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Apple discontinues 24, 30-inch Cinema Displays for 27-inch model

post #1 of 102
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Apple's new 27-inch Cinema Display will mark the end of the 24- and 30-inch models once supplies run out, leaving the company with just one standalone monitor offering.

David Moody, vice president of hardware marketing, confirmed to Macworld that Apple will sell the 24-inch and 30-inch Cinema Displays only while supplies last. After that, the 27-inch screen will be the only option for customers.

Announced on Tuesday, the new 27-inch LED Cinema Display will begin shipping from Apple in September. It sports a 2,560-by-1,440 pixel resolution with 60 percent more screen real estate than the company's 24-inch LED display. It costs $999 and features a built-in iSight video camera, microphone and speakers, powered USB 2.0 hub, and universal MagSafe connector.

The display also features a new ambient light sensor which automatically adjusts the display brightness based on external lighting conditions. With this, the hardware only uses as much energy as necessary to provide an optimum viewing experience.

The 16:9 display also features edge-to-edge glass on its front, and sits on an aluminum stand that makes tilting easy. It also uses in-plane switching, the same technology found in the iPad and iPhone 4 LCD displays, which allow a viewing angle of up to 178 degrees.
post #2 of 102
Quote:
Originally Posted by AppleInsider View Post

Apple's new 27-inch Cinema Display will mark the end of the 24- and 30-inch models once supplies run out, leaving the company with just one standalone monitor offering.

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Nobody needs the 30 inch. This makes a lot of sense. They will make more money by having fewer SKUs. And besides, the desktop is dead.
post #3 of 102
Quote:
Originally Posted by SendMe View Post

Nobody needs the 30 inch. This makes a lot of sense. They will make more money by having fewer SKUs. And besides, the desktop is dead.

I bet you are wrong on all counts.

I love my 30" and I am sure they will release another 30+ monitor in due course. Desktop is alive and well for business and academic environments which all I care about anyway.

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post #4 of 102
Quote:
Originally Posted by SendMe View Post

Nobody needs the 30 inch. This makes a lot of sense. They will make more money by having fewer SKUs. And besides, the desktop is dead.

The desktop isn't quite dead yet. Some people need lots of screen real estate. Even a 17" laptop doesn't satisfy most photo and video editors, as far as screen size.
post #5 of 102
Quote:
Originally Posted by SendMe View Post

Nobody needs the 30 inch. This makes a lot of sense. They will make more money by having fewer SKUs. And besides, the desktop is dead.

What you seem to be missing is that the desktop is not dead for professionals. That's who would want these monitors. How many people are supplementing their iMac with one? Few. However, users of Mac Pro systems will be buying these. Those are professionals that need lots of work space and often multiple monitors.

Honestly, I lament the push-out of the 16x10 aspect ratio. I would think video professionals would rather work with a 16x10 monitor to get the video as large as possible and have more room for a ribbon of tools/timeline on the bottom.
post #6 of 102
I hope Apple will release a 33" 133dpi 3840x2160 Cinema Display. The new Mac Pro is already powerful enough to drive it.
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post #7 of 102
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Originally Posted by mstone View Post

I bet you are wrong on all counts.

I love my 30" and I am sure they will release another 30+ monitor in due course. Desktop is alive and well for business and academic environments which all I care about anyway.

I agree that the desktop isn't dead, especially in academic offices/computer labs, and creative/design offices. But honestly, aside from power users in graphic design firms and the like, the only Mac desktops I see are iMacs. I think the non- power users mostly choose the all in one form factor.

However, I still think that Apple should offer a smaller size. For a small home office or dorm room, 27 inches can be too overwhelming. I think offering something in the neighborhood of 20-23 inches would be a good seller for those who have small work spaces or a tight budget but still want Macs.
post #8 of 102
Quote:
Originally Posted by SendMe View Post

Nobody needs the 30 inch. This makes a lot of sense. They will make more money by having fewer SKUs. And besides, the desktop is dead.

The desktop is not dead. In manufacturing, no one uses notebooks for daily work. Desktops are all around. In the plant, office, and shop. I consider an iMac a desktop.

As far as what someone needs or doesn't need, that was a loaded statement from the start.
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post #9 of 102
Quote:
Originally Posted by DJinTX View Post

However, I still think that Apple should offer a smaller size. For a small home office or dorm room, 27 inches can be too overwhelming. I think offering something in the neighborhood of 20-23 inches would be a good seller for those who have small work spaces or a tight budget but still want Macs.


