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Apple shows continued interest in an ad-supported operating system

post #1 of 79
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Apple could be creating an operating system supported by advertisements, allowing users to obtain the software at a reduced price, or for free, in exchange for being required to view ads.

The patent application for the invention "Advertisement in Operating System" was republished as a continuation this week. It was first revealed last October, and was originally filed for on April 18, 2008. The invention is credited to Apple Chief Executive Steve Jobs, as well as Freddy A. Anzures, Mike Matas, Gregory N. Christie and Patrick Coffman.

The application describes an operating system that would present the user with an advertisement, preventing them from doing basic functions on the system for a set period of time. At the conclusion of the advertisement, the user would be able to resume their activities on the machine.

"The operating system can disable one or more functions while the advertisement is being presented," the application reads. "At the end of the advertisement, the operating system can again enable the function(s). The advertisement can be visual or audible. The presentation of the advertisement(s) can be made as part of an approach where the user obtains a good or service, such as the operating system, for free or at reduced cost."

Advertisements could be shown at pre-set intervals, based on an internal timer in the system. Users could also pre-buy additional time to use the computer, allowing them a greater span where they will not be interrupted by an advertisement.



Such a system could be used on computers placed in public places, allowing free access to the Internet on a terminal without paying a fee. Users could also choose to pay the fee and avoid the advertisements if they wish.

The concept is similar to pre-roll advertisements found on streaming media sites like YouTube and Hulu. Occasionally, when watching a video on Hulu, users are presented with the option of watching one long advertisement before the content begins, or having a number of shorter ads appear at intervals throughout the video.

According to the patent application, users could also choose to access the advertisements when they choose, delaying an ad by 10 minutes, or choosing to watch one immediately. This would help to ensure that the ad is not overly intrusive, appearing while the user was in the middle of an important task.



A drop-down selection from the Mac OS X menu bar would also give users the ability to watch the previous or recent ads, and also to visit the website of an advertiser.

While the application specifically shows the system on a Mac OS X-like desktop operating system, the document specifically notes that it could be implemented with any device that has a visual user interface, including smartphones, set top boxes, embedded devices and televisions.

The republishing of the patent, due to continuation, is noteworthy because Apple has since entered the advertising business with its interactive iAds platform. Apple hopes to redefine the market for mobile advertisements by creating unique content that acts like an application, allowing users to play games, watch video clips and find local stores. All of this can be done within an application in iOS 4, without the need to launch a separate Web browser.

The iAds network launched on July 1, and Apple has high hopes for its fledgling business. The company revealed in June that it believes it will take a nearly 50 percent share of mobile ads in the second half of 2010.
post #2 of 79
Please, no ads.

The amount of advertisements that are shoved in my face on a daily basis makes me sick as it is.

Please, please, no ads.


But I'm all in favour of letting a user click on something they're curious about, say in a photo or movie or video game and finding product ads from there, but having them shoved in your face whether you want them or not is unpleasant.
post #3 of 79
Sounds like a great idea for public computers - personally I'd rather see the price of my OS increase, rather than be subject to watching ads on my machine.
post #4 of 79
Quote:
Originally Posted by iTattoo View Post

Sounds like a great idea for public computer

Second that.
post #5 of 79
I'll pay full price thank you.
post #6 of 79
Quote:
Originally Posted by iTattoo View Post

Sounds like a great idea for public computers - personally I'd rather see the price of my OS increase, rather than be subject to watching ads on my machine.

Yes the public computer idea is very feasible. In your Airplane seat, in the Airport waiting area ... in a Library .. even in a coffee shop ... Free to use but paid for or subsidized by advertising. No different to a large TV hanging over your head but with the advantage the individual controls it.
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #7 of 79
Hell no will I be tolerating ads in an OS for a cheaper price.
post #8 of 79
Not interested.
post #9 of 79
It's exactly the shit like this that prevents me from making further investment into Apple platform and come time for upgrades, I will most likely go with Linux and one Windows machine for gaming and photos/video processing (since Windows took the lead in multimedia production long time ago anyway).

