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Apple's rumored iTV rebranding makes UK broadcaster 'furious'

post #1 of 149
Thread Starter 
A new rumor suggesting the Apple TV could be redesigned and renamed the iTV has caused a stir with ITV, the oldest commercial television network in the U.K.

Even though the Apple iTV name is not official, Mirror.co.uk reported on Friday that executives at the ITV network were "furious" and met with lawyers this week to "stop the move." The network is reportedly looking to achieve a global ban, preventing Apple from using the name in any territory.

"You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust," a source told the publication. "We all take our ITV brand very seriously and we'll do everything in our power to protect it."

ITV is a public service network that serves as a competitor to the BBC. The station was launched in 1955.

Of course, it's all speculation at this point, as Apple hasn't even announced the alleged Apple TV redesign, let alone officially settled on a name.

The controversy at the ITV network erupted after it was reported this week that the next Apple TV will be renamed to iTV, and will run the iOS mobile operating system. The rumored device will allegedly have a targeted starting price of $99, and will stream 720p content to users' HDTVs.

Having a product with an already-established name is, of course, nothing new for Apple, particularly for its 'i' products. In 2007, it announced the iPhone, only to be sued days later by Cisco, which owned the rights to the name. The Linksys iPhone was released just three weeks before the Apple iPhone was introduced at the Macworld San Francisco keynote in early January 2007.

Just over a month later, Apple and Cisco settled their dispute, with both companies retaining the right to use the iPhone trademark on products throughout the world. Terms of the deal were confidential.

And early this year, after Apple announced the iPad, it was revealed that Fujitsu had already released a product with that name in 2002. But Apple eventually acquired the trademark for the name before the iPad was officially released.
post #2 of 149
Someone forgot to take their medicine.....
post #3 of 149
This won't be simple for Apple. ITV is a well-known global brand. There will be country by country fights.

I predict "AppleTV."
post #4 of 149
i'm siding with itv the broadcaster on this one. apple tv is a perfectly good name, and lord knows they have enough brand recognition these days...
post #5 of 149
Apple has a way of getting what it wants but there may be a situation where it's named iTV everywhere except in the UK. They will have time to fight this out because I see the iTV coming out only for the US for at least a few months.
post #6 of 149
Wouldn't be the first time that Apple pissed off a major British institution by infringing on their name.
post #7 of 149
Quote:
Originally Posted by str1f3 View Post

Apple has a way of getting what it wants but there may be a situation where it's named iTV everywhere except in the UK. They will have time to fight this out because I see the iTV coming out only for the US for at least a few months.

Itv's a registered mark in the US as well.
post #8 of 149
I do not want to sound ignorant here, considering I know there are number of Brits in this forum, but who the hell is iTV, I have traveled outside the US and even in the UK and never hear of these guys, I hear and watch the BBC and also SkyTV but never once have I ever came across iTV. I think these guys have inflated egos to think they have world wide brand recognition.

Sorry guys there only a few brands that have world wide recognition and even Apple is not top in that list and I know I never seen iTV in that list.
post #9 of 149
"We all take our ITV brand very seriously and we'll do everything in our power to protect it."

Anyone who's ever seen ITV knows how awful everything on it is, so I don't see how they manage to get on their high horse with this.
post #10 of 149
Quote:
Originally Posted by Maestro64 View Post

I do not want to sound ignorant here, considering I know there are number of Brits in this forum, but who the hell is iTV, I have traveled outside the US and even in the UK and never hear of these guys, I hear and watch the BBC and also SkyTV but never once have I ever came across iTV. I think these guys have inflated egos to think they have world wide brand recognition.

Sorry guys there only a few brands that have world wide recognition and even Apple is not top in that list and I know I never seen iTV in that list.

ITV were the people responsible for the X-Factor and Britain's Got Talent (I think you've got a show called America's Got Talent too), just to give you an idea of the quality from them. They used to be quite good about 20-30 years ago but now they just make reality TV show garbage and shows with the word celebrity in them.
post #11 of 149
Amazing how Apple can tick off people with a non-existent product.
post #12 of 149
Quote:
Originally Posted by Maestro64 View Post

I do not want to sound ignorant here, considering I know there are number of Brits in this forum, but who the hell is iTV, I have traveled outside the US and even in the UK and never hear of these guys, I hear and watch the BBC and also SkyTV but never once have I ever came across iTV. I think these guys have inflated egos to think they have world wide brand recognition.

Sorry guys there only a few brands that have world wide recognition and even Apple is not top in that list and I know I never seen iTV in that list.

I'm not sure how you missed ITV- there are five major channels on every UK television set before you involve cable: BBC1, BBC2, ITV 1, Channel 4 and Channel 5. ITV and the companies that produce programming for it create some of the biggest known television programmes in the world. Not least Granada who product Coronation Street for them, one of the world's longest running soap operas.

