They really need more than one phone on the market right now. Frankly for the same reasons that they have more than one iPod. That is to serve different needs.
They are slowly moving in that direction. In reality the Touch is now more or less a WiFi based VoIP phone. Obviously somewhat limited because it is Facetime only with Apple supported hardware/software. But still it is a device serving a different need.
Originally Posted by nkhm
What is with the market share obsession? Apple don't care about market share, they care about brand awareness and profitability.
This is BS. It is very clear that Apple thinks about market share, but not without profitability. Brand awareness is something you create to get the other two. Market share means a lot to Apple as it helps a great deal when it comes to competitive even aggressive pricing on Apples part. In fact it has helped so much that many of the Macs have remained reasonably priced over the last couple of years. Not I said reasonably priced not bargain basement. Market share has helped with software costs too. Mac OS/X updates have gotten cheaper for one. Market share has also given them confidence to be very aggressive in pricing iPad software, for example look at Numbers or Pages for iPad.
I find it incredible that a company which produce only one phone a year can have even this much market share - when you count the number of devices out there that run Android compared to the one device that is iPhone, then iOS shouldn't even register as a percentage.
Have you even looked seriously at the mess that is Android?
I don't think Apple have too much worry about.
Nope not at the moment. However they need to get the ball in gear or the car rolling with products that more fully take advantage of their initiatives. In some ways they are slippin up here. IPad should have been rev'd already to support Facetime. Beyound that the new AppleTV is a big joke. Why they did not integrate FaceTime there is beyound me. AppleTV looks like a product built to meet a price point and not a vision.
So maybe they don't have to worry at the moment but they need to continually adjust stadegey. More products would help a great deal.