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Digg founder says Apple iTV launch in September will 'change everything'

post #1 of 259
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Kevin Rose, founder of Digg, has heard from sources within Apple that the company will launch its all-new iTV set top box, powered by the iOS operating system, in September for $99.

Rose posted on his blog that he believes the revamped and renamed Apple TV hardware will "change everything" for a number of reasons, including the addition of TV applications written for the iOS operating system. Like the iPhone and iPad, Apple's new iTV will have access to the App Store where users will be able to download software to run on their device, he said.

With these applications, he said, content providers will be able to provide iTV owners "a la carte" stations that Rose believes will change the way people watch content on their television.

"With Apple's iAds, content producers (eg. ABC/NBC/etc.) can directly monetize and distribute their content," he said. "This will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection. Say goodbye to your monthly cable bill."

Rose also said he has heard that the $99 device will make it easy for users to share pictures and videos "with the push of a button." He suggested the device could include a feature that would notify users when new family photos or videos are available to be viewed.

The Web entrepreneur also said the new iTV will turn Apple's iPad into a remote control, as the "preferred input device" for the set top box. The iPad will also allow users to edit videos, control games, and "extend the interactive television experience," he said. He gave an example of watching football while viewing other camera angles on the iPad.

Rose also made mention of Google TV, the search giant's already-announced Android-powered set top box set to launch this fall. He said that people should keep an eye on Google's product as well. "This is going to be a hot space in 2011," he said.

Rose has reported numerous Apple rumors in the past with varying degrees of accuracy. In 2008, Rose revealed a leaked photo of the fourth-generation iPod nano in advance.

His iPhone-related leaks have been hit or miss, as he correctly predicted the addition of copy and paste to iOS 3.0, but incorrectly said that the iPhone 3G would do video chat. That feature eventually came two years later with the iPhone 4, in the form of FaceTime.

Late last year, Rose also said the then-unannounced iPad would have an emphasis on e-books, and would prove to be a "Kindle killer," referring to Amazon's e-ink device. Apple's iBooks application was available at launch for the iPad.
post #2 of 259
Hurry up already, I have 99 big ones and they're burning a hole in my pocket.
post #3 of 259
Goodbye monthly cable bill. You have just been replaced by an equally expensive monthly Internet bill.
post #4 of 259
Only $99! That's damn cheap. I guess Apple plans to make money on content.

Time for Apple to consider offering movies in iTunes worldwide.

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post #5 of 259
My set of predictions for Apple TV this year have included: Looks like the Apple TV case. Has an HDMI out and an HDNI in. You connect it between your current cable box and the TV - it passes everything through. However, it can overlay its own video on top of the video. The CPU is A4 or better, the OS is iOS 4.1 or better. I expect ethernet and WiFi.

It can run all apps that run on the iPad, but new apps will be able to do video out with transparency, letting developers make apps that look like tickers across the video screen, widgets, and so on. Apps may also have access to video info such as the program info, closed captions, and audio.

What I don't see: Apple selling a complete TV; A TV tuner in the device; the ability to record video.

What I could imagine: An IR blaster for controlling the TV and/or the cable box; An IR receiver that apps can see so a remote can control the device and apps; Apps for iPhone and iPad that control the device.
post #6 of 259
Right, AppleTV gets Apps and *way* more reasonably priced, plus iTunes and full web media content (through apps)...controlled by iPad/iPhone/iPod Touch?

Cable is gonna be freakin' dead.
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post #7 of 259
Steve Jobs still doesn't get it. Unless the iTV has a tuner and capable of connection to cable or off the air TV, it's not going to be mainstream. Why pay ABC, NBC or CBS for access through iTV when you can get it for free off the air? Same for the rest of the programming. Cable and satellite do it better and probably cheaper. This is one area where Microsoft is far superior. Their Media Center is where it's at. My Media Center can connect to off the air, cable, satellite, DVD, Blu-Ray or Internet sources. It's got a built in DVR as well for all those sources. iTV is simply an iTunes pay per view (or subscription) box. Even if some programmers utilize advertising as a revenue stream instead of subscription fees, we'll see how long that lasts. I love Apple products and own quite a few. I find Apple OS far superior to Microsoft. But the Apply TV isn't and the upcoming iTV doesn't sound like it's in the league of Microsoft's Media Center.
post #8 of 259
What is the chance that existing AppleTV owners get the software update?
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post #9 of 259
Quote:
Originally Posted by Cinemagic View Post

