or Connect
AppleInsider › Forums › Mobile › iPhone › RIM attempts to create Apple-like buzz with BlackBerry Torch event
New Posts  All Forums:Forum Nav:

RIM attempts to create Apple-like buzz with BlackBerry Torch event

post #1 of 155
Thread Starter 
In an uncharacteristic move, Research in Motion held a media event Tuesday in New York City to generate buzz for its new BlackBerry Torch 9800 smartphone, an AT&T handset with a multi-touch screen and slide-out keyboard.

The new BlackBerry Torch has a 5 megapixel camera and 8GB of internal memory -- 4GB flash and 4GB MicroSD. The hardware also includes a slide-out QWERTY keyboard and optical trackpad, and has support for 802.11n. The touchscreen is a 480x360 pixel display.

The Torch features BlackBerry OS 6, the latest mobile operating system, which packs a completely revamped Webkit-based Web browser with multi-touch input gestures. The new operating system offers integrated connectivity with social networking sites like Twitter and Facebook, and has integrated search and a new user interface.

The device will be available exclusively on the AT&T network starting August 12. It carries a $199 price with a standard two-year contract.

The name of the product came from the company Torch Mobile, which RIM acquired. That company's Iris mobile Web browser laid the foundation for the new BlackBerry 6 OS browser.

Eliminating some of the surprise RIM hoped to generate, however, were a number of leaks that occurred before Tuesday's event, including approval by the U.S. Federal Communications Commission for the device, and posting of the handset on AT&T's site moments before RIM's event. Videos, pictures and details on the smartphone were available on AT&T's official site before the announcement was made official.

RIM showed its first glimpse at BlackBerry OS 6 in April, revealing that the software will include multitouch input for its Web browser, e-mail, media player and more. The mobile operating system also has iPhone-like features such as pinch-to-zoom.





post #2 of 155
Looks snazzy!

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #3 of 155
Zzz ...and... First! ... Argfhh beaten to it
post #4 of 155
Quote:
Originally Posted by nvidia2008 View Post

Zzz ...and... First! ... Argfhh beaten to it

Looks like BlackBerry and by saying that I mean UGLY.

Which of us is the fisherman and which the trout?

Reply

Which of us is the fisherman and which the trout?

Reply
post #5 of 155
looks like they threw that crap together in two days. Maybe three.
post #6 of 155
Quote:
Originally Posted by Povilas View Post

Looks like BlackBerry and by saying that I mean UGLY.

Meh, I think it looks fine. It's no iPhone, but it's attractive in its own way. You guys do know that the iPhone isn't the only attractive phone on the market

post #7 of 155
Sorry for being dense, but what use is the optical trackpad? Is it for people that are trying to avoid fingerprints on their touch screens?
post #8 of 155
"In an uncharacteristic move, Research in Motion held a media event Tuesday" ... Of course copy Apple in every way! Why be original any more in anything you do? Sorry to tell you but copying Apple doesn't make you Apple it makes you look like a wannabe has been. Oh wait a minute ... you are!
Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
Reply
Use duckduckgo.com with Safari, not Google Search
Been using Apples since 1978 and Macs since 1984
Long on AAPL so biased. Strong advocate for separation of technology and politics on AI.
Reply
post #9 of 155
And they were obviously successful... just look at the enormous buzz and media attention to this must-see event!....
Oh yeah... no one cared.
post #10 of 155
Quote:
Originally Posted by digitalclips View Post

"In an uncharacteristic move, Research in Motion held a media event Tuesday" ... Of course copy Apple in every way! Why be original any more in anything you do? Sorry to tell you but copying Apple doesn't make you Apple it makes you look like a wannabe has been. Oh wait a minute ... you are!


Not to mention, that if RIM wanted to generate more "Buzz"... a jar full of bees would have been more beneficial!

I agree it's no iPhone and I'll not judge it being slapped together in three days from a picture. I'd rather see it in person and hold it in hand and play with it's OS and then say definitively that it was slapped together in three days... or not.