On cable/satellite/digital ITV also have ITV2, ITV3 and ITV 4. It's the major commercial channel in the UK. If it rings any bells with a US audience, it's also the channel that Simon Cowell launches his tv shows on - X Factor, Britains Got talent, that went on to spawn American Idol (and now X Factor in the US) and America's got talent. This is no small-fry organisation.

http://www.itv.com/
post #13 of 149
"You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust," a source told the publication.

You'd have to watch ITV for a long time to see that every programme they produce isn't a pile of shite.
post #14 of 149
Quote:
Originally Posted by drdb View Post

ITV were the people responsible for the X-Factor and Britain's Got Talent (I think you've got a show called America's Got Talent too), just to give you an idea of the quality from them. They used to be quite good about 20-30 years ago but now they just make reality TV show garbage and shows with the word celebrity in them.

Just because they're crap doesn't mean someone can just nick their name. Plus, the two shows you mention have been hugely commercially successful.

I ask everyone here, what would your opinion be if it were Microsoft trying to infringe on someone elses brand?
post #15 of 149
Quote:
Originally Posted by AppleInsider View Post

A new rumor suggesting the Apple TV could be redesigned and renamed the iTV has caused a stir with ITV, the oldest commercial television network in the U.K.

iTV is already trademarked in the U.S.
Quote:
On Thursday, April 24, 2008, a U.S. federal trademark registration was filed for ITV. This trademark is owned by Skokos, Theodore C., 2801 Turtle Creek Blvd., Dallas, TX 95219.

http://www.trademarkia.com/itv-76688968.html


And iTV, U.K., have they really trademarked the name or just the logo as shown here: http://en.wikipedia.org/wiki/File:ITV_News.svg
post #16 of 149
iTV needs to keep the sole rights to the trademark.

If not, they will be pummeled as everyone and their grandmother, at least outside the UK, will relate the name to Apple.

And iTV knows it, thus them getting panicky.
post #17 of 149
Quote:
Originally Posted by hexor View Post

Amazing how Apple can tick off people with a non-existent product.

Amazing how people get ticked off with a non-existent Apple product
post #18 of 149
Quote:
Originally Posted by PaulMJohnson View Post

I ask everyone here, what would your opinion be if it were Microsoft trying to infringe on someone elses brand?

I love Apple, but I gotta side with ITV here. Apple can come up with a different name or just stick with AppleTV.
post #19 of 149
Quote:
Originally Posted by Maestro64 View Post

I do not want to sound ignorant here, considering I know there are number of Brits in this forum, but who the hell is iTV, I have traveled outside the US and even in the UK and never hear of these guys, I hear and watch the BBC and also SkyTV but never once have I ever came across iTV. I think these guys have inflated egos to think they have world wide brand recognition.

Sorry guys there only a few brands that have world wide recognition and even Apple is not top in that list and I know I never seen iTV in that list.

"You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust,"

Bringing up antenna-gate is bitchy and unprofessional. There is no Apple product as of today branded as iTv. I too was just in the UK recently and watched the "tele" a few evenings but was unaware of iTV as a network. Still until Apple makes such an announcement keep that upper lip nice and stiff. Besides it's not like Apple reminds the world of something archaic called the house of lords.
post #20 of 149
Quote:
Originally Posted by Onhka View Post

Amazing how people get ticked off with a non-existant Apple product


Exactly.

Some people here it seems, forget that this is a "rumour" site as well as news.

I honestly hope that ITV DO sue Apple over this just to see the look on their faces when Steve walks into court and holds up an "Apple TV" *BOOM* Case closed!!
post #21 of 149
iTV and ITV -- totally different. Capitalization is everything!
post #22 of 149
"You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust," a source told the publication. "We all take our ITV brand very seriously and we'll do everything in our power to protect it."


A statement that shows us that even morons can run a broadcasting company.
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post #23 of 149
Quote:
Originally Posted by coredump View Post

"You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust," a source told the publication.

You'd have to watch ITV for a long time to see that every programme they produce isn't a pile of shite.

Yes, and this on a day with an official interview from ITV's chief executive saying the corporation is in a mess...
post #24 of 149
Quote:
Originally Posted by island hermit View Post

A statement that shows us that even morons can run a broadcasting company.

I'm struggling to think of a broadcasting company not run by morons.
post #25 of 149
ok, lets stop the nonsense of people being "furious" and people siding with X or Y

this situation DOESNT EVEN EXIST.

Apple have not even hinted at this, its a third party rumour based on NOTHING!

Why cant people have some cop-on and make comments/arguments IF the rumour becomes a reality.

Otherwise lets just start a debate on the rumour that Obama is allegedly going to kill all OAP's to help rid the economy of deadwood.

Get the point?
post #26 of 149
Quote:
Originally Posted by Blastdoor View Post

iTV and ITV -- totally different. Capitalization is everything!

Check ITV's trademark - the "i" is in lower case...

post #27 of 149
Quote:
Originally Posted by island hermit View Post

"You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust," a source told the publication. "We all take our ITV brand very seriously and we'll do everything in our power to protect it."


