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Apple's new iPod nano to maintain price points, won't push out shuffle - sources

post #1 of 69
Thread Starter 
Sixth-generation iPod nanos on deck for an introduction by Apple on Wednesday will reportedly be priced in-line with existing models and will not replace the company's other diminutive media player, the iPod shuffle.

Although the new nano, built around a 1.7-inch display, is expected to sport similar dimensions to the second-generation clip-on iPod shuffle, people familiar with Apple's plans say the company will continue to market its button-less iPod shuffle as an entry-level player.

In addition, those same people say that the new nano be priced into the existing nano's pricing tier, carrying relatively the same price points as the current models. The current iPod nano, which shoots video with an included camera, sells for $149 for 8GB of capacity, and $179 for 16GB.

While the new hardware is expected to be announced at the Apple's "special event" scheduled for Wednesday, the sixth-generation iPod nano will not be immediately available for sale, people familiar with the matter say.

A rendering of Apple's anticipated iPod nano refresh shows the screen size compared to a second-gen model.

The new nano is believed to employ a screen that is roughly 3cm-by-3cm, or 1.7 inches diagonally, taking up one entire side of the device. For comparison, the current iPod nano has a screen that measures 2.2 inches diagonally, while the second-generation iPod nano had a screen that was about 3cm by 2.5cm.

Last week, AppleInsider first reported that the new iPod nano would retain Apple's 30-pin iPod dock connector within its drastically reduced form factor. This will allow compatibility with the existing, lucrative iPod accessory ecosystem.



Numerous cases for the new iPod suggest that, in addition to the 30-pin dock connector, the new device will also have external buttons for volume and hold (or lock). The device's headphone jack appears to be located at the bottom, next to the dock connector.
post #2 of 69
Maybe a new nano will have a more traditional digital camera look and feel... with a facing screen and opposing camera lens?

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post #3 of 69
Seems like a re-run of the previous article except for not replacing the Shuffle.
post #4 of 69
Something to keep in mind: It will cost twice as much—per ounce.
post #5 of 69
Quote:
Originally Posted by SpamSandwich View Post

Maybe a new nano will have a more traditional digital camera look and feel... with a facing screen and opposing camera lens?

Thats a good idea.... If it had a nice lens, and better camera sensor i might not mind loosing the widescreen.
post #6 of 69
My gut feeling says that the shuffle gets bigger and gets the 3x3 cm touchscreen which doubles as a virtual click wheel. The current shuffle isn't selling well, so adding a screen with coverflow and a click wheel that appears only when needed could help sales.

I also think the nano will get a touch screen larger than the one it currently has (2.8" vs. the current 2.4" maybe). And its separate click wheel goes away in favor of the virtual click wheel that appears on the screen when needed. So it will have a bigger screen but the overall size will remain roughly the same.

And, of course, the iPod touch will get all of the iPhone 4's features except for the phone electronics. FaceTime cameras, Retina display, etc. but maybe it will have the traditional curved metal back instead of the glass slab. (And maybe it will come in black or white, and Steve will announce white iPhone 4 and white iPod touch availability...)

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post #7 of 69
Quote:
Originally Posted by AppleInsider View Post

The new nano is believed to employ a screen that is roughly 3cm-by-3cm, or 1.7 inches in diameter, taking up one entire side of the device. For comparison, the current iPod nano has a screen that measures 2.2 inches diagonally, while the second-generation iPod nano had a screen that was about 3cm by 2.5cm.

What the heck kind of paragraph is this? It's atrocious.

If you want to compare screen sizes, use the same measurements.

The first device you mention lists the height-and-width followed by the mysterious "diameter" measurement. (What the hell is that?) The second device you mention only have a diagonal screen measurement. The final device lists the approximate height and width dimensions, but no diagonal.
post #8 of 69
Quote:
Originally Posted by BuzzMega View Post

Something to keep in mind: It will cost twice as muchper ounce.

an ounce? that's awfully heavy.
post #9 of 69
If it has a camera I'll get one.

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post #10 of 69
Introducing the iPod Pequeno.
post #11 of 69
Quote:
Originally Posted by cvaldes1831 View Post

The first device you mention lists the height-and-width followed by the mysterious "diameter" measurement. (What the hell is that?)