The 21 inch iMac is perfect for that, or even better, a 17 inch MBP.

Anybody who needs a bigger monitor will be very happy with the new 27 inch huge monitor.
post #10 of 102
Quote:
Originally Posted by SendMe View Post

Nobody needs the 30 inch. This makes a lot of sense. They will make more money by having fewer SKUs. And besides, the desktop is dead.

Sorry, but in this you really got it totally upside down. I guess apple just needs a little more time with the 30++ monitor. For many many applications size is what counts. with my 24'' monitors I am running out of space all the time. I am absolutely shure that there will be a bigger monitor to come.
post #11 of 102
These monitors are really intended for the MBP (just look at the cord). They probably feel it has to be significantly bigger than the built-in screens to be worth buying. I don't think they really offer a monitor for the Mac Pro any more, probably assume that such people will need true Pro monitors such as Eizo.
post #12 of 102
Quote:
Originally Posted by aplnub View Post

The desktop is not dead. In manufacturing, no one uses notebooks for daily work. Desktops are all around. In the plant, office, and shop. I consider an iMac a desktop.

As far as what someone needs or doesn't need, that was a loaded statement from the start.

That may be true where you work but not for me. Laptops have become powerful enough that in many use cases they can replace desktop machines in an office environment. Our IT department doesn't even order desktop boxes anymore unless someone provides a good cause for one. Now everyone has their laptop connected to an external monitor/keyboard. This setup lets them be mobile and (here's the key) work from home if a situation arises. That becomes a little harder to do with desktops.

Granted you are always going to have the need for a sever style box somewhere in the workplace, but for the most people are choosing to become more mobile.

--Dave
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post #13 of 102
Ugh. As if the entry price for an Apple-branded monitor wasn't bad enough at $799, it's now $999?! I don't understand why they wouldn't keep the 24" around and lower the price.
post #14 of 102
Quote:
Originally Posted by SendMe View Post

Nobody needs the 30 inch. ... And besides, the desktop is dead.

Speak for yourself. Some of us do a lot more than just cruise the web and watch movies. There is also the 16:10 vs. 16:9 argument.

Also, the desktop is not dead in the sense that no one wants a desktop computer anymore. It's "dead" in the sense that it's no longer the main, growing segment and will *eventually* fade away many years from now.

If you try to respond without using buzz-words and absolutes, and the content and relevance of your statements will rise substantially.
post #15 of 102
Wouldn't mind one of these attached to a new ATV next year. Have a feeling that the v2 will have much better ports on it though Decent price - wonder what monitor will align with it well seeing as it's different dimensions to the 30 and 24 inch screen.
post #16 of 102
30' makes a lot of sense for video and photo editing. I hope we haven't to wait for too long for a 30' LED Cinema Display.
post #17 of 102
I've always thought the 30" was to large for work, good for previewing samples with clients, but you can get lost easy.

The 27" imac is almost in this region for me, I don't know why but I still prefer 2-3 23" thus I have not upgraded.
I would think there should be a 24" on the low end still.
post #18 of 102
Quote:
Originally Posted by Herbie49 View Post

30' makes a lot of sense for video and photo editing. I hope we haven't to wait for too long for a 30' LED Cinema Display.

I want to do video editing on a jumbotron. 30m even better.

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post #19 of 102
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Originally Posted by RaVeN Chaos View Post

I've always thought the 30" was to large for work, good for previewing samples with clients, but you can get lost easy.

The 27" imac is almost in this region for me, I don't know why but I still prefer 2-3 23" thus I have not upgraded.
I would think there should be a 24" on the low end still.

One thing that makes the 30 a little problematic for design is that 100% view is actually a bit smaller than actual 1:1. Takes some getting used to.

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post #20 of 102
Quote:
Originally Posted by SendMe View Post

The 21 inch iMac is perfect for that, or even better, a 17 inch MBP.

Anybody who needs a bigger monitor will be very happy with the new 27 inch huge monitor.