A statement that shows us that even morons can run a broadcasting company.

Quote:
"You only have to look at recent problems with the iPhone 4 to see not everything Apple produces is gold dust," a source told the publication. "We all take our ITV brand very seriously and we'll do everything in our power to protect it."

Gold dust huh? The iPhone must be made of diamonds and pearls because I still can't find one for my girlfriend. SMH.
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post #28 of 149
Quote:
Originally Posted by PaulMJohnson View Post

I'm struggling to think of a broadcasting company not run by morons.

LMAO.
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post #29 of 149
Quote:
Originally Posted by seanie248 View Post

ok, lets stop the nonsense of people being "furious" and people siding with X or Y

this situation DOESNT EVEN EXIST.

Apple have not even hinted at this, its a third party rumour based on NOTHING!

Why cant people have some cop-on and make comments/arguments IF the rumour becomes a reality.

Otherwise lets just start a debate on the rumour that Obama is allegedly going to kill all OAP's to help rid the economy of deadwood.

Get the point?

You do understand this is a website based on rumours - that's what is discussed 90% of the time. Most of the rumours have some basis, and this does seem likely. We all know it's heresay and nothing has been announced at this stage, however, this is a perfectly valid discussion based on coverage from the last few days.
post #30 of 149
Quote:
Originally Posted by nkhm View Post

Check ITV's trademark - the "i" is in lower case...


But is it registered, i.e., accompanied with the universally recognized, ® or TM symbol? Or even copyrighted, i.e., with the © symbol?
post #31 of 149
Quote:
Originally Posted by mtpflyers View Post

Someone forgot to take their medicine.....

Seriously, acting this way over a rumor makes these guys look like a bunch of complete idiots. Of course Apple would reach out to them first. They didn't just take the iOS name, cisco agreed to let them use it.

Just curious, are they competing well with the BBC? I'd never heard of iTV before, my understanding is that Apple originally stayed away from the name because of the eyeTV and possible confusion there.
post #32 of 149
money talks. ITV will shut their traps once the free money, aka licensing fees, start rolling in.

PEACE!
post #33 of 149
They announced a lawsuit against the rumor, with David Boies and Ted Olson named as lawyers.
post #34 of 149
Quote:
Originally Posted by nkhm View Post

You do understand this is a website based on rumours - that's what is discussed 90% of the time. Most of the rumours have some basis, and this does seem likely. We all know it's heresay and nothing has been announced at this stage, however, this is a perfectly valid discussion based on coverage from the last few days.

So you wouldn't mind if someone posted a rumor over the internet that your sister was a whore and you are an only child?
post #35 of 149
Quote:
Originally Posted by Onhka View Post

But is it registered, i.e., accompanied with the universally recognized, ® or TM symbol? Or even copyrighted, i.e., with the © symbol?

Yes. It sure is. it's TM here in the UK, you don't mark a trademark in the UK with the © symbol, that's for copyright, not trademark. But that's irrelevant, the logo is not likely to be used by apple, just the name, and a trademark is MORE than a name, it's the exact font, usage etc. etc.
post #36 of 149
Quote:
Originally Posted by PaulMJohnson View Post

I'm struggling to think of a broadcasting company not run by morons.

Broadcasting was invented to print money. It is run by guys in loud checked sports jackets named Herb Tarlek.
post #37 of 149
Quote:
Originally Posted by AppleStud View Post

money talks. ITV will shut their traps once the free money, aka licensing fees, start rolling in.

PEACE!

Unfortunately, ITV already offer a free streaming service in the UK, much as BBC iPlayer and 4OD - free of charge streaming content is already a reality in the UK, and charging for it is going to prove difficult!
post #38 of 149
I saw this thing on ITV the other week,
Said, that if she played with her hair, she's probably keen.
She's playing with her hair, well regularly,
So I reckon I could well be in.
post #39 of 149
Quote:
Originally Posted by nkhm View Post

You do understand this is a website based on rumours - that's what is discussed 90% of the time. Most of the rumours have some basis, and this does seem likely. We all know it's heresay and nothing has been announced at this stage, however, this is a perfectly valid discussion based on coverage from the last few days.

No, this is a news & reviews based website. Rumours get printed as well, but the website is not based on it. Have a look at the home page and count how many stories are rumours and not fact/reviews.

Fine to discuss a rumour, the reactions of some are just nuts, most especially the ITV heads being furious and commenting on the iphone 4 issue. Very unprofessional at that level. They should know better and confirm before opening their mouth.
post #40 of 149
Quote:
Originally Posted by Swift View Post

Broadcasting was invented to print money. It is run by guys in loud checked sports jackets named Herb Tarlek.

It's very different here in the UK - our major broadcaster (the BBC) is funded by the public through a license fee and doesn't have commercials. It's own produced content is freely available within the UK through the fantastic BBC iPlayer. They still produce some of the finest television in the world, although more and more crap is creeping in.
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