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

Reply

Ten years ago, we had Steve Jobs, Bob Hope and Johnny Cash.  Today we have no Jobs, no Hope and no Cash.

Reply
post #11 of 155
As expected... too many buttons, and kindergarten icons. WHen will companies learn that if you rush things just to try to stay in the game, you ultimately lose the game. RIM needs to spend more time actually ADVANCING the state of the art and design interface.

Thompson
post #12 of 155
BTW... can anyone tell me why 'integrated social media interactivity' is in any way a 'feature'? If I really need to get minute-by-minute updates on strangers' inane activities, I have hundreds of options via various apps.
post #13 of 155
RIM has not the Epic Hero, Steve Jobs (RDF +10).
The true measure of a man is how he treats someone that can do him absolutely no good.
  Samuel Johnson
Reply
The true measure of a man is how he treats someone that can do him absolutely no good.
  Samuel Johnson
Reply
post #14 of 155
Quote:
Originally Posted by Mazda 3s View Post

You guys do know that the iPhone isn't the only attractive phone on the market

I supposed that's why almost every phone in the past 3 years has been a flat out copy then (other than retro throw-backs like this)?
Chicklet keyboards? ... please.
post #15 of 155
Quote:
Originally Posted by AppleInsider View Post

... The hardware also includes a slide-out QWERTY keyboard ...

Whenever I see this line, I (like many people) just think "automatic fail." Virtual keyboards have proven themselves to be faster and easier to use in general than the ones with the little plastic keys and this is a full-screen touchscreen phone for cripes sake.

Anyone making a phone in this day and age with a plastic slide-out keyboard is basically making a phone for old folks or for dizzy chicks that wear too much makeup and have long fingernails. there's nothing wrong with making a phone for that crowd, but having a big Apple-esque event and making out like this is a revolutionary new product just makes them look dumb IMO.

If you're going to have a big event and introduce a revolutionary new product, it should actually *be* revolutionary. This thing just isn't.
.
post #16 of 155
Seems like AI would post a complete spec breakdown of the Torch comparing it to the iPhone 4. I'm interested to learn in what areas, if any, did RIM "one-up" Apple.

Anyone else appreciate when competitors bring new features and technologies to the table?
post #17 of 155
I dont mind it (The 9800) and OS6 looks to be vastly improved (Syncing over WIFI!). I know it doesnt have an Apple logo on the back so it wont get the majority of the Lemmings on this site to give it any consideration.

"Apple-Like" Buzz? How do you know this, are you attending the event? Or is it a standard launch event like any other product? If it was truly an Apple-like event the audience would consist of a bunch or irrational disciples crying with every word that flowed out of the speakers mouth, and looking desperately for genitals on the new tech monolith to make love to.
post #18 of 155
Quote:
Originally Posted by Postulant View Post

Seems like AI would post a complete spec breakdown of the Torch comparing it to the iPhone 4. I'm interested to learn in what areas, if any, did RIM "one-up" Apple.

Anyone else appreciate when competitors bring new features and technologies to the table?

Apple shares like the new RIMM since it is another failed attempt as an iPhone killer. Can't wait to see the Black Pad with a slide out keyboard.
post #19 of 155
It looks rugged which is what I want. I'm not sure why they have an optical trackpad on it either since the screen is touch sensitive. Other than that I like it.
post #20 of 155
I like the way it looks and it certainly has its audience of loyalists. I won't be switching to it, but I am sure some people here at my office who are BB 4 life will try to ask about it.
post #21 of 155
Quote:
Originally Posted by Curmudgeon View Post

Sorry for being dense, but what use is the optical trackpad? Is it for people that are trying to avoid fingerprints on their touch screens?

Yeah, never touch the touch screen!
post #22 of 155
Quote:
Originally Posted by GQB View Post

BTW... can anyone tell me why 'integrated social media interactivity' is in any way a 'feature'? If I really need to get minute-by-minute updates on strangers' inane activities, I have hundreds of options via various apps.

When I saw the big display at the store advising that the blackberry now comes with the MySpace App, preloaded, I thought, OMG, they are now putting crapware on the phone and calling it a feature?

