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Apple's rumored iTV rebranding makes UK broadcaster 'furious' - Page 2

post #41 of 150
8/13/10 at 6:41am
This has all been taken a bit too seriously, I think. Quite often I see rumours written about that were in various American publications, and I wonder how reputable they are, etc. Now that there is a case of a British newspaper getting involved, I can balance my views on the subject more easily.

The Mirror is an uber-tabloid. A quick look at their website today shows that their top stories are something about some X-Factor contestant, something about Jedward, and some paparazzi pictures of female celebrities in unflattering poses.

More than likely, the "source" quoted in the article is "Keith on the desk next to me."

So, we have a rumour that the AppleTV will be renamed to the iTV. Then we have a not-very-reputable newspaper quoting a (probably) spurious "source" talking about something totally unconfirmed. So, if either the iTV rumour is wrong, or the source isn't a real source after all, the whole thing turns out to be nothing more than nothing.

What's worse is that people here have already started taking sides in some dispute which in all probability doesn't exist.
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post #42 of 150
8/13/10 at 6:41am
Quote:
Originally Posted by Onhka View Post

So you wouldn't mind if someone posted a rumor over the internet that your sister was a whore and you are an only child?

The point being... who are you going to sue?

Apple??!! For someone else's rumor??!!
We know where you are. We know where youve been. We can more or less know what youre thinking about. - Eric Schmidt
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We know where you are. We know where youve been. We can more or less know what youre thinking about. - Eric Schmidt
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post #43 of 150
8/13/10 at 6:43am
Quote:
Originally Posted by seanie248 View Post

No, this is a news & reviews based website. Rumours get printed as well, but the website is not based on it. Have a look at the home page and count how many stories are rumours and not fact/reviews.

Fine to discuss a rumour, the reactions of some are just nuts, most especially the ITV heads being furious and commenting on the iphone 4 issue. Very unprofessional at that level. They should know better and confirm before opening their mouth.

The users of this site, all posts here are simply discussing the rumour and "what if", don't mistake the quote from a trash 'news' paper as input from site users... But it is a news story involving apple which is pertinent (hopefully) to the next big Apple event.
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post #44 of 150
8/13/10 at 6:44am
Quote:
Originally Posted by TomHicks View Post

This has all been taken a bit too seriously, I think. Quite often I see rumours written about that were in various American publications, and I wonder how reputable they are, etc. Now that there is a case of a British newspaper getting involved, I can balance my views on the subject more easily.

The Mirror is an uber-tabloid. A quick look at their website today shows that their top stories are something about some X-Factor contestant, something about Jedward, and some paparazzi pictures of female celebrities in unflattering poses.

More than likely, the "source" quoted in the article is "Keith on the desk next to me."

So, we have a rumour that the AppleTV will be renamed to the iTV. Then we have a not-very-reputable newspaper quoting a (probably) spurious "source" talking about something totally unconfirmed. So, if either the iTV rumour is wrong, or the source isn't a real source after all, the whole thing turns out to be nothing more than nothing.

What's worse is that people here have already started taking sides in some dispute which in all probability doesn't exist.

I don't think anyone is taking this seriously, we've all just been discussing the "what if". I don't see anyone taking sides...
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post #45 of 150
8/13/10 at 6:45am
I think they should get to use iTV seeing as it has the potential to be something good unlike ITV hwich is a pile of shit TV channel. Every 2 mins theres some stupid quiz along the lines of: During tonights episode of blah, johns name was?
A) John
B) Sonja
c) Mr Ed

Call 090 xxx xxxxxx Calls cos £1.50 for the gullible and stupid etc

ITV are becoming worse than channel 5.

ITV in the UK is basically TV for the Sun and Mirror readers. You have Coronation Street for the oldies and POP celebrity idol get me out of here crap for the complete braindead. But as Rob55 says, they basically have the rights to the name and as the Apple tv is a tv program and movie product (pretty much what is on ITV) they will be unlikely to get to use the name anyway.
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post #46 of 150
8/13/10 at 6:47am
Quote:
Originally Posted by irnchriz View Post

I think they should get to use iTV seeing as it has the potential to be something good unlike ITV hwich is a pile of shit TV channel. Every 2 mins theres some stupid quiz along the lines of: During tonights episode of blah, johns name was?
A) John
B) Sonja
c) Mr Ed

Call 090 xxx xxxxxx Calls cos £1.50 for the gullible and stupid etc

ITV are becoming worse than channel 5.

Regardless of the quality of their programming, if ITV have a legitimate claim to the trademark, then that is all that matters, hypothetically speaking of course.
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post #47 of 150
8/13/10 at 6:50am
Quote:
Originally Posted by PaulMJohnson View Post

Just because they're crap doesn't mean someone can just nick their name. Plus, the two shows you mention have been hugely commercially successful.

