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Analysts divided on prospect of iPhone 4 recall from Apple

post #1 of 39
Thread Starter 
Apple's scheduling of a press conference Friday to talk about the iPhone 4 could foreshadow a product recall, a free in-store modification of the device's hardware, or a handout of free bumpers, depending on who you ask.

A number of Wall Street's most prominent analysts chimed in on Thursday to share what they think Apple will say at its iPhone 4 press conference, scheduled for 10 a.m. Pacific Time on Friday at its Cupertino, Calif., campus. Some see the scheduling of the press conference as evidence that Apple could initiate a recall of its recently launched handset, while others still believe that a full recall is a long shot.

RBC Capital Markets

Analyst Mike Abramsky noted that the iPhone 4 now has an availability of 3 weeks, up from a shipping time of 7 to 10 days from a few days ago, which could imply a transition in production.

"While some have suggested Apple could provide cases or bumpers, in our view Apple may prefer to more permanently resolve the perceived issue, to avoid ongoing impacts to reputation and brand," Abramsky wrote.

If Apple does institute a recall, it would likely impact the timing of the international launch of the iPhone 4, he said, which is planned to debut in 18 additional countries by the end of July, and a total of 88 by the end of September. He sees a recall costing Apple $1.8 billion in revenue and 40 percent earnings per share in its fourth-quarter guidance.

"We believe Apple will do whatever is necessary to correct the perceived iPhone 4 reception problem," he said. "While the fix may come at some cost, Apple with its $42B cash and $16B/yr cashflow can easily afford it. Apple customer loyalty is deep and resilient, and in our view, we expect iPhone 4 demand to rebound quickly. What could change our view is if Apple is perceived as handling the issue badly, the issue is protracted, or sales/financial impact worse than expected."

Piper Jaffray

Analyst Gene Munster with Piper Jaffray still maintains that a recall is unlikely, but he does believe that a hardware modification is more realistic given the fact that Apple is now holding a formal event.

"It is increasingly likely that the company will make an investment in the brand and calm the PR storm by offering current iPhone owners an in-store fix free of charge," he wrote. "Specifically, we now believe there is a 50% chance the company offers a free modification to current iPhone owners and includes the modification on all future iPhone 4s."

The change would likely result in a disruption of iPhone 4 sales for one month in the September quarter, he said, as the company would need to modify and re-stock phones before it sold them. Munster had previously forecast Apple to sell 9.5 million phones in the September quarter, but he believes those numbers would take a 12 percent hit in the event of a hardware modification.

A full recall, Munster believes, would cost Apple $1 billion in a one-time charge. He believes replacing every iPhone previously sold would present an average cost of $250 per handset to the company.

Munster also sees a 40 percent chance that Apple gives away bumper cases that resolve the reception issue. The rubber cases retail for $29. He said there is a 10 percent chance that Apple will explain the issue and do nothing.

"Despite these issues, consumers love the iPhone 4," he wrote. "Ultimately we believe Apple will manage these issues in a consumer-friendly way and maintain its pristine brand."

UBS

Maynard Um also believes a recall is unlikely to be announced by Apple on Friday. Such an approach, the UBS analyst said, would result in the immediate halt of iPhone 4 sales by Apple and its carrier partners.

He said if the solution presented by Apple is straight-forward, some may wonder why Apple didn't just choose to announce it through a press release. Given the considerable media attention the issue has received, Um said that just isn't an option for Apple.

"We believe an event is necessary as a press release to address what has become a 'loud' issue would likely have drawn more ire," he said.

Um sees the toll the news has taken on Apple's stock as a buying opportunity for investors. UBS has a $320 price target set for AAPL stock.
post #2 of 39
All the hysteria puts the iPhone 4 in the limelight. Ever since Fizzmondo stole exploited and extorted the prototype, committing several blatant felonies, this iPhone 4 launch has been a soap opera.

In 3 months the iPhone 4 will bust all sales records internationally and go on to conquer the globe. Even a pygmy in Zombobway has heard all about it by now and will want to get his hands on it.
post #3 of 39
What if Apple had, all along, set up the iPhone4 antenna issue just to kill RIM???...

