000,000 and have received 37 returns.
If they announce they are giving away bumpers or that they have found a firmware
modification that eliminates the problem or some other action that satisfies people,
the uncertainty around the problem will disappear. Then look where the stock goes.
post #35 of 231
Quote:
Originally Posted by Prof. Peabody View Post

Well, if the world was full of intelligent reasonable people that like hearing the truth then telling people they are holding it wrong would actually be the *best* way to go, since that's essentially the only problem.

The trouble is that Steve and Co. have no idea how the average dumb-ass consumers reacts to statements like that. So, yeah. It was a bad move I guess.

This whole debacle shows off Apple's achilles heel. They make superior products because they are a superior company full of superior human beings, but as a result, they just don't get how regular folks think sometimes. Same with the Hockey puck mouse for the original iMac. To a designer, it's beauty, art, etc. but to the average computer user it was a POS that didn't fit in your hand.

What a ridiculously sycophantic and look-down-your-nose post.

Normally, you make sense..... (so I'll give you the benefit of doubt).
post #36 of 231
...when you pry it from my cold dead hands! Seriously, mine works fine. I can't get get the bars or the speedtest scores to drop no matter how much i try to squeeze the life out of it. I'd be very, very surprised if they said all iPhone 4's are affected.
post #37 of 231
Quote:
Originally Posted by SpamSandwich View Post

"Ladies and gentlemen, we have solved the issue of antenna shorting with our iPhone 4... today we are announcing... iPhone 5! Now featuring NO antenna, we use the electrical properties of the users own body as the antenna!"

and for it to receive any signal, you have to be a male Homo Sapien of age 10 or more.
post #38 of 231
Quote:
Originally Posted by MacBearDan View Post

I hope they do something, I upgraded the beta 4.1 today and wham, not good.
4.1 did nothing to fix the problem in fact I am really sorry to say I think it made it worse on my phone. Before I had to really squeeze hard to get the results everyone else was having so i did not think it was that big of a deal, now after 4.1, I just hold it slightly and the bars drop like a rock!

Why would you expect the 4.1 beta, a preliminary developer release, to necessarily include fixes for this issue?
post #39 of 231
Quote:
Originally Posted by anonymouse View Post

Why would you expect the 4.1 beta, a preliminary developer release, to necessarily include fixes for this issue?

Seeing as Apple announced it specifically to address the issue its not a huge leap to assume...
post #40 of 231
Quote:
Originally Posted by TBell View Post

I agree there are just some dumb ass people. The iPhone 4 is the best phone out there period. Yes, I own it.

Nobody is complaining that you have to point a remote control at a television and aiming it to far to the right or left lessons the chance of it working properly. Fact is some products require you to hold them a certain way.

There is a similar spot on the left hand bottom side of the Droid Aris. Nobody is complaining about that.

Fact is, most iPhone users aren't complaining about the phone at all because there is nothing wrong with it.

Exactly. Fortune surveyed 25 AT&T stores and found that a total of 11 iPhones had been returned. Obviously the number of people who are unhappy enough to do something other than whine is tiny.

Quote:
Originally Posted by LuisDias View Post

This is bad.

Very bad.

I almost bet that the answer that Apple is gonna give friday will *not* be a good answer. It won't satisfy the heat.

Nothing would satisfy the heat. If Apple said that they were releasing iPhone 5 immediately and iPhone 5 was good enough to have a phone conversation with your sister on Mars (at least, that's where I think my sister is from) AND they were going to give everyone a new phone plus a check for $50,000 for the inconvenience, people would still complain.

There are people out there who just like to whine.

Realistically, what I expect is Apple to introduce some hard core lab data done by an independent lab showing the iPhone's reception to be exceptional - with or without a case. They will then report that less than 0.05% of iPhone customers have asked for a refund. Then they will say that they have found that 0.3% of iPhones are actually defective from the factory, about 1/10 the number of defective phones from other manufacturers.

Of course, that still wouldn't shut up the whiners, but maybe it will slow them down a bit.
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