Steve Jobs still doesn't get it. Unless the iTV has a tuner and capable of connection to cable or off the air TV, it's not going to be mainstream. Why pay ABC, NBC or CBS for access through iTV when you can get it for free off the air? Same for the rest of the programming. Cable and satellite do it better and probably cheaper. This is one area where Microsoft is far superior. Their Media Center is where it's at. My Media Center can connect to off the air, cable, satellite, DVD, Blu-Ray or Internet sources. It's got a built in DVR as well for all those sources. iTV is simply an iTunes pay per view (or subscription) box. Even if some programmers utilize advertising as a revenue stream instead of subscription fees, we'll see how long that lasts. I love Apple products and own quite a few. I find Apple OS far superior to Microsoft. But the Apply TV isn't and the upcoming iTV doesn't sound like it's in the league of Microsoft's Media Center.

I've always said without the ability to record TV or other shows AppleTV wasn't very compelling. TiVo was/is far more so. Don't get me wrong, I think the AppleTV is cool as a distribution unit for the price it really should have had recording ability.
post #10 of 259
Believe it.
post #11 of 259
This "change everything" idea is a bit out there. I mean the iPad didn't "change everything." What it did is define the tablet "PC." But the AppleTV doesn't have the ability to kill cable/satellite or any such thing. As long as it requires connectivity someone's going to make money in addition to Apple. In fact, more so unless you account for ads on the thing.
post #12 of 259
I've been a hardcore TiVo user for many years. I want the new iTV so bad, I REALLY do. But unless the thing has a tuner in it so I can record OTA (I don't have cable), I won't be getting one. I'm only willing to replace my TiVo, but in order to do that, I need to have a DVR!
post #13 of 259
Quote:
Originally Posted by Cinemagic;

Steve Jobs still doesn't get it. Unless the iTV has a tuner and capable of connection to cable or off the air TV, it's not going to be mainstream. Why pay ABC, NBC or CBS for access through iTV when you can get it for free off the air? Same for the rest of the programming. Cable and satellite do it better and probably cheaper. This is one area where Microsoft is far superior. Their Media Center is where it's at. My Media Center can connect to off the air, cable, satellite, DVD, Blu-Ray or Internet sources. It's got a built in DVR as well for all those sources. iTV is simply an iTunes pay per view (or subscription) box. Even if some programmers utilize advertising as a revenue stream instead of subscription fees, we'll see how long that lasts. I love Apple products and own quite a few. I find Apple OS far superior to Microsoft. But the Apply TV isn't and the upcoming iTV doesn't sound like it's in the league of Microsoft's Media Center.

Anyone that starts with the phrase "Steve Jobs still doesn't get it clearly still doesn't get it. If only he'd listened to the critics of the iPad, the iPhone, the iMac, the iPod, they'd all be successful today!

As for Kevin Rose well excuse me but couldn't anyone have made those same predictions? Hope he's right though...
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post #14 of 259
Quote:
Originally Posted by Cinemagic View Post

Steve Jobs still doesn't get it.

Maybe you ought to start your own company since you obviously are much more savvy than Steve at creating new markets, industries and products.
post #15 of 259
Man, I can't wait to see what RealRacing HD and Madden NFL look like on my Samsung.
post #16 of 259
Quote:
Originally Posted by Cinemagic View Post

Steve Jobs still doesn't get it.

Yeah. Apple is doomed!™
post #17 of 259
The part about the new iTV OS, the new OS using the iPad as a remote, all makes sense why the 4.0 OS for the iPad was delayed.
Hard-Core.
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Hard-Core.
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post #18 of 259
Quote:
Originally Posted by aplnub View Post

What is the chance that existing AppleTV owners get the software update?

Good question. I truly hope there will be backwards compatibility.

I would love to consign my (1st gen, 40GB, and worth every penny I paid for it) @TV to the basement.
post #19 of 259
Quote:
Originally Posted by lepton View Post

My set of predictions for Apple TV this year have included: Looks like the Apple TV case. Has an HDMI out and an HDNI in. You connect it between your current cable box and the TV - it passes everything through. However, it can overlay its own video on top of the video. The CPU is A4 or better, the OS is iOS 4.1 or better. I expect ethernet and WiFi.

It can run all apps that run on the iPad, but new apps will be able to do video out with transparency, letting developers make apps that look like tickers across the video screen, widgets, and so on. Apps may also have access to video info such as the program info, closed captions, and audio.

