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RIM plans to counter Apple's iPad with 'Blackpad' in November

post #1 of 113
Thread Starter 
BlackBerry maker Research in Motion plans to enter the touchscreen tablet market and compete with Apple's iPad this November, when it will release the "Blackpad."

Two people familiar with the plans confirmed the product to Bloomberg, and the device will reportedly be called the "Blackpad." RIM already acquired the blackpad.com domain name this month.

The hardware is said to sport a 9.7-inch screen, identical to the iPad's dimensions, will also be priced similarly to Apple's touchscreen tablet, which starts at $499. It will include both Wi-Fi and Bluetooth, and will allow users to connect to the Internet through their BlackBerry. Apple does not currently allow iPad users to access 3G cellular data networks with their iPhone.

Sources said that RIM has no plans to undercut Apple's iPad pricing, as the company hopes to make additional profit from its tablet rather than sell a huge number of devices at a lower price.

"RIM is stepping up its competition with Apple on multiple fronts," author Hugo Miller wrote. "The company is hosting an event in New York Aug. 3 at which it will debut its BlackBerry 9800 slider phone, according to one person familiar with its plans. The device will feature a full touchscreen like Apple's iPhone and a slideout Qwerty keyboard to allow for easy e-mail typing, the person said."

The report also cited analyst Ashok Kumar with Rodman & Renshaw, who said the hardware will include front- and back-facing cameras for video conferencing. Earlier this month, Kumar told AppleInsider that Apple was planning on a hardware fix for the iPhone 4 antenna to address reception issues. At its iPhone 4 press conference, Apple did not reveal any plans for a hardware fix, and instead announced it is giving away free cases for all handset buyers through Sept. 30.

RIM's Blackpad will be one of a number of devices that aim to compete with Apple's iPad, which sold 3.27 million units in its first quarter. On Thursday, Microsoft Chief Executive Steve Ballmer indicated that his company intends to have a greater presence this year in the "slate PC" market, as his company has dubbed it.

Computer maker HP also hopes to leverage its $2 billion acquisition of Palm as it releases its own tablet later this year. HP's offering will be based on the webOS mobile operating system, which is expected to hit version 2.0 later this year.

Also slated to arrive this year are tablets based on Google's Android mobile operating system. In April, The New York Times reported that the search giant was exploring the idea of creating its own touchscreen tablet that would allow users to read books and browse the Internet.
post #2 of 113
The battle is joined! Welcome, RIM.

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
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post #3 of 113
Why would someone buy a Blackpad for the same price as an iPad when the Apple app store is so gigantic with a hundred thousand apps ready to go? Are RIM customers that loyal to a shrinking company? I'm all for competition but having the same type of device with similar features for the same price but with less capability out of the box won't work well. If it were priced $150 to $200 less then it would have a chance to do well.
post #4 of 113
With luck the front & back facing cameras will force Apple to add those to the next iPad. (Though odds are they already planned to....)
post #5 of 113
Quote:
Originally Posted by Smallwheels View Post

Why would someone buy a Blackpad for the same price as an iPad when the Apple app store is so gigantic with a hundred thousand apps ready to go? Are RIM customers that loyal to a shrinking company? I'm all for competition but having the same type of device with similar features for the same price but with less capability out of the box won't work well. If it were priced $150 to $200 less then it would have a chance to do well.

For businesses that are already heavily invested in Blackberries, it probably makes more sense to go with a Blackberry tablet than switch to iPads.
post #6 of 113
I agree, unless RIM has something radical up their sleeve to turn your eye away from an iPad, I don't see a huge amount of desire here. I still think it will be interesting to see what they come up with and how well it is integrated with their software...but don't they still use Java?

I'm not keen on the name Blackpad either. It's funny how everyone wants to use the name PAD in there tablet name now. Apple changes everything.
post #7 of 113
Hmm first I want to see the new 9800 bold, since RIM are playing their trumpets to say it real iPhone killer, also their new operating system 6.0, bore I would even go near their so called iPad competitor.

RIM the issue is you are playing catch up and unless you have radical new design, you always play catch up.
post #8 of 113
Once you go black you'll never go back..
post #9 of 113
I wish them well but I have yet to see a decent touchscreen device from the HW to the OS to the UI from RiM, so I’m not sure if they can make a passable tablet out of the gate.