I ask everyone here, what would your opinion be if it were Microsoft trying to infringe on someone elses brand?

i agree. apple would be gnashing their teeth and unleashing the law hordes (like they have done many times before) if this was reversed....
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post #48 of 150
8/13/10 at 6:53am
Quote:
Originally Posted by nkhm View Post

Unfortunately, ITV already offer a free streaming service in the UK, much as BBC iPlayer and 4OD - free of charge streaming content is already a reality in the UK, and charging for it is going to prove difficult!

i'm talking about licensing the "itv" name, not their content. Just like iPhone is licensed from Cisco.
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post #49 of 150
8/13/10 at 6:56am
Quote:
Originally Posted by Onhka View Post

But is it registered, i.e., accompanied with the universally recognized, ® or TM symbol? Or even copyrighted, i.e., with the © symbol?


Yes...and there are hardware companies with the iTV brand registered. Like Monster Cable.

http://tess2.uspto.gov/
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post #50 of 150
8/13/10 at 7:05am
I have got to assume if Apple wants iTV they will eventually get it. This might just be posturing from iTV just to let Apple know it is going to take piles of cash for them to agree to share the name. Of course this is all based off rumor so who knows.

I agree with others, Apple TV is a fine name. And if Apple wants "i" on this product just name it something esle. iHDTV, iTube, iZone, iStream, iReality, iClick, iBox, iStation I am really tired of the Apple "i" naming convention but that is their new product branding.
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post #51 of 150
8/13/10 at 7:08am
OMG YOU GUYS!!! THIS IS ALMOST NEWS!!!!!



Where were these guys years ago when it was first announced???
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post #52 of 150
8/13/10 at 7:09am
Quote:
Originally Posted by hezetation View Post

Just curious, are they competing well with the BBC? I'd never heard of iTV before, my understanding is that Apple originally stayed away from the name because of the eyeTV and possible confusion there.

At the moment they are not doing enormously well vs. the BBC. The funding arrangements in the UK are as you possibly know, weird. BBC is funded through the licence fee (effectively a TV tax), whereas ITV are purely paid for by advertising (and selling their concepts and shows abroad).

This means that in the current climate, when advertising budgets have been slashed, ITV is really struggling for revenue, whilst the BBC's funding remains steady.

In terms of shows, ITV do OK but not great. They have come to rely quite heavily on reality TV, but given that is what people seem to watch at the moment, you can't blame them for that - they have to chase viewing figures to attract advertising revenue (like it or not, we're to blame for the crap that's on TV because we watch it).

Where I think things are falling down somewhat in the UK market at the moment is the BBC have decided to chase viewing figures as well. The way it should work is the BBC is a pubic service broadcaster, so should be making shows of real artistic value, which in some cases they do, their nature shows really are world class because they can afford to take risks with new filming techniques, leaving ITV and Sky to chase the ratings and hence the advertising. Unfortunately as the BBC have become increasingly interested in ratings, they take the populist market away from ITV and hence the funding goes away for ITV.
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post #53 of 150
8/13/10 at 7:10am
Quote:
Originally Posted by applebjesus View Post

I have got to assume if Apple wants iTV they will eventually get it. This might just be posturing from iTV just to let Apple know it is going to take piles of cash for them to agree to share the name. Of course this is all based off rumor so who knows.

I agree with others, Apple TV is a fine name. And if Apple wants "i" on this product just name it something esle. iHDTV, iTube, iZone, iStream, iReality, iClick, iBox, iStation I am really tired of the Apple "i" naming convention but that is their new product branding.

Based on the rumor that this new device will stream stuff from the cloud (or wherever), iStream sounds decent. Still, I think TV would need to be in there somewhere.
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post #54 of 150
8/13/10 at 7:11am
Quote:
Originally Posted by KindredMac View Post

OMG YOU GUYS!!! THIS IS ALMOST NEWS!!!!!



Where were these guys years ago when it was first announced???

I thought they complained and that's why the name changed to AppleTV.
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post #55 of 150
8/13/10 at 7:17am
WHO?? I hate these Patent sharks. They sit there in the 1950s and create the first non-government UK TV channel and create programs for YEARS and then sit back and wait until they can use the three letters to make some REAL money. I mean they did that show about wanting to be a millionaire, and some talent shows that will go NOWHERE and a bunch of the longest running dramas in the history of the planet but other than that they did NOTHING to earn this.