Apple is having a news conf to "talk" about the iPhone4, presumably by news/industry experts, to address the antenna issue. What if Apple makes a dramatic move and acknowledged and allows a "recall" of the iPhone4 to "correct the issue" - how would this look in the public's eyes? Everyone makes mistakes...not everyone acknowledges them though. A great gesture from Apple would probably gain even more customers thereby "hitting hard" at RIM's already diminishing marketshare and may even hit Droid's line as well.

What if Apple "planned" the iPhone4 antenna fiasco? Reportedly, one of Apple top antenna engineer warned Jobs over a year ago, about potential antenna problems. This goes against what has been seen from Jobs and the Apple crew. We'll see what happens on Friday and, more importantly, two+ weeks later to <end>RIM</end>.
post #4 of 39
I used to have a tv with an antenna. When reception was bad I would touch the antenna, and reception got better - by touching the antenna I became part of the antenna and reception improved.

Radio antennas? Same thing. But iPhone 4 antennas? Nope, suddenly all of our experiential history and all laws of electromagnetism are wrong.

Maybe there's a software issue with the iphone handling sudden attenuation, but I've certainly had no problems with mine. All this news sounds like a bunch of non-engineers talking garbage... in other words, nothing a little free pr and an "iphone 4.0.1 update" can't fix. Gee, I hope Steve Jobs is good at speaking in public...
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post #5 of 39
I think Apple will offer "all of the above"

1, If you want a bumper, Apple will give you $30 credit to purchase one at Apple Store.
2, Apple will exchange the phone (with a brand new one) if you think you have a defective unit.
3, If you are not satisfied with the phone, you can return it with a full refund.
post #6 of 39
no one would like this press....on purpose--NO WAY
what marketing plan is that.....lets alienate our loyal fans to get more "talk time"
it's how they handle this which will either build loyalty or break it down. and all those other phone companies are just drooling over this mess. don't be silly

now i would support this concept, that short sellers are pushing their MS buddies to push this out as much as possible, i wonder if consumer report employees do short selling???
I APPLE THEREFORE I AM
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I APPLE THEREFORE I AM
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post #7 of 39
I received this from Apple today...it is a confirmation of an iPhone order (see below). Would you deduce the antenna problem has been fixed with the language "Due to an unexpected delay..."

ORDER CONFIRMATION:
We appreciate your recent purchase from the Apple Store. Following is
an update regarding the status of your order XXXXXXXXXXX.

Due to an unexpected delay, we now anticipate shipping the following
item(s) as follows:


MC318LL/A, IPHONE 4 BLACK 16GB-USA
Ships by 3 - 5 business days
Delivers by Jul 21 - Jul 27

We regret any inconvenience this delay may cause.

A shipment notification, with tracking information, will be emailed to
you as soon as your order is shipped. You may check the status of your
order any time by visiting our online order status website at
post #8 of 39
The bumper solved the issue for me. Why would there be a recall?
post #9 of 39
I don't want no cheap plastic bumper -- I want a FIX!
post #10 of 39
Quote:
Originally Posted by MyopiaRocks View Post

I used to have a tv with an antenna. When reception was bad I would touch the antenna, and reception got better - by touching the antenna I became part of the antenna and reception improved.

Radio antennas? Same thing. But iPhone 4 antennas? Nope, suddenly all of our experiential history and all laws of electromagnetism are wrong.

Exactly.

Before quoting all these analysts, I wonder if the author asked them where they got their electrical engineering degrees. Asking financial analysts (especially clueless ones) to understand what is wrong with the iPHone is insane.

Quote:
Originally Posted by winst View Post

I think Apple will offer "all of the above"

1, If you want a bumper, Apple will give you $30 credit to purchase one at Apple Store.
2, Apple will exchange the phone (with a brand new one) if you think you have a defective unit.
3, If you are not satisfied with the phone, you can return it with a full refund.