I can only speak for myself, and while a 27 incher would be a beautiful piece of equipment to own and showoff to friends (and even watch movies on), I would be one who would likely opt for a 22". My home office is small, and I'm not a designer, so I could easily live with a smaller screen to save money, and eye/neck strain. Of course this is coming from someone who prefers a 13 inch MacBook Pro over a 15 or 17 inch. I just enjoy the smaller form factor and find 13 inches the perfect size for me

Now if we discuss this in terms of the living room, then bigger is always better. Bring on the 42" Cinema Display
post #21 of 102
Quote:
Originally Posted by SendMe View Post

Nobody needs the 30 inch. This makes a lot of sense. They will make more money by having fewer SKUs. And besides, the desktop is dead.

Seems to me that their previous monitor was the same screen used in the old 24" iMac. Now that that Mac is well out of production they have transitioned to a 27" screen matching the new iMac screen size.

I suspect that they realized during the design stage that 27" is nearly as big as the 30" and almost interchangable (I notice this too with a 30" Cinema Display here at work and an iMac 27" at home).

I suspect that the business end of consolidating all the displays into a single unit was too compelling to pass up: 24" was a small volume item from suppliers once the 24" iMac was put out to pasture and the 30" ACD is a legacy design built on legacy tech that has been begging for modernization for a long time.

I suspect that a larger display is under development and perhaps might share an LCD platform with the rumored 'real' AppleTV. Maybe a 37" LCD? That would be big enough for a modest HDTV and a big step up in desktop display capability while allowing Apple to reap economy of scale with their LCD suppliers.

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post #22 of 102
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Originally Posted by mcarling View Post

I hope Apple will release a 33" 133dpi 3840x2160 Cinema Display. The new Mac Pro is already powerful enough to drive it.

I doubt it, Apple likes the one size fits all approach and is convinced it is the ultimate authority on who needs what.
post #23 of 102
Quote:
Originally Posted by SendMe View Post

Nobody needs the 30 inch. This makes a lot of sense. They will make more money by having fewer SKUs. And besides, the desktop is dead.

Says who? We use two 30" displays with Pro Tools for audio recording - one to show the active tracks, another for the effects plug-ins, transport controls and video pane.

I've seen lots of FInal Cut Pro set-ups in post production facilities with similar dual-30" configurations.

A lot of music and film professionals who use MacPro computers like the Apple aesthetic, and while we can buy 30" and larger monitors from other companies, we prefer to stay with Apple designed- and manufactured products.
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post #24 of 102
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Originally Posted by SendMe View Post

Anybody who needs a bigger monitor will be very happy with the new 27 inch huge monitor.

Not so fast. All you "market savants" forget (or ignore) that we pros have repeatedly said we don't want the shiny, reflective edge-to-edge glass, would prefer a Firewire port over a pair of tiny, crappy display speakers, have no use for a built-in camera, and want the damn screen to stay at the brightness we calibrated it to that morning, not be "ambient light sensitive" to make adjustments on it's own just because someone opened the door to the editing suite.

It's more of a consumer crap intrusion into a professionals' workplace. If you don't get that, it's because you aren't one. Apple's making "greener" products to please jackasses like Al Gore's lemmings and forgetting the folks that got them into the dance.

I'll get my next big monitor from EIZO like my current 24" CG241W, and I won't shed any tears about it costing over $3000 when I'm using it to make 30x that.
post #25 of 102
Will supplant the larger monitor that is now gone. No worries.
post #26 of 102
Quote:
Originally Posted by zanshin View Post

Not so fast. All you "market savants" forget (or ignore) that we pros have repeatedly said we don't want the shiny, reflective edge-to-edge glass, would prefer a Firewire port over a pair of tiny, crappy display speakers, have no use for a built-in camera, and want the damn screen to stay at the brightness we calibrated it to that morning, not be "ambient light sensitive" to make adjustments on it's own just because someone opened the door to the editing suite.

It's more of a consumer crap intrusion into a professionals' workplace. If you don't get that, it's because you aren't one. Apple's making "greener" products to please jackasses like Al Gore's lemmings and forgetting the folks that got them into the dance.

I'll get my next big monitor from EIZO like my current 24" CG241W, and I won't shed any tears about it costing over $3000 when I'm using it to make 30x that.

Wow zanshin - don't hold back, let us know how you really feel..
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post #27 of 102
Quote:
Originally Posted by SendMe View Post

Nobody needs the 30 inch. This makes a lot of sense. They will make more money by having fewer SKUs. And besides, the desktop is dead.

Many people need a 30 inch monitor. They will simply have to look elsewhere.