Just include promotional ITV UK channel content on every box sold. ITVUK get world wide recognition and the iTV rolls out as planned. Simple!
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post #56 of 150
8/13/10 at 7:17am
Quote:
Originally Posted by drdb View Post

ITV were the people responsible for the X-Factor and Britain's Got Talent (I think you've got a show called America's Got Talent too), just to give you an idea of the quality from them. They used to be quite good about 20-30 years ago but now they just make reality TV show garbage and shows with the word celebrity in them.

Quote:
Originally Posted by nkhm View Post

I'm not sure how you missed ITV- there are five major channels on every UK television set before you involve cable: BBC1, BBC2, ITV 1, Channel 4 and Channel 5. ITV and the companies that produce programming for it create some of the biggest known television programmes in the world. Not least Granada who product Coronation Street for them, one of the world's longest running soap operas.

On cable/satellite/digital ITV also have ITV2, ITV3 and ITV 4. It's the major commercial channel in the UK. If it rings any bells with a US audience, it's also the channel that Simon Cowell launches his tv shows on - X Factor, Britains Got talent, that went on to spawn American Idol (and now X Factor in the US) and America's got talent. This is no small-fry organisation.

I think you both missed the point. The argument was about whether or not they are a global brand, not whether or not anyone has heard of them. I remember watching ITV as a child, but that doesn't make it a global brand of any significance. I can think of a few French TV stations that are more widely known than ITV.

Even if the UK or the EU (the UK hates the EU but will lean on them if they have a handy law they can inflict on someone), gets some judicial or legislative body to agree with them, it isn't going to be global because the fact is hardly anyone outside of the UK has heard of ITV. At most, in the UK or Europe it will be called something else.

Remember ... there are two "ABC's" and they are both broadcasting networks, they are just in different countries. (Australia and the USA).
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post #57 of 150
8/13/10 at 7:23am
Quote:
Originally Posted by island hermit View Post

The point being... who are you going to sue?

Apple??!! For someone else's rumor??!!

At this point, you certainly can't sue Apple.
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post #58 of 150
8/13/10 at 7:24am
Quote:
Originally Posted by nkhm View Post

Check ITV's trademark - the "i" is in lower case...


So is the "t" and "v"
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post #59 of 150
8/13/10 at 7:25am
Quote:
Originally Posted by Rob55 View Post

I thought they complained and that's why the name changed to AppleTV.

No, someone else did
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post #60 of 150
8/13/10 at 7:31am
Quote:
Originally Posted by Blastdoor View Post

iTV and ITV -- totally different. Capitalization is everything!

Case is meaningless in trademark law, in the US at least. The trademark will be officially registered as 'ITV' and variations of case, font, etc. are all included under that mark.
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post #61 of 150
8/13/10 at 7:31am
Quote:
Originally Posted by JustReelFilms View Post

Yes...and there are hardware companies with the iTV brand registered. Like Monster Cable.

http://tess2.uspto.gov/

I could only find references to patents.
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post #62 of 150
8/13/10 at 7:32am
They should really learn from Mac rumor-followers online, and not get too worked up over a mere rumor. Oh, wait....

nagromme
Your Mac, PC or PS3 could help cure cancer!

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nagromme
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post #63 of 150
8/13/10 at 7:33am
What's the matter with all of you? I assume most people on here are resonably intelligent, so why is this even being discussed? Do you all think there are fairies in the bottom of your garden as well?

This was printed in the Mirror - they couldn't write a true story if you held a gun to their head.

The whole thing's a crock - they don't even have a named source. There's no story, and frankly Appleinsider should have higher standards than repeating crap that comes out of British tabloids.

Don't kid yourselves that anything in this article has ever happened.
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post #64 of 150
8/13/10 at 7:35am
Quote:
Originally Posted by drdb View Post

ITV were the people responsible for the X-Factor and Britain's Got Talent (I think you've got a show called America's Got Talent too), just to give you an idea of the quality from them. They used to be quite good about 20-30 years ago but now they just make reality TV show garbage and shows with the word celebrity in them.

I believe that in the 60's they were the station that broadcast the legendary productions of Gerry and Sylvia Anderson, such as Thunderbirds Are Go, Captain Scarlet, and UFO.

Awesome shows!
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post #65 of 150
8/13/10 at 7:36am
This made me laugh. I wonder if the telephone game effect has taken place after some ITV exec made an innocuous comment about how they will react if this rumour turned out to be true.
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post #66 of 150
8/13/10 at 7:38am
Quote:
Originally Posted by anantksundaram View Post

This won't be simple for Apple. ITV is a well-known global brand. There will be country by country fights.

I predict "AppleTV."

The itv organization has registered a trademark in the US, so it's probably not going to happen. I've never heard of them having an actual US presence though.

