Originally Posted by melgross
Walmart has been selling Apple products for years, and Apple's brand hasn't been diluted. In fact, the value of Apple's brand has been going up over the years. It's now rated as being one of the worlds more valuable. Selling a product in Target, as they now do with iPods, is a good idea, as people who are on the fence about buying one, but need to handle it first, which is only fair for such a different product from what they are used to, can't often get to an Apple store, or a Best Buy. This widens the areas in which people can actually see and handle the products, which is how Apple sells them. Often once they are used for a few minutes, people decide to buy them.
This is great news for me because I happen to be a Walmart employee and hence have a discount. If Walmart already offers the iPod and the iPhone, why not the iPad. The iPad is not a niche product, it's Apple's response to the netbook and hence fits in at the low end of the computer pricing scheme.
There is a misconception that Apple's stuff is pricey and not intended for a broader audience. Bull. Apple's products are premium, as far as popular electronics go, but that doesn't mean it's all excessively priced. Apple aims for affordable quality. Fact is, the iPad is meant to bring on something of a revolution and what's a revolution without the people? If Apple wants to sell this product by the millions, then they'll market it like the iPod line of products. Why wouldn't Apple do that? It's not like Jobs and his cohorts have something against making boatloads of cash.
The only way Apple would nix the iPad being sold all over would be if the pricing was compromised but since this is a high-demand product, no retailer will refuse to sell the product at a price point of Apple's choosing.
By the way, regarding when an update will take place, Apple's not going to bring one out in time for the holidays but I doubt Apple will wait until April to do it, either. Expect a new model to hit the streets around the time that most competitors start flooding the market with their likely inferior alternatives. What Apple does not want is to release a new version now, giving competitors a higher standard to aspire to. Let them try to take on the current iPad and then early next year raise the bar on them after they have revealed what their initial tablets will look like.