AppleInsider › Forums › Mobile › iPad › Amazon mocks iPad's glossy screen in new Kindle ad
New Posts  All Forums:Forum Nav:

Amazon mocks iPad's glossy screen in new Kindle ad - Page 2

post #41 of 123
9/14/10 at 6:07am
Quote:
Originally Posted by mdriftmeyer View Post

Apple will be busy selling $5+ Million per month.

Isnt that 12,500 per month at $400 per unit? I think Apple can do better than that.


Quote:
Originally Posted by Newtron View Post

According to many posters here, the ereader function is what determined that Apple would use the old school 4x3 aspect ratio.

So far from that being a minor aspect of the iPad, many Apple fans maintain that the ereader function determined the basic shape and size of the entire device.

Yeah, but you are distorting or misunderstanding what was being stated. e-reading in its basic form is electronic reading. That includes reading webpages and other sources for reading, too, not just eBooks. Have you tried reading a book or webpage on a 16:9 display that is a height or width of 4.75 inches. Not actually a natural fit.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #42 of 123
9/14/10 at 6:27am
Quote:
Originally Posted by 4miler View Post

There are 1,100+ petitions of Apple users who are asking Apple to bring back matte screens

http://macmatte.wordpress.com/comment-page-1/#comments

In the above comments, many of them indicate people buy iPads IN SPITE of the glossy screen, not BECAUSE of the glossy screen. That's a big difference.

You can always put a matte film on to a glossy screen. But did you ever try to stick a glossy film to a matte screen. So since it's only a 1'100+ users complaining. I would say ... - .... !! And I would really hate to see the glossy screen be gone.

Then again this commercial insn't about glossy screens. it's about backlit screens versus eink. And there is the thing, as good as this ad may be, the point is, most people don't read a lot in the bright sunlight (sunburn, skin cancer, retina injury,... etc). Then again reading in the shade works perfectly fine with the iPad. So all those guys saying the iPad is of no use outdoors are completely off. It's a flat lie, because i and probably most other users, do it all the time be it the iPhone4 or the iPad.
Reply
Reply
post #43 of 123
9/14/10 at 6:29am
You have to admit it is a funny commercial, not many people go toe-to-toe with Apple. Now Apple needs to make a commercial showing a guy reading his kindle in bed with the light on and his wife complaining about it then show the same guy reading his iPad in bed with the light off and the wife sleeping soundly. I am sure more people read in bed then outside.
Reply
Reply
post #44 of 123
9/14/10 at 6:35am
Amazon has a lot of balls. It takes courage to design a device specifically for reading and market it to a largely illiterate nation.
Reply
Reply
post #45 of 123
9/14/10 at 6:36am
Quote:
Originally Posted by Hellacool View Post

I am sure more people read in bed then outside.

Where I live lots of people read in trains when commuting where the lightning is very unsteady due to available free seats, daytime and the route. If the problem with direct sunlight is as pronounced on the iPad as it is on my MPB than Amazon does have a point.
Reply
Reply
post #46 of 123
9/14/10 at 6:38am
Quote:
Originally Posted by kiwee View Post

The glossy screen on my iMac is killing the whole experience.
I love my iMac. But it sucks having to close the curtains every time I watch a movie or something.

It's basically the only problem I have with it that I can't solve.
I will not buy another one, in a few years, if no anti-gloss is available.

I have a matte screen monitor as well as a glossy screen monitor. Guess what in sunlight the matte screen is by far, and when I say by far, I mean really off the scale worse than the glossy one. Making the point, that with any backlit device you will have to shut your curtains. This is my experience since I am working with Computers, which is maybe since they became PC's, and started not to fill whole rooms anymore.
Reply
Reply
post #47 of 123
9/14/10 at 6:38am
Quote:
Originally Posted by ascii View Post

They're right, but eventually Apple will solve the problem of screen glare on the iPad, and when they do the iPad will go from strength to strength (because it is more general purpose), while the Kindle goes the way of the iPod. It's only a matter of time since the problem has already been solved on the Kindle.

