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Survey reveals over 40 million iOS gamers in the US

post #1 of 29
Thread Starter 
Over half of the 77 million Americans who play mobile games in the U.S. do so on an iOS device, a new survey reports.

The International Gamers Survey from NewZoo reported Friday that Apple "has entered the major league of the portable gaming market" and is poised to overtake Nintendo in the U.S.

American Nintendo DS and DSi gamers total 41 million, compared to Apple's 40.1 million iOS gamers. The data was collected from over 10,000 respondents in June 2010.

Apple now has more than twice the mobile gamer base as Sony, which had just 19 million U.S. gamers. Nintendo and Apple share significant overlap, with 14 million U.S. mobile gamers playing games on both the iPod touch and the Nintendo DS.

The survey also found that Apple's iOS has outstripped the Sony Playstation Portable, but remains far behind the Nintendo DS, in key European markets.

A higher percentage of Nintendo and Sony users spend money to play: 67 percent of Nintendo's, 66 percent of Sony's, 45 percent of iPod touch and iPhone users, and just 32 percent of iPad users. Over half of Nintendo DS and PSP users spend more than $10 a month compared to 38 percent for the iPhone and iPod touch. 72 percent of iPad users spend over $10 a month.

Recent growth in the sales figures of the iPod Touch could be an indication that people are increasingly seeing Apples portable devices as game platform," commented NewZoo Managing Director Peter Warman. "The youth seems to be moving from trying their parents device to buying an iPod Touch for themselves. Being able to start off playing free games is a key advantage of iOS and Android
devices and comparable to successful social gaming and MMO business models."

The iOS platform has been making huge strides in the U.S. gaming market. Apple CEO Steve Jobs proclaimed the iPod touch "the number one portable game player in the world," at the company's Sept 1 event. "The iPod touch outsells Nintendo and Sony portable game players combined."

In 2009, Apple took in 19 percent of the total portable game software revenue in the U.S., up from just 5 percent in 2008, according to Flurry Analytics. Jobs claimed earlier this month that the iPod touch alone has now captured over 50 percent of the portable game player market.

The Cupertino, Calif., company has focused its efforts on gaming. The new Game Center social gaming service in iOS 4.1 connects gamers through matchmaking, leaderboards, and achievements. In April, the company hired a new games editor for the App Store. Apple was rumored to be in talks with a Chinese game developer earlier in August. Late last year, Apple was looking to hire a AAA-caliber game developer.
post #2 of 29
And growing.
post #3 of 29
"The youth seems to be moving from trying their parents device to buying an iPod Touch for themselves."

Really, the youth are buying things for themselves? Wow, how, child labour?
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post #4 of 29
Personally, I'd love to see these 2 giants shake hands and come to some deal that gives us great games, and Nintendo a better media suite...
post #5 of 29
Quote:
Originally Posted by cy_starkman View Post

"Really, the youth are buying things for themselves? Wow, how, child labour?

At least in the US, "youth" generally means under 18. There are plenty of 13-17 year-olds earning money in perfectly legal ways.
post #6 of 29
Quote:
Originally Posted by NanoAkron View Post

Personally, I'd love to see these 2 giants shake hands and come to some deal that gives us great games, and Nintendo a better media suite...

Heck yea! I'd love to see Mario in the App store.

Sure, we can get emulators on our Jailbroken iPods, but it's a pretty shoddy implementation. Something native would rock!
post #7 of 29
Quote:
Originally Posted by cy_starkman View Post

"The youth seems to be moving from trying their parents device to buying an iPod Touch for themselves."

Really, the youth are buying things for themselves? Wow, how, child labour?

Well, it is probably more that the parents are tired of giving up their iPod/iPhone to the kid... Time to get them their own...
Hell, my oldest is not even 6 yet and I am considering something to keep him off my iPhone. And only 2 years ago I was questioning my brother getting an iPod Touch for his pre-teens. Such is life!
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post #8 of 29
Quote:
Originally Posted by Bageljoey View Post

Well, it is probably more that the parents are tired of giving up their iPod/iPhone to the kid... Time to get them their own...
Hell, my oldest is not even 6 yet and I am considering something to keep him off my iPhone. And only 2 years ago I was questioning my brother getting an iPod Touch for his pre-teens. Such is life!

Tell me about it! Mine is only 2 and I can't keep his hands off it! Apple should team up with Fisher Price and make a ultra durable iPod touch.
post #9 of 29
As Apple grows, so will the criticism.
post #10 of 29
Quote:
Originally Posted by NanoAkron View Post

Personally, I'd love to see these 2 giants shake hands and come to some deal that gives us great games, and Nintendo a better media suite...

if mario comes to the app store then we'll finally see a new number one paid app in the app store. 1st super mario, then at 2nd angry birds.
post #11 of 29
Allow streaming of games from iOS devices or the App store to the AppleTV and people would be playing even more games on Apple products.

I personally only play games when waiting for long periods on the go. At home, if nothing is on the TV worth watching (often) then a good Wii video game with the kids is always fun. At home I don't want to be staring at a tiny screen for my entertainment.

