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Apple to move aggressively on FaceTime, camera-equipped iPads

post #1 of 111
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Apple's iPad is unlikely to endure the company's traditional 12-month product cycle for iOS device refreshes before seeing its first major enhancements, AppleInsider has been told.

A version of the tablet device with a built-in video camera and support for the new FaceTime video conferencing standard has already progressed to the advanced testing stages, according to a person with proven knowledge of Apple's future product plans.

Though the inaugural fleet of iPads has seen surprising momentum that's kept them out of a supply-and-demand balance since April, their FaceTime-equipped successors are said to be tracking for an introduction no later than the first quarter of next year.

And although Apple's historical product cycles would beg to differ, that person familiar with the company's plans claims that as of last month, there was an ambitious push inside Apple to verify the refresh for a possible launch ahead of this year's holiday shopping season.

Such a move would coincide with Apple's well-known strategy of building more value into its flagship products while maintaining price points and margins, rather than slashing prices in a bid for higher unit volumes.

Management has continually reiterated that Apple is a company focused on value, satisfaction, and quality -- not quantity. "We have never been about being the biggest, weve always been about making the best products," chief operating officer Tim Cook has said. "Not having highest market share or most revenue."

It's also believed that Apple may striving to embed FaceTime within its entire mobile arsenal before making good on a promissory to open up the standard to the rest of the world, thereby mitigating the market opportunity for rival tablet devices that could incorporate the technology.

Apple's top-down approach to making FaceTime an industry standard, while early, has already shown signs of taking root.

Given strong sales of the iPhone 4, along with the introduction of the latest iPod touch, Apple will make true on its word to have tens of millions of FaceTime equipped devices in consumers' hands this year. That broad adoption has caused chat services like Qik to take notice.

Qik indicated this week that it is planning to integrate FaceTime compatibility into its software as soon as Apple makes its free application programming interfaces available. Qik comes preloaded on a number of popular devices, including the EVO 4G and Epic 4G, and is expected to come standard on 75 million devices by the end of 2011.

The sentiment is a change from June, when FaceTime was first announced and no devices had yet shipped. At the time, numerous chat services were initially reluctant to commit to FaceTime.

Peter Farago, vice president of marketing with analytics firm Flurry, told AppleInsider he feels the iPad is an interesting product for Apple, because it has seen immediate success with both consumers and developers, despite the fact that he doesn't believe a "killer app" yet exists for the device.

"At the end of the day there isn't really one thing for the consumer to grab onto," he said.

However, he added that the anticipated integration of FaceTime in the iPad, which would add video chat compatibility with an even larger number of iPhone 4 and fourth-generation iPod touch devices, could prove to a must-have feature that pushes sales of Apple's touchscreen tablet even further.

Apple has made FaceTime the main selling point of the iPhone 4, launched in June. Rather than touting the technical specifications of the device, including its A4 processor and Retina Display, a series of TV commercials instead focused on the intimacy and ease of use of the video chat functionality built in to the company's latest smartphone.

Flurry, which tracks what platforms developers are working on, has found the number of new projects being developed for the iPad has nearly doubled since the April launch. While developer interest was already strong in the April-May timeframe when the hardware debuted, it increased 95 percent in June and July.



The numbers, to Farago, are evidence that Apple's approach to the iOS platform has clicked with developers, who are clearly willing to embrace the iPad. This rapid adoption has occurred despite the fact that it has an install base that is dwarfed by the iPhone and iPod touch, both of which have been found success since 2007.

Farago said he, like many others before the iPad was announced, expected the first-generation device would include a camera for video chat. Now, he said, as Apple continues to convince customers that they need to carry one more device with them, an addition like FaceTime could be "the key to unlocking the potential" of the iPad.
post #2 of 111
Apple should never rest on their laurels. If the market demands an iPad with built in camera or phone functionality, they should do their level best to deliver such a product.