Quote:
Originally Posted by nofear1az View Post

I agree, unless RIM has something radical up their sleeve to turn your eye away from an iPad, I don't see a huge amount of desire here.

Does free Blackberry tethering count? While I think this is a nice offer for people they really need to have a 3G version. Making your phone a hotspot for your tablet can be cumbersome and power draining. If this is for use with a business phone this could be a real issue for some.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #10 of 113
Shouldn't RIM sort out its lacking phone lineup, and get a decent mobile OS/apps infrastructure before venturing into unchartered markets?
"Why iPhone"... Hmmm?
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"Why iPhone"... Hmmm?
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post #11 of 113
Quote:
Originally Posted by Smallwheels View Post

Why would someone buy a Blackpad for the same price as an iPad when the Apple app store is so gigantic with a hundred thousand apps ready to go? Are RIM customers that loyal to a shrinking company? I'm all for competition but having the same type of device with similar features for the same price but with less capability out of the box won't work well. If it were priced $150 to $200 less then it would have a chance to do well.

Some blackberry users love them as much as we love the iPhone. I think this will sell big to the i.t. shops that don't want to support another platform but are getting pressure from
their users for iPhone and ipad devices. I don't think this will have much affect on the ipad rather I see this as easy pickings for Rim.
Crying? No, I am not crying. I am sweating through my eyes.
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Crying? No, I am not crying. I am sweating through my eyes.
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post #12 of 113
Quote:
Originally Posted by Suddenly Newton View Post

The battle is joined! Welcome, RIM.

I assume the will have a pull out keyboard so they can use their thumbs. I clearly recall RIM and BB enthusiasts mocking any mention of virtual keyboards. Or do you think they will simply copy all Apple's ingenuity for their Pad as they have now with phones and make themselves look pretty lame?
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini, SE30, IIFx, Towers; G4 & G3.
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post #13 of 113
Never mind.
Crying? No, I am not crying. I am sweating through my eyes.
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Crying? No, I am not crying. I am sweating through my eyes.
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post #14 of 113
Quote:
Originally Posted by Wurm5150 View Post

Once you go black you'll never go back..

Not a very good name.
Crying? No, I am not crying. I am sweating through my eyes.
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Crying? No, I am not crying. I am sweating through my eyes.
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post #15 of 113
Quote:
Originally Posted by bigdaddyp View Post

Whatever happened to the argument when the iPhone first came out that real smartphones didn't come with cameras or had an option to order them without cameras? I remember so many "smart" people claiming that because of security risks no corporate or government buyers would allow phones with cameras in their buildings. I guess that now hat Rim does it it's suddenly ok?

Ummmmm. Hunh?? The ist gen iPhone had a camera... lemmee check - yep still does. I think you may be confused -or perhaps not stating your point clearly enough. iPhone has had the cam for all models. iPod Touch not. iPad, not. This makes those devices more flexible for uses that require higher security levels (and the lack of camera where necessary). I haven't checked the enterprise control system to see if the setup and control systems allow for disabling the camera on the iPhone or not.

RIM has offered cameras on their devices for some time - so there is no "now the RIM does it" involved. Palm Treos had/have them. Most smartphones do and have for some time.
post #16 of 113
Quote:
Originally Posted by Smallwheels View Post

Why would someone buy a Blackpad for the same price as an iPad...? Are RIM customers that loyal to a shrinking company?

Quote:
Originally Posted by nofear1az View Post

I agree, unless RIM has something radical up their sleeve to turn your eye away from an iPad, I don't see a huge amount of desire here.

I thought the "revolutionary" thing everyone was bemoaning about that the iPad doesn't have and all other tablets will have is... Adobe Flash support?! According to many know-it-alls and complainers once others add Flash the iPad will be rendered useless. So I think RIM, HP, MS, etc will play up their allowance of Flash, because really after that they can't offer much else Apple has. Flash and probably USB support and a cam, but everyone "in the know" knows the iPad will have a cam next March or April. If not sooner since Steve said they will ship tens of millions of devices with FaceTime by end of this year.
post #17 of 113
Quote:
Originally Posted by Orlando View Post

For businesses that are already heavily invested in Blackberries, it probably makes more sense to go with a Blackberry tablet than switch to iPads.

Yeah?

