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Microsoft begins Windows Phone 7 media blitz with new teaser ad - Page 4

post #121 of 173
Quote:
Originally Posted by MetroRip View Post

Thank you for understanding the argument! We get it, you "AppleInsiders" obviously love Lawrence of Arabia. But who cares, you're not the demographic that Microsoft needs. They need the 16-24 crowd to buy this phone or anything they make for that matter in order to stay relevant. But this attempt clearly shows that management and the creative team has no clue as to what it relevant these days.

FAIL!

Why are you asuming this is the only commercial that MS will ever make for WP7?
post #122 of 173
Quote:
Originally Posted by grking View Post

Why are you asuming this is the only commercial that MS will ever make for WP7?

I foresee great fail in this new WP7 from Microfail
post #123 of 173
Quote:
Originally Posted by grking View Post

What were they thinking? How does this sound? MS is sponsoring a special showing of LoA so why don't we make a commercial?

Further the desert scene is one of the most famous in film history and everyone in the audience will understand it.

See that wasn't too difficult now was it? I could probably make it even easier if it was.

What I find appalling is the intentional ignoring of the context of the ad. It is not like people here were at home watching their Teletubbies when the commercial appeared.

No it was shown to a group of people who made a special effort to go see a film that is almost 50 years old and is 5th on the AFI's top 100 films of all time

And then the commercial will live on on the internet without context, provoking furrowed brows.

Producing an ad specifically for a single showing of a single film may be MS' idea of viral marketing and creating buzz, but MS is actually pretty famous for pursuing some pretty eccentric and largely feckless marketing ideas.

And before anyone deploys the tired "Hey, we're talking about it it must be working", tech discussion sites have almost literally nothing to do with the markets MS needs to be reaching to get the kind of mass success they must surely feel they need.

Personally, I find mysterioso teaser campaigns to be tiresome, and it sets you up for a letdown after you've been wandering around implying Everyone's Life Will Change on the Big Day. I much prefer Apple's penchant for building a device, keeping their cards close to their vest until that device is ready to ship, then running ads that emphasize what it can do and how it works.
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post #124 of 173
Quote:
Originally Posted by LewysBlackmore View Post

if you recall it was the nature of the multi-tasking that was in question. It was demonstrated time and again on other devices that unfettered and uncontrolled multitasking drained the battery very quickly - a consumer no-no. Apple decided to forego multitasking until they could provide a solution that had a much smaller impact on the power system. Same thing with C/C/P - it is not as straight forward in the touch interface as it is with pointing devices. Better to wait and get it "right" than to push out a half-assed solution to patch.

Sorry to be blunt, but this is the typical "bait and switch" common here. I was not talking about Apple, or their reasons for not having multitasking, all of which are probably perfectly valid.

I was talking about the posters here - the vast majority who argued that multitasking was, at best, unnecessary, and at worst, a detriment to performance.

For these same posters to then argument that WP7 sucks because it does not have multitasking is hypocritical.


Quote:
Originally Posted by LewysBlackmore View Post

If (as an analogy) I were to be locked-in to a robust environment that had all the resources I desired to do pretty much whatever I wanted, then yes - of course. If you are locking me into an environment that has scarce resources that are marginally developed in all but a few cases - of course not. It is the resource issue that comes to the fore in this case not some generalist BS about whether something is locked or not. It's not MS hating - it's realistic expectations. The MS app store is even smaller than the Android Marketplace, and that is supposed to jazz the average consumer how exactly? We've seen, and some of us here have actually played with the WP7 beta, and follow the development of the ecosystem closely.

Where to start. First, your argue about your personal preferences , which are going to vary from person to person.

Second, since the MS App store is not even open yet, we have no idea how many apps will be available. On top of that, MS claims 300,000 downloads of the SDK. So, if only 10% submit apps, then the store opens with 30,000 apps.

Apps are like Mutually Assured Destruction, after a certain number, they are irrelevant from the consumers point of view. Most of the surveys I have seen indicate that across all platforms, most apps are not really used after a couple of weeks.

Beyond a set of core apps the rest is just fluff or niche items.
post #125 of 173
Quote:
Originally Posted by addabox View Post

And then the commercial will live on on the internet without context, provoking furrowed brows.

Producing an ad specifically for a single showing of a single film may be MS' idea of viral marketing and creating buzz, but MS is actually pretty famous for pursuing some pretty eccentric and largely feckless marketing ideas.