I don't expect rich-color LCDs to solve the problem of readability in sunlight, but with the capabilities already in the iPad, how hard would it be (if the Kindle began squashing iPad sales) to add an E-ink display on the back? A $139 Kindle requires the full list of parts: display, battery, radio, RAM, case, CPU, etc. An E-ink controller is available on the Cortex A8 processor which serves as the basis of Apple's A4 chip. Just add the E-ink display to the iPad: done! Sure, it would reduce the gross margin on the iPad. Amazon's upfront profit on the Kindle is reportedly near zero.
Reply
Reply
post #48 of 123
9/14/10 at 6:42am
Have to admit, the most recent Kindle's screen (with the graphite-colored casing) DOES have improved contrast, better than the last gen and superior to the Nook and Sonys. My wife bought a Wi-Fi version, and reading is definitely better on it than previous versions of E-Ink. Not mind-blowingly so, but enough to see a palpable difference. And it is much, much lighter weight and thinner than the previous gen; that part WAS a shocker.

Jeff Bezos isn't far off the mark when stating that the Kindle should be considered as an adjunct or companion to a tablet. I'd agree. That said, man I still love my iPad.
Reply
Reply
post #49 of 123
9/14/10 at 6:46am
Quote:
Originally Posted by Erunno View Post

Where I live lots of people read in trains when commuting where the lightning is very unsteady due to available free seats, daytime and the route. If the problem with direct sunlight is as pronounced on the iPad as it is on my MPB than Amazon does have a point.

Reading in the train is probably the next best thing than reading in bed. and exactly the varying light situation, makes the iPad such a great reading device, since it automatically adapts the backlighting according to the surrounding light.
Reply
Reply
post #50 of 123
9/14/10 at 6:52am
BTW, doe's any of you know, whether the kindl app allows cross platform syncing? within iOS it works just great whenever I decide to read on my iPhone the book opens, where I left it on the iPad and vice versa.
Reply
Reply
post #51 of 123
9/14/10 at 6:54am
Quote:
Originally Posted by kiwee View Post

The glossy screen on my iMac is killing the whole experience.
I love my iMac. But it sucks having to close the curtains every time I watch a movie or something.

It's basically the only problem I have with it that I can't solve.
I will not buy another one, in a few years, if no anti-gloss is available.

I wonder why they don't try to open drive-in theaters for day-time viewing? 'sucks having to close the curtains'? Well, except on weekends, when are you going to be watching movies at home? Point is, watch the movies at night!

Also, I've heard that you buy the Kindle because it does one thing really well?! To me, that's like buying a Mercedes for the luxury, a Ferrari because it does speed really well, a plane because it's even faster.....come on.........

I'd like to have multiple wives because one can't do it all!
Reply
Reply
post #52 of 123
9/14/10 at 7:07am
Quote:
Originally Posted by ascii View Post

There is a Kindle App for iPad of course, so even as they push their own device, they are hedging their bets.

love that they have kindle for mac, ipad, android. i can access my books on just about anything and that did enter in while contemplating who to go with regarding ebooks.
but now that i have used an ipad i don't think they compete really. the ipad is okay for a quick read but strains my eyes for long reads. ipad is great for doing several different things. luckily kindle is cheap enough that you can own both.
Reply
Reply
post #53 of 123
9/14/10 at 7:11am
Quote:
Originally Posted by Rabbit_Coach View Post

BTW, doe's any of you know, whether the kindl app allows cross platform syncing? within iOS it works just great whenever I decide to read on my iPhone the book opens, where I left it on the iPad and vice versa.

it will sync as long as you have kindle software for the device. i have an android phone, an ipad, a mac and they all sync fine. i imagine kindle for windows works just as well. i do wish they would do kindle for linux though.
Reply
Reply
post #54 of 123
9/14/10 at 7:16am
And I could bust on the kindle for not being able to display even basic color graphics. What is this, 1986?

Truth is, the kindle is great for someone who is ONLY going to be reading books. The price it sells for reflects this. It appeals to mom and pop bookreader who doesn't understand technology but wants to carry around their book collection.