I was made that my iPad did not have teh stocks app and the clock app. But I am sure glad it did not come with a MySpace App!
post #23 of 155
It looks like a pretty cool phone to me. It'll do well for the people who like Crack-berries. I like my iCrack still.
post #24 of 155
Quote:
Originally Posted by Postulant View Post

Seems like AI would post a complete spec breakdown of the Torch comparing it to the iPhone 4. I'm interested to learn in what areas, if any, did RIM "one-up" Apple.

Anyone else appreciate when competitors bring new features and technologies to the table?

Yes - a hardware and software comparison would be great. Only by scrutinising great competitor products (as this probably is for many users) can we see what we also want in the iPhone or whatever our next phone product is.

Also, really quite like back of this phone, looks pretty solid and that it'd stand up well to being thrown on the desk a lot of times.
post #25 of 155
Does anyone even take AI as a real "news source" anymore? I equate this place to the Fox News of anything related to Apple.

"RIM attempts to create Apple-like buzz" That's an EXTREMELY opinionated statement and should have been left out of the title for journalistic integrity. You could literally place any company name in there that has ever held any kind of electronics event, but since they're trying to make a phone that appeals to people, suddenly they're trying to copy Apple, since obviously no other company has ever done this.

/rant
post #26 of 155
Quote:
Originally Posted by agolongo View Post

I don’t mind it (The 9800) and OS6 looks to be vastly improved (Syncing over WIFI!). I know it doesn’t have an Apple logo on the back so it won’t get the majority of the Lemmings on this site to give it any consideration.

"Apple-Like" Buzz? How do you know this, are you attending the event? Or is it a standard launch event like any other product? If it was truly an Apple-like event the audience would consist of a bunch or irrational disciples crying with every word that flowed out of the speaker’s mouth, and looking desperately for genitals on the new tech monolith to make love to.

Hi apolongo,

say hello to your daddy! BTW, shouldn't you be in bed by now?
post #27 of 155
Quote:
Originally Posted by Mazda 3s View Post

Meh, I think it looks fine. It's no iPhone, but it's attractive in its own way. You guys do know that the iPhone isn't the only attractive phone on the market


Slider is bad imo. Plastic keys are bad. Combination of both is EPIC FAIL waiting to happen.

Which of us is the fisherman and which the trout?

Reply

Which of us is the fisherman and which the trout?

Reply
post #28 of 155
Quote:
Originally Posted by pridon View Post

Apple shares like the new RIMM since it is another failed attempt as an iPhone killer. Can't wait to see the Black Pad with a slide out keyboard.

The only thing that will kill the current iPhone is the iPhone 5.

And it isn't necessary that RIM kill the iPhone - the market place is one huge playground... if you don't come correct, you don't get to play in it. See Microsoft's Kin.
post #29 of 155
"with multi-tough input gestures"?

Somehow I don't think that will make it very easy to use, but I'm just guessing.
post #30 of 155
Quote:
Originally Posted by chronster View Post

Does anyone even take AI as a real "news source" anymore? I equate this place to the Fox News of anything related to Apple.

Why are your always here then? Go troll a 'proper' news site.
post #31 of 155
Quote:
Originally Posted by agolongo View Post

I don’t mind it (The 9800) and OS6 looks to be vastly improved (Syncing over WIFI!). I know it doesn’t have an Apple logo on the back so it won’t get the majority of the Lemmings on this site to give it any consideration.

"Apple-Like" Buzz? How do you know this, are you attending the event? Or is it a standard launch event like any other product? If it was truly an Apple-like event the audience would consist of a bunch or irrational disciples crying with every word that flowed out of the speaker’s mouth, and looking desperately for genitals on the new tech monolith to make love to.