I just can't believe the greed and stupidity of corporations these days.

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Mac Pro, 8 Core, 32 GB RAM, nVidia GTX 285 1 GB, 2 TB storage, 240 GB OWC Mercury Extreme SSD, 30'' Cinema Display, 27'' iMac, 24'' iMac, 17'' MBP, 13'' MBP, 32 GB iPhone 4, 64 GB iPad 3

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post #10 of 79
Quote:
Originally Posted by Mario View Post

It's exactly the shit like this that prevents me from making further investment into Apple platform and come time for upgrades, I will most likely go with Linux and one Windows machine for gaming and photos/video processing (since Windows took the lead in multimedia production long time ago anyway).

I just can't believe the greed and stupidity of corporations these days.

One more reason I'm enjoying spending more time with a free operating system these days.
post #11 of 79
This is definitely not what your average Apple customer wants because they are prepared to pay a premium for good quality products - not advertising
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www.applebitch.com - Honest Apple News & Opinions
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post #12 of 79
Quote:
Originally Posted by Mario View Post

It's exactly the shit like this that prevents me from making further investment into Apple platform and come time for upgrades, I will most likely go with Linux and one Windows machine for gaming and photos/video processing (since Windows took the lead in multimedia production long time ago anyway).

I just can't believe the greed and stupidity of corporations these days.

Apple submits many, many more patent applications that it will ever need. It's just the way of the business now. Forced ads in the operating system are very not Applesque (how "unclean" would that make Macs?). As others have mentioned, even if this does ever get used, the most likely use would be by public Internet providers, not by Apple, just as iAd is used by individual software providers who want to make their apps free, and not by Apple itself.
post #13 of 79
Y'all going on like Apple is about to unleash a horror by force.

Perhaps rather it's a handy thing to "invent" and patent to block others from doing it.

Cause you know there are companies who only make bank on ads, said companies might be looking at releasing an OS that would serve as another channel for their spam engines.

Might be difficult to gain traction when Apple, who makes their money by actually making things not just selling ads for Porn and fake drugs puts up a tasty patent block.

I for one think this a great patent, more like it are needed to stop such companies from completely choking the whole global network with legalized spam.
you only have freedom in choice when you know you have no choice
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you only have freedom in choice when you know you have no choice
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post #14 of 79
No, and yes.

No, I will never use an ad-supported OS on my computers. I would switch to Linux first.

Yes, this sounds like a good idea for public access computers, or to block a patent grab by other companies.
post #15 of 79
I could see this idea being floated by netbook makers whose margins on the hardware are 1%.
But by Apple whose margins are epic? Really?
I'd switch to Linux before I tolerated ads on my Mac's desktop.
(And this is not one of those empty threats you see all the time on discussion groups--I really would switch to Ubuntu to keep an ad-free desktop.)
post #16 of 79
Quote:
Originally Posted by iTattoo View Post

Sounds like a great idea for public computers - personally I'd rather see the price of my OS increase, rather than be subject to watching ads on my machine.

I agree - great solution for things like computers in libraries.
post #17 of 79
Unfortunately, the novelty of iAd and hype around it develop huge moment in boosting the number of real clicks.

We mean Apple no harm.

People are lovers, basically. -- Engadget livebloggers at the iPad mini event.

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We mean Apple no harm.

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post #18 of 79
If Apple releases a version of OS X that's 'ad supported' I'll be a switcher alright....away from Apple!
post #19 of 79
Good cock block for the patent trolls. if not, glad I will be using tiger for the forseeable future....
post #20 of 79
I will be curious to see if iAds make their way into XCODE so that Mac developers could have Mac OS X apps that are ad supported and this is what this patent is all about....
post #21 of 79
Glad I'm a big Linux user! Having an occasional ad on my iPod Touch doesn't bother me, but not on my desktop! I'm bombarded by advertisements enough, via Google, the television, radio, my iPod Touch... I don't need any more!!!
post #22 of 79
Some people need to remember this is a RUMOR site. Not everything you read here will come true. Not everything you read here is how Apple will use it.

