No, no, no!! The reason Jobs tripped over the name so frequently at the Apple TV announcement was that HE wanted it to be called iTV, Apple had assumed it could get the trademark, but had been absolutely blasted out of the water by a 50 year old trademark held by a TV broadcaster in the UK. There is ABSOLUTELY NO WAY ITV are going to roll over and allow Apple to steal their trademark. NO WAY! There are 4 ITV channels now, so it's not like they are a bit player. Apple obviously changed the name at the 11th hour, else Jobs would have never tripped over the name so many times. Apple is not known for using multiple names in different regions, not in recent times.
The CDMA iPhone is more likely to happen than this name change!!