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post #3 of 111
I don't necessarily think it'll be updated before the cycle period because it's still such a hot item and the holidays are coming up so now that they've caught up on the production of them you'd think a new model would make it impossible for anyone to get...i do see them announcing one in January tho.
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post #4 of 111
Hah! My prediction is vindicated!

Well, almost.
post #5 of 111
Quote:
Originally Posted by techapocalypse View Post

I don't necessarily think it'll be updated before the cycle period because it's still such a hot item and the holidays are coming up so now that they've caught up on the production of them you'd think a new model would make it impossible for anyone to get...i do see them announcing one in January tho.

Accelerating their product cycle on the very hottest products would ensure copycats would have greater difficulty catching up, or simply shut them out entirely.

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post #6 of 111
"their FaceTime-equipped successors are said to be tracking for an introduction no later than the first quarter of next year." Since the first iPad was introduced in April of 2010 and the end of the first quarter of 2011 being April, wouldn't that make it a 12 mouth product cycle?
post #7 of 111
I'm thinking about whether or not I'd get a new iPad if a new one was released by the Spring with camera.
My gut feeling is that I probably wouldn't. My 32G wifi-only iPad is serving me quite well, and I've yet to use FaceTime one my iPhone 4. I hardly think I'd be itching to video conference on an iPad from my lap.
Beyond a camera, I'm not seeing any other compelling features that make me dissatisfied with my current one.
I think Apple will better spend its time bringing FaceTime to the desktop.

Edit: I guess the one reason for a premature refresh might be as a pre-emptive features check-list strike against the upcoming imitators.
post #8 of 111
Quote:
Originally Posted by AppleInsider View Post

... an addition like FaceTime could be "the key to unlocking the potential" of the iPad.

What a lot of BS/hype.

What potential exactly does the iPad have that would be "unlocked"? Talk about exaggerations.

Other than the camera, (which was planned form the start) there isn't anything the iPad can't already do that it has some kind of wild and crazy "potential" for. It will never be a competent portable computer for example without a complete change of form factor, but then it wouldn't be an iPad if it was a different size.

It would be better if the analysts stopped thinking of these as separate devices at all and started thinking of the platform.
post #9 of 111
Quote:
Originally Posted by techapocalypse View Post

I don't necessarily think it'll be updated before the cycle period because it's still such a hot item and the holidays are coming up so now that they've caught up on the production of them you'd think a new model would make it impossible for anyone to get...i do see them announcing one in January tho.

Well, depending on the meaning of "introduced", the first iPad was introduced in Q1 of this year, or at worst, a few days later (April 3) if one means the actual release date. So a 2011 Q1 "introduction" of iPad v2 wouldn't exactly put them off a, "traditional 12-month product cycle."

Ahead of the holiday shopping season would be a bit of a departure, mid to late November at the absolute latest. (iOS 4.2 to be released in November.)

If they could pull it off, it's not entirely fantastic that they might, as long as it doesn't disrupt production at that important time. And, enabling FaceTime might not be that big a deal: same exact form factor and slap a camera in (maybe two), and then it's all just software. And the camera(s) would likely be of the iPod Touch variety rather than the iPhone, since an iPad isn't really going to be ideal as a camera/video recorder because of it's size. (It would give new meaning to large format photography, though.)
post #10 of 111
Quote:
Originally Posted by SpamSandwich View Post

Accelerating their product cycle on the very hottest products would ensure copycats would have greater difficulty catching up, or simply shut them out entirely.

let the copy cats come. Bring it on. They don't have the hardware/software prowess like Apple. Besides, what ever they do it is just like the other guy's crap. No one has a productivity suite like iworks for ipad and a in-house OS built from the ground like ISO and OSX. All them mother******* OEMs are nothing but a bunch of lemmings.
And I don't believe facetime is so important that Apple would update the ipad this early just to include a freaking camera.
post #11 of 111
"possible launch ahead of this year's holiday shopping season"

This confirms what my gut has been telling me for almost 2 months. It makes so much sense for Apple to update the iPad hardware around November. And then Steve Jobs mentioned last week that the iPad was getting HDR photos in November, which would require the iPad to have a camera in November.

