Originally Posted by Wondering
I read and watch all my news online. I subscribe to the major sports online tv (mlb, nhl, etc) packages since I don't live where my teams are (STL btw). I don't currently have HBO etc and have very little inclination to sign up for it.
And yes this is a small sample size, but the majority of people that I work with and play with watch as little TV as I do. For me (perhaps them) this is a great bridge the few times that I want to park my butt in front of the TV and veg out.
I think the vast majority of people have about a $100 cable bill... and it's more cost to get HD and premium services on top of that. and DVR rental. but I think they watch probably 1-3 shows a night (~10 a week).
The issue is that most will still have a $60-$80 cable bill if you get basic and HS Internet (29+29/39/49). Toss in 15-20 for each movie me and the lady go to, it's $100-110 a month.
Apple TV should be for those people who are 1)movie fans, 2) watch Expanded Basic TVs shows (mad men, breaking bad, Real Housewives of X) or 3) those who want premium 'series' content (Tudors/Weeds/Curb/Tara)
My 20mb DSL is $55.00/month. If I get 5 shows a week that are non broadcast (no cable no phone), then my cost at $.99 is roughly 55+25 = 80. Toss in a couple movies saving me hours driving/standing in line, eating crap at $10/unit at $4.99, or netflix, my total entertainment budget of again... probably ~100. BUT... as low as $55 when everything is in re-run, and or I'm happy just airplaying Comedy Central (the only real shows I watch) for free from CC.com
So... spending over 188/month for premium plus HD [my last full bill]to < $100 a month, by buying a $99 box. ROI. 1.1 months.
Seems to work for me.
So... I think the model works for most Americans (my sample is limited to that), but it requires cutting the cord from the cable companies. If the networks/producers get a better cut of the deal this way [I can't see how they can't, especially for good/watched shows], I can't see how this won't disintermediate cable companies.