But amazon is going to be hard pressed to convince me that the iPad is not a better device in every way. The iPad is for someone who wants a real device which can actually do many things on the go. Not for someone who only wants to read books.
Reply
Reply
post #55 of 123
9/14/10 at 7:16am
The guy is obviously quite polished, has enough money to purchase the good things in life, seems to have good job which is demanding, he is busy most of the time and any spare time he has for gym is not overly productive as evident by the slight belly he has, which he got drinking fine wine and eating good meals. The lady on the other hand doesn’t seem to have to many worries and is a wise spender knowing what she wants and what she doesn’t, hence making a point of telling him how much she spent on the kindle – not that he wanted to know. So it’s a match and they are made for each other.

The next episode is at the bar later when she needs to check her email but the Kindle is tucked away in bed (as its only good for reading, but reading very well !!), she asks “how can you check email”, he replies, “easy” and flicks through to the email client and says “$499, but who cares I am mega rich and this item is tax deductible”. She buys into that …. Next scene “her bedroom...” or is it asking for too much..
Reply
Reply
post #56 of 123
9/14/10 at 7:28am
Quote:
Originally Posted by arorat View Post

The guy is obviously quite polished, has enough money to purchase the good things in life, seems to have good job which is demanding, he is busy most of the time and any spare time he has for gym is not overly productive as evident by the slight belly he has, which he got drinking fine wine and eating good meals. The lady on the other hand doesn’t seem to have to many worries and is a wise spender knowing what she wants and what she doesn’t, hence making a point of telling him how much she spent on the kindle – not that he wanted to know. So it’s a match and they are made for each other.

The next episode is at the bar later when she needs to check her email but the Kindle is tucked away in bed (as its only good for reading, but reading very well !!), she asks “how can you check email”, he replies, “easy” and flicks through to the email client and says “$499, but who cares I am mega rich and this item is tax deductible”. She buys into that …. Next scene “her bedroom...”..

...... Where he continues to read his book and she is asking him:" how can you read with so little light?" Then he tells her ......
Reply
Reply
post #57 of 123
9/14/10 at 7:39am
Quote:
Originally Posted by enjourni View Post

And I could bust on the kindle for not being able to display even basic color graphics. What is this, 1986?

Truth is, the kindle is great for someone who is ONLY going to be reading books. The price it sells for reflects this. It appeals to mom and pop bookreader who doesn't understand technology but wants to carry around their book collection.

But amazon is going to be hard pressed to convince me that the iPad is not a better device in every way. The iPad is for someone who wants a real device which can actually do many things on the go. Not for someone who only wants to read books.


i believe the kindle is just as real as the ipad although i can't prove it philosophically lol.
is that the same mom and pop who bought the ipod because they didn't understand technology and just wanted to carry around their music?
wise up.
Reply
Reply
post #58 of 123
9/14/10 at 7:47am
Why are you "reporters" so lazy? This statement is a total myth put out by the Amazon PR folks - "to allow users to read without the eye strain that often occurs when reading from LCD backlit displays". This has been proven over and over to be a totally BS statement yet it still keeps getting promoted and repeated.
Reply
Reply
post #59 of 123
9/14/10 at 7:49am
Quote:
Originally Posted by FreeRange View Post

Why are you "reporters" so lazy? This statement is a total myth put out by the Amazon PR folks - "to allow users to read without the eye strain that often occurs when reading from LCD backlit displays". This has been proven over and over to be a totally BS statement yet it still keeps getting promoted and repeated.

I still contend (though with no known testing to back up my point) that reading anything in direct, bright sunlight for extended periods is considerably worse for you than any backlight LCD could ever be.
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
Dick Applebaum on whether the iPad is a personal computer: "BTW, I am posting this from my iPad pc while sitting on the throne... personal enough for you?"
Reply
post #60 of 123
9/14/10 at 7:49am
Quote:
Originally Posted by Newtron View Post

The Kindle does not randomly add features for feature's sake. It is not some sort of geek-fest.

Why oh why does everybody concentrate on what the Kindle will NOT do? It is an appliance which excels at a LIMITED number of functions.

Will the Kindle make you eggs and bacon in the morning? No. It is not designed to do that.

Will the Kindle squirt pink unicorns from its butt? No. It is not designed to do that.

Some people think that unless it can do everything it is no good. They don't appreciate elegance. They have no taste.