That's not really that big a leap. They're already doing #2 and #3. If offering a store credit shuts people up, it might be worth doing.

Unfortunately, it won't shut some of the loudest whiners up. For example, see.....

Quote:
Originally Posted by MJ Web View Post

I don't want no cheap plastic bumper -- I want a FIX!

It's clear from your posting history that NOTHING is going to satisfy you. Take the phone back and get a refund. That's your fix.

After all, I want a full sized SUV that gets 90 miles per gallon. My wants don't make it mandatory for someone to meet them.
"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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"I'm way over my head when it comes to technical issues like this"
Gatorguy 5/31/13
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post #11 of 39
Quote:
Originally Posted by winst View Post

I think Apple will offer "all of the above"

1, If you want a bumper, Apple will give you $30 credit to purchase one at Apple Store.
2, Apple will exchange the phone (with a brand new one) if you think you have a defective unit.
3, If you are not satisfied with the phone, you can return it with a full refund.

The only new option would be #1, so I think they clearly need to do more to restore trust. To date, they've done less to satisfy complaints than they did to address the howls of protest from early iPhone buyers when the price was lowered shortly after the introduction. Conspicuously less -- and the stakes are far higher now. No half-measures such as this will cut it.
Please don't be insane.
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Please don't be insane.
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post #12 of 39
Anyone who thinks there will be an all-out recall is smoking something that I want. The fact is that a minority of people are experiencing antenna problems. Those who do are being vocal.

It'll be something like:
  • Hey, the iPhone 4 is awesome
  • We realize some people are having trouble.
  • We fixed it now. All iPhones being sold from today on have --- on them that resolves the problem. If you're having an issue, we'll trade you for a new one.
  • The White iPhone 4 is out, too. You can also trade for that one.
  • If you like your iPhone 4, then please accept this $-- iTunes/Apple Store gift card and buy yourself something nice
post #13 of 39
Quote:
Originally Posted by MyopiaRocks View Post

I used to have a tv with an antenna. When reception was bad I would touch the antenna, and reception got better - by touching the antenna I became part of the antenna and reception improved.

Radio antennas? Same thing. But iPhone 4 antennas? Nope, suddenly all of our experiential history and all laws of electromagnetism are wrong.

Maybe there's a software issue with the iphone handling sudden attenuation, but I've certainly had no problems with mine. All this news sounds like a bunch of non-engineers talking garbage... in other words, nothing a little free pr and an "iphone 4.0.1 update" can't fix. Gee, I hope Steve Jobs is good at speaking in public...

You are aware there is a difference between touching a radio or TV antenna and the problem here, which is bridging two different antennas that are supposed to touch.
Next time, try touching the radio antenna or a SW antenna to the TV antenna while both devices are on and see what happens.
post #14 of 39
Quote:
Originally Posted by AppleInsider View Post

Apple's scheduling of a press conference Friday to talk about the iPhone 4 could foreshadow a product recall, a free in-store modification of the device's hardware, or a handout of free bumpers, depending on who you ask.

A number of Wall Street's most prominent analysts chimed in on Thursday



Don't forget: Analysts are always wrong.

They talk about three actions, but none of them are what Apple has already told us. They are issuing a software fix. Hopefully, when it is released today and demoed tomorrow, all this silliness will end.
post #15 of 39
Quote:
Originally Posted by Cascadians View Post

Even a pygmy in Zombobway has heard all about it by now and will want to get his hands on it.


He's be an adventurous pygmy to travel all that way! I bet he'd have a lot of time on his hands.
post #16 of 39
Apple have got a FIX - an INTERNAL bumper

http://technologme.com/apple-fix-iph...l-bumper/1750/
post #17 of 39
Quote:
Originally Posted by winst View Post

I think Apple will offer "all of the above"

1, If you want a bumper, Apple will give you $30 credit to purchase one at Apple Store.
2, Apple will exchange the phone (with a brand new one) if you think you have a defective unit.
3, If you are not satisfied with the phone, you can return it with a full refund.