And before anyone deploys the tired "Hey, we're talking about it it must be working", tech discussion sites have almost literally nothing to do with the markets MS need to be reaching to get the kind of mass success they must surely feel they need.

Personally, I find mysterioso teaser campaigns to be tiresome, and it sets you up for a letdown after you've been wandering around implying Everyone's Life Will Change on the Big Day.

I much prefer Apple's penchant for building a device, keeping their cards close to their vest until that device is ready to ship, then running ads that emphasize what it can do and how it works.

So what if it hits the internet without context - that is true for almost everything.

What is the hot thing in Advertising - why does iAds exist? The answer, targeted, focussed advertising to a specific population.

Are you going to say that Apple is wasting their time with iAds because it is targeted to a specific audience, and the ad may hit internet and people may go WTF? No you wont.

This is not a teaser campaign - this was a specific ad for a specific event.

People here seem to think this will be the ONLY commercial that MS will make.
post #126 of 173
Quote:
Originally Posted by zindako View Post

I foresee great fail in this new WP7 from Microfail

That may be true, but that has nothing to do with this ad.
post #127 of 173
Quote:
Originally Posted by addabox View Post

And then the commercial will live on on the internet without context, provoking furrowed brows.

Producing an ad specifically for a single showing of a single film may be MS' idea of viral marketing and creating buzz, but MS is actually pretty famous for pursuing some pretty eccentric and largely feckless marketing ideas.

And before anyone deploys the tired "Hey, we're talking about it it must be working", tech discussion sites have almost literally nothing to do with the markets MS needs to be reaching to get the kind of mass success they must surely feel they need.

Personally, I find mysterioso teaser campaigns to be tiresome, and it sets you up for a letdown after you've been wandering around implying Everyone's Life Will Change on the Big Day. I much prefer Apple's penchant for building a device, keeping their cards close to their vest until that device is ready to ship, then running ads that emphasize what it can do and how it works.

i find it to be entertaining and funny. why? because if one knows anything about LOA then one knows that the mirage scene is the one where the image that comes into focus is omar sharif and that as he gets into focus he shoots the man drinking from his well. so maybe ms is being very clever and saying they are going to put the smack down on companies drinking from 'their well'. outrageous yes, funny yes. over the heads of most Mac users? evidently...
post #128 of 173
Quote:
Originally Posted by screamingfist View Post

i find it to be entertaining and funny. why? because if one knows anything about LOA then one knows that the mirage scene is the one where the image that comes into focus is omar sharif and that as he gets into focus he shoots the man drinking from his well. so maybe ms is being very clever and saying they are going to put the smack down on companies drinking from 'their well'. outrageous yes, funny yes. over the heads of most Mac users? evidently...

I find it to entertaining and funny, because if one knows anything about LoA then one knows that the mirage scene is the one where Lawrence Lawrence retraces his steps into the Suns Anvil, finds the half-dead Gasim, rescues him, and returns into the oasis/camp with Gasim clinging to his saddle.

The scene has nothing to do with Omar Sherif and the well.
post #129 of 173
Quote:
Originally Posted by grking View Post

I find it to entertaining and funny, because if one knows anything about LoA then one knows that the mirage scene is the one where Lawrence Lawrence retraces his steps into the Suns Anvil, finds the half-dead Gasim, rescues him, and returns into the oasis/camp with Gasim clinging to his saddle.

The scene has nothing to do with Omar Sherif and the well.

oh you mean this one?

http://www.youtube.com/watch?v=yMX0W...eature=related

the one that has absolutely no shimmering mirage getting more and more into focus?
FAIL!

try using google or even BING instead of your mouth (by way of keyboard)
post #130 of 173
Quote:
Originally Posted by grking View Post

So what if it hits the internet without context - that is true for almost everything.

Is there a point to that? Mine is is that your strenuous claims for obvious contextual appropriateness at a particular film screening fall apart once the ad gets widely disseminated online. So that for the eventual vast majority of viewings, the LOA connection is lost.

Quote:
What is the hot thing in Advertising - why does iAds exist? The answer, targeted, focussed advertising to a specific population.

Are you going to say that Apple is wasting their time with iAds because it is targeted to a specific audience, and the ad may hit internet and people may go WTF? No you wont.

This is not a teaser campaign - this was a specific ad for a specific event.