Yes, they will probably make more money having fewer SKUs, primarily because the 27" Cinema Display probably uses the same part as the screen in the largest iMac.

The desktop will never die, it will simply end up being a niche market. Over seventy percent of Apple's Mac sales are notebook systems and this figure continues to increase. My guess is that it will stabilize somewhere around ninety percent.

The computer monitor market is a cut-throat low-margin business and Apple is wise to concede this area to others who are willing to duke it out for razor-thin margins.

Quote:
Originally Posted by xSamplex View Post

Will supplant the larger monitor that is now gone. No worries.

Nah, again the margins on televisions are too thin. Better for Apple to release a cost-reduced Apple TV set-top box built on ARM architecture and iOS, rather than try to build a TV display with the functionality built in. People don't change their television sets very often.
post #28 of 102
possibly because the non-hobby Apple TV is on its way.
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post #29 of 102
Quote:
Originally Posted by Herbie49 View Post

30' makes a lot of sense for video and photo editing. I hope we haven't to wait for too long for a 30' LED Cinema Display.

Yea it's not gonna happen...

The 30" panels just aren't being built... I suspect that lines capable of churning out that size are all churning out HDTVs instead. Check newegg if you like... I just checked myself and only found FOUR models 2 in the 1400 range and the other 2 well over $2k mark. I haven't checked but I'd bet Dell has also dropped 30" displays from their self branded displays.

Seems odd to me too cause you'd think there'd be a reasonable market for them but sadly not I guess... Or more to the point not enough to dissuade assembly lines from churning out HDTVs. \
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post #30 of 102
The inclusion of the megasafe power adapter in all of its monitors shows Apples disregard for the professional market. I guess I could see it if the mini took megasafe but it doesn't.


It is clear that Apple is moving away from the user base that kept them in business through tough times towards the "prosumer" customer IE upper middle class who doesn't need it but has the disposable income.

While the MacPro is a great machine there is really no longer a need to buy an Apple monitor outside of style.
post #31 of 102
Quote:
Originally Posted by zanshin View Post

Not so fast. All you "market savants" forget (or ignore) that we pros have repeatedly said we don't want the shiny, reflective edge-to-edge glass, would prefer a Firewire port over a pair of tiny, crappy display speakers, have no use for a built-in camera, and want the damn screen to stay at the brightness we calibrated it to that morning, not be "ambient light sensitive" to make adjustments on it's own just because someone opened the door to the editing suite.

It's more of a consumer crap intrusion into a professionals' workplace. If you don't get that, it's because you aren't one. Apple's making "greener" products to please jackasses like Al Gore's lemmings and forgetting the folks that got them into the dance.

I'll get my next big monitor from EIZO like my current 24" CG241W, and I won't shed any tears about it costing over $3000 when I'm using it to make 30x that.

So, to summarize, because YOU and other PROs (I am one as well) have specific needs (interestingly, your needs and mine are still different even though I am just as much a PRO as yourself) somehow Apple is shoveling crap straight into your office against your will by discontinuing the 30" ACD?

Don't confuse your own professional needs with the design parameters of a successful consumer electronics product in the year 2010. There are plenty of monitors that fit your specification. Apple doesn't make them, but I suspect you have plenty of other non-Apple gear in your rig, so what's the difference?

All that said: I make plenty of money with my Mac as well and I don't mind the glass, in fact I like it's durability & clean-ability. I certainly don't mind the convenience features (speakers & cameras). For truly critical color judgment there is a whole color department where they have millions of dollars of highly sophisticated equipment for judging, predicting & adjusting color so I don't worry about ambient light adjustments on my display.

So I get it. You're pissed off about something dumb. I get it. You are going to talk down anyone who disagrees with you by dismissing the professionalism. I get it. You are going to post your displeasure on the internet and needlessly tie the whole weird thing to Al Gore. I get it. You are super-awesome! I'm so please with myself for taking the time to lower myself to your level and write this.

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post #32 of 102
Quote:
Originally Posted by AppleInsider View Post

Apple's new 27-inch Cinema Display will mark the end of the 24- and 30-inch models once supplies run out, leaving the company with just one standalone monitor offering.

David Moody, vice president of hardware marketing, confirmed to Macworld that Apple will sell the 24-inch and 30-inch Cinema Displays only while supplies last. After that, the 27-inch screen will be the only option for customers.