PLEASE REMAIN CALM.
post #23 of 79
It is quite obvious that the next iteration of AppleTV would be based on iOS. If so, that opens up iAd for Apple TV as well.

In such a scenario, Apple could potentially be looking at offering a deal similar to Hulu - watch iAds every 15 minutes of the show and get the show for free, or watch 2-3 minutes of iAds to begin with and get the show for free, or just pay $1.99 to watch the show without ads.

Most comments in this forum assume that this is targetting MacOS - as customers, we have already paid for MacOS - with what is generally considered as the Apple Tax - so there is no reason for Apple to expect us to watch ads on a Mac.

But for AppleTV, this could be gold - people are used to PAY for cable TV, and still be forced to watch Ads. So any option from Apple, where you get FREE cable TV in exchange for viewing ads would be more than welcome.
post #24 of 79
The time is ripe for Apple to open their OS to clone makers again. Restrict licences to desktops amongst a few manufacturers only. This may tempt in a whole new demographic and increase market penetration. Their desktop sales are dwindling and MacOS needs to be on feature competitive machines for gamers, OCers, etc.
post #25 of 79
Quote:
Originally Posted by applebitch View Post

This is definitely not what your average Apple customer wants because they are prepared to pay a premium for good quality products - not advertising

In regards the advertisement in your signature ... how can it be "Honest Apple News & Opinions," if it's called "applebitch"? There is obvious bias right in the title. That's like, the opposite of "honest."
post #26 of 79
great idea for Internet cafes or something, they could offer discounted rates (or even free) in exchange for the client watching ads
post #27 of 79
Im still not convinced this concept is ready to work but this surely would give Apple another avenue for revenue. I think iAds is a good foundation for this concept.

Note, this OS option would likely mean that its tied down like iOS and other mobile OSes, which would be fine for most users. In fact, I can see them scrapping Mac OS X altogether here (for this option) in favour of iOS compiled for x86 with a new UI idealized for the setup. I have to think anyone running a free OS would not need to the faster HW available so a simpler OS might be key here.

PS: This thread is already filled with trolls and asshats stating how great it is to be a Linux user and how theyd switch if Apple offered an add supported option to increase profits.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #28 of 79
Two points

1. Will I need to tape my eyelids back while using it?

2. Anyone filing a patent so as to prevent others from doing something should have a red hot poker swiftly inserted up their back vestibule. It is an obscenity, an outrage and stifles innovation and progress.
post #29 of 79
Quote:
Originally Posted by Leonard View Post

Some people need to remember this is a RUMOR site. Not everything you read here will come true. Not everything you read here is how Apple will use it.

PLEASE REMAIN CALM.

Right. Apple patents lots of junk that never sees the light of day. A good example is that most of Apple's patents involving tablet computing didn't make it into the iPad either, and they probably never will.

Anyway, I don't see how this could possibly work unless the OS is a thin client. People will just hack it and disable the advertisements part. Unless they are going to use that server farm to start serving desktop Mac OS-X to customers next year this makes no sense at all.

It's an interesting idea, (that they might use the server farm to serve all their software rather than stream iTunes multimedia), but kind of unlikely.
post #30 of 79
Quote:
Originally Posted by cy_starkman View Post

Y'all going on like Apple is about to unleash a horror by force.

Perhaps rather it's a handy thing to "invent" and patent to block others from doing it.

Cause you know there are companies who only make bank on ads, said companies might be looking at releasing an OS that would serve as another channel for their spam engines.

