Apple's retail store revenues leaped 72.8 percent year over year in June quarter, thanks to excitement generated by the iPad launch.
According to a report by John Paczkowski in Wall Street Journal All Things Digital blog, the iPad launch brought an increase of 38.7 percent more visitors per store, a 52.9 percent increase in per-store sales, and a 106.3 percent boost in non-Mac sales.
The report cited Needham analyst Charlie Wolf, who said that Apple's quarterly retail store revenues were greater than the company's combined quarterly revenues from 1996 through 2004.
Apple's retail store revenues climbed dramatically between 2003 and 2006, maintaining consistent year over year growth of around 100 percent. Dramatic growth began again in 2007 with the launch of iPhone, but then remained stagnant as the Great Recession began in 2008.
While most other retailers were hit hard, Apple maintained record highs in revenue through 2009. With the launch of iPad however, Apple has again achieved a new revenue spike, with quarterly sales of $2.58 billion.
Steve Jobs, Apples CEO, has often said the company is built on three legsthe Mac, the iPod, and the iPhone, Wolf said. We previously argued that the Apple Stores represented the fourth leg of the stool, given their outstanding success in building the Apple brand and in attracting Windows users to the Mac platform. However, with the launch of the iPad, Apple just added the fourth leg of the stool.
According to a report by John Paczkowski in Wall Street Journal All Things Digital blog, the iPad launch brought an increase of 38.7 percent more visitors per store, a 52.9 percent increase in per-store sales, and a 106.3 percent boost in non-Mac sales.
The report cited Needham analyst Charlie Wolf, who said that Apple's quarterly retail store revenues were greater than the company's combined quarterly revenues from 1996 through 2004.
Apple's retail store revenues climbed dramatically between 2003 and 2006, maintaining consistent year over year growth of around 100 percent. Dramatic growth began again in 2007 with the launch of iPhone, but then remained stagnant as the Great Recession began in 2008.
While most other retailers were hit hard, Apple maintained record highs in revenue through 2009. With the launch of iPad however, Apple has again achieved a new revenue spike, with quarterly sales of $2.58 billion.
Steve Jobs, Apples CEO, has often said the company is built on three legsthe Mac, the iPod, and the iPhone, Wolf said. We previously argued that the Apple Stores represented the fourth leg of the stool, given their outstanding success in building the Apple brand and in attracting Windows users to the Mac platform. However, with the launch of the iPad, Apple just added the fourth leg of the stool.