@Newtron - we are really getting tired of your idiotic posts on this site that go on ad infinitum. Pure dribble.
Reply
Reply
post #61 of 123
9/14/10 at 7:57am
Quote:
Originally Posted by kiwee View Post

The glossy screen on my iMac is killing the whole experience.
I love my iMac. But it sucks having to close the curtains every time I watch a movie or something.

It's basically the only problem I have with it that I can't solve.
I will not buy another one, in a few years, if no anti-gloss is available.

love my glossy screen. but i work in low light if i can get away with it. if you work in a big well lighted office with a 27" imac it can be distracting.
to each her/his own...
Reply
Reply
post #62 of 123
9/14/10 at 8:00am
It's a good ad, but I'm glad she's relaxing after having to unpack her Kindle, laptop, and smartphone, and their chargers. You need a break after that.
Reply
Reply
post #63 of 123
9/14/10 at 8:02am
Quote:
Originally Posted by FreeRange View Post

@Newtron - we are really getting tired of your idiotic posts on this site that go on ad infinitum. Pure dribble.

The iPad will squirt unicorns from its butt with a simple software update. Kindle will not.
Reply
Reply
post #64 of 123
9/14/10 at 8:02am
Quote:
Originally Posted by SpinDrift View Post

Ironically however, a pair of polarised sunglasses would dramatically help the iPad's cause. So the girl in the advert with the expensive sunglasses, would quite possibly have had no problems reading the iPad!

...Ironically not... my polarized Ray-ban sunglasses make the iPad image disappear completely. Very frustrating in Florida.
Reply
Reply
post #65 of 123
9/14/10 at 8:15am
Quote:
Originally Posted by NotScott View Post

It's a good ad, but I'm glad she's relaxing after having to unpack her Kindle, laptop, and smartphone, and their chargers. You need a break after that.

why? if she wanted a rough on the eyes reading experience, half-baked web browsing, and use of a phone then all one would need is a smartphone? why waste money on an ipad or kindle?
Reply
Reply
post #66 of 123
9/14/10 at 8:18am
Oh man, Amazon jumped on that wagon. I though they were much more classier than that. I guess when a company can't compete with something they just have to bash it.

Good plan, amazon.
Apple had me at scrolling
Reply
Apple had me at scrolling
Reply
post #67 of 123
9/14/10 at 8:20am
Quote:
Originally Posted by iVlad View Post

Oh man, Amazon jumped on that wagon. I though they were much more classier than that. I guess when a company can't compete with something they just have to bash it.

Good plan, amazon.

what??? you mean like the 'get a mac' commercials that apple used? i could be wrong but those seemed to be solid windows ms bashers big time....
Reply
Reply
post #68 of 123
9/14/10 at 8:22am
Quote:
Originally Posted by 4miler View Post

There are 1,100+ petitions of Apple users who are asking Apple to bring back matte screens

http://macmatte.wordpress.com/comment-page-1/#comments

In the above comments, many of them indicate people buy iPads IN SPITE of the glossy screen, not BECAUSE of the glossy screen. That's a big difference.

LOL that's a grassroots movement right there! I personally don't mind glossy screen on iPad, it makes any video watching much better, but on the macbooks apple does have an option of a matte screen for professional use.
Apple had me at scrolling
Reply
Apple had me at scrolling
Reply
post #69 of 123
9/14/10 at 8:24am
Quote:
Originally Posted by IsmOfAm View Post

...Ironically not... my polarized Ray-ban sunglasses make the iPad image disappear completely. Very frustrating in Florida.

No different with the iPhone in my experience either. Have to take them off or crank the brighness to full to see anything on it when I'm wearing mine.
Reply
Reply
post #70 of 123
9/14/10 at 8:24am
Quote:
Originally Posted by screamingfist View Post

what??? you mean like the 'get a mac' commercials that apple used? i could be wrong but those seemed to be solid windows ms bashers big time....

no that's different, MAC and PC are in the same market. Kindle can only read books while iPad is a different kind of device. It's like comparing Motorcycle to a Car.
Apple had me at scrolling
Reply
Apple had me at scrolling
Reply
post #71 of 123
9/14/10 at 8:39am
Quote:
Originally Posted by iVlad View Post

no that's different, MAC and PC are in the same market. Kindle can only read books while iPad is a different kind of device. It's like comparing Motorcycle to a Car.

