ITV is base level mainstream reality TV dreck, but sadly it's just the kind of rubbish that's very popular now.
Regardless of how tabloid and brainless the channel is, they've been around since the 1950s and there's no way they'd ever let Apple get anywhere near the 'ITV' name anywhere on planet earth. Remember ITV stuff is also exported all over the world too.
So in short, the new Apple TV will not, under any circumstances, in any country, be called ITV. It will not happen. At all. Ever. End of discussion.
exactly right. Essentially the broadcaster would have to give up the name of the Company. They are not giving up a product name like Cisco and iPhone. It would be like Apple giving up the rights to the name Apple.
The double standard here has reached a new high, IMO. A couple of months ago when iAds was announced and a company sued Apple over the name, most of the posters were enraged and talked about how the company was a troll, trying to ride Apple's coattails etc. And yet, when Apple supposedly wants to co-opt the name of an internationally known 60 year old that is ok.
I remember watching iTV programs on CBC in the 70s when I was growing up in Detroit.