People here seem to think this will be the ONLY commercial that MS will make.

Um, that strikes me as a bizarre and specious analogy, unless you suspect MS is going to produce thousands of single shot, hyper narrow ads for various film screenings, dinner parties, club dates, etc.

iAds certainly wouldn't exist if the point were to create ads for a few hundred people, once. When we speak of "targeted, focused advertising" we generally don't mean "a few hundred people, once."
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post #131 of 173
Quote:
Originally Posted by screamingfist View Post

oh you mean this one?

http://www.youtube.com/watch?v=yMX0W...eature=related

the one that has absolutely no shimmering mirage getting more and more into focus?
FAIL!

try using google or even BING instead of your mouth (by way of keyboard)

No, I am mean this one.

http://www.youtube.com/watch?v=Pjewkn59yw0

The title is Gasim regained. Start around 4:30.
post #132 of 173
Quote:
Originally Posted by grking View Post

No, I am mean this one.

http://www.youtube.com/watch?v=Pjewkn59yw0

The title is Gasim regained. Start around 4:30.

same sequence i sent in clip. nope, that ain't the 'famous mirage scene'.
post #133 of 173
Quote:
Originally Posted by addabox View Post

Is there a point to that? Mine is is that your strenuous claims for obvious contextual appropriateness at a particular film screening fall apart once the ad gets widely disseminated online. So that for the eventual vast majority of viewings, the LOA connection is lost.

Again, so what if the context is lost.

Quote:
Originally Posted by addabox View Post

Um, that strikes me as a bizarre and specious analogy, unless you suspect MS is going to produce thousands of single shot, hyper narrow ads for various film screenings, dinner parties, club dates, etc.

No, I expect MS to make lots of different ads, some that will appear in different contexts, and the ads will be appropriate for the context. So, I would expect an ad for WP7 appearing in a men's magazine would be different than the ad appearing in a woman's magazine.

Quote:
Originally Posted by addabox View Post

iAds certainly wouldn't exist if the point were to create ads for a few hundred people, once. When we speak of "targeted, focused advertising" we generally don't mean "a few hundred people, once."

True, but the point is, that if you take an ad targeted to one group of people (e.g., towards teenagers, with current cultural references) slap it on You Tube, the older set will go what the hell and won't understand it. That does not make the ad bad etc, just because it is taken out of context.
post #134 of 173
Quote:
Originally Posted by screamingfist View Post

i find it to be entertaining and funny. why? because if one knows anything about LOA then one knows that the mirage scene is the one where the image that comes into focus is omar sharif and that as he gets into focus he shoots the man drinking from his well. so maybe ms is being very clever and saying they are going to put the smack down on companies drinking from 'their well'. outrageous yes, funny yes. over the heads of most Mac users? evidently...

Any given person's familiarity with LOA is entirely beside the point, as I've been saying. Of course the people at the screening could see the connection. They will wind up comprising a tiny fraction of people who view the film.

Your elaborately parsed mapping of the ad's brief imagery to specific plot points in LOA may even be what MS had in mind, but if it is the ad is wildly overdetermined and qualifies more as an inside joke than any kind of advertising.

At any rate, to expect any more than a vanishingly slight number of people to work that all out from a shimmering phone in the desert, and then to apparently conclude that doing so is some kind of benchmark of cultural literacy or intelligence that "Mac users" can't handle suggests that your'e just being a dick for being a dick's sake.
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post #135 of 173
Quote:
Originally Posted by grking View Post

Again, so what if the context is lost.

I dunno, it kinda obviates your point about the ad being well contextualized at the screening? In other words, so what if everybody got it at the theater, they're massively in the minority.

Quote:
No, I expect MS to make lots of different ads, some that will appear in different contexts, and the ads will be appropriate for the context. So, I would expect an ad for WP7 appearing in a men's magazine would be different than the ad appearing in a woman's magazine.

True, but the point is, that if you take an ad targeted to one group of people (e.g., towards teenagers, with current cultural references) slap it on You Tube, the older set will go what the hell and won't understand it. That does not make the ad bad etc, just because it is taken out of context.

Yes, well, all of that is being extremely casual about the differences in scale. A few hundred people in a theater do not equal a magazine buy or a demographic. Advertising to 10 people at a time does not equal advertising to a million people at a time, and going over the heads of people over 18 does not equal going over the heads of, for all practical purposes, everyone who is going to see your ad-- the folks in the theater representing the merest drop in the bucket.
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post #136 of 173
Quote:
Originally Posted by addabox View Post

Any given person's familiarity with LOA is entirely beside the point, as I've been saying. Of course the people at the screening could see the connection. They will wind up comprising a tiny fraction of people who view the film.

