My thoughts exactly. Anyone who wants the Beatles already owns the Beatles. Any of the latest generation who wants the Beatles is not going to go out and buy their CDs. If they cannot find it on iTunes or any other digital download service, pray tell, how else will they get it?
That is probably why the digitally remastered CDs were priced in the $10-$14 range after the hype subsided. Some of the larger retailers themselves were doing what Yoko and Apple couldn't - making a price point enough to the iTunes "whole album" model that it really didn't matter.