What I don't see: Apple selling a complete TV; A TV tuner in the device; the ability to record video.

What I could imagine: An IR blaster for controlling the TV and/or the cable box; An IR receiver that apps can see so a remote can control the device and apps; Apps for iPhone and iPad that control the device.


Now that I'd buy. Something that could work WITH my existing TV service. I can see the possibilities. Especially if can be smart enough to know what I'm viewing and can be an adjunct to it. Of course I'd also like to be able to use it as a stand-alone device too.
post #20 of 259
Quote:
Originally Posted by Cinemagic View Post

Steve Jobs still doesn't get it. Unless the iTV has a tuner and capable of connection to cable or off the air TV, it's not going to be mainstream. Why pay ABC, NBC or CBS for access through iTV when you can get it for free off the air? Same for the rest of the programming. Cable and satellite do it better and probably cheaper. This is one area where Microsoft is far superior. Their Media Center is where it's at. My Media Center can connect to off the air, cable, satellite, DVD, Blu-Ray or Internet sources. It's got a built in DVR as well for all those sources. iTV is simply an iTunes pay per view (or subscription) box. Even if some programmers utilize advertising as a revenue stream instead of subscription fees, we'll see how long that lasts. I love Apple products and own quite a few. I find Apple OS far superior to Microsoft. But the Apply TV isn't and the upcoming iTV doesn't sound like it's in the league of Microsoft's Media Center.

Why pay extra for the additional electronics and possible headaches that go with TV tuners? You can buy a separate tuner already.

So you go wait by the phone. I'm sure Steve Jobs is looking for someone just like you that does "get it". Does phone service work in your basement?
post #21 of 259
If I can subscribe to just the networks I like for less money I'm golden.
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post #22 of 259
Quote:
Originally Posted by anantksundaram View Post

Good question. I truly hope there will be backwards compatibility.

I would love to consign my (1st gen, 40GB, and worth every penny I paid for it) @TV to the basement.

Excelent question; but I would assume that at least the app part is easily upgradable via software...the current AppleTV is already capable of 720p, so HD is non-issue for us current owners.

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post #23 of 259
Kevin Rose is a smart guy but apparently not well-versed in the media marketplace. There's a reason cable and satellite companies offer tiers of service with different packages of channels -- because consumers refuse to pay much more to buy those same channels "a la carte."

Apple's iAds may in fact be a breakthrough for monetizing individual shows and movies, but it's nowhere near as lucrative for producers and networks as selling viewers by the thousand to national advertisers.

These topics and many more will be explored at the 2011 CES in the Media Money Makers track of the new Entertainment Matters conference. Hope to see many of you there.
post #24 of 259
1) I can’t quite wrap my head around this $99 AppleTV. Even with only a couple GB for the OS and apps and a potential size of that of an iPod Nano with the relative performance of the iPad, the best I can see is $149, even if they are trying to get a shoe in the home entertainment market.

2) I can’t see this being the only TV they would offer. I can see a larger, hub-like media extender for the main widescreen HDTV that does 1080p, has plenty of local storage, apps, etc. (maybe built into the new Mac Mini case) for a several hundred dollars, with a much simpler TV for the many other TVs in a home that I’d assume would be common to those who tend to buy Apple’s products.

3) We have to watch out for cable companies being delegated to ISPs. They have contracts with the networks. If, for example, they lose half their revenue of paid cable they may still have to pay the full contract amount to these networks along with the support costs. That means to maintain their margins they’d have to double their prices for those sticking with cable TV (which is unlikely), or bump the cost of your internet per GB and potentially adding data caps so that heavy users pay more (very likely).
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post #25 of 259
Quote:
Originally Posted by Cinemagic View Post

Steve Jobs still doesn't get it.

How do you know that he doesn't get it vs. gets it but simply can't get it because of contracts with the content owners? You have to realize that the video content owners exert a considerable amount of leverage on distributors. I doubt they'll let Apple sell their premium content if Apple offers a way to recording the networks' free OTA content. Most of the OTA networks have subsidiaries with cable channels or are owned by parent companies with cable channels.

Media Center doesn't have the drag of having to make a deal to sell content like Apple has in their iTunes deals.

Quote:
Originally Posted by Quadra 610 View Post

Believe it.

