Originally Posted by oxygenhose
The same name can apply to two different products, this is going to be exactly like the Apple Records dispute. Apple doesn't produce programming so 'itv' is a different market than a 'ITV'
Unfortunately ITV's US trademark claim also covers hardware. Go to www.uspto.gov
and search for "ITV" under Trademarks / Search Marks.
They have a very broad claim, and it includes:
"Cinematographic and photographic films featuring dramas, comedies, musicals, sports, current affairs, music, musical performances, animated cartoons and programs (...yadda yadda...) apparatus for recording, transmission or reproduction of sound or images, namely, VCRs, cassette recorders, DVD recorders, personal digital recorders. apparatus for broadcasting, transmission, receiving, processing, reproducing, encoding and decoding of radio and television programs
Might be hard for Apple to get around this without either an agreement from ITV, or simply a different name.