A front facing camera, and maybe more RAM, are some of the only hardware advantage the (future) iPad competitors have going for them. If Apple comes out with the iPad 2, with front and back cameras, FaceTime, 512 MB of RAM, before the holiday season, it will completely crush any supposed competition. I'm already skeptical any of the future competitors will gain much of the table market, but with a new iPad, it will literally be like the Kin release. All the competitors will be DOA.

Imagine this linup:
iPad v1 starts at $400
iPad v2 starts at $500 (with cameras, FaceTime, and twice the RAM)
New iPod touch starts at $229
That right there will be a bloodbath for the holiday season.

Now imagine if Apple can put the RetinaDisplay in the iPad 2. That's quite a few pixels, and might require a beefier GPU, but it would be awesome.
post #12 of 111
I for one have held off on getting an iPad for this very reason since iPhone 4 was unveiled. I think this true for how many people feel. If they were to release one in Nov. I would def. be getting one for me and maybe my mom for xmas. If not, I will wait like I have been since June. iOS 4.2 will certainly satisfy many people with software features, but it is the camera/Facetime that many have been waiting for even before the iPad was announced. I certainly can for see many current iPad owners having envy of the new iPad's and being disappointed tho.
post #13 of 111
Quote:
Originally Posted by GQB View Post

My 32G wifi-only iPad is serving me quite well, and I've yet to use FaceTime one my iPhone 4. I hardly think I'd be itching to video conference on an iPad from my lap.

What, your chin isn't good-looking enough?
post #14 of 111
People can diss the camera, but it has a lot of value for many. My wife's brother loves 13,000 miles away and video chats are important.

And when kids go away to college parents are going to want to have video chat when possible.

Or the kids get married and have a baby. You better believe that the grandparents will want to have video chat when they live in a different town.

I can see a lot of value - to the point that it is a critical feature for me to reach for the wallet.

The only question I see is if I can buy my wife one for Christmas.
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post #15 of 111
"Time-equipped successors are said to be tracking for an introduction no later than the first quarter of next year."

I'd say in time for Christmas would be a better target if possible.
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post #16 of 111
I will buy an iPad when it has 2 fully functional USB ports.
post #17 of 111
Quote:
Originally Posted by Undo Redo View Post

What, your chin isn't good-looking enough?

LOL, there are stands you know

But ... I think Apple should ship an extra feature that allows you to alter your face (kind of like PhotoBooth) with options like ... ten years younger, twenty years younger ...
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post #18 of 111
I'm still puzzled on why the iPad didn't have a camera in the first place. They were able to shove one on last year's Nano.. Then maybe they wouldn't have to go out of cycle to release the second generation (that's if).

Maybe a Bluetooth "clip on" camera made by a third party or Apple themselves will become available? Just so the original iPad doesn't get left out when iPad 2 comes out with a camera. I don't know. Just a thought..

It may not be a big deal to some but it is to some people.. Apple is promoting FaceTime heavily so I guess it is a big deal for them as well.
post #19 of 111
Maybe it will be on the rumored 7" model. That may be a better size for FaceTime anyway. Seems that Apple is limited by their production ramp because they can only get 2-3 million screens per month. By going to a 7" screen, they may have more availability for the holidays.
post #20 of 111
Quote:
Originally Posted by Undo Redo View Post

What, your chin isn't good-looking enough?

You won't be getting camera shots of your chin, at least if you're looking at the person to whom you are speaking. The real problem I've noticed with FaceTime so far is angling the camera so it's not taking pictures of the ceiling, and keeping it steady.
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post #21 of 111
Quote:
Originally Posted by Vatdoro View Post

"possible launch ahead of this year's holiday shopping season"

This confirms what my gut has been telling me for almost 2 months. It makes so much sense for Apple to update the iPad hardware around November. And then Steve Jobs mentioned last week that the iPad was getting HDR photos in November, which would require the iPad to have a camera in November.