Your elaborately parsed mapping of the ad's brief imagery to specific plot points in LOA may even be what MS had in mind, but if it is the ad is wildly overdetermined and qualifies more as an inside joke than any kind of advertising.

At any rate, to expect any more than a vanishingly slight number of people to work that all out from a shimmering phone in the desert, and then to apparently conclude that doing so is some kind of benchmark of cultural literacy or intelligence that "Mac users" can't handle suggests that your'e just being a dick for being a dick's sake.

no, just putting in my 2 cents regarding a famous movie and scene (i thought Mac users were supposed to be the 'cultured' ones?) and ms advert. sorry i didn't just up and call it pure sh*t because ms did it like a good many here have done. were they being dicks for 'being a dicks' sake?
post #137 of 173
Eh, it's kind of a cute ad, better than the Droid ads (Do we really want to become cyborgs?) but I hope they didn't spend much on it. Maybe ok as a teaser, but they'll need to come up with something more compelling for their full campaign, obviously. (I doubt that it was even that compelling for the targeted micro-audience, worth a chuckle, at most.)
post #138 of 173
Quote:
Originally Posted by anonymouse View Post

Eh, it's kind of a cute ad, better than the Droid ads (Do we really want to become cyborgs?) but I hope they didn't spend much on it. Maybe ok as a teaser, but they'll need to come up with something more compelling for their full campaign, obviously. (I doubt that it was even that compelling for the targeted micro-audience, worth a chuckle, at most.)

i agree. was it spectacular? no. do i think people will say 'oh i so have to get rid of my iphone for this!" no. was it in any way as good as apple's ads? i don't think so. did anyone tell steve balmer that there was some relationship to the ad and them 'killing competition that is drinking from ms well" and then he proceeded to jump up and down while screeching like a monkey with glee? god i hope so and wish it were on youtube!
post #139 of 173
Quote:
Originally Posted by screamingfist View Post

no, just putting in my 2 cents regarding a famous movie and scene (i thought Mac users were supposed to be the 'cultured' ones?) and ms advert. sorry i didn't just up and call it pure sh*t because ms did it like a good many here have done. were they being dicks for 'being a dicks' sake?

Yeah, I think we're arguing at cross purposes-- I can't speak for any given Mac person's grasp of film history, I just have a suspicion, given the realities of how these things disseminate, that the allusion will be largely lost for most people-- regardless of platform choice

At any rate, no doubt there will be more small scale ad buys, because MS is looking to build buzz for their big move into a modern mobile OS, and those will be followed by absolutely relentless TV and print buys. I don't think the possibly too clever by half teaser stuff is going to tell us much about the general campaign, since teasers serve a different purpose. I think the disastrous Palm campaign is pretty illustrative of the perils of using the vaguely evocative as the centerpiece of your main ad buys.

I'm kind of interested in what MS intends to do with their main campaign. If they go the Kin route, and insist that Windows Phone 7 is for screaming, sweating, leaping young people, I think that'll be a major misstep. If they go the "I'm Windows" route, that kind of tethers the new exciting thing to the old boring thing. And God help them if they go high concept ala the Seinfeld head-scratchers.

I'm expecting something between Zune-ish surreal and Apple fun time. Failing that, something kind of boring that shows the usual MS pod people enjoying the hell out moving panels around.

Actually, at this point, I have no idea what MS' idea about advertising is. They seem to have been careening around wildly with tone and focus, so I'm not sure they know either.
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post #140 of 173
Quote:
Originally Posted by addabox View Post

Yeah, I think we're arguing at cross purposes-- I can't speak for any given Mac person's grasp of film history, I just have a suspicion, given the realities of how these things disseminate, that the allusion will be largely lost for most people-- regardless of platform choice

At any rate, no doubt there will be more small scale ad buys, because MS is looking to build buzz for their big move into a modern mobile OS, and those will be followed by absolutely relentless TV and print buys. I don't think the possibly too clever by half teaser stuff is going to tell us much about the general campaign, since teasers serve a different purpose. I think the disastrous Palm campaign is pretty illustrative of the perils of using the vaguely evocative as the centerpiece of your main ad buys.