Limited-capability OS + lack of any real touch capabilities a la Apple + Apple ratcheting up to new model in 2011 + Apple's app base + iTunes Store + One year's lead in sorting out manufacturing/quality issues + Apple stores where people can familiarize themselves with this new product + Little or no learning involved for a large existing base of iPhone/iPod Touch users + Time taken by corporate IT departments to make mass purchase decisions + RIM having to ship product from its warehouses (i.e., not via service provider outlets) + Lack of Apple's coolness factor = RIM fail.
post #18 of 113
Quote:
Originally Posted by bigdaddyp View Post

Some blackberry users love them as much as we love the iPhone. I think this will sell big to the i.t. shops that don't want to support another platform but are getting pressure from
their users for iPhone and ipad devices. I don't think this will have much affect on the ipad rather I see this as easy pickings for Rim.

Most of the ones in my organization love their BBs due to easy email scrolling response, and little else. I'm sure others love theirs for a variety of reasons. Our org is looking at reducing BB support because of the requirement to support them via installed BES systems and the several hits that RIM service has taken in the last couple of years. With enterprise controls and direct to Exchange support, the iPhone becomes more cost-effective solution.
post #19 of 113
If these folks really want to stir things up, they need to come up with something new and exciting, maybe even revolutionary!

If you want to beat Apple at their game, you must first get ahead of them.

I'm not sure if any of these other companies have a think tank, working on stuff 2, 4 years down the road. If not, it will be tough to pass Apple, or come out with something new & exciting.

Remember, Apple folks and techies need to be "WOWED"!

Skip
post #20 of 113
Either Blackberry OS6 is the greatest comeback story in the history of computing, or this is a really, really bad idea.
post #21 of 113
It must gall them to have to do this. Whether it sells in great volume or not, the reality is Apple is forcing them into the game.

They just can't sit back and let Apple take total control of a mobile market that they were supposed to excel in.

This mobile pad market is going to be huge. Something is better than nothing is guess.
A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
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A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
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post #22 of 113
to see if these other companies can get enough production up and enough devices into the market given the challenges that Apple had getting their supplies to market as well.

With all the production issues that the various sources have reported - freighting them further with more demand for different devices will be a bit of a problem?
post #23 of 113
It must gall them to have to do this. Whether it sells in great volume or not, the reality is Apple is forcing them into it.

They just can't sit back and let Apple take total control of a mobile market that they were supposed to excel in.

This mobile pad market is going to be huge. Something is better than nothing is guess.
A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
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A reputation is not built upon the restful domain of one's comfort zone; it is made out of stalwart exposition of your core beliefs, for all challenges to disprove them as irrelevant hubris.- Berp...
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post #24 of 113
Quote:
Originally Posted by Smallwheels View Post

Why would someone buy a Blackpad for the same price as an iPad when the Apple app store is so gigantic with a hundred thousand apps ready to go? Are RIM customers that loyal to a shrinking company? I'm all for competition but having the same type of device with similar features for the same price but with less capability out of the box won't work well. If it were priced $150 to $200 less then it would have a chance to do well.

For 150 or 200 less they would probably have to give it an inferior screen, less battery life, etc.

Interested to see if they actually managed to convince carriers of free coupling with a BB phone. You can bet Apple would do it if AT&T let them. That is really the only thing that may attract some people to it... don't see it really putting a dent in the iPad though.
post #25 of 113
Quote:
Originally Posted by Orlando View Post

For businesses that are already heavily invested in Blackberries, it probably makes more sense to go with a Blackberry tablet than switch to iPads.

No, it doesn't at all. What relation would and investment in Blackberrys have to tablets? Their only advantage is BES, and that would be basically irrelevant in a tablet.
post #26 of 113
Prediction: The RIM BlackPad Will Crash And Burn Just Like The Storm


http://www.crunchgear.com/2010/07/30...ike-the-storm/
post #27 of 113
Quote:
Originally Posted by bigdaddyp View Post


*I think Black pad is not a very good name, but the rest of the comments above were meant in jest and were not intended to offend.

Boo!!
post #28 of 113
listen to what your customers want, and dont act like you are the only kid on the block,, as apple will learn just like sony did,, no one is irreplaceable, and oh ya get southern ontario another NHL team ,, that will be awesome also..
post #29 of 113
I think this is good. The more viable platforms we have, the better.
post #30 of 113
Quote:
Originally Posted by northernale1 View Post

listen to what your customers want, and dont act like you are the only kid on the block,, as apple will learn just like sony did,, no one is irreplaceable, and oh ya get southern ontario another NHL team ,, that will be awesome also..