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post #12 of 69
Quote:
Originally Posted by cvaldes1831 View Post

What the heck kind of paragraph is this? It's atrocious.

I had no idea the Grammar Police read AppleInsider. Learn something new every day.
post #13 of 69
Quote:
Originally Posted by cvaldes1831 View Post

What the heck kind of paragraph is this? It's atrocious.

If you want to compare screen sizes, use the same measurements.

The first device you mention lists the height-and-width followed by the mysterious "diameter" measurement. (What the hell is that?) The second device you mention only have a diagonal screen measurement. The final device lists the approximate height and width dimensions, but no diagonal.

Exactly what I was thinking.
post #14 of 69
Quote:
Originally Posted by SpamSandwich View Post

Maybe a new nano will have a more traditional digital camera look and feel... with a facing screen and opposing camera lens?

That seems awful thin to put the camera HW in and the screen, not to mention very awkward to hold since it would be so small.

Based on the components and tech Im aware of, the only way I can see a camera in this device is if its on one side. For example, you would look down at the display while the camera is in front of you pointing forward.
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post #15 of 69
I just cant bite it. This can't be a Nano. it's a shuffle. Doesn't anyone else get it?
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post #16 of 69
The Shuffle isn't going anywhere.

People fail to understand that the Shuffle isn't a product, it's a marketing gimmick. It's meant to be given away as door prizes, etc., as a gateway to real Apple products.

My parents have a drawer full of Shuffles. They now also have an iPhone and a MacBook.
post #17 of 69
Quote:
Originally Posted by striker_kk View Post

I just cant bite it. This can't be a Nano. it's a shuffle. Doesn't anyone else get it?

I’m with you. If this is called a Nano —maybe Apple wants the Shuffle to always be associated with no display or a price point — then I think the current Nano styling will have to remain, as well. But I keep thinking this has to be a SuperShuffle, especially with a casing that is similar to the G2 Shuffle and what looks like a space for the clip, something that only the Shuffle has had.
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post #18 of 69
Quote:
Originally Posted by striker_kk View Post

I just cant bite it. This can't be a Nano. it's a shuffle. Doesn't anyone else get it?

nano-
pref.
1. often nanno- Extremely small: nannoplankton.
2. One billionth (10-9): nanosecond.

shuf·fle (shfl)
v. shuf·fled, shuf·fling, shuf·fles
v.tr.
1. To slide (the feet) along the floor or ground while walking.
2. To move (something) from one place to another; transfer or shift.
3. To put aside or under cover quickly; shunt: shuffled the bill under a pile of junk mail.
4. To mix together; jumble.
5. To mix together (playing cards or tiles, for example) so as to make a random order of arrangement.

Seems like a simple concept to me. Shuffle doesn't mean small. The nano becoming smaller doesn't make it the shuffle, it actually makes the nano name more appropriate. The shuffle wouldn't be a shuffle if it had full media controls and could do much more than just shuffle songs.

Furthermore, this nano concept isn't coming out of thin air. Case manufacturers are calling it a nano case, if it was a case for the shuffle they would have called it that.
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post #19 of 69
These little thing will be extended appleTV remotes... to use apps/play games on the apple tv, buy more to play multiplayer!
post #20 of 69
Quote:
Originally Posted by striker_kk View Post

I just cant bite it. This can't be a Nano. it's a shuffle. Doesn't anyone else get it?

I agree. Apple can't charge the same price for a device with a smaller screen than the current nano. So they'd either need to lower the price (encroaching on shuffle price points), or this IS the new shuffle.

I still think Apple is going to jack up the capacity of the nano so they can discontinue the classic and finally rid themselves of the last hard drive iPod. And the only way to do that without a big price increase (due to cost of the flash chips) is to keep the simple, old-school scroll wheel control).
post #21 of 69
Quote:
Originally Posted by cmf2 View Post

nano-
pref.
1. often nanno- Extremely small: nannoplankton.
2. One billionth (10-9): nanosecond.

shuf·fle (shfl)
v. shuf·fled, shuf·fling, shuf·fles
v.tr.
1. To slide (the feet) along the floor or ground while walking.
2. To move (something) from one place to another; transfer or shift.
3. To put aside or under cover quickly; shunt: shuffled the bill under a pile of junk mail.
4. To mix together; jumble.
5. To mix together (playing cards or tiles, for example) so as to make a random order of arrangement.