I'm kind of interested in what MS intends to do with their main campaign. If they go the Kin route, and insist that Windows Phone 7 is for screaming, sweating, leaping young people, I think that'll be a major misstep. If they go the "I'm Windows" route, that kind of tethers the new exciting thing to the old boring thing. And God help them if they go high concept ala the Seinfeld head-scratchers.

I'm expecting something between Zune-ish surreal and Apple fun time. Failing that, something kind of boring that shows the usual MS pod people enjoying the hell out moving panels around.


we all know ms will make a product that is annoying and a bad copy of someone else's successful product. apple's worst enemy is/can be Apple. i don't think apple ever lost out to ms so much as they screwed themselves years ago. what bothers me is that they may go down that same path again.
post #141 of 173
Quote:
Originally Posted by Newtron View Post

Crack open a thesaurus. There are better descriptions available. How about hypnotic? Fascinating? Compelling? Intriguing? Enthralling? Absorbing?

Or magical. But only if you like using words that way.

Now here's something that Newtron and I can totally agree on. Your list of alternatives is great!

I too dislike the use of "magical" to describe the gadgets we use in our daily lives.
post #142 of 173
Quote:
Originally Posted by Newtron View Post

...I do know people under 50 who have a knowledge of cinema and easily get cinematic references. The audience for this particular spot was the audience for the movie. So the market for this thing was each and every person who saw the spot where MS displayed it.

None of this is particularly complicated.

And again we agree. I'm in my late 60s and I haven't seen the movie (I'm not a film buff). Therefore I'm not blasting the "WTF" aspect of the ad, knowing full well that it was targeted at a group of folks who would indeed understand (and perhaps appreciate) the connections between LoA and the WinFone.

I think it's pretty ignorant of posters who haven't seen the movie to pop off with "I don't understand"-type comments.

It's an advertisement for gosh sakes. It wasn't meant for many of us on the comments forum.
post #143 of 173
Well that is a minute I will never get back. The caption should be, "The Revolution came and trampled us over the last 3 tears, now we a finally ready to do something, but it will be rather pathetic and sad."
post #144 of 173
Quote:
Originally Posted by Ecphorizer View Post

Now here's something that Newtron and I can totally agree on. Your list of alternatives is great!

I too dislike the use of "magical" to describe the gadgets we use in our daily lives.

That's because most of them most assuredly are not. Terms like "maddening", "user-hostile", "slapped-together" and "a complete and utter waste of money" spring to mind.

However, given Apple's tight coupling of a highly responsive multitouch UI to very specific hardware, in order to sell the idea that you are directly manipulating your files as if they were real world objects, I'm not sure that "magical" is completely fatuous (it is, of course, at least mildly fatuous).

Apple isn't just throwing "magical" around to denote whatever random bit of consumer kit they happened to shovel out the door. They're talking about that particular experience, which after all is very new to the computing landscape. I dare say some not insignificant number of people experiencing the iPod for the first time might well find it "magical."
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post #145 of 173
Quote:
Originally Posted by anonymouse View Post

Eh, it's kind of a cute ad, better than the Droid ads (Do we really want to become cyborgs?) but I hope they didn't spend much on it.

I can't imagine is was all that expensive and given that MS/WinPhone is partnering with Secret Cinema I would expect more themed film ads like that for each event.

And I'd think that more folks in the UK has seen LoA than in the US (percentage wise) so I dunno that we should apply US sensibilities (or the lack thereof) to the ad.

As far as the teen demographics go if they launch with some XBox ports on their app store with Live support that should do the male gamer demographic. This series of ads seem to be targeting cinema lovers which isn't a bad one to address for a multimedia smart phone.
post #146 of 173
Quote:
Originally Posted by addabox View Post

Actually, at this point, I have no idea what MS' idea about advertising is. They seem to have been careening around wildly with tone and focus, so I'm not sure they know either.


That exemplifies their software as well. I recently had to work on a client's Server 2008. What a mess that thing is. Every setting is in a completely different part of the management console and each preference has a totally different visual layout. It is clear that different teams build the bits and parts with no unifying style.

That is how their ad campaigns usually turn out as well. All different approaches, different styles but void of any unifying brand identity. The most pathetic though is when they try to copy Apple. That always flops.