you make absolutely no sense....
Reply
Reply
post #72 of 123
9/14/10 at 8:43am
"How can you read?"
"Turn up the brightness."
"Oh yeah, I'm an idiot."
I am the Great Bug

:-P
Reply
I am the Great Bug

:-P
Reply
post #73 of 123
9/14/10 at 8:44am
Quote:
Originally Posted by screamingfist View Post

i believe the kindle is just as real as the ipad although i can't prove it philosophically lol.
is that the same mom and pop who bought the ipod because they didn't understand technology and just wanted to carry around their music?
wise up.


It is very comical how Apple's limited-capability devices are defended as "appliances" here, while at the same time, a true appliance is often derided for its lack of features.

Personally, I'm waiting for a full-featured tablet computer to catch my attention. I have little interest in a limited purpose "computing device" (kind of like "cheese food product"?) such as are available with the currently available tablet offerings.
Reply
Reply
post #74 of 123
9/14/10 at 8:46am
Quote:
Originally Posted by FreeRange View Post

@Newtron - we are really getting tired of your idiotic posts on this site that go on ad infinitum. Pure dribble.

Please don't read my posts. Problem solved.
Reply
Reply
post #75 of 123
9/14/10 at 8:46am
This would be a very easy ad to lampoon -- like Apple did the Intel ads, back in the day -- although, I doubt they will even bother. No point in even acknowledging the Kindle as if it actually were the same sort of device as an iPad. In fact, if all you will ever want to do with a "mobile" device is read books that you buy from Amazon, the Kindle probably is a better choice. For everyone else it's not even a viable option.
Reply
Reply
post #76 of 123
9/14/10 at 8:49am
Quote:
Originally Posted by IsmOfAm View Post

...Ironically not... my polarized Ray-ban sunglasses make the iPad image disappear completely. Very frustrating in Florida.


Don't hold it like that.

But seriously, what happens when you rotate it 90 degrees?
Reply
Reply
post #77 of 123
9/14/10 at 8:53am
A bit smug, but its about time they go on the offensive here.
Reply
Reply
post #78 of 123
9/14/10 at 8:57am
Quote:
Originally Posted by sausage&Onion View Post

A bit smug, but its about time they go on the offensive here.

I have no problem with the tact they chose, but what a terrible ad.

"Excuse me, how are you reading that?"

its bad writing and poor acting, but a good idea.
Reply
Reply
post #79 of 123
9/14/10 at 9:03am
Quote:
Originally Posted by solipsism View Post

... Yeah, but you are distorting or misunderstanding what was being stated. e-reading in its basic form is electronic reading. That includes reading webpages and other sources for reading, too, not just eBooks. Have you tried reading a book or webpage on a 16:9 display that is a height or width of 4.75 inches. Not actually a natural fit.

16:9 is pretty much good for one thing: HD video. For everything else, it pretty much sucks.

This is not true for very large screens, like the Apple's 27" display/iMac, but only because the sheer size of the monitor allows you to use it as a dual monitor. For anything much smaller, and especially, as you point out, for very small screens, it's a terrible aspect ration in almost all ways.
Reply
Reply
post #80 of 123
9/14/10 at 9:08am
Imagine the same basic ad being made by Apple:

The sunset is great, but now she's having trouble reading her Kindle. In frustration, she pulls out a small flashlight from her purse and struggles to read. He keeps on reading with no problem. Her flashlight starts flickering as it goes into a slow, terrible death. She bangs on it, it flickers a bit, then goes completely dead. She looks over at him, bathed in the gentle glow of his iPad.

Her: "You're still able to read your book?"

Him: "Well, yeah, but now I'm checking my email and then I'm going to see what's on sale at Amazon and then I'll check out a few other sites."

Next shot:

She's walking into an Apple store.

End.

Well, okay, I'd definitely prefer a matte screen, but it's not a deal killer and there are somewhat decent solutions out there.
Reply
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: iPad
AppleInsider › Forums › Mobile › iPad › Amazon mocks iPad's glossy screen in new Kindle ad