Seems like a simple concept to me. Shuffle doesn't mean small. The nano becoming smaller doesn't make it the shuffle, it actually makes the nano name more appropriate. The shuffle wouldn't be a shuffle if it had full media controls and could do much more than just shuffle songs.

Furthermore, this nano concept isn't coming out of thin air. Case manufacturers are calling it a nano case, if it was a case for the shuffle they would have called it that.

I think I see what youre saying. While it would be more inline with the Shuffles physical designs, if the iPod OS allows you to do more than play inline or shuffle the songs, because it has a display, then calling it a Shuffle would not be accurate?

I can definitely see Apple not calling it a Shuffle for that reason, but I still hold that the current, larger Nano styling would likely still have a place in the lineup.
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post #22 of 69
Quote:
Originally Posted by cmf2 View Post

Shuffle doesn't mean small...

Who said anything about Shuffle means being small?

My view:
Juxtapose Shuffle at its current form factor and the supposed new nano. They may not be very similar. But the differentiation is gone. Two same ( read: small ) form iPods were never in Apple line-up before.
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post #23 of 69
Quote:
Originally Posted by ZorrowQc View Post

These little thing will be extended appleTV remotes... to use apps/play games on the apple tv, buy more to play multiplayer!

That would explain why the cables coming off the display are so damn long.
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post #24 of 69
I think it is interesting that the new Nano won't be available immediately. Neither will the touch (how can it? beta 3 just hit, how would 4.1 which is needed, be loaded).

So it appears that this might be a unique ipod announcement where not many of the items are available immediately.

Should be interesting to see what this does to sales of older models.
post #25 of 69
It can't be 3cm by 3cm. That's way too small for the screen to be useful for anything but cover albums. Even then you're pushing it. So people are not suppose to watch any video on their Nanos now? WTF? That would be a huge step backwards in functionality. The screen would need to be at least 4-5 cm for it to be useful for videos or photos.
post #26 of 69
Why is the back of the case open like that?
It would be interesting if it had a front facing camera and WiFi.
FaceTime?
post #27 of 69
I still don't believe this is the Nano. There's no room for a camera.
post #28 of 69
What is the point of this thing?
post #29 of 69
Quote:
Originally Posted by ghostface147 View Post

Introducing the iPod Pequeno.

I bet it will be called iPod nano nano. From planet Ork.

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post #30 of 69
Quote:
Originally Posted by MacVicta View Post

What is the point of this thing?

More awesome, less space.

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post #31 of 69
Quote:
Originally Posted by BuzzMega View Post

Something to keep in mind: It will cost twice as much—per ounce.

more cost comparison:

The new nano will cost around twice as much as silver per ounce, 9 times the cost of a BJ from a twenty dollar stank ho, but will cost less than an ounce of good weed.

A nano in one hand, an ounce of silver in your pocket, a bag of good weed in the other hand, and a 20 dollar stank ho on your johnson is worth a whole flock of birds in one giant bush.

More flags, more fun.

Just something to consider

-
post #32 of 69
Quote:
Originally Posted by cvaldes1831 View Post

What the heck kind of paragraph is this? It's atrocious.

If you want to compare screen sizes, use the same measurements.

The first device you mention lists the height-and-width followed by the mysterious "diameter" measurement. (What the hell is that?) The second device you mention only have a diagonal screen measurement. The final device lists the approximate height and width dimensions, but no diagonal.

I was thinking the same thing. No direct comparison, hence confusing.
post #33 of 69
Anyone catch this?

"Sixth-generation iPad nanos on deck for..."

Whooooooo!!!! iPad nanos!!!!!
post #34 of 69
Quote:
Originally Posted by striker_kk View Post

Who said anything about Shuffle means being small?

My view:
Juxtapose Shuffle at its current form factor and the supposed new nano. They may not be very similar. But the differentiation is gone. Two same ( read: small ) form iPods were never in Apple line-up before.

As far as I can tell, you don't want this to be the new nano, which means that it MUST be the new shuffle.