A front facing camera, and maybe more RAM, are some of the only hardware advantage the (future) iPad competitors have going for them. If Apple comes out with the iPad 2, with front and back cameras, FaceTime, 512 MB of RAM, before the holiday season, it will completely crush any supposed competition. I'm already skeptical any of the future competitors will gain much of the table market, but with a new iPad, it will literally be like the Kin release. All the competitors will be DOA.

Imagine this linup:
iPad v1 starts at $400
iPad v2 starts at $500 (with cameras, FaceTime, and twice the RAM)
New iPod touch starts at $229
That right there will be a bloodbath for the holiday season.

Now imagine if Apple can put the RetinaDisplay in the iPad 2. That's quite a few pixels, and might require a beefier GPU, but it would be awesome.

Did Steve Jobs specifically say that about the iPad and HDR? Not a misspeak related to iOS4 coming in November?

I don't know about the Table market, I think Microsoft has that.

I would say that if a new model comes this year, it will be 7" with a camera, same resolution, same amount of RAM, lower price, and a lower quality screen.
post #22 of 111
If it is going to be a pre-Xmas update we'll know very soon. In order to get into people's heads, onto wish lists, and into budgets they will have to announce within 30-45 days.

One factor arguing for an accelerated update schedule might be the phenomenal success it has had. We tend to think of cycles as having to do solely with the calendar, but units sold is also part of the equation. Think of AppleTV as the reverse--had it sold as well as iPad it would have been through updates once a year instead of once in a blue moon.

Another factor is that the camera was probably already engineered in, and for whatever reason was left out at the last minute. Wouldn't take much to reverse that.

Maybe it'll show up with iOS 4.2 in November? "Oh, and one more thing . . . "
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post #23 of 111
Quote:
Originally Posted by Mike Fix View Post

I will buy an iPad when it has 2 fully functional USB ports.

lightpeak might happen
post #24 of 111
Quote:
Originally Posted by Wurm5150 View Post

I'm still puzzled on why the iPad didn't have a camera in the first place. They were able to shove one on last year's Nano.. Then maybe they wouldn't have to go out of cycle to release the second generation (that's if).

Maybe a Bluetooth "clip on" camera made by a third party or Apple themselves will become available? Just so the original iPad doesn't get left out when iPad 2 comes out with a camera. I don't know. Just a thought..

It may not be a big deal to some but it is to some people.. Apple is promoting FaceTime heavily so I guess it is a big deal for them as well.

One that plugged into the dock connector would work magically
post #25 of 111
Quote:
Originally Posted by Mike Fix View Post

I will buy an iPad when it has 2 fully functional USB ports.

Just plug a camera connection kit and a USB hub in. Who wants cables hanging off their iPad though. Wireless accessories are more interesting.

I'm more interested in two dock ports. That way I can dock it in landscape mode. A cover that flips over it like on the MacBook Pro xpresscard slot would definitely be cool. A built-in SDHC slot would be nice too.
post #26 of 111
Quote:
Originally Posted by Vatdoro View Post

"possible launch ahead of this year's holiday shopping season"

This confirms what my gut has been telling me for almost 2 months. It makes so much sense for Apple to update the iPad hardware around November. And then Steve Jobs mentioned last week that the iPad was getting HDR photos in November, which would require the iPad to have a camera in November.

A front facing camera, and maybe more RAM, are some of the only hardware advantage the (future) iPad competitors have going for them. If Apple comes out with the iPad 2, with front and back cameras, FaceTime, 512 MB of RAM, before the holiday season, it will completely crush any supposed competition. I'm already skeptical any of the future competitors will gain much of the table market, but with a new iPad, it will literally be like the Kin release. All the competitors will be DOA.

Imagine this linup:
iPad v1 starts at $400
iPad v2 starts at $500 (with cameras, FaceTime, and twice the RAM)
New iPod touch starts at $229
That right there will be a bloodbath for the holiday season.

Now imagine if Apple can put the RetinaDisplay in the iPad 2. That's quite a few pixels, and might require a beefier GPU, but it would be awesome.

