Originally Posted by xsu
As far as graphic hardwares concerned, ATI has a heck lot more brand recognition than AMD. Especially in the descreet graphic cards market, people look for ATI, not AMD. This is going to cause very much unncessary confusion and errosion of value. Another stupid marketing move from AMD.
Originally Posted by Newtron
From the story:
"AMD said it conducted research that found its brand is stronger than ATI, and that consumer preference toward ATI triples when they are aware of the ATI-AMD merger."
Newtron, XSU is right. ATI has a greater recognition than AMD brand. (At least as I can estimate here in Germany
And you give an examle from the story. Now the words from the slide
AMD preference triples when respondent is aware of ATI-AMD merger
Did they have different marketing departments? It seems that ATI margeting head has lost politically.
P.S. How do you understand the words from the slide: "AMD brand stronger than ATI vs. graphics competitors"?
It can have so many interpretations
. Probably they [b]played with the statistics[b] to get the result they wanted - to remove ATI brand.
Brand which cost billions. Will the AMD be able to pump these money into the consolidated name?