Might be difficult to gain traction when Apple, who makes their money by actually making things not just selling ads for Porn and fake drugs puts up a tasty patent block.

I for one think this a great patent, more like it are needed to stop such companies from completely choking the whole global network with legalized spam.


Definitely the most sensible post here. Google, one of Apple's major competitors, thrives on plastering everywhere, and they're trying to creep their way into every place possible; why not make their lives a little harder?
These people panicking and going "Apple is going to force ads all over the place in the next OS! I'm moving to Linux!" are really making some wild assumptions that have no basis in reality.
post #31 of 79
You mean it's not enough that we see uncountable ads when we use the web? And what if there's a problem with the purchase option and you are stuck watching ads even though you've paid for the software? This would be incredibly annoying and I would never buy an OS that required you to watch ads before you could get anything done.
post #32 of 79
LOL they just want to patent the idea before Google puts it into Chrome OS

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post #33 of 79
I doubt if the economics of an ad-supported public computer would make it viable. Remember, unlike a tv in an airport passenger waiting area, computers are single viewer/user machines. How many pairs of eyeballs will see an ad each day? How much would an advertiser be willing to pay for such a limited audience? Would that be enough to pay for the computer and the internet connection?
post #34 of 79
The application describes an operating system that would present the user with an advertisement, preventing them from doing basic functions on the system for a set period of time. At the conclusion of the advertisement, the user would be able to resume their activities on the machine.

Looks great at a nuclear plant or to stop a bomb, 'read this advertisement first' then continue with next step.
post #35 of 79
I hate the idea of ads in my OS too. However, there is no evidence yet that they will be mandatory but rather may just be optional to reduce the retail price. Or, as others have speculated, it may only be a strategy for public terminals, in which case it makes sense. So far, it seems like we may still have the option to cough up the cash and be ad-free. Anything else would a disaster of monumental proportion. Waiting for more info....
post #36 of 79
It seems more like something Apple patented so they could make some money off of Google in the future. There will not be an AD version of OS X, so everybody threatening to switch to Linux needs to get their panties out of a bunch.
post #37 of 79
Quote:
Originally Posted by donlphi View Post

It seems more like something Apple patented so they could make some money off of Google in the future. There will not be an AD version of OS X, so everybody threatening to switch to Linux needs to get their panties out of a bunch.

I think there could be an Ad version of an Apple OS based off OS X, but I dont see any reasonable conclusion to think it would be Mac OS X.
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #38 of 79
I can barely stand the idea of this on my iPhone or iPad.

If this *actually* comes to pass as part of OSX on the Mac, it's time to seriously reconsider.

Yuck!
post #39 of 79
What's next? 'Intel Inside' or Nvidia stickers on the palm rests of the MacBook Pro? Apple your corporate culture is becoming more and more Microsftian by the minute. Steve and company might have to start looking into buying some brown suits!

Will the real "Mac" please stand up!



I know the article talks about Public Use of "free" computer use but I thought Apple was all about "User Experience"! Why for the sake of having a Mac computer or other present day or future Apple devices would Apple want to be a lemming and follow the rest of the crowd so intensely. Is Apple more about becoming Google then Google becoming Apple? Will there no longer be a differentiation between Apple, Microsoft, and Google?

This seems more of a money grabbing scheme in the hopes that use it here buy a Mac later. But still, not the Apple I know or want to know. Imagine going to a grocery store and they are offering free samples BUT FIRST you must hear a sales pitch before you get that piece of cheese on a stick or granola crunch in that paper cup!

Again, Steve and company, need to look into buying those suits!

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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post #40 of 79
Quote:
Originally Posted by Qualia View Post

Definitely the most sensible post here. Google, one of Apple's major competitors, thrives on plastering everywhere, and they're trying to creep their way into every place possible; why not make their lives a little harder?

How did "patenting the heck out of iPhone" work in making Android OS and all the Google phones from HTC, Motorola et al hitting the market any harder? \

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

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