Quote:
Originally Posted by Swift View Post

Broadcasting was invented to print money. It is run by guys in loud checked sports jackets named Herb Tarlek.

I thought broadcasting was invented as a propaganda machine. I guess it can be argued that it's doing propaganda profitably.
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post #67 of 150
8/13/10 at 7:41am
Quote:
Originally Posted by KindredMac View Post

OMG YOU GUYS!!! THIS IS ALMOST NEWS!!!!!



Where were these guys years ago when it was first announced???

If they asked Apple to change it privately back then and Apple's now going back on their word it would explain why they're so pissed.
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post #68 of 150
8/13/10 at 7:48am
The posturing could be about squeezing more money out of use of the trademark

Re: the name, let's think outside of the box, folks

iPod: 2 syllables, easy

iPhone: 2 syllables, ditto

iPad: 2 syllables, honestly, given the precedent of iPOD, the name iPAD was almost a no brainer


What to call the postulated TV

Hmmmm

iTunes: again 2 syllables sets precedent

why not iTube?
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post #69 of 150
8/13/10 at 7:51am
Quote:
Originally Posted by roehlstation View Post

No, someone else did

Ah, I see. I remember reading about it but didn't recall the exact situation.
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post #70 of 150
8/13/10 at 7:52am
This is of course assuming that they actually change the name.
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post #71 of 150
8/13/10 at 7:57am
Quote:
Originally Posted by BenRoethig View Post

If they asked Apple to change it privately back then and Apple's now going back on their word it would explain why they're so pissed.

I'm pretty sure Apple changed its mind in 2007 because of that. There is no evidence or cause to believe that they're going to change it. We don't know if Apple really is considering it, but it seems doubtful. We don't know if ITV is really upset, there aren't any named quotes in the story. Most rumors are made up or distorted, so there's no way we know what's really going on with any certainty until later, if ever.

Quote:
Originally Posted by Onhka View Post

I could only find references to patents.

Try it again, click "New User Form Search (Basic)"

http://tess2.uspto.gov/

The first item I get back is the logo for the itv network.
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post #72 of 150
8/13/10 at 7:59am
Quote:
Originally Posted by ghostface147 View Post

This is of course assuming that they actually change the name.

I like the current TV name, it would be a mistake to change it; to many iProducts gets tiresome.
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post #73 of 150
8/13/10 at 8:09am
Quote:
Originally Posted by Joe hs View Post

I like the current TV name, it would be a mistake to change it; to many iProducts gets tiresome.

I like it, too, and think it has been successful in its own right (in unit sales) for a media extender appliance, but it ha been labeled as a hobby from Apple since 2007 and its sales due pale in comparison to other Apple products and the gaming consoles and other devices which may have easily outsold it in a direct 1:1 comparison that have added media extension capabilities since the TV was first released.

For these reasons, a name change may be in order. Its not about success of sales, its about mindshare that makes a name change viable.

Note: I have no idea if they will or not, expect that I would think iTV is off the table for a shipping device. For all we know this iTV rumour is true in that its the internal codename for this new media extender theyve been working on.
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post #74 of 150
8/13/10 at 8:14am
Quote:
Originally Posted by anantksundaram View Post

This won't be simple for Apple. ITV is a well-known global brand. There will be country by country fights.

I predict "AppleTV."

I didn't know you could sue someone before they did anything based on a rumor. Apparently you can? So would this mean there can pre-cog lawsuits? Is this a minority report moment?
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post #75 of 150
8/13/10 at 8:14am
Furious over rumor? Why not first find out if the rumor is true, then get furious?
A.k.a. AppleHead on other forums.
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A.k.a. AppleHead on other forums.
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post #76 of 150
8/13/10 at 8:16am
Can someone explain to me why a rumor would make anyone furious????
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post #77 of 150
8/13/10 at 8:17am
Quote:
Originally Posted by Blastdoor View Post

iTV and ITV -- totally different. Capitalization is everything!

Try selling a product called cOCa cOla in the US and you could count the seconds until you would be sued into oblivion.
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post #78 of 150
8/13/10 at 8:18am
Maybe they should just text SJ and tell him, " Just change the name its no big deal"..
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post #79 of 150
8/13/10 at 8:22am
Quote:
Originally Posted by -AG- View Post

Exactly.

Some people here it seems, forget that this is a "rumour" site as well as news.

I honestly hope that ITV DO sue Apple over this just to see the look on their faces when Steve walks into court and holds up an "Apple TV" *BOOM* Case closed!!

The only thing being manufactured here is an artificial controversy.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #80 of 150
8/13/10 at 8:23am
Infuriated over a product and name that is only rumored to exist. Wow.
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