When the rumor comes from Kevin Rose? Knowing his track record, I'd much rather wait and see.
post #26 of 259
Quote:
Originally Posted by Arthur Greenwald View Post

Kevin Rose is a smart guy but apparently not well-versed in the media marketplace. There's a reason cable and satellite companies offer tiers of service with different packages of channels -- because consumers refuse to pay much more to buy those same channels "a la carte."

I don't know about that last part though. That excuse for the bundling didn't really connect well when a la carte wasn't and still isn't so terribly priced on a big dish.
post #27 of 259
Say good bye to the monthly cable bill and say hello to tiered internet pricing from the telecom and cable companies. They are going to take your money any which way they can just like the wireless providers do with their tiered data pricing.
post #28 of 259
Quote:
Originally Posted by msuberly View Post

Goodbye monthly cable bill. You have just been replaced by an equally expensive monthly Internet bill.

Exactly.
The really high bandwidth needed for HDTV can only come from fiber optics or cable. If Apple takes over the content portion of the consumer's needs, and as long as the cable companies still have the same cost structure, it can only be a plus for them. Same fee with only being responsible for the pipe. Cable still has a monopoly. There is usually only one choice of providers in each neighborhood.

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post #29 of 259
Quote:
Originally Posted by Arthur Greenwald View Post

Kevin Rose is a smart guy but apparently not well-versed in the media marketplace. There's a reason cable and satellite companies offer tiers of service with different packages of channels -- because consumers refuse to pay much more to buy those same channels "a la carte."

Apple's iAds may in fact be a breakthrough for monetizing individual shows and movies, but it's nowhere near as lucrative for producers and networks as selling viewers by the thousand to national advertisers.

These topics and many more will be explored at the 2011 CES in the Media Money Makers track of the new Entertainment Matters conference. Hope to see many of you there.

The issue described is of no importance. Major networks will charge according to viewership. If viewership increases so do the price for ad placement. It will be no difference to TV.

To those who say DVR functionality are missing the point. There will probably be DVR functionality probably as a paid function of the app with live viewing for free for OTA channels and basic cable channels.

The problem with Rose's theory is that the big networks are now getting paid by cable for the right to display their free OTA channel. Last year Fox threatened to remove their stations off the air if the companies didn't pay a fee. ABC threatened Cablevision that they would remove the Oscars (which they did for 30 min) if they did not receive the higher fees they asked for. The same happened with Cablevision and HGTV.

If the networks are receiving this kind of revenue what is the incentive to create iTV apps. This is not even including that cable companies have been gobbling up TV networks.
post #30 of 259
I hate cable. Really I do. I hate missing shows (I don't have TiVo) and I hate being on the company's schedule. I enjoy Hulu quite a bit but it doesn't provide me with shows from Discovery or History, which are my big channels. Just about the only thing that Hulu does for me is USA (Psych, Burn Notice, Royal Pains) and some other random shows like Chuck. I don't want to pay for Hulu Plus because it would be on top of my cable bill. Kind of redundant. If, however, iTV/ iTunes/ Jony Ives/ whoever managed to strike deals with ALL of the major networks, then yeah, I'd be all in for a cable replacement. My big deal is getting EVERY show I want, when I want it, and not a week or a month late. Call me picky, but as much as I don't like cable, I can't justify giving it up yet..

Please change that, Apple.
post #31 of 259
Quote:
Originally Posted by lepton View Post

My set of predictions for Apple TV this year have included: Looks like the Apple TV case. Has an HDMI out and an HDNI in. You connect it between your current cable box and the TV - it passes everything through. However, it can overlay its own video on top of the video.

That video overlay is an excellent idea!! I would love to see that implementation so that while my wife is watching her shows on what appears to be reg TV, I can have a custom ESPN app ticker or on screen app overlay giving my sports fix!

I hope you have emailed jobs because if Apple TV or errr iTV is just a way to rent tv and movie clips or play music it will suck. I have an AppleTV now and really hope they expand its usefulness !!
post #32 of 259
i'm very excited for what this thing can be, but "the iPad as a remote"?
who the hell buys a remote that costs 5X as much as the device it's controlling?
post #33 of 259
Digg founder says Apple iTV launch in September will 'change everything'... NOT at 720p It Won't (at least not for those of us now accustomed to 1080p content).
"Why iPhone"... Hmmm?
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post #34 of 259
Quote:
Originally Posted by desarc View Post

i'm very excited for what this thing can be, but "the iPad as a remote"?
who the hell buys a remote that costs 5X as much as the device it's controlling?