I've considered the form factor argument too, which is why I've speculated in other threads that this device could displace the shuffle. Apparently that isn't going to happen though and price (and features) will be the major differentiator between the two.

This is the new form factor for the nano, unless the case manufacturers are completely out to lunch. The old one isn't going to live on. The iPod nano was facing an identity crisis last year, which is why they added the features they did. It will be worse this year with the iPod touch gaining video and possibly shrinking a little bit. Why would the average customer choose a nano over an iPod touch? From most shoppers perspectives, the nano isn't that much cheaper and it isn't that much smaller, yet the screen is tiny in comparision and it lacks iOS. Making the nano tiny solves this identity crisis.

As far as never having two small iPods in the lineup at the same time, I present to you the 2005 mini and shuffle:

The shuffle just shrunk quicker than the mini/nano, but it looks like that is changing.

If you want to insist that this is the new shuffle, please explain why case manufacturers are calling it the nano. If they are privvy to the physical dimensions of the upcoming iPods, they should also be privvy to the names so that they can properly brand their products.
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post #35 of 69
Rather than continually making it smaller, you would think Apple would add HD Radio (instead of FM) and add the Nike sensor. That would add value to the device (which I assume is staying at the same price point.)

Was there anyone complaining the Nano was too big?
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post #36 of 69
This is the most inexplicable device I have ever heard of Apple allegedly producing. What is the point in replacing the iPod nano with a glorified Shuffle? This thing would be useless for watching video, can you imagine trying to hold it without it being utterly perverse, never mind making out the picture? I cannot make sense of this nonsense. Surely this can't be the iPod nano, it has to be a new iPod line entirely? In fact, I'm half-inclined to say it's an advanced accessory of some sort, but the gap for the Dock Connector in the cases gives me pause.

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post #37 of 69
Quote:
Originally Posted by Frank777 View Post

Rather than continually making it smaller, you would think Apple would add HD Radio (instead of FM) and add the Nike sensor. That would add value to the device (which I assume is staying at the same price point.)

Was there anyone complaining the Nano was too big?

Agreed.
post #38 of 69
Quote:
Originally Posted by SockRolid View Post

My gut feeling says that the shuffle gets bigger and gets the 3x3 cm touchscreen which doubles as a virtual click wheel. The current shuffle isn't selling well, so adding a screen with coverflow and a click wheel that appears only when needed could help sales.

I also think the nano will get a touch screen larger than the one it currently has (2.8" vs. the current 2.4" maybe). And its separate click wheel goes away in favor of the virtual click wheel that appears on the screen when needed. So it will have a bigger screen but the overall size will remain roughly the same.

And, of course, the iPod touch will get all of the iPhone 4's features except for the phone electronics. FaceTime cameras, Retina display, etc. but maybe it will have the traditional curved metal back instead of the glass slab. (And maybe it will come in black or white, and Steve will announce white iPhone 4 and white iPod touch availability...)

This makes way more sense to me than replacing the nano with this shuffle-esque iPod. The current generation nano is really top notch. If true, this new nano would be a major step backwards. I just can't see Apple sh!tting all over the nano like that. Except for the fat boy, it's always been such a great product.
post #39 of 69
Quote:
Originally Posted by striker_kk View Post

I just cant bite it. This can't be a Nano. it's a shuffle. Doesn't anyone else get it?

Yes, I think the same thing... this is some sort of Shuffle Plus. Of course, this is a Rumor site so we'll see if this is just misdirection. I believe it could be a mistake for Apple to make this sized device as a Nano (especially if the price stays the same).

Having said that, even the less popular (and more limited devices like the Cube) -- are great machines. I don't think that Apple makes that many mistakes... the Stick-of-gum iPod Shuffle is Too small for my tastes... so I'd include this is the too limited device category... it's a mistake IMHO (the headset controller was supposed to make it useful).
post #40 of 69
Quote:
Originally Posted by Jensonb View Post

This is the most inexplicable device I have ever heard of Apple allegedly producing... Surely this can't be the iPod nano, it has to be a new iPod line entirely? In fact, I'm half-inclined to say it's an advanced accessory of some sort, but the gap for the Dock Connector in the cases gives me pause.

Very good point, Jensonb.

I seem to recall reading a Job's interview where he mentioned a "new" device... perhaps "new device category."
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