The iPad is held further from the face, so that kind of pixel density isn't as big of requirement.
post #27 of 111
But Johnny Ive said they left the camera out on purpose to make the iPad simple and minimalistic.

Sometimes you just have to hate Apple, or myself for adopting early.
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post #28 of 111
I don't think Facetime will make it to the iPad Pre-2011. It's very un-Apple, not to mention how many early adopters will be pissed off, and the many that have no problem pitching the old iPad for the new one, just wasteful, but it happens. They may add FT to iPad 2.0 but not a 1.5. Personally, I think before I invest in the iPad, they will need to add a better display, given that the retina display on the iPhone/touch is so much better.

I also think the real story here was the previous AI post about Apple working on integrating Facetime to OSX and PC platforms. That will really boost the usage and almost necessitate a forward camera on every iOS device.
post #29 of 111
I just want the iPhone Alarm built-in app on my iPad.
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post #30 of 111
Quote:
Originally Posted by antkm1 View Post

I don't think Facetime will make it to the iPad Pre-2011. It's very un-Apple, not to mention how many early adopters will be pissed off, and the many that have no problem pitching the old iPad for the new one, just wasteful, but it happens. They may add FT to iPad 2.0 but not a 1.5. Personally, I think before I invest in the iPad, they will need to add a better display, given that the retina display on the iPhone/touch is so much better.

Simple. Make it smaller with a lower quality screen. They probably need to do that anyway.

Although even if it were identical to the current iPad plus a camera, it isn't like Apple hasn't made similar changes early on. Original iPhone had a price drop two months after it came out. First Unibody MacBook Pro was updated with more memory, newer chipset, and faster processors for less money a couple months after the original model came out. There are many more examples of this. Things change, you have to accept that if you want to own technology.
post #31 of 111
Quote:
Originally Posted by esummers View Post

Did Steve Jobs specifically say that about the iPad and HDR? Not a misspeak related to iOS4 coming in November?

I don't know about the Table market, I think Microsoft has that.

I would say that if a new model comes this year, it will be 7" with a camera, same resolution, same amount of RAM, lower price, and a lower quality screen.

i agree, except that i think they'll keep the same price points as the larger one, then increase the price points for the larger one when they update it in the spring. there seems to be quite enough demand to sustain the current price points and higher. the 7" screen will be different so the iPad Large owners won't be too pissed. i can see a 7" facetiming model as the most popular gift for mothers, kids, and grandparents this holiday season. i just hope the north carolina facility is fully operational by christmas day..
post #32 of 111
The killer app for me thus far on the iPad has been NetFlix. I will always pick up the iPad for something good to watch (if the lighting conditions are favorable; see below). Comics are also very good, as are newspapers and newsfeeds. Others will say games.

I'm not a fan of the glare screen however as it will reflect any light possible, and often gives me headaches. I would love to see a matte/antiglare version but I'm not holding my breath.

I would also like to see a way to get greater touchscreen sensitivity for art apps like Sketchbook. It seems that now the only way would be for someone to invent a bluetooth stylus that can echo pressure sensitivity readings to the software.
post #33 of 111
Quote:
Originally Posted by aplnub View Post

But Johnny Ive said they left the camera out on purpose to make the iPad simple and minimalistic.

Sometimes you just have to hate Apple, or myself for adopting early.

I don't. I knew what I was buying, and I knew that new and improved models would appear within months. So what?
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post #34 of 111
Quote:
Originally Posted by cwfrederick View Post

i agree, except that i think they'll keep the same price points as the larger one, then increase the price points for the larger one when they update it in the spring. there seems to be quite enough demand to sustain the current price points and higher. the 7" screen will be different so the iPad Large owners won't be too pissed. i can see a 7" facetiming model as the most popular gift for mothers, kids, and grandparents this holiday season. i just hope the north carolina facility is fully operational by christmas day..