I think I would recommend that they target strictly enterprise and business users and forget the consumers. If the phone is any good it will migrate to the general public much like Blackberry did. BB started out as business only and eventually went mainstream. At least MS has some credibility in the business space.

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post #147 of 173
So long as the commercials look really slick, the product must also be slick. I would be the last human on the planet to run windows on a phone ... so Microsoft ... you need to sell over 6 billion phones to get to me. Good luck.
post #148 of 173
Quote:
Originally Posted by addabox View Post

I dunno, it kinda obviates your point about the ad being well contextualized at the screening? In other words, so what if everybody got it at the theater, they're massively in the minority.

Well that it's an ad shown at the screening of LoA in London is plastered over the YouTube version so it's still in context unless you can't or wont read what you're watching...

Quote:
going over the heads of people over 18 does not equal going over the heads of, for all practical purposes, everyone who is going to see your ad-- the folks in the theater representing the merest drop in the bucket.

I would guess that 90%+ of the folks viewing this ad on you tube got to it via some tech site telling folks this was the WP7 ad shown before LoA...

Looks like Secret Cinema has done Blade Runner...with the winphone acting as replicant eye scanner...(around 2:30)

http://www.youtube.com/watch?v=MqNTz...eature=related

http://www.youtube.com/watch?v=ERdUe...eature=related

Okay...they're spending an asston of money on these Secret Cinema events and I'm jealous. That looked like fun.

here's a SciFi/Anime related WP7/Secret Cinema trailer. A bit lamer than the LoA trailer.

http://www.youtube.com/watch?v=yzscT...eature=related

Looks like in 2008 Nokia was the sponsor...guess someone got outbid by MS in 2009.

http://www.youtube.com/watch?v=Hemhy...eature=related

Aliens 2009 - Nostromo powered by Windows Phone (00:59)...I guess now we really know why it exploded...not a self destruct command but a BSOD.

http://www.youtube.com/watch?v=a3-5q...eature=related
post #149 of 173
Oh look! It's the Kin II!

Assuming $100M of similar derivative hype per month, should we assume it'll vanish forever five months after it appears?
post #150 of 173
Quote:
Originally Posted by nht View Post

Well that it's an ad shown at the screening of LoA in London is plastered over the YouTube version so it's still in context unless you can't or wont read what you're watching...



I would guess that 90%+ of the folks viewing this ad on you tube got to it via some tech site telling folks this was the WP7 ad shown before LoA...

Looks like Secret Cinema has done Blade Runner...with the winphone acting as replicant eye scanner...(around 2:30)

http://www.youtube.com/watch?v=MqNTz...eature=related

http://www.youtube.com/watch?v=ERdUe...eature=related

Okay...they're spending an asston of money on these Secret Cinema events and I'm jealous. That looked like fun.

here's a SciFi/Anime related WP7/Secret Cinema trailer. A bit lamer than the LoA trailer.

http://www.youtube.com/watch?v=yzscT...eature=related

Looks like in 2008 Nokia was the sponsor...guess someone got outbid by MS in 2009.

http://www.youtube.com/watch?v=Hemhy...eature=related

Aliens 2009 - Nostromo powered by Windows Phone (00:59)...I guess now we really know why it exploded...not a self destruct command but a BSOD.

http://www.youtube.com/watch?v=a3-5q...eature=related

damn! these do look like fun. at least i can thank ms for letting me know about the secret cinema (although i feel like a complete numbskull for not knowing about them sooner!)
post #151 of 173
Quote:
Originally Posted by Peleas View Post

I have a feeling the word "revolution" is being overused here. And that teaser is about 30 seconds too long. Even though I like my iPhone, I'm really curious to see what a Windows 7 phone is capable of.

Why??????? Its more MSFT crap.
post #152 of 173
Quote:
Originally Posted by SomethingWicked View Post

I can't believe I'm on a APPLE forum and everyone is pretending that this Microsux P.O.S. is going to be anything but another ZUNE, Windows Vista, Windows 2000 failure! Where are all the Macintosh people? We've got nothing here by MS fanboys!

Ok, I'll say it. It's appropriate that Microsux picked a mirage for their commercial since that's what their success will be like with this cell phone!

OK, MS fanboys, let 'er rip!

Because it's the paid shills jumping in. A truly pathetic company.
post #153 of 173
Quote:
Originally Posted by Newtron View Post

How do you figure that Microsoft is not competing with the iPhone?