Announced on Tuesday, the new 27-inch LED Cinema Display will begin shipping from Apple in September. It sports a 2,560-by-1,440 pixel resolution with 60 percent more screen real estate than the company's 24-inch LED display. It costs $999 and features a built-in iSight video camera, microphone and speakers, powered USB 2.0 hub, and universal MagSafe connector.

The display also features a new ambient light sensor which automatically adjusts the display brightness based on external lighting conditions. With this, the hardware only uses as much energy as necessary to provide an optimum viewing experience.

The 16:9 display also features edge-to-edge glass on its front, and sits on an aluminum stand that makes tilting easy. It also uses in-plane switching, the same technology found in the iPad and iPhone 4 LCD displays, which allow a viewing angle of up to 178 degrees.

So, no more 2560x1600 resolution and you only have a choice of glossy mirror? I guess there is always Dell.

Mac Pro, 8 Core, 32 GB RAM, nVidia GTX 285 1 GB, 2 TB storage, 240 GB OWC Mercury Extreme SSD, 30'' Cinema Display, 27'' iMac, 24'' iMac, 17'' MBP, 13'' MBP, 32 GB iPhone 4, 64 GB iPad 3

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Mac Pro, 8 Core, 32 GB RAM, nVidia GTX 285 1 GB, 2 TB storage, 240 GB OWC Mercury Extreme SSD, 30'' Cinema Display, 27'' iMac, 24'' iMac, 17'' MBP, 13'' MBP, 32 GB iPhone 4, 64 GB iPad 3

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post #33 of 102
Quote:
Originally Posted by SendMe View Post

Nobody needs the 30 inch. This makes a lot of sense. They will make more money by having fewer SKUs. And besides, the desktop is dead.

Rather presumptuous of you to tell me what I need, don't you think?

I placed my order for another 30" Cinema Display with my local Apple store just moments ago. I will store it and keep it as a spare. I have stated my reasons for this in other threads, so look there for as to why this makes sense for me. YMMV
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post #34 of 102
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Originally Posted by mstone View Post

I want to do video editing on a jumbotron. 30m even better.

30m? Wouldn't that be like editing photos at an IMAX? While that would let you do some serious precision work, I wonder how much effort it would take to get your mouse from one end of the screen to the other. They would also need some amazingly high resolution.
post #35 of 102
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Originally Posted by polymnia View Post

You are super-awesome! I'm so please with myself for taking the time to lower myself to your level and write this.

So why did you?
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post #36 of 102
I think Apple is shooting themselves in the foot here - well maybe in the little toe. They need to have a display for under $1000. This is just to high for mere mortals.
post #37 of 102
Quote:
Originally Posted by zanshin View Post

...and want the damn screen to stay at the brightness we calibrated it to that morning, not be "ambient light sensitive" to make adjustments on it's own just because someone opened the door to the editing suite.....

Strangely, this is a question my local genius have been unable to answer the same way each time I pose the question. I would enjoy your take, or anyone else's...

At home I often plug my latest model 17 MBP into a current mac 24 inch monitor. For home use, the size, performance and convenience of the apple 24 is great.....
BUT
when I do dual screen, and try to turn down the lights in my study, by MBP screen dims, but no way I can make the apple respond to ambient light. is it SUPPOSED to ? If so any idea how i might achieve it? Not to be condescending, but i find more genii on this forum than my local store

You cannot see a dimmed 17MBP next to such a bright 24 inch display.
post #38 of 102
Smart...Apple has always had a minimalist approach to their product line. I like it. Less packaging, shipping costs. The upside of this sort of efficiency is more resources and efforts can be directed to new products, improving current products and software.

You want less control on inventory, look at the myriad of models of Dell, HP, Sony, etc.

Good for Apple!
post #39 of 102
Quote:
Originally Posted by jmmx View Post

I think Apple is shooting themselves in the foot here - well maybe in the little toe. They need to have a display for under $1000. This is just to high for mere mortals.

Maybe they just need to free up some counter space in the stores??? :P
post #40 of 102
I use my 30" monitor with my 12" Macbook Pro, and love it. I take the MacBook on the road, and plug it in at home.

I too do NOT want a shiny, reflective edge-to-edge glass monitor. Also, I need the large monitor for my work.

I too see the need for a smaller monitor. I do NOT like this call from Apple ! !
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