Good steps, but Apple should silently alter their production process to include a fix.

And according to this article, they already have:

http://www.macrumors.com/2010/07/15/...eing-deployed/
post #18 of 39
Quote:
Originally Posted by AppleInsider View Post

Apple's scheduling of a press conference Friday to talk about the iPhone 4 could foreshadow...a free in-store modification of the device's hardware....

Hopefully, they'll come out with some actual test data where, unlike CR, they compare every single phone out there in terms of reception, hand position, etcetera. If they can PROVE beyond a shadow of a doubt that the antenna in the iPhone 4 is superior to anything else out there when the phone is held in a certain way, and is at least the equal of anything out there when the antenna is covered, that will be huge. Logically, the next step would then be to acknowledge that the addition of a coating/cover will ENHANCE the ability of the phone to "hold" a signal.

Finally, they should offer this coating/cover to everyone free of charge (i.e., free shipping & handling) to ensure that the iPhone will always give the best possible signal of any cellphone.
post #19 of 39
Quote:
Originally Posted by MyopiaRocks View Post

But iPhone 4 antennas? Nope, suddenly all of our experiential history and all laws of electromagnetism are wrong.



Incredible what the bloggers think we'll believe, eh? Do they really think that we're stupid enough to believe that? Yeah right. All the laws of electromagnetism are wrong.

Tell that to Maxwell and he'd be spinning in his grave!
post #20 of 39
Quote:
Originally Posted by MyopiaRocks View Post

I used to have a tv with an antenna. When reception was bad I would touch the antenna, and reception got better - by touching the antenna I became part of the antenna and reception improved.

Radio antennas? Same thing. But iPhone 4 antennas? Nope, suddenly all of our experiential history and all laws of electromagnetism are wrong.

Maybe there's a software issue with the iphone handling sudden attenuation, but I've certainly had no problems with mine. All this news sounds like a bunch of non-engineers talking garbage... in other words, nothing a little free pr and an "iphone 4.0.1 update" can't fix. Gee, I hope Steve Jobs is good at speaking in public...

I'm old enough to remember when the old remote control tvs could change stations by just jiggling a set of keys in front of it. Ha ha!!!
Oh sh**! I'm old. LOL!
I love my iphone 4!!! Taking pictures in low light is amazing!!!!!! Just freaking amazing. the phone is a masterpiece. Ok the reception is there for some but after three weeks of having the phone I never had a dropped call. Yeah when I was in an area with bad reception the bars went down when I touched the left corner. But that is when the phone is held without a case. In a case there ain't nothing going to happen.
Sorry for the split verbs. Just wok up. Old folks sleep a lot.
post #21 of 39
Quote:
Originally Posted by SendMe View Post

Don't forget: Analysts are always wrong.

This is not true.

StarMine rates analysts on a curve based on the accuracy of their predictions vis-a-vis their peers. Roughly 25% of analysts receive four or five stars for their accuracy and thus receive the "star-rated analyst" title.

Of the analysts mentioned here, Abramsky is the only star-rated analyst. Munster most definitely is not.

The biggest problem is that AI (and other Apple rumor sites) lend credence to all analysts equally, without pointing out that specific analyst's rating. We'd all have a higher appreciation of star-rated analysts (and disdain for blathering idiots) if those who write these sort of articles highlight the individual analyst's accuracy. AI sometimes mentions a particular media outlet's track record, but this almost never occurs with analysts; they seem to take any analyst's word as gospel.

No analyst has a 100% track record, but it is false to say they're all wrong all the time.
post #22 of 39
Quote:
Originally Posted by cuppingmaster View Post

Anyone who thinks there will be an all-out recall is smoking something that I want. The fact is that a minority of people are experiencing antenna problems. Those who do are being vocal.