Hello?
post #31 of 113
Quote:
Originally Posted by northernale1 View Post

easy for rim to beat apple
listen to what your customers want, and dont act like you are the only kid on the block,, as apple will learn just like sony did,, no one is irreplaceable.

1) How is it so easy? You didnt explain why a company whose business model is similar to Apples (meaning, the produce the OS to go with the HW), yet has a weak app store, lacks the integration and technological know how of Apple, and deep pockets and brand recognition of Apple is going to make it easy for rim to beat apple. An explanation would be nice.

2) Im sure Apple will eventually fall from being the most valuable tech company on the planet and will no longer make the products that all others are compared to within a set category, but that time doesnt look to be within sight nor easily achievable, especially for a company like RiM.

3) If anyone will beat Apple in any way on tablets Id say that it will likely be Android OS, and that will be across all devices running that OS, not from all devices per each manufacturer or their revenue or profit, things companies and investors actually care about.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
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post #32 of 113
Quote:
Originally Posted by Orlando View Post

For businesses that are already heavily invested in Blackberries, it probably makes more sense to go with a Blackberry tablet than switch to iPads.

Unfortunately, they should have been investing in this idea 3-5 years ago. Scrambling to do it now when Apple is already seeing a huge swath of enterprise groups moving to the iPhone and iPad it's just a matter of time when they finally move a portion to Macs.
post #33 of 113
Quote:
Originally Posted by AppleInsider View Post

RIM plans to counter Apple's iPad with 'Blackpad' in November

Man, is this thing going to get HOT when used in sunlight. Not only will the "Blackpad" shut down, it'll be so hot, it'll shut down the entire internet!
post #34 of 113
Quote:
Originally Posted by esummers View Post

For 150 or 200 less they would probably have to give it an inferior screen, less battery life, etc.

One of the most important entry barriers -- and one of the least talked-about -- that Apple has created for new entrants is its ability to combine perception of quality with high profit margins. They have hardware profit margins that competitors would kill for but cannot match, and yet manage to do this with (generally) high-quality components, esp. the ones that are visible and more expensive.

Competitors can't match Apple's prices since they cannot match its product differentiation, so they are left with only one choice in their quest to match Apple's margins: offer lower quality to offset the required lower prices.

Some might ask: why should RIM bother with margins? I can bet you that financial markets, and as a result their CEO and Board, will look at any new product intro through the lens of Apple's profit margins; anything less would be internally viewed as a second-class product, and be punished by the financial market (as Nokia and its CEO discovered to their peril).

Bottom line: Companies like RIM are trapped on both the cost end (inferior quality) and the price end (lack of product differentiation). The only way forward for them is to create a product category that Apple has not yet taken on, instead of these feeble me-too attempts.
post #35 of 113
Quote:
Originally Posted by veblen View Post

Boo!!

Could you please edit his comments out of yours? Those are not worth repeating here and apparently he edited his.
post #36 of 113
It probably WILL crash and burn, but there is a chance that Blackberry really catches on with the corporate types. If they can replace laptops with ARM powered, super long battery life tablets that can run e-mail and Citrix, it would be a huge hit, IMO.

Also, RIM's experience with corporate security would give it the credentials needed to really break into corporate use, something that Apple has lagged in doing (Apple has been picking up the pace in this regard).

I know that many corporations have at least allowed their employees to use iPhones. Still, security is an issue. At many major law firms that take security more seriously than other organizations, iPhones are still shut out.

iPad2 16 GB
iPhone 5 32 GB

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iPad2 16 GB
iPhone 5 32 GB

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post #37 of 113
Quote:
Originally Posted by Orlando View Post

For businesses that are already heavily invested in Blackberries, it probably makes more sense to go with a Blackberry tablet than switch to iPads.

Why? (Tablets are computers, not phones.)
post #38 of 113
Quote:
Originally Posted by freddych View Post

I know that many corporations have at least allowed their employees to use iPhones. Still, security is an issue. At many major law firms that take security more seriously than other organizations, iPhones are still shut out.

Why? iPhones are as secure as Blackberrys. They're also not subject to gatekeeper failure.
post #39 of 113
How about the Graspberry? ( get it? )

or the Juice ( the result of touching a blackberry )

I'm joking of course, but do you realize that real marketing people sit around and have conversations like this all day long?
post #40 of 113
That's an even worse name than iPad.
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