Apple needs to fill this gap in their gaming strategy. I believe they already have but are not saying so. I'm sure that the AppleTV OS is a stripped down version of iOS and will be updated to stream games to. With that feature I'd buy one in a heartbeat.
post #12 of 29
Quote:
Originally Posted by MacTel View Post

Allow streaming of games from iOS devices or the App store to the AppleTV and people would be playing even more games on Apple products.

Apple needs to fill this gap in their gaming strategy. I believe they already have but are not saying so. I'm sure that the AppleTV OS is a stripped down version of iOS and will be updated to stream games to. With that feature I'd buy one in a heartbeat.

Same here. Playing ios games on a big screen tv would be nice
post #13 of 29
Quote:
Originally Posted by JuanGuapo View Post

As Apple grows, so will the criticism.

They've always been beset by naysayers. May as well make good money if you're going to be constantly criticized.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #14 of 29
Seriously? From a product that only hit the market with 3rd-party games a little over 2 years ago? How long has Symbian, WinMO, DS and PSP been active in the US trying to drum up business.

I’m not sure if this is representative of how well Apple understands their consumers and business, or how utterly inept their competition really is to let this happen in such a short time frame. For instance, I think Nintendo and Sony should have been considering incorporaring a viable PMP into their gaming platform to quash iPod sales long before the iPod ever took the lion’s share of the market.
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post #15 of 29
Quote:
Originally Posted by cy_starkman View Post

"The youth seems to be moving from trying their parents device to buying an iPod Touch for themselves."

Really, the youth are buying things for themselves? Wow, how, child labour?

You sound jaded and ill-informed. You can work in the US at 16 and at 14 in Agriculture for Farms, to name but two age brackets. I did.
post #16 of 29
APPLE IOS gaining big time in the gaming market. Holidays should really seperate the men from the boys.
Hopefully the game center they came up with will bring the excitement everybody is looking for. We'll just have to wait & see what the App creators like EPIC etc have in mind with IOS 4.2 coming in November.
post #17 of 29
Not surprising. Apple has decided that games are a major market for them. They just don't want to be thought of as a gaming device so they have walked that line carefully. It certainly isn't surprising. It is more versatile, is in the same price range, less expensive games, and has higher performance then a dedicated gaming device. I am surprised that Nintendo and Sony are still selling anything since they have yet to come up with anything to contest Apple's business model. Shows you how much entrenched market share helps.

I wouldn't be surprised if Nintendo or Sony start producing games for the iPod touch. Although Nintendo's stereoscopic handheld seems like an interesting idea, they don't seem to be putting much effort in to something that can really compete. Nintendo is in a lot better position then Sony because they have more strength in their first party titles. Depending solely on first party titles probably isn't a good long term strategy.
post #18 of 29
It would be nice to have the exact questions asked on the surveys published when the articles are posted all over the place.
post #19 of 29
Quote:
Originally Posted by OllieWallieWhiskers View Post

Heck yea! I'd love to see Mario in the App store.

Sure, we can get emulators on our Jailbroken iPods, but it's a pretty shoddy implementation. Something native would rock!

Period.
post #20 of 29
It's just the fact that it does so much more than gaming. I personally don't want to carry around a HD video camera and PSP with me to video record and play games when my iPod already does it all...and then some...
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post #21 of 29
This article is pretty misleading - lots of empty statistics.

41 million Nintendo owners
40 million iOS "gamers"
19 million PSP owners
_______________________
77 million mobile gamers.

We know that everyone who uses a Nintendo or PSP is spending most of their time gaming, but are the 40 million iOS gamers just people who have bought and/or installed a game on their iPhone or iPod? The above equation seems to imply that a lot of iOS users must also own Nintendos or PSPs (maybe they bought the iPhone for themself and the Nintendo for the kid, in which case there are acutally 100 million "mobile gamers" out there? And there are a lot of families where the kids share the Nintendo, but comparatively few couples who share a mobile phone..,.

Does the fact that my Nokia (and every nokia) came with "Worms" and "Solitaire" on it make me a Symbian "gamer"? Because Nokia sold 81 million units in the US last year, and every single one of their phones comes with a game, and i'd say just about everyone who has a Nokia has played it at least once...

This is basically just some marketing by Apple to get headlines and try and drive stock prices up via the media. The fanboys sure seem to be gobbling it up, though... This thread has it's tongue pretty far up Steve Jobs' ass
post #22 of 29
Not surprising. I'm buying the new Touch mainly for gaming, nuff said.
post #23 of 29
Not long ago many mocked any suggestion that Apple was entering the gaming market as a serious contender. It seems Apple aren't doing too badly! Yet another industry Apple enters late and dramatically shakes up.
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #24 of 29
Quote:
Originally Posted by digitalclips View Post

Not long ago many mocked any suggestion that Apple was entering the gaming market as a serious contender. It seems Apple aren't doing too badly! Yet another industry Apple enters late and dramatically shakes up.