It'll be something like:
  • Hey, the iPhone 4 is awesome
  • We realize some people are having trouble.
  • We fixed it now. All iPhones being sold from today on have --- on them that resolves the problem. If you're having an issue, we'll trade you for a new one.
  • The White iPhone 4 is out, too. You can also trade for that one.
  • If you like your iPhone 4, then please accept this $-- iTunes/Apple Store gift card and buy yourself something nice

I think you may be right bar the last point - Is that just your wishful thinking?
By offering an exchange they will shut everybody up. The huge costs associated with a recall will be minimized as only a hand-full of people will actually bother to have their phone replaced.
post #23 of 39
Quote:
Originally Posted by winst View Post

I think Apple will offer "all of the above"

1, If you want a bumper, Apple will give you $30 credit to purchase one at Apple Store.
2, Apple will exchange the phone (with a brand new one) if you think you have a defective unit.
3, If you are not satisfied with the phone, you can return it with a full refund.

In addition (or in place) of the exchange (#2), they may offer an in-store replacement of the antenna assembly with one that has a non-conductive coating, though I doubt that this would be a "drop in and leave again in 10 minutes" kind of operation.
post #24 of 39
"Analyst Mike Abramsky noted that the iPhone 4 now has an availability of 3 weeks, up from a shipping time of 7 to 10 days from a few days ago, which could imply a transition in production."


I've been checking the Apple store every day.......3 weeks has been the norm.

There are Hidden Agendas from every analyst. Be wary.
post #25 of 39
i like the idea of an in-store hardware fix much more than a free bumper.
i'm wondering now if i should sell my shares today and repurchase at a point after the announcement...
whatever they do it's bound to affect the bottom line on a short-term basis.
post #26 of 39
In some ways this uproar is a huge compliment to Apple. I don't think any other cell phone company would be getting more than a minor complaint about this.
I don't expect a recall.
post #27 of 39
Quote:
Originally Posted by cvaldes1831 View Post

... No analyst has a 100% track record, but it is false to say they're all wrong all the time.

You are correct, but you should also take into account the data that most financial analysts deal with is mostly of the "patently obvious" category. It's fairly easy to get a good prediction record when you are "predicting" the sun will rise in the morning.

So (IMO of course), analysts are not always wrong, but they are almost always completely irrelevant.

Also, I think the previous poster was referring to financial analysts putting their two cents in on technical issues about which they really know nothing at all.
post #28 of 39
Quote:
Originally Posted by LTMP View Post

In some ways this uproar is a huge compliment to Apple. I don't think any other cell phone company would be getting more than a minor complaint about this.

It's Apple's sterling reputation for innovation, design, excellence and customer service -- along with the tremendous success of its products -- that is responsible for 95% of this negative publicity. For any other maker, this issue would have gone largely unnoticed.
post #29 of 39
Quote:
Originally Posted by Sacto Joe View Post

If they can PROVE beyond a shadow of a doubt that the antenna in the iPhone 4 is superior to anything else out there when the phone is held in a certain way, and is at least the equal of anything out there when the antenna is covered, that will be huge.


I think that they will demonstrate that the software fix is a complete solution.
post #30 of 39
In addition to offering a free solution, I would be shocked if Apple didn't take the opportunity to remind people how much the smartphone market would suck if not for the iPhone and how even with the sporadic antenna issues the iPhone still outperforms the market.
This plot is a familiar story for Apple:

Step 1: a market gladly swallows crappy products for years (PCs, Windows, MP3 Players, and now smartphones).

Step 2: Apple revolutionizes the market with genius and beauty that confounds and thrills everyone - men, women, children, seniors, humans, cartoons.

Step 3: the market goes into blatant hack-job copy-cat mode; Apple-haters and people with lesser talent/taste use this as an opportunity to boast that "choice" – no matter the substance – is better, and that Apple is some kind of dictator of "anti-choice".

Step 4: the market holds Apple to an even higher standard of revolutionary-ness while actually praising other companies for finally figuring out how to catch up to Apple.

Step 5: the market criticizes Apple for updating their revolutionary product too quickly – making previous purchasers feel left-behind.

Step 6: the market criticizes Apple for not updating their revolutionary product quickly enough and letting competitors catch-up.

