Originally Posted by hezetation
Just curious, are they competing well with the BBC? I'd never heard of iTV before, my understanding is that Apple originally stayed away from the name because of the eyeTV and possible confusion there.
At the moment they are not doing enormously well vs. the BBC. The funding arrangements in the UK are as you possibly know, weird. BBC is funded through the licence fee (effectively a TV tax), whereas ITV are purely paid for by advertising (and selling their concepts and shows abroad).
This means that in the current climate, when advertising budgets have been slashed, ITV is really struggling for revenue, whilst the BBC's funding remains steady.
In terms of shows, ITV do OK but not great. They have come to rely quite heavily on reality TV, but given that is what people seem to watch at the moment, you can't blame them for that - they have to chase viewing figures to attract advertising revenue (like it or not, we're to blame for the crap that's on TV because we watch it).
Where I think things are falling down somewhat in the UK market at the moment is the BBC have decided to chase viewing figures as well. The way it should work is the BBC is a pubic service broadcaster, so should be making shows of real artistic value, which in some cases they do, their nature shows really are world class because they can afford to take risks with new filming techniques, leaving ITV and Sky to chase the ratings and hence the advertising. Unfortunately as the BBC have become increasingly interested in ratings, they take the populist market away from ITV and hence the funding goes away for ITV.