I know but... even if you win the whole market, meh. It's just little games in your pocket. But desktop computers, they are something serious. Real people do real work on them, curing disease and such. It's just hard to get enthusiastic about winning the mobile gaming market.
post #25 of 29
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post #26 of 29
Quote:
Originally Posted by ascii View Post

I know but... even if you win the whole market, meh. It's just little games in your pocket. But desktop computers, they are something serious. Real people do real work on them, curing disease and such. It's just hard to get enthusiastic about winning the mobile gaming market.

As a user of pro Macs and pro apps I agree to some extent. However as a share holder I am thrilled to see this. You could same the same about phones too but it is all part of a greater eco system. Unlike many though I don't see Apple dropping the ball on the pro end and don't fear of OS X, on the contrary in fact, I see it getting better in the future.
Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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Enjoying the new Mac Pro ... it's smokin'
Been using Apple since Apple ][ - Long on AAPL so biased
nMac Pro 6 Core, MacBookPro i7, MacBookPro i5, iPhones 5 and 5s, iPad Air, 2013 Mac mini.
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post #27 of 29
Quote:
Originally Posted by Superbass View Post

This article is pretty misleading - lots of empty statistics.

41 million Nintendo owners
40 million iOS "gamers"
19 million PSP owners
_______________________
77 million mobile gamers.

We know that everyone who uses a Nintendo or PSP is spending most of their time gaming, but are the 40 million iOS gamers just people who have bought and/or installed a game on their iPhone or iPod? The above equation seems to imply that a lot of iOS users must also own Nintendos or PSPs (maybe they bought the iPhone for themself and the Nintendo for the kid, in which case there are acutally 100 million "mobile gamers" out there? And there are a lot of families where the kids share the Nintendo, but comparatively few couples who share a mobile phone..,.

Does the fact that my Nokia (and every nokia) came with "Worms" and "Solitaire" on it make me a Symbian "gamer"? Because Nokia sold 81 million units in the US last year, and every single one of their phones comes with a game, and i'd say just about everyone who has a Nokia has played it at least once...

This is basically just some marketing by Apple to get headlines and try and drive stock prices up via the media. The fanboys sure seem to be gobbling it up, though... This thread has it's tongue pretty far up Steve Jobs' ass

So just to keep the playing field level and the refs honest - do you really expect to argue the stats when you give such pathetic examples yourself? Olli - you need to move on and get yourself another corporate CEO job and stop posting on AI threads! LOL!! It is a frequent and enduring given that you take such statistics with a grain of salt unless you are an enthusiast, or conversely extremely bitter and insecure. Just curious which category are you Superbass?
post #28 of 29
Quote:
Originally Posted by Superbass View Post

This article is pretty misleading - lots of empty statistics.

41 million Nintendo owners
40 million iOS "gamers"
19 million PSP owners
_______________________
77 million mobile gamers.

We know that everyone who uses a Nintendo or PSP is spending most of their time gaming, but are the 40 million iOS gamers just people who have bought and/or installed a game on their iPhone or iPod? The above equation seems to imply that a lot of iOS users must also own Nintendos or PSPs (maybe they bought the iPhone for themself and the Nintendo for the kid, in which case there are acutally 100 million "mobile gamers" out there? And there are a lot of families where the kids share the Nintendo, but comparatively few couples who share a mobile phone..,.

Does the fact that my Nokia (and every nokia) came with "Worms" and "Solitaire" on it make me a Symbian "gamer"? Because Nokia sold 81 million units in the US last year, and every single one of their phones comes with a game, and i'd say just about everyone who has a Nokia has played it at least once...

This is basically just some marketing by Apple to get headlines and try and drive stock prices up via the media. The fanboys sure seem to be gobbling it up, though... This thread has it's tongue pretty far up Steve Jobs' ass

These studies always skew the facts, Apple is nowhere close to touching Nintendo in reality. Having a ton of titles =/= supremacy. I have tons of games on my iPod...i've only paid for Angry Birds. I wonder how many people are shelling out money for these titles since Apple is quick to point out they have the lionshare of them.

All the while, Nintendo has pushed out extremely high caliber, high selling games that make more money than all of Apples App Store combined...

1. Nintendogs All versions (23.26 million)
2. New Super Mario Bros. (22.49 million)
3. Brain Age: Train Your Brain in Minutes a Day! (18.72 million)
4. Mario Kart DS (17.90 million)
5. Pokémon Diamond and Pearl (17.39 million)
6. Brain Age 2: More Training in Minutes a Day! (13.71 million)
7. Animal Crossing: Wild World (10.79 million)
8. Pokémon HeartGold and SoulSilver (8.4 million)
9. Super Mario 64 DS (7.5 million)
10. Pokémon Platinum (7.06 million)

Total Nintendo DS games sold as of March 31, 2010: 718.50 million.
post #29 of 29
If apple continues to push the graphics capabilities of the device and the developers keep coming out with games like that tech demo of the castle fighting game (the name escapes me right now) I think there will be no contest between the devices. iPods/Phones can do way more in addition to gaming then DS or even PSP in its current state. Plus, at least in my view, iDevices look much better.
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