Step 7: the market turns to disdain and mockery of Apple for temporary glitches.

Step 8: Apple responds with unprecedented customer service on top of their already glittering support.

Step 9: without the profit-margin or ingenuity to copy-cat Apple's gold-standard of customer support and marketing, the market drops prices to regain the attention of consumers just in time for the holiday rush. Quality also drops, but it gets a pass for being cheaper and coming from companies less excellent than Apple.

Step 10: Apple creates another revolutionary product in a market plagued by ugliness and low-quality.
post #31 of 39
Quote:
Originally Posted by desarc View Post

i'm wondering now if i should sell my shares today and repurchase at a point after the announcement...


Sell on the rumor and buy on the news? That's an original strategy!
post #32 of 39
Apple simply needs to do the right thing. If that's a recall then do it. If it isn't everyone that's having the issue then that fine. It'll be interesting what comes out tomorrow at the press event.
post #33 of 39
I think the in-store fix with an internal insulator makes most sense for Apple. Not every person will bring their phone in for the fix and a total recall would likely get more people to participate. Also, giving out bumpers seems cheap and cheesy and covers up part of the phone. Apple wants people to show off their phones and not hide them.
post #34 of 39
Quote:
Originally Posted by Captain J View Post

You are aware there is a difference between touching a radio or TV antenna and the problem here, which is bridging two different antennas that are supposed to touch.
Next time, try touching the radio antenna or a SW antenna to the TV antenna while both devices are on and see what happens.

Taking two different devices (tv, radio, sw, whatever), with two different power supplies, and touching their antennas, is very different from the problems people are describing... even if an iPhone is four magical devices wrapped into one unbelievable kool-aid-drinking price....

I've had this phone since the day before launch day (thanks, fedex!), with zero dropped calls. This phone gets the best reception of any cell I've ever had (going back to startac, through my recently deceased LGenv on verizon). I've used it in metro stations and on trains, on a plane (shhh!), in steel-reinforced concrete buildings that killed my old at&t phone's signal and hobbled the env... it just works, and it works great.

So I read about people having issues with deathgrips, and I start to wonder if maybe they're licking their palms or shoving pieces of copper into the phones. How is it that I know dozens of people with this phone and none of them can recreate the deathgrip? Is it a batch-related problem, or a problem at a single factory and we're all just very very lucky? ....or maybe, it's like the shark attacks in the US over the summer of 2001, and people just need something to fret and b____ and moan about because they're bored.

If anyone reading this has iphone4 problems... how? Where are you located? Consumer Reports used to try to do this kind of objective testing, but I'm afraid they're all busy crazy-gluing the gas pedals on priuses to the floor.
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post #35 of 39
especially if it meant that current owners simply traded in their defective unit for a new one - and then the returned units got fix with the new parts or whatever - and were then sold for $50 off as refurb units. but even if it is a hardware fix - I and even if it only affects 100,000 units - i don't think that is a likely scenario.

guess I'll have to wait until tomorrow to find out which analyst's dart board was the most accurate this time before making a purchasing decision - would not be happy to find out that there is an iPhone 4 rev b hardware model shipping a couple days after I buy an iPhone 4 rev a.

in fact I am looking to get four iPhone 4s - one each for myself, my wife and my parents - but would prefer to have this issue resolved before I plunk down the $900 or so for a mixture of black and white and 32GB and 16GB units.
post #36 of 39
Quote:
Originally Posted by gristan View Post

" IF i-Phone 4 HAS FUNDAMENTALLY ANTENNA FLAW, WHAT 'S THE LOGIC OF THE REMAINING 75% OF USERS ARE " NOT AFFECTED, HUHHHHHHHHHHHH???????????"

so much yelling.
25% of people have reported having issues. do you know how HUGE of a number that is?
how many phones do you know of where 500,000 owners report to their provider that there's an issue with the antenna? 75% of consumers are ignorant to the issue, or too lazy to report it.

i've said it before: of the 42 people i know with an iPhone4, ALL OF THEM can replicate the "death-grip signal-loss" issue, all the way to "no service". it's going to be a great phone when it's fixed. i can't wait for that day.
post #37 of 39
Quote:
Originally Posted by gristan View Post

SOME ARTICLE SAYS,


OVER 2 MILLION pcs. IN 5 COUNTRIES, INCLUDING MY COUNTRY, JAPAN!!!!!!!!!!!!!!!!!!!!!!!