Because consumers that like the iPhone are much smarter than those that would even consider this POS.
post #154 of 173
Quote:
Originally Posted by Newtron View Post

How do you figure that Microsoft is not competing with the iPhone?

Heh. There's a lot of video games mentality in this forum. MS vs Android. MS vs. iPhone. MS vs...

I don't think MS is competing against anyone in particular. They want their product to be successful (and make them heaps of money in the process. They don't really care who loses market share as long as they get it.
post #155 of 173
Quote:
Originally Posted by grking View Post

I am willing to bet that a rather large percentage of the people who post here have never seen the movie.

Seen? Try "heard of" instead
post #156 of 173
Quote:
Originally Posted by jdsonice View Post

Think of the Win7 phone in terms of the $500 Million that MS will spend on the launch. It will generate hundresds of jobs or save a few hundred jobs. Hopefully it will raise the stock price, and create some competition for Apple and Google. All of these are good things.

For Apple it is better to loose market share to MS and Google rather than Google alone since fragmentaion is easier to target. Dissatisfied MS customers (and they will be dissatisfied - no question about that) are more likely to go to Apple than to Google (just my opinion - no scientific basis for it) and in the end that benefits Apple. Meanwhile Apple is under pressure to introduce some of the features that have been around in Android and Windoze for a long time which benefits us - the consumer.

I think a Win7 phone is a great idea all around - too bad it won't be around for too long.

True.

It will be replaced with Windows Phone 8...
post #157 of 173
Quote:
Originally Posted by zindako View Post

I foresee great fail in this new WP7 from Microfail

Wow, you managed to put word "fail" twice in single sentence, but on of them is hidden in pseudo-name. Smart
post #158 of 173
Quote:
Originally Posted by addabox View Post

And then the commercial will live on on the internet without context, provoking furrowed brows.

Producing an ad specifically for a single showing of a single film may be MS' idea of viral marketing and creating buzz, but MS is actually pretty famous for pursuing some pretty eccentric and largely feckless marketing ideas.

And before anyone deploys the tired "Hey, we're talking about it it must be working", tech discussion sites have almost literally nothing to do with the markets MS needs to be reaching to get the kind of mass success they must surely feel they need.

Personally, I find mysterioso teaser campaigns to be tiresome, and it sets you up for a letdown after you've been wandering around implying Everyone's Life Will Change on the Big Day. I much prefer Apple's penchant for building a device, keeping their cards close to their vest until that device is ready to ship, then running ads that emphasize what it can do and how it works.

Furrowed brows are not necessarily bad thing.

I recall well commercial with robot/android in low sprinter-start position, with text "Clio has arrived" appearing on the screen at the end of the commercial. There was no other explanation and I do recall asking myself WTF is that? Turned out to be the commercial for the first gen Renault Clio. That was probably 15 years ago if not more... and I still remember it. How many "Toyota - Ordinary People" from the past few years do I remember? Hardly any. Likewise other more informative/obvious car ads.

I think that adds like this one, even if people don't connect with it's movie inspiration, will generate some interest to actually look around.
post #159 of 173
Quote:
Originally Posted by FreeRange View Post

Why??????? Its more MSFT crap.

Perhaps. Perhaps not. I haven't checked out a Windows 7 Phone personally, so I'm just reserving my judgement until I get my hands on one. It might work well for the corporate crowd, but Microsoft will have to compete with RIM in that department, not Google or Apple.

That being said, launching any smartphone in this day and age without a Copy & Paste function or multitasking seems more de-evolutionary than "revolutionary."
post #160 of 173
Quote:
Originally Posted by nikon133 View Post

Furrowed brows are not necessarily bad thing.

I recall well commercial with robot/android in low sprinter-start position, with text "Clio has arrived" appearing on the screen at the end of the commercial. There was no other explanation and I do recall asking myself WTF is that? Turned out to be the commercial for the first gen Renault Clio. That was probably 15 years ago if not more... and I still remember it. How many "Toyota - Ordinary People" from the past few years do I remember? Hardly any. Likewise other more informative/obvious car ads.

I think that adds like this one, even if people don't connect with it's movie inspiration, will generate some interest to actually look around.

However, and as I've said, if you don't get the LOA reference you're left with "Arabic", which, given the political passions of the day, seems like a kind of risky choice.
They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
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They spoke of the sayings and doings of their commander, the grand duke, and told stories of his kindness and irascibility.
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