Are you suggesting you don't understand the difference between "preferred" and "sole"?
post #35 of 259
Welcome to Diggnation!

I hope what he wrote out on his blog come to life. I think he stated that he does not have any sources, just kinda thinks of what it could be. I agree with Kevin's vision for the most part. Can't wait.
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post #36 of 259
Quote:
Originally Posted by DaHarder View Post

Digg founder says Apple iTV launch in September will 'change everything'... NOT at 720p It Won't (at least not for those of us now accustomed to 1080p content).

I feel badly for you! The rest of us should be quite happy, I am guessing.

No doubt, by 2012, where there's enough bandwidth....
post #37 of 259
Quote:
Originally Posted by NomadMac View Post

Maybe you ought to start your own company since you obviously are much more savvy than Steve at creating new markets, industries and products.

First, I do own my own company that is extremely successful. Second, I am also an Apple stockholder (and quite a lot of Apple stock, to boot). I have a vested interest in Apple's success and I hope that I'm wrong about the iTV. But every writer in the field has been saying for quite some time that the Apple TV was more of a hobby for Steve than a profit center for Apple. And they were right. Steve Jobs is a brilliant man and a visionary. But that doesn't make him right all the time. His Newton was a tremendous failure - at the time. Now, it's called the iPod Touch / iPad and it's successful. He had a great idea that was 20 years ahead of its time. I do believe that the future will be Internet TV. But I also believe the time is not now or nor in the next 10 years. Jobs doesn't like Blu-Ray, yet the industry is thriving. He believes DVDs will be dead. He may be right, but when? Where do the vast majority of people get their Internet service? Cable. What does the cable industry supply besides Internet? If the iTV were to become an instant success and people shut off their cable TV, keeping only Internet service, what do you think the cable industry's response to that would be? Apple does not need to dominate the media market to make a profit. And they may sell enough to make a profit. Look at your own television habits and what your TV viewing desires are. I like DVR and time shifting capabilities. I like DVDs and Blu-Ray. I like the greater reliability of HD cable television over Internet HD content. The reliability and throughput of Internet in most areas is not great enough to have every household streaming HD TV - at this time. iTV is a great idea, but the infrastructure necessary in most parts of the country, which is out of Apple's control, is not ready for it to become a replacement for conventional cable or satellite. But time will tell who's right.
post #38 of 259
Quote:
Originally Posted by Arthur Greenwald View Post

Kevin Rose is a smart guy but apparently not well-versed in the media marketplace. There's a reason cable and satellite companies offer tiers of service with different packages of channels -- because consumers refuse to pay much more to buy those same channels "a la carte."

Apple's iAds may in fact be a breakthrough for monetizing individual shows and movies, but it's nowhere near as lucrative for producers and networks as selling viewers by the thousand to national advertisers.

These topics and many more will be explored at the 2011 CES in the Media Money Makers track of the new Entertainment Matters conference. Hope to see many of you there.

Sounds like you are not well versed. Targeted advertising is worth exponentially more than national carpet bomb advertisements.
post #39 of 259
Quote:
Originally Posted by NomadMac View Post

Maybe you ought to start your own company since you obviously are much more savvy than Steve at creating new markets, industries and products.

What new industry did SJ create?

Personal computers existed before the Mac
Flash based music players existed with the iPod
Cell phones existed before the iPhone
Tablets existed before the iPad
App stores existed before iTunes

So what new industry dud SJ create that did no exist before
post #40 of 259
Quote:
Originally Posted by Cinemagic View Post

Steve Jobs still doesn't get it. Unless the iTV has a tuner and capable of connection to cable or off the air TV, it's not going to be mainstream. Why pay ABC, NBC or CBS for access through iTV when you can get it for free off the air? Same for the rest of the programming. Cable and satellite do it better and probably cheaper. This is one area where Microsoft is far superior. Their Media Center is where it's at. My Media Center can connect to off the air, cable, satellite, DVD, Blu-Ray or Internet sources. It's got a built in DVR as well for all those sources. iTV is simply an iTunes pay per view (or subscription) box. Even if some programmers utilize advertising as a revenue stream instead of subscription fees, we'll see how long that lasts. I love Apple products and own quite a few. I find Apple OS far superior to Microsoft. But the Apply TV isn't and the upcoming iTV doesn't sound like it's in the league of Microsoft's Media Center.

How do you know for sure? Wait til it comes out. If it doesn't do what you expect it to then repost your comment.
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