BUT NONE OF THE PEOPLE WHO ALREADY BOUGHT i-Phone 4 AND SO SATISFIED ENJOY USING IT AROUND ME NEVER EVER HAVE ENCOUNTED ANY PROBLEM, OF COURSE INCLUDING RIDICULOUS SUCH ANTENNA ISSUE IN THE U.S. AT ALL!!!!!!!!!!!!!!!!!!!!!!!


I HAVE NEVER EVER HEARD SUCH CRAZY MESS ABOUT ANTENNA ISSUE REPORTED IN FRANCE, GB, GERMANY AND OF COURSE IN JAPAN EITHER!!!!!!!!!!!!!!!!!!!!


Count me in,

Ordered my iPhone4 from ATT web site, got it 4 days later by mail.

My calls never drop, I don't even have to care about how many bars are displayed... ever...
(I leave in the Bay Area).

Never had to call ATT or Apple support once in 10 years...

This phone is amazing, perfect user experience every single second I use it, OS is brilliant, fast, web browsing experience is close to desktop in term of page loads latency...

Love it !
Best thing I ever bought.
post #38 of 39
Unlikely Apple will do a full recall. Or give away free bumpers.

Much more likely they will do an in-store fix for those having reception problems.
post #39 of 39
Quote:
Originally Posted by AppleInsider View Post

Apple's scheduling of a press conference Friday to talk about the iPhone 4 could foreshadow a product recall, a free in-store modification of the device's hardware, or a handout of free bumpers, depending on who you ask.

Or they could do none of them.

Tomorrow they could parade out a dozen independent PhDs in engineering who specialize in cell phone tech, especially antennae and have all of them go on record that there is no design flaw with the iphone 4 and 95% of the other phones on the market have similar issues.

Apple might also report the 'to date' sales numbers with return rates (including bar swaps) which will be revealed to be a very small percent. THey would likely also very very strongly point out Consumer Reports 'areas of weak reception' comment. And finish it off with pointing out the lack of actual evidence by any of these sources who are just trolling for hits on their websites to make money off ads etc.

And then the last comment will be to invite anyone who is not satisfied with their iphone and its service to simply return it -- problem solved.

Quote:
Originally Posted by winst View Post

I think Apple will offer "all of the above"

1, If you want a bumper, Apple will give you $30 credit to purchase one at Apple Store.
2, Apple will exchange the phone (with a brand new one) if you think you have a defective unit.
3, If you are not satisfied with the phone, you can return it with a full refund.

1 is unlikely because the bumper isn't a cure all. Not everyone is having issues the bumper would actually fix. Why? Cause their ATT is shit. Until ATT ponies up they will have problems

2 and 3 are pretty much standard policy for everything. And has been for a while

Quote:
Originally Posted by Dr Millmoss View Post

The only new option would be #1, so I think they clearly need to do more to restore trust.

All they need is to educate folks. Which is likely what they are going to do. They are doing it as a press conference because it was 'the press' (okay more like the blogs) that created this problem by jumping on the hit fodder train and snowballing a few reports with no actual details of what was going on into this huge "The iphone 4 is crap and Apple knew it and tried to con us" nonsense

Quote:
Originally Posted by SixPenceRicher View Post

In addition (or in place) of the exchange (#2), they may offer an in-store replacement of the antenna assembly with one that has a non-conductive coating, though I doubt that this would be a "drop in and leave again in 10 minutes" kind of operation.

IF some kind of coating is the answer, it will be a 10 minute fix. They will swap the phones. that's what they always do for hardware issues other than cracked screen replacement. Anything else takes too long and is too risky for the zit squad to do
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