Originally Posted by Marvin
The statements show a level of honesty that you don't usually see from a company. Normally you see a declaration written up by a lawyer that makes no sense anyway so you don't bother reading it.
That's the part that really jumped out at me. It's very surprisingly un-Apple, who usually couch things in either legalese or corporate happy talk. To be fair, most any consumer facing company does this, but Apple doesn't permit any other channels, so outside of Jobs and his keynote addresses or (recently) random email, you never get a sense that there are people behind the hardware. Unlike, say, Adobe or Google or various hip, smaller vendors, who go out of their way to blog and Tweet and Be Irreverent, the better to indicate how they're Down With the People.
Actually, the tone of some of those statements sound like some of Steve's recent emails. I wonder if his recent brush with death has made him less cautious and guarded? Not that he sounds particularly mellow and accepting, but there's a kind of (almost) playful combativeness that's striking, after all these years of careful public image control. Like, "Hey, we're Apple, we've done a bunch of cool shit, we have our reasons, we're proud of our results, and you can take it or leave it. But don't run around being assholes about it, life's too short."