Did you just create an account to troll?
post #32 of 155
Quote:
Originally Posted by nvidia2008 View Post

Zzz ...and... First! ... Argfhh beaten to it

No... You're Not, and have a nice nap

Looks like a serious handset for serious users, too bad about the chosen network.
"Why iPhone"... Hmmm?
Reply
"Why iPhone"... Hmmm?
Reply
post #33 of 155
Quote:
Originally Posted by monstrosity View Post

Why are your always here then? Go troll a 'proper' news site.

lol, just imagine what his post count would be if he actually liked this place.
post #34 of 155
Quote:
Originally Posted by GQB View Post

I supposed that's why almost every phone in the past 3 years has been a flat out copy then (other than retro throw-backs like this)?
Chicklet keyboards? ... please.

I have noticed that a lot of smart phones since the iPhone have looked a lot like the iPhone, down to copying its original shiny metallic-looking bezel (see Samsung Mystic, which is otherwise a crappy WinMo6 phone). Pressure based touch screens quickly gave way to capacitive touch screens, pen input was out, finger input was in, and everyone has full screens now.

I can't say you're wrong about that. But this Torch model seems like an attempt to merge the best attributes of the iPhone touch screen experience with the strengths of the classic Blackberry. Of course it's going to look like this. And yes, Apple fans (like me) will probably not get it. But it might be the right product for Blackberry.

I think there's room in the market for more than just the iPhone form factor, but few handset manufacturers seem willing to color outside of the lines drawn by Apple!

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply

"Apple should pull the plug on the iPhone."

John C. Dvorak, 2007
Reply
post #35 of 155
It looks like the Palm Pre. needs a better app store too. Guess if your only choice for a phone, through your work, would be Blackberry, then it might be the best one out there.
post #36 of 155
Quote:
Originally Posted by chronster View Post

Does anyone even take AI as a real "news source" anymore? I equate this place to the Fox News of anything related to Apple.

"RIM attempts to create Apple-like buzz" That's an EXTREMELY opinionated statement and should have been left out of the title for journalistic integrity. You could literally place any company name in there that has ever held any kind of electronics event, but since they're trying to make a phone that appeals to people, suddenly they're trying to copy Apple, since obviously no other company has ever done this.

/rant

Fox News is considered the most trusted news source in America and you're trying to equate it somehow to a single issue website.
post #37 of 155
Quote:
Originally Posted by DaHarder View Post


Looks like a serious handset for serious users, too bad about the chosen network.

+1 for trying.

Which of us is the fisherman and which the trout?

Reply

Which of us is the fisherman and which the trout?

Reply
post #38 of 155
Quote:
Originally Posted by Curmudgeon View Post

Sorry for being dense, but what use is the optical trackpad? Is it for people that are trying to avoid fingerprints on their touch screens?


The previous track ball design was problematic. They often broke or filled up with cruft.

I don't think it is much of an iPhone copy at all - except maybe the Webkit part.

The other handset makers probably won't go the external antenna route any time soon. No one wants to copy that feature.

Life is too short to drink bad coffee.

Reply

Life is too short to drink bad coffee.

Reply
post #39 of 155
There are a lot of loyal BlackBerry users out there who just can´t live without that keyboard so i guess this is a good phone for them, just another BB but i do think this is a mistake for them, if BB users get to comfortable using the touchscreen to the point they lose their "fear" to use it i think in the long run they´ll just get an iPhone instead.
post #40 of 155
Quote:
Originally Posted by Curmudgeon View Post

Sorry for being dense, but what use is the optical trackpad? Is it for people that are trying to avoid fingerprints on their touch screens?

I'd assume it is there for all the existing Blackberry customers who are used to a trackpad.


Quote:
Originally Posted by Prof. Peabody View Post

Whenever I see this line, I (like many people) just think "automatic fail." Virtual keyboards have proven themselves to be faster and easier to use in general than the ones with the little plastic keys and this is a full-screen touchscreen phone for cripes sake.

Talking with people I know with Blackberries, the lack of a physical keyboard puts many of them off switching to an iPhone and those that do switch say a physical keyboard is the thing they miss the most.

I believe RiM's past attempts at a touchscreen only phone (the Storm and Storm 2) didn't sell very well. You have to cater to your audience and in the case of RiM that means including a physical keyboard.
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPhone
AppleInsider › Forums › Mobile › iPhone › RIM attempts to create Apple-like buzz with BlackBerry Torch event