What does the data center have to do with this. Apple rarely increases prices. That is very unlikely. I can see a new model over a revamp. The main reason to push it out early is probably related to production concerns.
post #35 of 111
Jan'11 is probably the perfect time for the introduction of the new iPad with front facing camera and FaceTime. The price of the older base iPad can also be reduced to $399 at the same time.

In the meanwhile, a 7" iPad Mini (or iPod Touch XL) with retina display and front facing camera would be a killer product to fill up the product gap between the iPod touch and the original iPad.
post #36 of 111
Quote:
Originally Posted by joelsalt View Post

The iPad is held further from the face, so that kind of pixel density isn't as big of requirement.

I use my iPad for a TON of things. One of the many things I do with my iPad is read. iBooks is awesome. I often lie in bed at night reading on my iPad. I definitely hold it close enough to my face when reading that I would notice a big difference if it had 4x the pixels.

One other thing - the latest book I've been reading in iBooks (The Way of Kings) has an illustration every couple of chapters. The illustrations are VERY detailed, but the image included with iBooks is pretty low rez. You can zoom into illustrations in iBooks (barely), but the details just get fuzzy because it is low rez. I wish iBooks would include better quality illustrations. Better quality illustrations along with RetinaDisplay would be AWESOME!

But, back in reality, quadrupling the pixels in the iPad would be a major feat that I don't expect any time soon. The resolutions would end up being 2,048 x 1,536. That is a TON of pixels in a mobile device with a screen less than 10".

The pixel density would be less than the iPhone, but a 9.7" screen with that many pixels would be expensive, and it would require a pretty beefy GPU to push those pixels, especially for games.

I don't expect Apple to add RetinaDisplay to the iPad very soon, but I'm sure it will happen eventually. And when they do, I'll be buying yet another iPad! They're AWESOME!
post #37 of 111
Quote:
Originally Posted by esummers View Post

What does the data center have to do with this. Apple rarely increases prices. That is very unlikely. I can see a new model over a revamp. The main reason to push it out early is probably related to production concerns.

they do raise prices though, take the mac mini for example. i think they're especially cautious about cannibalizing mac products. while it is probably a halo effect right now, eventually people are most likely going to do most of thier computing on mobile devices. i think apple can sustain higher prices (which are still a great value, eg competing tablets proposed that start around 1k) for a years before a reduced price will make a significant difference. even at the moderate price points of today the ipad is hugely successful, and making another version before christmas would clinch apple's superiority in the tablet market. just imagine tens of millions of iOS devices activated and video chatting on christmas day, it would be a very significant moment for apple, and its servers.
post #38 of 111
Quote:
Originally Posted by Goldenclaw View Post

I would also like to see a way to get greater touchscreen sensitivity for art apps like Sketchbook. It seems that now the only way would be for someone to invent a bluetooth stylus that can echo pressure sensitivity readings to the software.

This. Or some version of it.

Frankly I'm not even sure I need pressure sensitivity, but I would very much like to be able to use a small, precise stylus for drawing. In fact I'd take a Wacom Bluetooth tablet solution with the iPad: set them both facing each other in a notebook/folder configuration so when you open it the tablet lies flat and the iPad is propped up; or you can fold the tablet back entirely and just use the iPad for non-drawing applications. Ultra-portable digital sketchpad with a real Wacom setup.

I'm assuming the reason we haven't seen something like this already has to do with limited Bluetooth accessibility in the iPad (doesn't Apple restrict it to certain uses only? or am I wrong about this?).
post #39 of 111
You mean Apple is going to build FaceTime into it's new iPad models with a forward facing camera ... Gee, who on Earth would have seen that one coming?!?

Reporting the obvious makes one about as psychic as Carnac the Magnificent (all my Johnny Carson fans).
post #40 of 111
I'll definitely look at getting an iPad then. I don't really need one, but I'd definitely find a use for it.

If they're going to put Facetime on the iPad then why not make it an option with the AppleTV. Third party manufacturers, or Apple, could make a head head mounted unit with a camera, mic, and light - great for ghost adventures.
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