Originally Posted by spliff monkey
WTF? an overpriced Apple charger. More "eco" than everyone else's? That's idiotic. Good/ cheap battery chargers have been around for at least 10 years as well. A $30 AA battery only charger? Color me unimpressed.
Typical Apple, they are trying to capture a niche (i.e. "green" AA batteries) for the people who care about "green" issues. And, no surprise, there's a good bit of margin there despite there being some competition in that space. This isn't just about the batteries, but about the power draw when a charger is left plugged in after the batteries are charged.
Everyone else will buy AA batteries in 24-packs or the "good/cheap" rechargeables that die after a dozen or two charge cycles and draw vampire power as they are left plugged in for days/weeks/months. Apple knows that, they aren't after total marketshare, they want niche marketshare where margins are good and the marketing story is compelling, esp. combined with other green initiatives in the product line.
At the end of the day, this is more about about PR and selling themselves as an eco-friendly company than it is about "batteries". IMO, It's a pretty smart move even if they only sell a dozen of these chargers (and I predict they'll sell a million of these chargers).